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Mark Rogers
Works at Leadfindr
Attended Marlborough College
Lives in London
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Mark Rogers

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This story is so badly written as to be incomprehensible:  "A study of one component found in the fracking fluid injected into shale to release oil and gas contains chemicals found in substances most people ingest all the time, including ice cream, laxatives and toothpaste, according to new research from the University of Colorado at Boulder."  What?  The study contains chemicals?
The stuff in fracking fluid can also be found in ice cream, laxatives and toothpaste.
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Mark Rogers

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A really worthwhile social media campaign, to persuade people to register as potential bone marrow donors.   #helphollie  
Hollie Clark, eight, gets a chance at successful treatment after 'HelpHollie' social media campaign
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Now, this is super-useful.  A collection of stop-words in multiple languages.
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Roehampton University used Twitter (via @leadfindr) to engage with students during the clearing process Social Sales Case Study | University of Roehampton and Leadfindr
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We (at #Skyttle) have created a tool for evaluating #sentimentanalysis  and have open sourced it on #github.  Check it out and let us know what you think.
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Does anyone have a clue as to why one has to change one's YouTube username?  There doesn't seem to be an option to skip this ...
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GAH. OK, have asked for an update.
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Mark Rogers

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Late to this, but it is a great account of how to understand the long tail of search.  One of its recommendations is to run #termextraction  on your #contentmarketing using a tool like #skyttle  on #mashape    Thank you Tim Resnik (@tresnik). Find us at www.skyttle.com 
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Edelman's James Poulter: engagement on social has to be more than a pitch #socialselling
I have just got back from speaking to another of our clients here at Edelman who are exploring a much asked question in our industry right now - how do I get my sales teams using social media for
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One for you +Alan Gleeson :-)
The heat is on for the companies who provide an ever-increasing proportion of UK government services. This week, a National Audit Office report raised serious questions about whether outsourcers are providing good value for money. The Public
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Roehampton University Social Sales Case Study Nice results for student recruitment from +Roehampton Uni thanks to the efforts of +Liam Hurley 
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I am delivering a masterclass around building the business case for social engagement at Social Media Week in London next Monday (23rd).

For those that can't make it (and as a teaser) here is a summary of what I will be discussing.

Social engagement requires a significant commitment of resource, planning, and measurement.  Without that commitment it is hard to show a return on investment.  Unfortunately because returns are often hard to quantify, that resource is hard to make a case for.  Therefore engagement is done in a spotty way, limiting the value of social as a channel.  This is a kind of vicious cycle.

- I can't see the returns
- I starve the channel of resource (or give it to someone whose output can't be measured)
- I get poor results

There are four kinds of return we have identified:

- Verified new customers 
- New prospects opted in to marketing (mailing lists)
- Social attention metrics: retweets, favourites, followers
- Cross-posting of relevant content and the SEO benefits that result

When you begin to see results from these metrics: how should you then resource social?

I will run through the options in a lot of detail, but broadly they are:

- Keep it in-house (but you will need training, support and content)
- Keep it in-house but outsource it to somewhere with flexible, out-of-hours resource (off-shoring)
- Give it to an existing agency partner (but you will need to manage it closely and the agency people might well end up working as close team members)
- Give it to your contact centre (again - that needs a new style of working)

More on this later ...

I would love to hear from anyone about their experiences of resourcing social as a channel, and how they make the business case.  
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Mark Rogers

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Google hangouts are excellent, but it would be so good if you could save chats.  Annoying to lose your notes after a call.
google + hangouts is not able to save chats, aqua, 8/15/12 3:38 AM, please....provide an option for saving chat while using google + hangout..... i had some imp conv...and it got all erased..after the conv ended... or just give us an option between using regular video chat or google + hangout ...
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Have him in circles
228 people
James Munro's profile photo
Russell Watkins's profile photo
Andrew Grill's profile photo
Josh Ayto's profile photo
Alan Gleeson's profile photo
Chris Geddes's profile photo
Mark Russell's profile photo
Ged Carroll's profile photo
Sam Michel's profile photo
Work
Employment
  • Leadfindr
    CEO, 2012 - present
  • Sentinel Projects
    CEO, 2012 - present
  • Market Sentinel
    CEO, 2004 - 2012
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Currently
London
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Tagline
Founder Leadfindr
Introduction
Co-founder bbc.co.uk, co-founder Amazon Anywhere, founder Market Sentinel
Education
  • Marlborough College
    1975 - 1979
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Male
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