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Mark Lincoln
Works at Miles Motor Group
Attended Electec College
Lives in Christchurch, NZ
645 followers|250,529 views
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Mark Lincoln

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Google keeps a history of all your audio recordings and transcripts apparently! www.google.com/history/audio
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Mark Lincoln

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Facebook providing 'Local' insights for Facebook users near to your bricks and mortar location.

I tend not to use Facebook Insights as much as I manage our pages through third party software. Looks pretty cool, though. Shows demographics of people that have been near to your business. Includes age and gender, as well as whether they're local or travelling.

I see Facebook first announced it late last year:
https://www.facebook.com/business/news/local-awareness-updates
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Their main page for it says it's only available for US businesses. Not any more!
https://www.facebook.com/business/a/local-insights
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The new Facebook Page layout and dimensions.

I'm seeing the new Facebook Page layout as of today.

• Cover photo is now 1012px x 385px
• Profile photo is 70px x 70px

App/menu items are now in a full list down the left sidebar (note there are no thumbnails for these apps) and the modules are all down the right (that 'This Week' module isn't displaying correctly at the moment. Just keeps spinning).

More screenshots and a comparison on the link: http://www.marklincoln.co.nz/social/facebook/new-facebook-page-design-layout-for-2016-with-dimensions/
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:D
I earned 50 points by sharing my local knowledge on Google and now I've got an official Level 3 Local Guides badge to prove it.
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Google's new tool for testing a website's mobile friendliness and load speed.
I just got my website’s mobile-friendliness score. #TestYourSite to see how mobile visitors experience your website.
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Mark Lincoln

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Google's new keyboard for iOS.

+Google have launched a new keyboard for iOS that allows you to search from within any app using a quick link on the top of the keyboard.
Gboard, a new keyword for iOS was launched today by Google to enable searching directly in your iOS keyboard - without leaving the app.
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Yeah I checked after my excitement of reading the post. Doesn't seem to be in the UK store either, according to comments. I'll keep checking! Post back here if you find it +Peter Hatherley! 
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Before anyone ever places another vote to change a flag, they should watch this TED talk. Also shows some insight into good design principles.
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Mark Lincoln

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Facebook has new rules for posts featuring branded content ("content that features a third party product, brand, or sponsor") on Verified Pages (blue tick).

"Publishers are required to tag the marketer's Page in any post that mentions a third party brand, product, or sponsor. When tagged, the marketer will be notified and will be able to see high level performance insights, such as reach and engagement for the post.

"Branded content posts will appear in News Feed with the “with” tag.

_"Marketers that have been tagged in posts will be able to collaborate more closely with media publishers and influencers by seeing high level post metrics of reach and engagement for branded content posts they are tagged in. If the publisher or influencer boosted their post or created it as an ad, the marketer will be able to see total spend and CPM on the post."

https://www.facebook.com/facebookmedia/get-started/branded-content

Third party social media management tools will have to update to accommodate this. Sprout Social have added a new function in the compose screen to tag another Facebook Page for this purpose:

http://sproutsocial.com/insights/add-branded-content-tag-verified-facebook-page-posts/

#facebook #socialmediamarketing #sproutsocial
Brands can now apply a Branded Content Tag to posts when publishing to verified Facebook Pages from Sprout’s Compose window.
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Thanks for sharing +Mark Lincoln 
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Twitter launches a simple Twitter management tool; 'Dashboard'.

I haven't had a play yet but could be worth having a look through. Looks like it's more targeted to small businesses setting up for the first time, but I could be wrong.

Dashboard:
https://dashboard.twitter.com

Twitter Announcement:
https://blog.twitter.com/2016/introducing-twitter-dashboard-0

Marketing Land's take on it:
http://marketingland.com/new-dashboard-tool-twitter-gives-businesses-simple-one-management-suite-182702

#socialmedia #socialmediamanagement #socialmediamonitoring #twitter
A streamlined solution make it easier for novice social marketers to successfully navigate the Twitter platform.
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New green 'Ad' tag in Google search results looks pretty sharp. I like it. This small change has reduced the total number of colours on the page; looks much cleaner (and of course makes the ad look more natural and clickable). 
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I like it too +Mark Lincoln makes it far clearer that it's an ad
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Google introducing expanded text ads for search.

"To recap, we’re currently testing ads that have two 30-character headlines and one 80-character description line. These test ads also contain two customizable 15-character path fields that will be appended to your Display URLs automatically. Compared to your existing ads, it’s 45 extra characters in text, plus an additional URL path field."

This follows Google removing ads from the right-hand rail of search results, meaning more consistency across devices and so they were no longer limited by how ads display in that smaller format. 
Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it.
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The 5 Auto Shopping Moments Every Brand Must Own.

