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Mark Lincoln
Works at Miles Motor Group
Attended Electec College
Lives in Christchurch, NZ
585 followers|171,966 views
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Mark Lincoln

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10 questions to ask yourself before going 'all-digital'.

Nice post here by +Randall Beard for +Nielsen. More focussed on moving from traditional TV ads to digital, but plenty of value for anyone stepping into digital advertising. #digitaladvertising  
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Mark Lincoln

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Damn... this advert is stunning. Beautiful car. The Alfa Romeo Giulia.
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Mark Lincoln

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How Ford NZ reached auto shoppers at the right moment.

Nice 'close to home' case study on +Think with Google from +Google with +Ford NZ. 
With consumers' paths to purchase constantly changing, Ford New Zealand wanted to bolster its online customer experience to build brand preference and drive consideration, while converting more traffic into sales. To do so, it tapped the Google Display Network, increasing engagement and leads.
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Mark Lincoln

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Multitasking for iPad in iOS9.

"Multitasking is also a huge focus for tablets: Apple is introducing a new app switching experience, split-screen apps and picture-in-picture viewing for videos. Split-screen apps will allow users to run two apps side by side for the first time ever on an iOS device, while the new picture-in-picture features make it possible to watch videos while you work in other apps, like Mail."

Sweet.
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Mark Lincoln

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My new laptop swaps around the function keys so the actual features you use are just one click. Because who uses F3?
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Mark Lincoln

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This is a really smart touch; if you copy and paste any text from within a review article on the What Car? website, the pasted text includes a link back to the site. Like this (the 'see more' bit):

For 2015, on paper at least, the Superb seems even better value than before. It's wider, longer and has a longer wheelbase than the outgoing model, but is also lighter, cleaner, more frugal and better equipped, too.  - See more at: http://www.whatcar.com/car-news/skoda/superb-hatchback/2015-skoda-superb-review/1344511#sthash.wgST50OF.dpuf
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Mark Lincoln

commented on a video on YouTube.
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Best snow plough ever.
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Have him in circles
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Mark Lincoln

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Google Chrome's added a 'right-click' option to switch profiles. Much better (just like it used to be before they 'improved' it!).
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Mark Lincoln

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+Sprout Social have added +Instagram to their mix.

Good news to start the day. Looking forward to having a play (and does this mean Instagram are trying to make things easier for businesses so that they can bring in more advertising?).
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Mark Lincoln

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Interesting Google Map ad for Euromarque here. Not related to my search for a Post Office... and kinda in my way to be honest. Google experimenting with new ads or has this one been out a while? #googleads #adwords #googlemaps #advertising
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Mark Lincoln

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I was lucky enough to join a pro photographer at the top of the Rendezvous Hotel recently. Took a few pics of Christchurch, plus an interactive 360 panorama.
I was honoured to be invited to my cousin, Doug's, secret photography spot; the off the Rendezvous Hotel, Christchurch's tallest building since the earthquake t
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Crazy stuff (NSFW: lots of swearing).
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People
Have him in circles
585 people
Natasha Cain's profile photo
Rowan Sims's profile photo
Jon Dow's profile photo
Paul Bridgeman's profile photo
Angel Golindano's profile photo
Florence Lewis's profile photo
Charlie Rattray's profile photo
Juha Saarinen's profile photo
Christchurch Top 10 Holiday Park's profile photo
Education
  • Electec College
    Advanced Certificate in Computer Systems Engineering
  • Liverpool University
    Almost successfully completed one quarter of an Aerospace Engineering degree.
  • Helsby High
Basic Information
Gender
Male
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Networking
Story
Tagline
Digital Media Guy in the Automotive Industry
Introduction
I'm a digital marketer, blogger (Mark Lincoln and NZ Raw) and car fan in Christchurch, New Zealand. 

As the Digital Media Team Leader for the Miles Motor Group - one of New Zealand's biggest automotive groups - I'm responsible for the online content of 11 dealerships; officially representing 13 automotive marques through a number of dealer websites and over 50 social media profiles.

Primarily, our team is involved with social media, email marketing, online advertising, and website design, development, and SEO.

The brands that I currently work with are: Toyota, Lexus, Volkswagen, ŠKODA, Renault, Nissan, Kia, Mercedes-Benz, Chrysler, Jeep, Dodge, Fiat and Alfa Romeo.  

