Profile

Cover photo
Mark Lincoln
Works at Miles Motor Group
Attended Electec College
Lives in Christchurch, NZ
573 followers|162,737 views
AboutPostsPhotosYouTube+1'sReviews

Stream

Mark Lincoln

Shared publicly  - 
 
I was lucky enough to join a pro photographer at the top of the Rendezvous Hotel recently. Took a few pics of Christchurch, plus an interactive 360 panorama.
I was honoured to be invited to my cousin, Doug's, secret photography spot; the off the Rendezvous Hotel, Christchurch's tallest building since the earthquake t
1
1
Rod Bridge's profile photo
Add a comment...

Mark Lincoln

Shared publicly  - 
 
Crazy stuff (NSFW: lots of swearing).
1
Add a comment...

Mark Lincoln

commented on a video on YouTube.
Shared publicly  - 
 
Best snow plough ever.
1
Add a comment...

Mark Lincoln

Shared publicly  - 
 
If you press the Windows key and a number, you open or close the corresponding program that's pinned to your taskbar. e.g. Windows+5 opened the Snipping Tool. Handy. Thanks Reddit.
1
Michael Blythe's profile photo
 
Tip of the day :)
Add a comment...

Mark Lincoln

Shared publicly  - 
 
This is the inspiration for our new dealer sites. Watch this space.
1
Mark Lincoln's profile photoMike Morgan's profile photo
3 comments
 
Beautiful! Thanks. I thought some of the sites I have to audit were bad.
Add a comment...

Mark Lincoln

Shared publicly  - 
 
Ad spend in 'digital' is double that of spend in newspapers here in New Zealand. Set to overtake TV spend in 2016.
As we wrote recently, SMI data shows the country's top 15 media agencies are spending much more on digital than print, while TV maintained its place at the top with $412 million of the total $882 million. So how does ...
1
1
Greg Bodnar's profile photoMark Lincoln's profile photoCourtney Lambert's profile photo
4 comments
 
Absolutely. I think the (near) future of reporting on advertising will see the 'digital' bit of this report split out into digital radio, digital TV, news websites, etc. There's a lot left unsaid by lumping it all into one category.
Add a comment...
Have him in circles
573 people
Waqar Ahmad Ali's profile photo
Florence Lewis's profile photo
Natasha Cain's profile photo
Roselyn Barnett's profile photo
Louis van Wyk's profile photo
Belinda Simon's profile photo
Building Social Proof's profile photo
Lexus Of Christchurch's profile photo
Chris Hodgeman's profile photo

Mark Lincoln

Shared publicly  - 
 
This is a really smart touch; if you copy and paste any text from within a review article on the What Car? website, the pasted text includes a link back to the site. Like this (the 'see more' bit):

For 2015, on paper at least, the Superb seems even better value than before. It's wider, longer and has a longer wheelbase than the outgoing model, but is also lighter, cleaner, more frugal and better equipped, too.  - See more at: http://www.whatcar.com/car-news/skoda/superb-hatchback/2015-skoda-superb-review/1344511#sthash.wgST50OF.dpuf
2
Add a comment...

Mark Lincoln

Shared publicly  - 
 
These are the basic ones, and yet still so many businesses get it wrong. Tick these 3 SEO ingredients off your list for your website.
1
Add a comment...

Mark Lincoln

Shared publicly  - 
 
Tweets about the Blackcaps last night in realtime!
1
Add a comment...

Mark Lincoln

Shared publicly  - 
 
Google have launched their new Google Calendar app for iPhone. I'd get it but having issues downloading it. 
1
Courtney Lambert's profile photoMark Lincoln's profile photo
3 comments
 
Crikey, suddenly I have heaps of calendar entries for people's birthdays that I barely know. Might have to adjust that setting.
Add a comment...

Mark Lincoln

Shared publicly  - 
 
Good article (PDF) here on 'The Rise of the Marketer' by The Economist​. Highlights the marketing role's involvement in customer service, plus a move from a 'cost centre' for a business to a 'revenue generator', but also a quote from Chris Clark and John Dragoon who believe that the distinction between the two shouldn't be so black and white:

“It [the cost versus revenue divide] is not a useful distinction,” says HSBC’s Chris Clark. “Seeing any part of the organisation in that binary way is an old-fashioned mindset. We play a team sport. You can’t win a football game with an entire team of running backs.”