"The average car shopper today makes just two dealership visits in the search for the perfect vehicle. That’s because today car shoppers turn to mobile to research models, find deals, and get real-time advice. David Mogensen, Google’s head of YouTube ads marketing and former automotive marketer, shares how to tap into this new auto buying process."

• 69% of car shoppers using YouTube were influenced by it.
• 6 out of 10 car shoppers enter the market unsure of which car to buy

Search interest has increased for:

• 'truck space" and 'towing capacity'
• luxury options like 'panoramic sunroof' and 'backup camera'
• 'MSRP and list prices (up 25% in the past year)
• trade-in value (up 17%)

Top 3 types of video content for auto shoppers:

• Test drives
• Features and options
• Walkthroughs

Time spent watching these types of videos when up 2x in the past year.

Article by David Mogensen for +Think with Google.

Winning over car shoppers isn’t just happening in person anymore. Find out how to reach shoppers by meeting them in their micro-moments on mobile.
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Mark's Collections
People
Have him in circles
645 people
George Bailey's profile photo
Joyce Sullivan (JoyceMSullivan)'s profile photo
Gordon D Graham's profile photo
Alicia Morley's profile photo
James Ferranti's profile photo
Dr. Md. Mizanur Rahman's profile photo
Jennifer Duval-Smith's profile photo
claudia bela's profile photo
Darrell Allen's profile photo
Work
Occupation
Marketing Manager
Skills
Digital Marketing, Social Media, Online Advertising, Email Marketing, Website Design & Development, Blogging, SEO, Customer Service
Employment
  • Miles Motor Group
    Marketing Manager, 2012 - present
    Proud to lead the team responsible for the on-and-offline marketing of one of New Zealand's most successful automotive groups. Our team is responsible for... • building, maintaining and monitoring around 50 Social Media profiles, • developing dealership websites, • email direct marketing, • online advertising • marketing events • press advertising • direct mail ... for the group's 10 franchise dealerships, service centres, and an independent showroom - representing 7 automotive marques via 12 'bricks and mortar' locations throughout the country.
  • Foodstuffs
    Web Content Designer, 2011 - 2012
  • NZS.com
    Editor, 2009 - 2011
  • Hot Pyjama Productions
    Business Development Manager, 2007 - 2009
  • Wattyl NZ Ltd
    Industrial Sales Representative
  • Rock & Ice Aotearoa Ltd
    Marketing Manager
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Christchurch, NZ
Previously
Temuka, NZ - Liverpool, UK - Chester, UK
Story
Tagline
Marketing Guy in the Automotive Industry
Introduction
I'm a digital marketer, blogger (Mark Lincoln and NZ Raw) and car fan in Christchurch, New Zealand. 

As the Marketing Manager for the Miles Motor Group - one of New Zealand's biggest automotive groups - I'm responsible for the online content of 10 dealerships; officially representing 7 automotive marques through a number of dealer websites and over 50 social media profiles.

Our team is involved with event and print marketing, social media, email marketing, online advertising, and website design, development, and SEO.

The brands that I currently work with are: Toyota, Lexus, Volkswagen, ŠKODA, Nissan, Kia and Mercedes-Benz.  

Catch up with me here or over on Twitter as @marklincoln.
Bragging rights
Awesome at reversing a trailer.
Education
  • Electec College
    Advanced Certificate in Computer Systems Engineering
  • Liverpool University
    Almost successfully completed one quarter of an Aerospace Engineering degree.
  • Helsby High
Basic Information
Gender
Male
Looking for
Networking
Mark Lincoln's +1's are the things they like, agree with, or want to recommend.
Google Analytics Adds Bot & Spider Filtering
marketingland.com

Looking for a cleaner count of traffic and activity on your website? Google Analytics has just announced the addition of bot and spider filt

The Creator Playbook for Brands – Think Insights – Google
www.thinkwithgoogle.com

In the YouTube Creator Playbook, we translate the tools and know-how developed by a generation of YouTube content creators to help brands de

Glass partners with Oakley
www.stuff.co.nz

Google is hoping to make its internet-connected eyewear more stylish.

