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Mark Lincoln
Works at Miles Motor Group
Attended Electec College
Lives in Christchurch, NZ
637 followers|194,551 views
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Mark Lincoln

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App usage by time of day, broken down by apps such as Instagram, Snapchat, etc.

Some good data on app usage by time of day here, put together by Nielsen. 
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Mark Lincoln

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Google removes the option to filter your search results to a different city.

This sucks for New Zealand; Google often assumed my search was Auckland-based, rather than Christchurch, so I'd swap it to Christchurch to see how SEO and ads are performing.

Now I can't be confident as to what results it's displaying. Although, if I search 'my location' I get Christchurch, so maybe it just got better at determining where you are?

#seo #google #serps
Google seems to have dropped yet another search tool/filter, this one for location settings.
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Mark Lincoln

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Just finished watching Cowspiracy and now genuinely looking at ways to improve my eating habits. Please watch it.
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Mark Lincoln

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Google dropping 'Google Local' functions - like business reviews - in the new Google+. 
Some are questioning whether small local businesses need a Google+ page after redesign drops display of listing information.
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Mark Lincoln

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Twitter's content planner.

Pretty handy tool for all content generation.

#twitter #socialmedia #contentstrategy #ownthemoment
Introducing the #OwnTheMoment Planner. Plan to Tweet around key events. Just select the dates you want to focus on, see sample Tweet ideas and get tips on how your business can make the most of any occasion on Twitter. Add to gcal Add to outlook. November. 5. Filter by event type ...
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Mark Lincoln

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+MailChimp be like "Make sure your images are max 600px wide. No you can't make the template wider!" Meanwhile... ;)
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"I like Social Media because it sells stuff" by Gary Vaynerchuk. 
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Mark Lincoln

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The ŠKODA Octavia RS Liftback.

I was lucky enough to drive this on the weekend - thanks to +Miles Continental and +SkodaNZ - and it converted me to liftbacks! (I was already a ŠKODA fan and RS lover.)

Took it for a drive through Christchurch and to Rapaki Bay for a few photos. Such a nice drive. I want to keep it. Photos on the link.

#skoda #octavia #rs #vrs
In my role, I'm fortunate enough to work with a wide range of vehicles. I occasionally get to experience those vehicles for myself so that I can better understand their appeal for a certain market....
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Mark Lincoln

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This is an interesting way to create buzz for a big event while extending the reach of social media content.

Volkswagen Motorsport have created a points system for their community to 'fuel' their World Rally team, under the banner of 'Excitement we Share'. They call it 'Social Fuel'. 1 point for article clicks, 2 points for video watches, 5 points for Facebook shares. As the points increase, they roll-out ("unlock") more social media content.

All reasonably superficial, no doubt, but quite an interesting way to bring the community together and encourage social media activity.
Volkswagen will be competing in the World Rally Championships 2015. An adventure we want to share with rally fans around the world. RALLYTHEWORLD. Excitement we share!
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oh well... at least we can appreciate that nice scenery in NZ.
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What influences brand decisions before shopping?

Good stats here from Nielsen, with 'Coupon' just beating 'Promotion'. 
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New email-based ad targeting service from Google.

Google to let advertisers upload and target email lists in AdWords with Customer Match.
Advertisers will be able to upload email lists to target customers and similar audiences with ads on search, Gmail and YouTube.
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People
Have him in circles
637 people
Grant Osborne's profile photo
Mike Zarzecki's profile photo
C & B Flooring's profile photo
Sabby Roy's profile photo
Bill Bennett's profile photo
Jan U's profile photo
Fun for all's profile photo
Paul Howell's profile photo
claudia bela's profile photo
Work
Occupation
Marketing Manager
Skills
Digital Marketing, Social Media, Online Advertising, Email Marketing, Website Design & Development, Blogging, SEO, Customer Service
Employment
  • Miles Motor Group
    Marketing Manager, 2012 - present
    Proud to lead the team responsible for the on-and-offline marketing of one of New Zealand's most successful automotive groups. Our team is responsible for... • building, maintaining and monitoring around 50 Social Media profiles, • developing dealership websites, • email direct marketing, • online advertising • marketing events • press advertising • direct mail ... for the group's 10 franchise dealerships, service centres, and an independent showroom - representing 7 automotive marques via 12 'bricks and mortar' locations throughout the country.
  • Foodstuffs
    Web Content Designer, 2011 - 2012
  • NZS.com
    Editor, 2009 - 2011
  • Hot Pyjama Productions
    Business Development Manager, 2007 - 2009
  • Wattyl NZ Ltd
    Industrial Sales Representative
  • Rock & Ice Aotearoa Ltd
    Marketing Manager
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Christchurch, NZ
Previously
Temuka, NZ - Liverpool, UK - Chester, UK
Story
Tagline
Marketing Guy in the Automotive Industry
Introduction
I'm a digital marketer, blogger (Mark Lincoln and NZ Raw) and car fan in Christchurch, New Zealand. 

As the Marketing Manager for the Miles Motor Group - one of New Zealand's biggest automotive groups - I'm responsible for the online content of 10 dealerships; officially representing 7 automotive marques through a number of dealer websites and over 50 social media profiles.

Our team is involved with event and print marketing, social media, email marketing, online advertising, and website design, development, and SEO.

The brands that I currently work with are: Toyota, Lexus, Volkswagen, ŠKODA, Nissan, Kia and Mercedes-Benz.  

