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Mark Schaefer
Works at Rutgers University
Attended West Virginia University
Lives in Knoxville, TN
7,181 followers|350,433 views
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Mark Schaefer

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Weighing in with her voice of experience, +Kerry O'Shea Gorgone talks abotu the place of podcasting in the social eco-system
An overview of podcasting: why marketers should podcast, and tips on how you can start a podcast.
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This is so true. #podcasting is still one of those gold rush opportunities that is wide open for new people to come aboard.

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Is it time to regard the Internet as a matter of national security?
The Internet is fragmenting along political lines. In a world of many Internets, what is the path to success?
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Do you agree?
Shifting platforms, shifting rules of engagement -- Is this the most difficult time to be in marketing?
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Hit a nerve with you?
What are you trying to accomplish with you social media presence? Is it beter to be honest or nice?
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I think you can be honest and nice. Don't make it personal. Just the facts. 
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Interesting. Have you heard of this?
Hot new app Product Hunt is super-charging new products and businesses. Is it right for you?
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+Mark Schaefer  Can Product Hunt become a  right platform for our new startup?
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I had two appearances today in this CNN segment about Twitter. 
Twitter's stock continues to tank. Investors are hoping the company will soon name a new CEO that can get the little blue bird to spread its wings and soar again.
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Mark Schaefer

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A story of my first entrepreneurial venture (I was five!)
Statistics show that most new business ventures fail. How do you know when it's time to call it quits?
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Whether you have a current blog or are thinking of creating a new one, there are guidlines and ideas here that are very helpful.
This case study dissects a current site and provides helpful suggestions for re-building a blog.
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Interesting take on "haters" from +Mars Dorian 
Grow contributor Mars Dorian reveals his top three lessons about criticism, online criticism and haters
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My blistering hot new article for Harvard Business Review.
Trends like Big Data are chipping away at agencies’ appeal.
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Must read for freelancers and those who hire them!
U.S. Labor Department issued new guidelines that re-classify and impact many freelance employees
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Very interesting, +Mark Schaefer -- thanks...
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Quite an interesting issue. Real time marketing is one of the hottest topics right now but it is also proving to be perilous -- even disastrous -- for some brands. This is an interesting debate!
Real time marketing is one of the hottest trends around but it is also one of the most difficult tricks to achieve in business
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People
Have him in circles
7,181 people
Lucile Baker's profile photo
Joe Ellis's profile photo
Rich Wood's profile photo
Cassandra Moreno's profile photo
René Berrut Inus's profile photo
Debbie Miller's profile photo
Isaac Pigott's profile photo
Justin “HappyMap” Waite's profile photo
Desiree Primus's profile photo
Work
Occupation
Marketing entrepreneur, author and university educator
Skills
marketing consulting, marketing classses, keynote speaker, marketing education, marketing writer, author
Employment
  • Rutgers University
    Marketing Faculty, present
  • Schaefer Marketing Solutions LLC: Author, Speaker, Consultant
    Marketing entrepreneur and teacher, present
  • Alcoa
  • Anheuser-Busch
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Knoxville, TN
Previously
Pittsburgh - Pittsburgh - Los Angeles - Evansville, IN - Texas - Ohio - New York
Story
Tagline
Helps people sell more stuff, to more people, more often, for more money.
Introduction

Hi there. So glad you stopped by to learn a little more about me!

I am best known as a marketing consultant, author, speaker, and educator and I will highlight each of those areas briefly,

Professionally, I am marketing consultant specializing in strategy but I am probably best-known for my writing in the field of social media marketing. My blog {grow} is one of the top business blogs in the world and a well-known podcast called The Marketing Companion. I have four well-known books on the subject: Return On Influence, Born to Blog, Social Media Explained, and The Tao of Twitter, the best-selling book on Twitter in the world.My books have been translated into 10 languages and are available in more than 600 libraries worldwide.

Most of my work focuses on corporate marketing consulting, marketing workshops and social media coaching to large organizations such as IBM, AT&T, Johnson & Johnson, and The U.S. AIr Force. I have a great team behind me and we can scale to handle most projects. 

I teach digital marketing classes at Rutgers University and give lectures regularly at universities such as Oxford, Carnegie-Mellon, Princeton,and many others. My books are used as text books for marketing and communications classes in at least 50 universities.

I also enjoy public speaking and have been a keynote speaker at diverse conferences in 15 different countries. Some highlights of my keynote speaking include Word of Mouth Marketing Conference (Tokyo), Social Media Week London, National Economic Development Conference (US), Institute for International and European Affairs (Dublin), and National Dental Association (US).

I look forward to connecting with you.

 

Bragging rights
Author of Return On Influence, The Tao of Twitter, Born to Blog, Social Media Explained and The Content Code. Have seven patents.
Education
  • West Virginia University
  • Bastyr University
  • Claremont Graduate University
Basic Information
Gender
Male