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Mark Lincoln
Works at Miles Motor Group
Attended Electec College
Lives in Christchurch, NZ
644 followers|276,530 views
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Mark Lincoln

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Too many promotions and not keeping it relevant; the top two reasons why people unfollow brands on social media.

Sprout Social Index for 2016 Q3. Good study here about why people follow or unfollow brands in social media, as well as some stats on engagement, buyer behaviour, etc.

#socialmedia #sem #sproutsocial 
The latest data report dives into how brands annoy their customers on social media and examines what that means for a business's bottom line.
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Mark Lincoln

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Quality branded content outperforms pre-roll advertising.


Nice piece from +Nielsen on how good branded content can outperform pre-roll advertising.

• Branded content can drive higher brand recall and brand lift than pre-roll
• When viewers enjoy content, they view the integrated brands more favourably
• Partnering with a publisher can drive ad impact

With five keys to successful branded content:

• Excellent Central Personality
• Unique and Original Concept
• Personal Connection with Audience
• Emotionally Engaging Experience
• Brand & Content Fit Together
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Mark Lincoln

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Facebook providing 'Local' insights for Facebook users near to your bricks and mortar location.

I tend not to use Facebook Insights as much as I manage our pages through third party software. Looks pretty cool, though. Shows demographics of people that have been near to your business. Includes age and gender, as well as whether they're local or travelling.

I see Facebook first announced it late last year:
https://www.facebook.com/business/news/local-awareness-updates
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Their main page for it says it's only available for US businesses. Not any more!
https://www.facebook.com/business/a/local-insights
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Mark Lincoln

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The new Facebook Page layout and dimensions.

I'm seeing the new Facebook Page layout as of today.

• Cover photo is now 1012px x 385px
• Profile photo is 70px x 70px

App/menu items are now in a full list down the left sidebar (note there are no thumbnails for these apps) and the modules are all down the right (that 'This Week' module isn't displaying correctly at the moment. Just keeps spinning).

More screenshots and a comparison on the link: http://www.marklincoln.co.nz/social/facebook/new-facebook-page-design-layout-for-2016-with-dimensions/
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Mark Lincoln

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:D
I earned 50 points by sharing my local knowledge on Google and now I've got an official Level 3 Local Guides badge to prove it.
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Mark Lincoln

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Google's new tool for testing a website's mobile friendliness and load speed.
I just got my website’s mobile-friendliness score. #TestYourSite to see how mobile visitors experience your website.
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Mark Lincoln

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Google's new keyboard for iOS.

+Google have launched a new keyboard for iOS that allows you to search from within any app using a quick link on the top of the keyboard.
Gboard, a new keyword for iOS was launched today by Google to enable searching directly in your iOS keyboard - without leaving the app.
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Yeah I checked after my excitement of reading the post. Doesn't seem to be in the UK store either, according to comments. I'll keep checking! Post back here if you find it +Peter Hatherley! 
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Mark Lincoln

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The new Volkswagen Tiguan R-Line.

We had this one at our Volkswagen dealership in Christchurch for 48 hours so we could invite VIPs for a preview ahead of its public launch. Such a beauty. More on this one here:
www.milescontinental.co.nz/tiguan
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Mark Lincoln

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Facebook has new rules for posts featuring branded content ("content that features a third party product, brand, or sponsor") on Verified Pages (blue tick).

"Publishers are required to tag the marketer's Page in any post that mentions a third party brand, product, or sponsor. When tagged, the marketer will be notified and will be able to see high level performance insights, such as reach and engagement for the post.

"Branded content posts will appear in News Feed with the “with” tag.

_"Marketers that have been tagged in posts will be able to collaborate more closely with media publishers and influencers by seeing high level post metrics of reach and engagement for branded content posts they are tagged in. If the publisher or influencer boosted their post or created it as an ad, the marketer will be able to see total spend and CPM on the post."

https://www.facebook.com/facebookmedia/get-started/branded-content

Third party social media management tools will have to update to accommodate this. Sprout Social have added a new function in the compose screen to tag another Facebook Page for this purpose:

http://sproutsocial.com/insights/add-branded-content-tag-verified-facebook-page-posts/

#facebook #socialmediamarketing #sproutsocial
Brands can now apply a Branded Content Tag to posts when publishing to verified Facebook Pages from Sprout’s Compose window.
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Thanks for sharing +Mark Lincoln 
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Mark Lincoln

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Twitter launches a simple Twitter management tool; 'Dashboard'.

