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Mark O'Toole
Works at HB Agency
Attended Emerson College
Lives in Belmont
392 followers|58,866 views
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I went on #springbreak 30 years ago and here's what happened
Spring break '85 and the Future of PR -- related? Yes! We’re all in public relations. We tell stories, organize events, deliver our message points. We post, tweet, text, follow, friend. We engage. We are all communicators. Because PR, and all that it can do, is the future of marketing. Do you agree?
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Great story Mark. Very Marshall McLuhan... it worked.... Here I am.

The stories we care about are the stories about the story. These are what we can relate to and reflect back at ourselves what we learned, remember, value. Since we all want to be understood, Social Media sharing is in our DNA. Watch a group of 18 year olds gather around a snapchat session - It's uproarious. However, I do miss the selective memory of pre-Digital. Storytelling was just that ... The fish/girl we caught was THIS big! Our imagination got more exercise. Oh yeah, I was on that same beach for Spring Break when I was 18 and I am glad I can remember it the way I want to.
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Spring is coming, summer close behind. Rent this lakeside gem on #CapeCod: http://www.weneedavacation.com/Cape-Cod/Brewster-Vacation-Rental-24597/
Pond views, hot tub, deck at newly renovated Brewster home
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Aw, I miss The Cape! Grandparents lived in W Yarmouth, +Mark O'Toole. I have many fond memories.
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Project: Time Off discovered that there's a $224 billion liability on the balance sheets of American companies 
This report uncovers the $224 Billion in accrued vacation liability and features case studies of innovative time off policies.
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Public speaking is ranked #5 on Americans’ list of things they fear the most
As you squint against the oppressive rays you realize you’ve been standing there for an awkwardly long time, and haven’t…
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BLACK HISTORY MONTH 2015: Heading out on the road – & rails – for travel, culture 
New Yorkers are in a perfect position to explore sites from Boston down to Philadelphia and Washington, D.C. - by Amtrak, bus or car
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Creative Economy news: Future Boston Alliance gets support and programmatic funding from OpenHub Boston 
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After a nine years at the helm of the Freedom Trail Foundation, Mimi La Camera has stepped down.
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Trust is essential to every purchase decision -- but that’s even more true in online education.

Online schools that want to increase growth must address this right from their first interactions with prospective students.
Trust is essential to every purchase decision -- but that’s even more true in online education.Online schools that want to increase growth must address this right from their first interactions with prospective students.Why Trust is So Critical in Online EducationFirst, education is inherently aspirational — what we look to learn is very much tied to who we are and who we want to become. That direct connection to our self-image brings a sense of v...
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The hidden peril of the snow that has buried the northeast is the potholes that come out as winter melts away. Of course, this year the potholes are already out in full force. Last week, while driving in Newton, Mass., I saw a pothole on a concrete portion of a main road that revealed the broken rebar underneath. Despite an entry into the city app, it remains unfilled as I write this.The problem of maintenance within America's crumbling infrastru...
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People
In his circles
744 people
Have him in circles
392 people
David Cassidy's profile photo
amer dilsia's profile photo
davilla dufou's profile photo
Clayton Wood's profile photo
IC AG Public Relations Hamburg's profile photo
Pravesh Maurya's profile photo
Diego Garcia's profile photo
Megan Leap's profile photo
John Cass's profile photo
Work
Occupation
public relations, media, marketing, travel, content marketing
Employment
  • HB Agency
    PR & content marketing, 2011 - present
  • TravMedia
    travel marketing guy, 2005 - present
  • The Castle Group
    digital stuff, social media, PR, marketing, 1998 - 2011
  • NECN
    1992 - 1998
  • Continental Cable
    1988 - 1991
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Belmont
Previously
Somerville
Story
Tagline
Does it work for my clients?
Introduction
Restless communications & marketing guy
 
Managing director, public relations & content marketing, HB Agency

Former SVP, The Castle Group
 
Manage TravMedia and Food4Media in North America
 
Emerson grad who's favorite class was taught by Denis Leary
 
History buff, Freedom Trail Foundation board member
Education
  • Emerson College
Basic Information
Gender
Male
Mark O'Toole's +1's are the things they like, agree with, or want to recommend.
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