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Mark Lincoln
Works at Miles Motor Group
Attended Electec College
Lives in Christchurch, NZ
644 followers|203,811 views
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Mark Lincoln

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The 2016 Volkswagen Passat Alltrack.

I love a good wagon, and would find it hard to choose between sporty, rugged, and executive... but I think the new Volkswagen Passat Alltrack ticks all of those boxes nicely! Hell, I'd even be tempted to go for the bright orange one!

I took this one at +Miles Continental, Christchurch. Info on the link:
http://www.milescontinental.co.nz/blog/car-reviews/the-brand-new-passat-alltrack/
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Mark Lincoln

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The Car-Buying Process: One Consumer's 900+ Digital Interactions.

A nice article from +Think with Google by Lisa Gevelber, featuring one car buyer's (Stacy) journey through the car buying process.

This process included:

• 139 Google Searches
• 14 YouTube Videos
• 89 Images
• 69 Dealer Interactions
• 186 Manufacturer Interactions

71% of those interactions took place on mobile, and Stacy explored 14 brands, considered 6, and finally decided between 2. 
Tracing the key micro-moments in a 3-month search for the right car.
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Mark Lincoln

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10 ways link building has changed over the last 10 years.

I like this article from +Search Engine Land on how Search Engine Optimisation has changed over the last 10 years. SEO is one of those fields you need to keep on top of, and there's a lot of 'help' on the internet which is now very dated and can either be a wast of time or - much worse - can slap you with a Google penalty and drop you from SERPs.

Number 7 in this list is often a good sign of a company that hasn't moved on from SEO of 10 years ago. 
Though white-hat tactics have changed over the years, link building remains one of the most important elements of SEO. Columnist Jayson DeMers takes a look back at the evolution of link building.
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Mark Lincoln

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App usage by time of day, broken down by apps such as Instagram, Snapchat, etc.

Some good data on app usage by time of day here, put together by Nielsen. 
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Mark Lincoln

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Google removes the option to filter your search results to a different city.

This sucks for New Zealand; Google often assumed my search was Auckland-based, rather than Christchurch, so I'd swap it to Christchurch to see how SEO and ads are performing.

Now I can't be confident as to what results it's displaying. Although, if I search 'my location' I get Christchurch, so maybe it just got better at determining where you are?

#seo #google #serps
Google seems to have dropped yet another search tool/filter, this one for location settings.
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Mark Lincoln

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Just finished watching Cowspiracy and now genuinely looking at ways to improve my eating habits. Please watch it.
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Mark Lincoln

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Marketing Tasks: Those to do yourself and those to outsource.

This is a nicely detailed article from +Search Engine Land that describes marketing tasks that a business should be taken care of internally, and tasks that should be outsourced to local professionals.

Includes an graph of sources referenced at different points in the path to purchase, and whether those sources were referenced at the beginning or end of that process. 
Consumers weave their way through more media and platforms than ever before to find local information, making marketing to them more complicated. Columnist Wesley Young recommends which marketing tasks can be DIY and which should be outsourced by local businesses.
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Mark Lincoln

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Facebook are testing their new app, 'Hello' app.

Hello adds caller ID based on the caller's Facebook details, so long as the caller has added their phone number to their Facebook account. Not sure if the number needs to be public or not. 
See who's calling, block unwanted calls and search for people and places.
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Here's a cool tool from CoSchedule for optimising headlines and subject lines. Get those power words in there! 
Use this free headline analyzer to write awesome headlines for blog posts and email subject lines that drive social shares, traffic, and SEO value.
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Mark Lincoln

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The ŠKODA Octavia RS Liftback.

I was lucky enough to drive this on the weekend - thanks to +Miles Continental and +SkodaNZ - and it converted me to liftbacks! (I was already a ŠKODA fan and RS lover.)

Took it for a drive through Christchurch and to Rapaki Bay for a few photos. Such a nice drive. I want to keep it. Photos on the link.

#skoda #octavia #rs #vrs
In my role, I'm fortunate enough to work with a wide range of vehicles. I occasionally get to experience those vehicles for myself so that I can better understand their appeal for a certain market....
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Mark Lincoln

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This is an interesting way to create buzz for a big event while extending the reach of social media content.

Volkswagen Motorsport have created a points system for their community to 'fuel' their World Rally team, under the banner of 'Excitement we Share'. They call it 'Social Fuel'. 1 point for article clicks, 2 points for video watches, 5 points for Facebook shares. As the points increase, they roll-out ("unlock") more social media content.

