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Mark Rogers
Works at Leadfindr
Attended Marlborough College
Lives in London
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Mark Rogers

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Many thanks Mark - an interesting read!
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Mark Rogers

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Roehampton University Social Sales Case Study Nice results for student recruitment from +Roehampton Uni thanks to the efforts of +Liam Hurley 
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I am delivering a masterclass around building the business case for social engagement at Social Media Week in London next Monday (23rd).

For those that can't make it (and as a teaser) here is a summary of what I will be discussing.

Social engagement requires a significant commitment of resource, planning, and measurement.  Without that commitment it is hard to show a return on investment.  Unfortunately because returns are often hard to quantify, that resource is hard to make a case for.  Therefore engagement is done in a spotty way, limiting the value of social as a channel.  This is a kind of vicious cycle.

- I can't see the returns
- I starve the channel of resource (or give it to someone whose output can't be measured)
- I get poor results

There are four kinds of return we have identified:

- Verified new customers 
- New prospects opted in to marketing (mailing lists)
- Social attention metrics: retweets, favourites, followers
- Cross-posting of relevant content and the SEO benefits that result

When you begin to see results from these metrics: how should you then resource social?

I will run through the options in a lot of detail, but broadly they are:

- Keep it in-house (but you will need training, support and content)
- Keep it in-house but outsource it to somewhere with flexible, out-of-hours resource (off-shoring)
- Give it to an existing agency partner (but you will need to manage it closely and the agency people might well end up working as close team members)
- Give it to your contact centre (again - that needs a new style of working)

More on this later ...

I would love to hear from anyone about their experiences of resourcing social as a channel, and how they make the business case.  
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Mark Rogers

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Google hangouts are excellent, but it would be so good if you could save chats.  Annoying to lose your notes after a call.
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Indonesian contact centre industry looks to social media
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Mark Rogers

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Roehampton University used Twitter (via @leadfindr) to engage with students during the clearing process Social Sales Case Study | University of Roehampton and Leadfindr
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We (at #Skyttle) have created a tool for evaluating #sentimentanalysis  and have open sourced it on #github.  Check it out and let us know what you think.
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Mark Rogers

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Does anyone have a clue as to why one has to change one's YouTube username?  There doesn't seem to be an option to skip this ...
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GAH. OK, have asked for an update.
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Mark Rogers

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How come the Met screwed up its summer weather forecast?  A good contrarian explanation.
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Mark Rogers

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People
Have him in circles
199 people
Katy Howell's profile photo
Mike Tovell's profile photo
Nathan Gilliatt's profile photo
delia goldsby's profile photo
Greg Heade's profile photo
Mathew Vattolil's profile photo
Daniela Volker's profile photo
martin bailie's profile photo
Matt Churchill's profile photo
Work
Employment
  • Leadfindr
    CEO, 2012 - present
  • Sentinel Projects
    CEO, 2012 - present
  • Market Sentinel
    CEO, 2004 - 2012
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
London
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Tagline
Founder Leadfindr
Introduction
Co-founder bbc.co.uk, co-founder Amazon Anywhere, founder Market Sentinel
Education
  • Marlborough College
    1975 - 1979
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Gender
Male