Adds Mr Dragoon: “We need to recognise that a multitude of touchpoints and activities ultimately result in a customer acquiring your products. I’m less interested in having marketing teams take personal credit for what they do and more interested in creating an environment where we achieve the top line together. When there’s a win, we do a look-back over the previous 12 months to find correlations with events they attended, e-mails they opened and samples they downloaded. That’s not the same as claiming credit.”

Article:
http://au.marketo.com/_assets/uploads/The-Rise-of-the-Marketer-Driving-Engagement-Experience-and-Revenue.pdf?20150128110615
1
Add a comment...

Mark Lincoln

Shared publicly  - 
 
Looks like the number of commercials in online TV is catching up with that of terrestrial TV. Used to be just one. 
1
Add a comment...
People
Have him in circles
573 people
Waqar Ahmad Ali's profile photo
Florence Lewis's profile photo
Natasha Cain's profile photo
Roselyn Barnett's profile photo
Louis van Wyk's profile photo
Belinda Simon's profile photo
Building Social Proof's profile photo
Lexus Of Christchurch's profile photo
Chris Hodgeman's profile photo
Education
  • Electec College
    Advanced Certificate in Computer Systems Engineering
  • Liverpool University
    Almost successfully completed one quarter of an Aerospace Engineering degree.
  • Helsby High
Basic Information
Gender
Male
Looking for
Networking
Story
Tagline
Digital Media Guy in the Automotive Industry
Introduction
I'm a digital marketer, blogger (Mark Lincoln and NZ Raw) and car fan in Christchurch, New Zealand. 

As the Digital Media Team Leader for the Miles Motor Group - one of New Zealand's biggest automotive groups - I'm responsible for the online content of 11 dealerships; officially representing 13 automotive marques through a number of dealer websites and over 50 social media profiles.

Primarily, our team is involved with social media, email marketing, online advertising, and website design, development, and SEO.

The brands that I currently work with are: Toyota, Lexus, Volkswagen, ŠKODA, Renault, Nissan, Kia, Mercedes-Benz, Chrysler, Jeep, Dodge, Fiat and Alfa Romeo.  

Catch up with me here or over on Twitter as @marklincoln.
Bragging rights
Awesome at reversing a trailer.
Work
Occupation
Digital Media Team Leader
Skills
Digital Marketing, Social Media, Online Advertising, Email Marketing, Website Design & Development, Blogging, SEO, Customer Service
Employment
  • Miles Motor Group
    Digital Media Team Leader, 2012 - present
    Proud to lead the team responsible for the digital channels of one of New Zealand's most successful automotive groups. Our small team of two is responsible for... • building, maintaining and monitoring almost 50 Social Media profiles, • developing dealership websites, • email direct marketing, • and providing reports on digital activity ... for the group's 10 franchise dealerships, service centres, and an independent showroom - representing 13 automotive marques via 14 'bricks and mortar' locations throughout the country.
  • Foodstuffs
    Web Content Designer, 2011 - 2012
  • NZS.com
    Editor, 2009 - 2011
  • Hot Pyjama Productions
    Business Development Manager, 2007 - 2009
  • Wattyl NZ Ltd
    Industrial Sales Representative
  • Rock & Ice Aotearoa Ltd
    Marketing Manager
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Christchurch, NZ
Previously
Temuka, NZ - Liverpool, UK - Chester, UK
Mark Lincoln's +1's are the things they like, agree with, or want to recommend.
Google Analytics Adds Bot & Spider Filtering
marketingland.com

Looking for a cleaner count of traffic and activity on your website? Google Analytics has just announced the addition of bot and spider filt

The Creator Playbook for Brands – Think Insights – Google
www.thinkwithgoogle.com

In the YouTube Creator Playbook, we translate the tools and know-how developed by a generation of YouTube content creators to help brands de

Glass partners with Oakley
www.stuff.co.nz

Google is hoping to make its internet-connected eyewear more stylish.

