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Mark Schaefer
Works at Rutgers University
Attended West Virginia University
Lives in Knoxville, TN
7,418 followers|453,000 views
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Mark Schaefer

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Great insight by +Steve Rayson and the team at Buzz Sumo
Earlier this year an article about Pokemon Go achieved the rare accomplishment of being shared over 100,000 times and also acquiring 70,000 links from over 800 different domains. It is an example of the magical content we all dream of … Continued
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Mark Schaefer

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We have all the information in the world at our fingertips and yet our ability to think critically is in decline!
Research shows that being immersed in web activities might reduce our ability process information. The enigma of social media and critical thinking.
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Mark Schaefer

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Hate speech is now entertainment. Hate speech is cool. This has to stop.
Many people are becoming numb to online hate speech. We need to see it for what it is and stop glorifying hate as a form of entertainment.
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Mark Schaefer

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This was a revelation >
Revelations by a major consumer product company shakes assumptions about the performance of targeted Facebook ads versus broad-based, more general ads.
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I would like to know what "Case Studies" are referred to here. Social Media and Facebook Ads as well as Users have changed so significantly through the last couple of years that there is no way to apply what was measured from a Febreze advertisement campaign last year to this experiment phase. My bet is the the Social Media Marketing Manager didn't know how to use the tool and/or measure the results.
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A very fun analysis!
By using their affinity data, writer Hannah Chapple of Affinio shows us who should star on Apple's new Carpool Karaoke series.
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Is "engagement" a sustainable strategy? Well, maybe ...
Where should we have our social media presence to optimize customer engagement? Snapchat? Facebook Live? Twitter? Maybe we're asking the wrong question.
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Content marketing is an important trend and it works. But maybe not for every business, every time ...
It's time to emerge from the echo chamber and view content marketing rationally. Does every business need content marketing?
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Hello Mark
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Six out of 10 people share your content without reading it. And that is a very good thing ...
Research shows that most people don't read your content before they share it. Here's why this may be the best news your business could receive.
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+David Kutcher that puts things in perspective!
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Mark Schaefer

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A little help in solving the mystery of reddit from +Kiki Schirr 
With 234 million active users, every marketer need to be aware of reddit. With its unusual culture, you'll find value in this guide to reddit for marketers
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There are a lot of self-ordained gurus out there. And that's OK. Here's why ...
We live in an age when anybody can find their power, their influence, their voice, on the web. If you want to be a social media guru, go for it.
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If you are trying to determine a content strategy for your business, this might be a consideration >
If you're trying to develop social media content, your success might depend on your personality type. Here is a guide to help you get started.
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This article sheds some light on this trend!
Blockchain, the technology behind Bitcoin, sounds complicated. But if you read this guide you'll be able to discuss this new database changing the Internet.
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Helps people sell more stuff, to more people, more often, for more money.
Introduction

Hi there. So glad you stopped by to learn a little more about me!

I am best known as a marketing consultant, author, speaker, and educator and I will highlight each of those areas briefly,

Professionally, I am marketing consultant specializing in strategy but I am probably best-known for my writing in the field of social media marketing. My blog {grow} is one of the top business blogs in the world and a well-known podcast called The Marketing Companion. I have four well-known books on the subject: Return On Influence, Born to Blog, Social Media Explained, and The Tao of Twitter, the best-selling book on Twitter in the world.My books have been translated into 10 languages and are available in more than 600 libraries worldwide.

Most of my work focuses on corporate marketing consulting, marketing workshops and social media coaching to large organizations such as IBM, AT&T, Johnson & Johnson, and The U.S. AIr Force. I have a great team behind me and we can scale to handle most projects. 

I teach digital marketing classes at Rutgers University and give lectures regularly at universities such as Oxford, Carnegie-Mellon, Princeton,and many others. My books are used as text books for marketing and communications classes in at least 50 universities.

I also enjoy public speaking and have been a keynote speaker at diverse conferences in 15 different countries. Some highlights of my keynote speaking include Word of Mouth Marketing Conference (Tokyo), Social Media Week London, National Economic Development Conference (US), Institute for International and European Affairs (Dublin), and National Dental Association (US).

I look forward to connecting with you.

 

Bragging rights
Author of Return On Influence, The Tao of Twitter, Born to Blog, Social Media Explained and The Content Code. Have seven patents.
Education
  • West Virginia University
  • Bastyr University
  • Claremont Graduate University
Basic Information
Gender
Male
Work
Occupation
Marketing entrepreneur, author and university educator
Skills
marketing consulting, marketing classses, keynote speaker, marketing education, marketing writer, author
Employment
  • Rutgers University
    Marketing Faculty, present
  • Schaefer Marketing Solutions LLC: Author, Speaker, Consultant
    Marketing entrepreneur and teacher, present
  • Alcoa
  • Anheuser-Busch
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Knoxville, TN
Previously
Pittsburgh - Pittsburgh - Los Angeles - Evansville, IN - Texas - Ohio - New York