Digital talent wars hotting up in 2014: Font :: StopPress
www.stoppress.co.nz

Specialist content and digital roles will see the biggest salary increases among creative and marketing industries this year with increasing

Christchurch Cathedral Square in November 2013
www.nzraw.co.nz

I've just got back from a walk around Christchurch CBD. I was inspired to visit again after I attended a marketing course at the Rendezvous

Problems Verifying Your Google Places (Local) Listing?
www.marklincoln.co.nz

Verifying your claim to any form of business listing online can be a royal pain in the ass. From postcards sent to physical addresses that d

’s America’s Cup Headline and the Following Onslaught
www.marklincoln.co.nz

If you were following Twitter shortly after Emirate Team New Zealand's America's Cup loss, you may have noticed a fair bit of conversation s

Brad Pitt’s Email Address | Mark Lincoln
www.marklincoln.co.nz

I came across an old guide to the Internet. Quite amusing to see how different it is to today's Internet (and how some things have stayed th

New Facebook Promotion Guidelines: Go Nuts! | Mark Lincoln
www.marklincoln.co.nz

New guidelines are out for running promotions on Facebook! Find out what you need to know when it comes to running competitions on Facebook.

Google Plus and Social Engagement | Social Media Today
socialmediatoday.com

One of the lesser known but major benefits of Google Plus is that you can track the social engagement with any web article. While you can ty

Inviting a Manager to your Google+ Page | Mark Lincoln
www.marklincoln.co.nz

Having issues with inviting a Google+ account to be a manager of a Google+ Page? This solution might help.

7 Ways to Manage Email So It Doesn't Manage You
www.linkedin.com

I'm always struck by the number of people who complain about the amount of email they receive and how much they despise their inbox -- not b

YouTube Ads: Just because you can ...
www.marklincoln.co.nz

... doesn't mean you should! YouTube are enthusiastic a…

Analytics profiles will be renamed as views - Analytics Help
support.google.com

With the advent of the new Admin interface in Analytics, we are renaming profiles to views. The term views provides a more accurate descript

Social Space Online
plus.google.com

Social Media Marketing in Australia and New Zealand (B2B and B2C marketing strategies). Facebook and LinkedIn Ad Specialists. Social Media Agency

How to track scans on a QR Code
www.nzraw.co.nz

Ok lots of people - marketing professionals and digital specialists included - will mock me for talking about QR Codes. QR Codes are somethi

ASB Bank
plus.google.com

The official ASB Bank Google+ page

HubSpot
plus.google.com

All-in-one Inbound Marketing Software

I've been round a few barbers/hairdressers in Christchurch before finally settling on these guys. Great setup, great service, and a great cut. All for very reasonable prices. Also refreshing to find a barbers where they don't go for the traditional hair dresser's 'small-talk for the sake of small-talk'. They play sport on a small screen in the mirror, no appointments necessary, and the wait is always pretty short as they seem to always have the right number of staff to meet demand. Be sure to ask for a loyalty card when you get there.
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Public - a week ago
reviewed a week ago
I haven't eaten here so can't comment on the food, but the beer selection is good (it's a Mac's bar so plenty of Mac's on tap, as well as Steinlager, Emerson's 1812 and Guinness), the service is friendly enough and the facilities, layout and decor are great for an airport bar. Very spacious and with plenty of big brown leather sofas. Great for a quick beer while you wait for someone to arrive from their domestic flight.
Public - a month ago
reviewed a month ago
My all-time favourite pub/bar/restaurant in Christchurch. The best range of craft beers I've ever seen paired with some of the most delicious meals around. If you're British and miss the cosy UK pub restaurants, this is the place to visit.
Public - a month ago
reviewed a month ago
This is an awesome playground in the central city. Lots of varied play equipment, a sand area, and a great water-oriented area with water cannons, pipes and the lot. Plenty of seating for parents, and good food stalls. The only gripes are that there are no covered areas at all (so not good in full sun) and I believe the slide can also get far too hot in the sun as well. There could also be more for really little kids.
Public - a month ago
reviewed a month ago
31 reviews
Map
Map
Map
Still a great short walk around well maintained fields. Great for dog walking. Always quiet and obviously has plenty of parking. The track around the park is solid enough for a good pram and there are three or four exercise stations dotted around the track. Plenty of bins for dog bags as well.
Public - a month ago
reviewed a month ago
We've been going here with our difficult German Shepherd for over six years. The team here are fantastic and well capable of handling our (sadly) dangerous dog! I wouldn't go to any other vet.
Public - a month ago
reviewed a month ago
These guys fitted an aftermarket towbar to my Kia Sportage. Sonia was super friendly and easy to deal with; she gave me a few options and their prices to help me find the right towbar (I opted for a rating increase and a removable tongue - I'd recommend that as you can really easily take the tongue out and store it in your boot next to your spare wheel to keep the vehicle's looks and make it easier to park). My new towbar looks great. They aim to fit your towbar in around an hour. Mine took only slightly over that, but they have a decent waiting lounge with comfy sofas, coffee, and even guest WiFi. Plenty of parking on-site as well, and it's a short walk to The Colombo and other stores if you want to go for a wander while you wait. I'd definitely recommend Towbar Express to friends and family.
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Public - a month ago
reviewed a month ago