Digital talent wars hotting up in 2014: Font :: StopPress
www.stoppress.co.nz

Specialist content and digital roles will see the biggest salary increases among creative and marketing industries this year with increasing

Christchurch Cathedral Square in November 2013
www.nzraw.co.nz

I've just got back from a walk around Christchurch CBD. I was inspired to visit again after I attended a marketing course at the Rendezvous

Problems Verifying Your Google Places (Local) Listing?
www.marklincoln.co.nz

Verifying your claim to any form of business listing online can be a royal pain in the ass. From postcards sent to physical addresses that d

’s America’s Cup Headline and the Following Onslaught
www.marklincoln.co.nz

If you were following Twitter shortly after Emirate Team New Zealand's America's Cup loss, you may have noticed a fair bit of conversation s

Brad Pitt’s Email Address | Mark Lincoln
www.marklincoln.co.nz

I came across an old guide to the Internet. Quite amusing to see how different it is to today's Internet (and how some things have stayed th

New Facebook Promotion Guidelines: Go Nuts! | Mark Lincoln
www.marklincoln.co.nz

New guidelines are out for running promotions on Facebook! Find out what you need to know when it comes to running competitions on Facebook.

Google Plus and Social Engagement | Social Media Today
socialmediatoday.com

One of the lesser known but major benefits of Google Plus is that you can track the social engagement with any web article. While you can ty

Inviting a Manager to your Google+ Page | Mark Lincoln
www.marklincoln.co.nz

Having issues with inviting a Google+ account to be a manager of a Google+ Page? This solution might help.

7 Ways to Manage Email So It Doesn't Manage You
www.linkedin.com

I'm always struck by the number of people who complain about the amount of email they receive and how much they despise their inbox -- not b

YouTube Ads: Just because you can ...
www.marklincoln.co.nz

... doesn't mean you should! YouTube are enthusiastic a…

Analytics profiles will be renamed as views - Analytics Help
support.google.com

With the advent of the new Admin interface in Analytics, we are renaming profiles to views. The term views provides a more accurate descript

Social Space Online
plus.google.com

Social Media Marketing in Australia and New Zealand (B2B and B2C marketing strategies). Facebook and LinkedIn Ad Specialists. Social Media Agency

How to track scans on a QR Code
www.nzraw.co.nz

Ok lots of people - marketing professionals and digital specialists included - will mock me for talking about QR Codes. QR Codes are somethi

ASB Bank
plus.google.com

The official ASB Bank Google+ page

HubSpot
plus.google.com

All-in-one Inbound Marketing Software

Food, price, and beer selection is always good but don't expect to be blown away by the service or the decor.
Public - a year ago
reviewed a year ago
Always a pleasure staying here. Exceeds expectations.
Public - a year ago
reviewed a year ago
Heather did a portrait photo shoot for my wife and I in Christchuch. The photos that she produced were remarkable and well exceeded our expectations - and having already seen the photos on her website, we already had high expectations to begin with! Heather also does some really nice wedding photography work and displays a lot of very stylish and vibrant photographs on her website. Recommended.
Public - 4 years ago
reviewed 4 years ago
4 reviews
Map
Map
Map
I dealt with Cotters following an espresso machine bought at Noel Leeming Riccarton. Noel Leeming passed the machine onto Cotters' for inspection. I had a phone call from one of Cotters' team - he was fairly friendly and showed good empathy. But when I went to collect it there had been a communication error - Noel Leeming's staff had told Cotters that I would be paying the inspection fee on arrival (after Noel Leeming had told me they would cover the fee themselves). A small communication problem which could have been fixed by one of Cotters' team making a phone call, but instead, Simon treated me as if I was wrong or making things up right from the beginning, and offered no assistance. Another staff member was reasonably helpful but then left to go to his office. I rang Noel Leeming myself while I was at Cotters and battled with a national call centre (Cotters' staff should have made this call, given that they had a direct dial number for the local store and knew who they needed to talk to) before finally getting hold of Chris at Noel Leeming who was great. He apologised and asked to speak to Simon to clarify that Noel Leeming would be paying the fee, not myself. Simon spoke with Noel Leeming briefly, hung up the phone, avoided my eye contact and simply said "Yup". I waited ... seeing that I hadn't moved, he finally looked me in the eye, said "You can take it" and went back to his work. No explanation as to the outcome of the phone call, no apology for having been wrong and for the frosty welcome, and definitely no "Bye, have a great day!" Next time I'll only be dealing with the retailer. I'd offered to help both Noel Leeming and Cotters by collecting the equipment directly from Cotters myself, rather than Cotters sending it back to Noel Leeming for me to collect (which is where I'd returned it to), but in future I won't bother. I hope I don't have to deal with Cotters again.
• • •
Public - a year ago
reviewed a year ago