I haven't had a play yet but could be worth having a look through. Looks like it's more targeted to small businesses setting up for the first time, but I could be wrong.

Dashboard:
https://dashboard.twitter.com

Twitter Announcement:
https://blog.twitter.com/2016/introducing-twitter-dashboard-0

Marketing Land's take on it:
http://marketingland.com/new-dashboard-tool-twitter-gives-businesses-simple-one-management-suite-182702

#socialmedia #socialmediamanagement #socialmediamonitoring #twitter
A streamlined solution make it easier for novice social marketers to successfully navigate the Twitter platform.
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Mark Lincoln

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New green 'Ad' tag in Google search results looks pretty sharp. I like it. This small change has reduced the total number of colours on the page; looks much cleaner (and of course makes the ad look more natural and clickable). 
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I like it too +Mark Lincoln makes it far clearer that it's an ad
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Mark Lincoln

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Google introducing expanded text ads for search.

"To recap, we’re currently testing ads that have two 30-character headlines and one 80-character description line. These test ads also contain two customizable 15-character path fields that will be appended to your Display URLs automatically. Compared to your existing ads, it’s 45 extra characters in text, plus an additional URL path field."

This follows Google removing ads from the right-hand rail of search results, meaning more consistency across devices and so they were no longer limited by how ads display in that smaller format. 
Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it.
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People
Have him in circles
644 people
Joyce Sullivan (JoyceMSullivan)'s profile photo
Camille Strowger's profile photo
Landscapedesign.co.nz Landscaping and Gardening Directory's profile photo
Saiful Islam's profile photo
arboristRobert Danaher's profile photo
Fun for all's profile photo
Gary Jensen's profile photo
Leviroy Benedict's profile photo
rukshi life's profile photo
Work
Occupation
Marketing Manager
Skills
Digital Marketing, Social Media, Online Advertising, Email Marketing, Website Design & Development, Blogging, SEO, Customer Service
Employment
  • Miles Motor Group
    Marketing Manager, 2012 - present
    Proud to lead the team responsible for the on-and-offline marketing of one of New Zealand's most successful automotive groups. Our team is responsible for... • building, maintaining and monitoring around 50 Social Media profiles, • developing dealership websites, • email direct marketing, • online advertising • marketing events • press advertising • direct mail ... for the group's 10 franchise dealerships, service centres, and an independent showroom - representing 7 automotive marques via 12 'bricks and mortar' locations throughout the country.
  • Foodstuffs
    Web Content Designer, 2011 - 2012
  • NZS.com
    Editor, 2009 - 2011
  • Hot Pyjama Productions
    Business Development Manager, 2007 - 2009
  • Wattyl NZ Ltd
    Industrial Sales Representative
  • Rock & Ice Aotearoa Ltd
    Marketing Manager
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Christchurch, NZ
Previously
Temuka, NZ - Liverpool, UK - Chester, UK
Story
Tagline
Automotive-flavoured Marketing Manager
Introduction
I'm a digital marketer, blogger (Mark Lincoln and NZ Raw) and car fan in Christchurch, New Zealand. 

As the Marketing Manager for the Miles Motor Group - one of New Zealand's biggest automotive groups - I'm responsible for the online content of 10 dealerships; officially representing 7 automotive marques through a number of dealer websites and over 50 social media profiles.

Our team is involved with event and print marketing, social media, email marketing, online advertising, and website design, development, and SEO.

The brands that I currently work with are: Toyota, Lexus, Volkswagen, ŠKODA, Nissan, Kia and Mercedes-Benz.  

Catch up with me here or over on Twitter as @marklincoln.
Bragging rights
Awesome at reversing a trailer.
Education
  • Electec College
    Advanced Certificate in Computer Systems Engineering
  • Liverpool University
    Almost successfully completed one quarter of an Aerospace Engineering degree.
  • Helsby High
Basic Information
Gender
Male
Looking for
Networking
Mark Lincoln's +1's are the things they like, agree with, or want to recommend.
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