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Mark Schaefer
Works at Rutgers University
Attended West Virginia University
Lives in Knoxville, TN
6,926 followers|296,936 views
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Mark Schaefer

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Interesting insights from +Brooke Ballard 
Social media lurkers may love you and your company but never let you know. Can emotional content lure them in?
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Yes, I do think you're right. Some lurkers gonna lurk. But I think some will be enticed to come out of the dark. Please do let me know how your testing goes. Each time I ask questions, humanize my brand by giving disclosures, or share more human behind-the-scenes photos, I do better with engagement. That's my thinking .... But it's small thinking since I'm only talking about me/my brand. 
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Mark Schaefer

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An essay about the grueling process behind the writing of a book ...
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In honor of Valentine's Day ... Should you consider "love" as a metric for your company?  Read on ... http://sqz.co/Sk5i3WQ
Like every new blogger, my dream of success meant getting a business superstar to share my content online. I was convinced that validation would change everything and propel me into the sunny skies of Internet fame and fortune. About two years into my blogging career, to my surprise and delight, my dream came true. One of my …
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In which I build a case that love is the killer business app ...
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A story of what happened when I blogged too much! 
Tips for determining the optimal blogging frequency, whether it is for personal or business
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A fun podcast covering the demise of Google Glass, under-used platforms and more
Mark Schaefer and Tom Webster dissect the latest marketing trends including including Google Glass and under-used social media platforms
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There is no "off" position on the genius switch.
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Have him in circles
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Mark Schaefer

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This is a HUGE issue. Can't explain why it's not getting more discussion.
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+Ana Hoffman it was pretty brutal
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A fun read about some inspirational brands!
Seth Godin says Google is making the Internet stupid. But these soul-grabbing brands prove otherwise.
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Very insightful post from +Chad Pollitt 
Chad Pollitt comments on the quickly shifting boundaries between media and brands, native advertising, and content shock
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Superb post from +Eric Wittlake on marketing measurement.
The value of marketing may not be reflected in your reporting. Here's how to get a better idea of what marketing is driving for your business.
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You're real online audience is behind a wall. How do you find them?
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Makes complete sense, and the 2% isn't that far off from the 1%, aka the 1% Rule: http://en.wikipedia.org/wiki/1%25_rule_%28Internet_culture%29
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People
Have him in circles
6,926 people
chen x's profile photo
Dan Dashnaw's profile photo
Cursive Content Marketing's profile photo
Jason Hobbs's profile photo
Clarence Little's profile photo
Rich Wood's profile photo
Rebekah Paul's profile photo
Moshe Kantor's profile photo
LendOneHand's profile photo
Work
Occupation
Marketing entrepreneur, author and university educator
Skills
marketing consulting, marketing classses, keynote speaker, marketing education, marketing writer, author
Employment
  • Rutgers University
    Marketing Faculty, present
  • Schaefer Marketing Solutions LLC: Author, Speaker, Consultant
    Marketing entrepreneur and teacher, present
  • Alcoa
  • Anheuser-Busch
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Knoxville, TN
Previously
Pittsburgh - Pittsburgh - Los Angeles - Evansville, IN - Texas - Ohio - New York
Story
Tagline
Helps people sell more stuff, to more people, more often, for more money.
Introduction

Hi there. So glad you stopped by to learn a little more about me!

I am best known as a marketing consultant, author, speaker, and educator and I will highlight each of those areas briefly,

Professionally, I am marketing consultant specializing in strategy but I am probably best-known for my writing in the field of social media marketing. My blog {grow} is one of the top business blogs in the world and a well-known podcast called The Marketing Companion. I have four well-known books on the subject: Return On Influence, Born to Blog, Social Media Explained, and The Tao of Twitter, the best-selling book on Twitter in the world.My books have been translated into 10 languages and are available in more than 600 libraries worldwide.

Most of my work focuses on corporate marketing consulting, marketing workshops and social media coaching to large organizations such as IBM, AT&T, Johnson & Johnson, and The U.S. AIr Force. I have a great team behind me and we can scale to handle most projects. 

I teach digital marketing classes at Rutgers University and give lectures regularly at universities such as Oxford, Carnegie-Mellon, Princeton,and many others. My books are used as text books for marketing and communications classes in at least 50 universities.

I also enjoy public speaking and have been a keynote speaker at diverse conferences in 15 different countries. Some highlights of my keynote speaking include Word of Mouth Marketing Conference (Tokyo), Social Media Week London, National Economic Development Conference (US), Institute for International and European Affairs (Dublin), and National Dental Association (US).

I look forward to connecting with you.

 

Bragging rights
Author of Return On Influence, The Tao of Twitter, Born to Blog, Social Media Explained and The Content Code. Have seven patents.
Education
  • West Virginia University
  • Bastyr University
  • Claremont Graduate University
Basic Information
Gender
Male