All reasonably superficial, no doubt, but quite an interesting way to bring the community together and encourage social media activity.
Volkswagen will be competing in the World Rally Championships 2015. An adventure we want to share with rally fans around the world. RALLYTHEWORLD. Excitement we share!
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Google dropping 'Google Local' functions - like business reviews - in the new Google+. 
Some are questioning whether small local businesses need a Google+ page after redesign drops display of listing information.
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Work
Occupation
Marketing Manager
Skills
Digital Marketing, Social Media, Online Advertising, Email Marketing, Website Design & Development, Blogging, SEO, Customer Service
Employment
  • Miles Motor Group
    Marketing Manager, 2012 - present
    Proud to lead the team responsible for the on-and-offline marketing of one of New Zealand's most successful automotive groups. Our team is responsible for... • building, maintaining and monitoring around 50 Social Media profiles, • developing dealership websites, • email direct marketing, • online advertising • marketing events • press advertising • direct mail ... for the group's 10 franchise dealerships, service centres, and an independent showroom - representing 7 automotive marques via 12 'bricks and mortar' locations throughout the country.
  • Foodstuffs
    Web Content Designer, 2011 - 2012
  • NZS.com
    Editor, 2009 - 2011
  • Hot Pyjama Productions
    Business Development Manager, 2007 - 2009
  • Wattyl NZ Ltd
    Industrial Sales Representative
  • Rock & Ice Aotearoa Ltd
    Marketing Manager
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Christchurch, NZ
Previously
Temuka, NZ - Liverpool, UK - Chester, UK
Story
Tagline
Marketing Guy in the Automotive Industry
Introduction
I'm a digital marketer, blogger (Mark Lincoln and NZ Raw) and car fan in Christchurch, New Zealand. 

As the Marketing Manager for the Miles Motor Group - one of New Zealand's biggest automotive groups - I'm responsible for the online content of 10 dealerships; officially representing 7 automotive marques through a number of dealer websites and over 50 social media profiles.

Our team is involved with event and print marketing, social media, email marketing, online advertising, and website design, development, and SEO.

The brands that I currently work with are: Toyota, Lexus, Volkswagen, ŠKODA, Nissan, Kia and Mercedes-Benz.  

Catch up with me here or over on Twitter as @marklincoln.
Bragging rights
Awesome at reversing a trailer.
Education
  • Electec College
    Advanced Certificate in Computer Systems Engineering
  • Liverpool University
    Almost successfully completed one quarter of an Aerospace Engineering degree.
  • Helsby High
Basic Information
Gender
Male
Looking for
Networking
Mark Lincoln's +1's are the things they like, agree with, or want to recommend.
Google Analytics Adds Bot & Spider Filtering
marketingland.com

Looking for a cleaner count of traffic and activity on your website? Google Analytics has just announced the addition of bot and spider filt

The Creator Playbook for Brands – Think Insights – Google
www.thinkwithgoogle.com

In the YouTube Creator Playbook, we translate the tools and know-how developed by a generation of YouTube content creators to help brands de

Glass partners with Oakley
www.stuff.co.nz

Google is hoping to make its internet-connected eyewear more stylish.

Digital talent wars hotting up in 2014: Font :: StopPress
www.stoppress.co.nz

Specialist content and digital roles will see the biggest salary increases among creative and marketing industries this year with increasing

Christchurch Cathedral Square in November 2013
www.nzraw.co.nz

I've just got back from a walk around Christchurch CBD. I was inspired to visit again after I attended a marketing course at the Rendezvous

Problems Verifying Your Google Places (Local) Listing?
www.marklincoln.co.nz

Verifying your claim to any form of business listing online can be a royal pain in the ass. From postcards sent to physical addresses that d

’s America’s Cup Headline and the Following Onslaught
www.marklincoln.co.nz

If you were following Twitter shortly after Emirate Team New Zealand's America's Cup loss, you may have noticed a fair bit of conversation s

Brad Pitt’s Email Address | Mark Lincoln
www.marklincoln.co.nz

I came across an old guide to the Internet. Quite amusing to see how different it is to today's Internet (and how some things have stayed th

New Facebook Promotion Guidelines: Go Nuts! | Mark Lincoln
www.marklincoln.co.nz

New guidelines are out for running promotions on Facebook! Find out what you need to know when it comes to running competitions on Facebook.

Google Plus and Social Engagement | Social Media Today
socialmediatoday.com

One of the lesser known but major benefits of Google Plus is that you can track the social engagement with any web article. While you can ty

Inviting a Manager to your Google+ Page | Mark Lincoln
www.marklincoln.co.nz

Having issues with inviting a Google+ account to be a manager of a Google+ Page? This solution might help.