Catch up with me here or over on Twitter as @marklincoln.
Bragging rights
Awesome at reversing a trailer.
Collections Mark is following
Education
  • Electec College
    Advanced Certificate in Computer Systems Engineering
  • Liverpool University
    Almost successfully completed one quarter of an Aerospace Engineering degree.
  • Helsby High
Basic Information
Gender
Male
Looking for
Networking
Mark Lincoln's +1's are the things they like, agree with, or want to recommend.
Google Analytics Adds Bot & Spider Filtering
marketingland.com

Looking for a cleaner count of traffic and activity on your website? Google Analytics has just announced the addition of bot and spider filt

The Creator Playbook for Brands – Think Insights – Google
www.thinkwithgoogle.com

In the YouTube Creator Playbook, we translate the tools and know-how developed by a generation of YouTube content creators to help brands de

Glass partners with Oakley
www.stuff.co.nz

Google is hoping to make its internet-connected eyewear more stylish.

Digital talent wars hotting up in 2014: Font :: StopPress
www.stoppress.co.nz

Specialist content and digital roles will see the biggest salary increases among creative and marketing industries this year with increasing

Christchurch Cathedral Square in November 2013
www.nzraw.co.nz

I've just got back from a walk around Christchurch CBD. I was inspired to visit again after I attended a marketing course at the Rendezvous

Problems Verifying Your Google Places (Local) Listing?
www.marklincoln.co.nz

Verifying your claim to any form of business listing online can be a royal pain in the ass. From postcards sent to physical addresses that d

’s America’s Cup Headline and the Following Onslaught
www.marklincoln.co.nz

If you were following Twitter shortly after Emirate Team New Zealand's America's Cup loss, you may have noticed a fair bit of conversation s

Brad Pitt’s Email Address | Mark Lincoln
www.marklincoln.co.nz

I came across an old guide to the Internet. Quite amusing to see how different it is to today's Internet (and how some things have stayed th

New Facebook Promotion Guidelines: Go Nuts! | Mark Lincoln
www.marklincoln.co.nz

New guidelines are out for running promotions on Facebook! Find out what you need to know when it comes to running competitions on Facebook.

Google Plus and Social Engagement | Social Media Today
socialmediatoday.com

One of the lesser known but major benefits of Google Plus is that you can track the social engagement with any web article. While you can ty

Inviting a Manager to your Google+ Page | Mark Lincoln
www.marklincoln.co.nz

Having issues with inviting a Google+ account to be a manager of a Google+ Page? This solution might help.

7 Ways to Manage Email So It Doesn't Manage You
www.linkedin.com

I'm always struck by the number of people who complain about the amount of email they receive and how much they despise their inbox -- not b

YouTube Ads: Just because you can ...
www.marklincoln.co.nz

... doesn't mean you should! YouTube are enthusiastic a…

Analytics profiles will be renamed as views - Analytics Help
support.google.com

With the advent of the new Admin interface in Analytics, we are renaming profiles to views. The term views provides a more accurate descript

Social Space Online
plus.google.com

Social Media Marketing in Australia and New Zealand (B2B and B2C marketing strategies). Facebook and LinkedIn Ad Specialists. Social Media Agency

How to track scans on a QR Code
www.nzraw.co.nz

Ok lots of people - marketing professionals and digital specialists included - will mock me for talking about QR Codes. QR Codes are somethi

ASB Bank
plus.google.com

The official ASB Bank Google+ page

HubSpot
plus.google.com

All-in-one Inbound Marketing Software

Food, price, and beer selection is always good but don't expect to be blown away by the service or the decor.
Public - a year ago
reviewed a year ago
Always a pleasure staying here. Exceeds expectations.
Public - 2 years ago
reviewed 2 years ago
Heather did a portrait photo shoot for my wife and I in Christchuch. The photos that she produced were remarkable and well exceeded our expectations - and having already seen the photos on her website, we already had high expectations to begin with! Heather also does some really nice wedding photography work and displays a lot of very stylish and vibrant photographs on her website. Recommended.
Public - 5 years ago
reviewed 5 years ago
4 reviews
Map
Map
Map
I dealt with Cotters following an espresso machine bought at Noel Leeming Riccarton. Noel Leeming passed the machine onto Cotters' for inspection. I had a phone call from one of Cotters' team - he was fairly friendly and showed good empathy. But when I went to collect it there had been a communication error - Noel Leeming's staff had told Cotters that I would be paying the inspection fee on arrival (after Noel Leeming had told me they would cover the fee themselves). A small communication problem which could have been fixed by one of Cotters' team making a phone call, but instead, Simon treated me as if I was wrong or making things up right from the beginning, and offered no assistance. Another staff member was reasonably helpful but then left to go to his office. I rang Noel Leeming myself while I was at Cotters and battled with a national call centre (Cotters' staff should have made this call, given that they had a direct dial number for the local store and knew who they needed to talk to) before finally getting hold of Chris at Noel Leeming who was great. He apologised and asked to speak to Simon to clarify that Noel Leeming would be paying the fee, not myself. Simon spoke with Noel Leeming briefly, hung up the phone, avoided my eye contact and simply said "Yup". I waited ... seeing that I hadn't moved, he finally looked me in the eye, said "You can take it" and went back to his work. No explanation as to the outcome of the phone call, no apology for having been wrong and for the frosty welcome, and definitely no "Bye, have a great day!" Next time I'll only be dealing with the retailer. I'd offered to help both Noel Leeming and Cotters by collecting the equipment directly from Cotters myself, rather than Cotters sending it back to Noel Leeming for me to collect (which is where I'd returned it to), but in future I won't bother. I hope I don't have to deal with Cotters again.
• • •
Public - 2 years ago
reviewed 2 years ago