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Mark Schaefer
Works at Rutgers University
Attended West Virginia University
Lives in Knoxville, TN
7,285 followers|412,347 views
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Mark Schaefer

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Tom Webster and I take the Marketing Companion in an unusual direction this week as we reveal the words of wisdom we've received from our mentors that inspired us and changed our lives. You should listen to this for no other reason than we announce plans for the our first Bollywood Dance Tour. ‪#‎TurnTheLightBulb‬
Tom Webster and Mark Schaefer get personal as they reveal words that inspire them and changed their careers
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Mark Schaefer

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Fascinating conversation about content marketing current issues and how your new strategy my be "submit to Facebook >  http://www.businessesgrow.com/2016/02/01/submitting-to-facebook/
The content marketing landscape is changing and we need to shift tactics. One idea discussed by Mark Schaefer and Marcus Sheridan is submitting to Facebook
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Mark Schaefer

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Not to be missed. Tuesday at noon Eastern, +Marcus Sheridan  and I will discuss the state of content marketing. This is will be a lively and memorable session! Link > ow.ly/Xt5kl
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Mark Schaefer

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Friends in INDIA -- I will be giving three lectures in India later this month: Mumbai Jan 16, Bangalore Jan 17 and Delhi on Jan 20.
Here is a link for more info on Mumbai/Bangalore http://www.venus-academy.co.in/
and here is a link to information on the Delhi event: http://www.scoreindia.org/theengageseries/index.php
I hope to see you there!
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Mark Schaefer

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What would happen if you did not see the Internet for six years? THIS > 
This blogger was jailed for six years. What he found when he emerged is a lesson for our time. The war on social media
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I recently attended a conference at Columbis Universit on the future of journalism. What I discovered is that business marketing is falling way behind ...
Compared to the media industry, most businesses are FAR behind keeping up with content marketing change. Here are five ideas to keep pace
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Mark Schaefer

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Content marketers -- Is the best we can do?
Are you really in the content marketing business or the content creation business? Let's put content marketing on time out for a moment to sort it out
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Creating content takes TIME but you can save precious hours by following these five tips! 
Not enough time to blog? Here are some great ideas guaranteed to cut your blogging time in half
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Have you ever achieved "flow state" in a business activity? I did a little research on this and found that not only do many people enter this state, you can actually create a situation that enables it. Quite an interesting topic! 
Flow is a state of optimized personal performance. Here are some ideas on how to achieve flow when you are creating content.
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Have a super Blab session planned for Tuesday Jan 12 with my friend Jon Ferrara​ of Nimble. Social media engagement is way down in the last year. What's going on and what's the new role of content and conversations on the web? Join us won't you? Link to add to your calendar > https://blab.im/mark-schaefer-social-media-office-hours-content-conversations-and-engagement
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A short lesson on why "reciprocity" is a key marketing consideration today ...
A visit to a little specialty store in Highlands, NC, proved to be an excellent opportunity to teach a lesson on the marketing concept of reciprocity.
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Content marketing turned upside down, the next phase of "content shock," the best company blogs in the world and more of the best blog posts of the year ...
A look back at the high-impact blog posts that helped, made people think, and raised a ruckus
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Have him in circles
7,285 people
Todd Wheatland's profile photo
Doug Wolfgram's profile photo
david mukonda's profile photo
Benne Bella's profile photo
Susan Murphy's profile photo
Lesya Liu's profile photo
Alison Smith's profile photo
Brian Vaszily's profile photo
‫ابو عمار‬‎'s profile photo
Work
Occupation
Marketing entrepreneur, author and university educator
Skills
marketing consulting, marketing classses, keynote speaker, marketing education, marketing writer, author
Employment
  • Rutgers University
    Marketing Faculty, present
  • Schaefer Marketing Solutions LLC: Author, Speaker, Consultant
    Marketing entrepreneur and teacher, present
  • Alcoa
  • Anheuser-Busch
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Knoxville, TN
Previously
Pittsburgh - Pittsburgh - Los Angeles - Evansville, IN - Texas - Ohio - New York
Story
Tagline
Helps people sell more stuff, to more people, more often, for more money.
Introduction

Hi there. So glad you stopped by to learn a little more about me!

I am best known as a marketing consultant, author, speaker, and educator and I will highlight each of those areas briefly,

Professionally, I am marketing consultant specializing in strategy but I am probably best-known for my writing in the field of social media marketing. My blog {grow} is one of the top business blogs in the world and a well-known podcast called The Marketing Companion. I have four well-known books on the subject: Return On Influence, Born to Blog, Social Media Explained, and The Tao of Twitter, the best-selling book on Twitter in the world.My books have been translated into 10 languages and are available in more than 600 libraries worldwide.

Most of my work focuses on corporate marketing consulting, marketing workshops and social media coaching to large organizations such as IBM, AT&T, Johnson & Johnson, and The U.S. AIr Force. I have a great team behind me and we can scale to handle most projects. 

I teach digital marketing classes at Rutgers University and give lectures regularly at universities such as Oxford, Carnegie-Mellon, Princeton,and many others. My books are used as text books for marketing and communications classes in at least 50 universities.

I also enjoy public speaking and have been a keynote speaker at diverse conferences in 15 different countries. Some highlights of my keynote speaking include Word of Mouth Marketing Conference (Tokyo), Social Media Week London, National Economic Development Conference (US), Institute for International and European Affairs (Dublin), and National Dental Association (US).

I look forward to connecting with you.

 

Bragging rights
Author of Return On Influence, The Tao of Twitter, Born to Blog, Social Media Explained and The Content Code. Have seven patents.
Education
  • West Virginia University
  • Bastyr University
  • Claremont Graduate University
Basic Information
Gender
Male