7 Ways to Manage Email So It Doesn't Manage You
www.linkedin.com

I'm always struck by the number of people who complain about the amount of email they receive and how much they despise their inbox -- not b

YouTube Ads: Just because you can ...
www.marklincoln.co.nz

... doesn't mean you should! YouTube are enthusiastic a…

Analytics profiles will be renamed as views - Analytics Help
support.google.com

With the advent of the new Admin interface in Analytics, we are renaming profiles to views. The term views provides a more accurate descript

Social Space Online
plus.google.com

Social Media Marketing in Australia and New Zealand (B2B and B2C marketing strategies). Facebook and LinkedIn Ad Specialists. Social Media Agency

How to track scans on a QR Code
www.nzraw.co.nz

Ok lots of people - marketing professionals and digital specialists included - will mock me for talking about QR Codes. QR Codes are somethi

ASB Bank
plus.google.com

The official ASB Bank Google+ page

HubSpot
plus.google.com

All-in-one Inbound Marketing Software

Nice atmosphere and - when I went at least - just the right level of 'quiet'. It's back off the road and not especially well known at time of writing, which makes it perfect for escaping from the world/office! The décor is fresh and trendy without being forced, with nice artwork on the walls. It's right next to the Court Theatre so I guess it could get pretty busy if there was some kind of show on at the same time. Parking is right outside the entrance in a shared car park, but I think only a few spaces are available for visitors, while others are reserved for businesses. The coffee is great and they obviously care about its origin. I had a mocha slice and that was top notch. They had some 'protein balls' which looked pretty good as well, plus a good range of fresh rolls and the like. The lady who served me was friendly and cheerful, making sure she acknowledged me and took my order as soon as I approached the counter, even though she was busy making coffees at the time. Just around the back are some really nice work spaces; I would love to work there!
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Public - a week ago
reviewed a week ago
A nice café away from the rush of the other cafés in the area (and particularly the other two cafés in Ballantynes). They make a pretty good attempt at coming up with some original food options, rather than just the mass produced slices and rolls of mainstream cafés (I believe one of their items is called something like 'Unicorn Farts'). At its upstairs level, it's nice to be above the city and look across at the developments taking place in the area at the moment. The staff can be a bit mixed but are largely friendly and helpful (I asked for a regular Flat White and the girl at the counter realised it was the free one on my loyalty card so offered to make it a large instead). The loyalty card isn't particularly generous - I think it's just the regular run-of-the-mill buy 9 get 1 free. They have a mixture of tables and sofa/bench seating and also have child seats. Plenty of magazines and the newspaper to read... in case you forget your tablet.
• • •
Public - a week ago
reviewed a week ago
Always a pleasure staying here. Exceeds expectations.
Public - 2 years ago
reviewed 2 years ago
Heather did a portrait photo shoot for my wife and I in Christchuch. The photos that she produced were remarkable and well exceeded our expectations - and having already seen the photos on her website, we already had high expectations to begin with! Heather also does some really nice wedding photography work and displays a lot of very stylish and vibrant photographs on her website. Recommended.
Public - 5 years ago
reviewed 5 years ago
6 reviews
Map
Map
Map
Food, price, and beer selection is always good but don't expect to be blown away by the service or the decor.
Public - 2 years ago
reviewed 2 years ago
I dealt with Cotters following an espresso machine bought at Noel Leeming Riccarton. Noel Leeming passed the machine onto Cotters' for inspection. I had a phone call from one of Cotters' team - he was fairly friendly and showed good empathy. But when I went to collect it there had been a communication error - Noel Leeming's staff had told Cotters that I would be paying the inspection fee on arrival (after Noel Leeming had told me they would cover the fee themselves). A small communication problem which could have been fixed by one of Cotters' team making a phone call, but instead, Simon treated me as if I was wrong or making things up right from the beginning, and offered no assistance. Another staff member was reasonably helpful but then left to go to his office. I rang Noel Leeming myself while I was at Cotters and battled with a national call centre (Cotters' staff should have made this call, given that they had a direct dial number for the local store and knew who they needed to talk to) before finally getting hold of Chris at Noel Leeming who was great. He apologised and asked to speak to Simon to clarify that Noel Leeming would be paying the fee, not myself. Simon spoke with Noel Leeming briefly, hung up the phone, avoided my eye contact and simply said "Yup". I waited ... seeing that I hadn't moved, he finally looked me in the eye, said "You can take it" and went back to his work. No explanation as to the outcome of the phone call, no apology for having been wrong and for the frosty welcome, and definitely no "Bye, have a great day!" Next time I'll only be dealing with the retailer. I'd offered to help both Noel Leeming and Cotters by collecting the equipment directly from Cotters myself, rather than Cotters sending it back to Noel Leeming for me to collect (which is where I'd returned it to), but in future I won't bother. I hope I don't have to deal with Cotters again.
• • •
Public - 2 years ago
reviewed 2 years ago