Catch up with me here or over on Twitter as @marklincoln.
Bragging rights
Awesome at reversing a trailer.
Work
Occupation
Digital Media Team Leader
Skills
Digital Marketing, Social Media, Online Advertising, Email Marketing, Website Design & Development, Blogging, SEO, Customer Service
Employment
  • Miles Motor Group
    Digital Media Team Leader, 2012 - present
    Proud to lead the team responsible for the digital channels of one of New Zealand's most successful automotive groups. Our small team of two is responsible for... • building, maintaining and monitoring almost 50 Social Media profiles, • developing dealership websites, • email direct marketing, • and providing reports on digital activity ... for the group's 10 franchise dealerships, service centres, and an independent showroom - representing 13 automotive marques via 14 'bricks and mortar' locations throughout the country.
  • Foodstuffs
    Web Content Designer, 2011 - 2012
  • NZS.com
    Editor, 2009 - 2011
  • Hot Pyjama Productions
    Business Development Manager, 2007 - 2009
  • Wattyl NZ Ltd
    Industrial Sales Representative
  • Rock & Ice Aotearoa Ltd
    Marketing Manager
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Christchurch, NZ
Previously
Temuka, NZ - Liverpool, UK - Chester, UK
Mark Lincoln's +1's are the things they like, agree with, or want to recommend.
Google Analytics Adds Bot & Spider Filtering
marketingland.com

Looking for a cleaner count of traffic and activity on your website? Google Analytics has just announced the addition of bot and spider filt

The Creator Playbook for Brands – Think Insights – Google
www.thinkwithgoogle.com

In the YouTube Creator Playbook, we translate the tools and know-how developed by a generation of YouTube content creators to help brands de

Glass partners with Oakley
www.stuff.co.nz

Google is hoping to make its internet-connected eyewear more stylish.

Digital talent wars hotting up in 2014: Font :: StopPress
www.stoppress.co.nz

Specialist content and digital roles will see the biggest salary increases among creative and marketing industries this year with increasing

Christchurch Cathedral Square in November 2013
www.nzraw.co.nz

I've just got back from a walk around Christchurch CBD. I was inspired to visit again after I attended a marketing course at the Rendezvous

Problems Verifying Your Google Places (Local) Listing?
www.marklincoln.co.nz

Verifying your claim to any form of business listing online can be a royal pain in the ass. From postcards sent to physical addresses that d

’s America’s Cup Headline and the Following Onslaught
www.marklincoln.co.nz

If you were following Twitter shortly after Emirate Team New Zealand's America's Cup loss, you may have noticed a fair bit of conversation s

Brad Pitt’s Email Address | Mark Lincoln
www.marklincoln.co.nz

I came across an old guide to the Internet. Quite amusing to see how different it is to today's Internet (and how some things have stayed th

New Facebook Promotion Guidelines: Go Nuts! | Mark Lincoln
www.marklincoln.co.nz

New guidelines are out for running promotions on Facebook! Find out what you need to know when it comes to running competitions on Facebook.

Google Plus and Social Engagement | Social Media Today
socialmediatoday.com

One of the lesser known but major benefits of Google Plus is that you can track the social engagement with any web article. While you can ty

Inviting a Manager to your Google+ Page | Mark Lincoln
www.marklincoln.co.nz

Having issues with inviting a Google+ account to be a manager of a Google+ Page? This solution might help.

7 Ways to Manage Email So It Doesn't Manage You
www.linkedin.com

I'm always struck by the number of people who complain about the amount of email they receive and how much they despise their inbox -- not b

YouTube Ads: Just because you can ...
www.marklincoln.co.nz

... doesn't mean you should! YouTube are enthusiastic a…

Analytics profiles will be renamed as views - Analytics Help
support.google.com

With the advent of the new Admin interface in Analytics, we are renaming profiles to views. The term views provides a more accurate descript

Social Space Online
plus.google.com

Social Media Marketing in Australia and New Zealand (B2B and B2C marketing strategies). Facebook and LinkedIn Ad Specialists. Social Media Agency

How to track scans on a QR Code
www.nzraw.co.nz

Ok lots of people - marketing professionals and digital specialists included - will mock me for talking about QR Codes. QR Codes are somethi

ASB Bank
plus.google.com

The official ASB Bank Google+ page

HubSpot
plus.google.com

All-in-one Inbound Marketing Software

Food, price, and beer selection is always good but don't expect to be blown away by the service or the decor.
Public - a year ago
reviewed a year ago
Always a pleasure staying here. Exceeds expectations.
Public - a year ago
reviewed a year ago
Heather did a portrait photo shoot for my wife and I in Christchuch. The photos that she produced were remarkable and well exceeded our expectations - and having already seen the photos on her website, we already had high expectations to begin with! Heather also does some really nice wedding photography work and displays a lot of very stylish and vibrant photographs on her website. Recommended.
Public - 4 years ago
reviewed 4 years ago
4 reviews
Map
Map
Map
I dealt with Cotters following an espresso machine bought at Noel Leeming Riccarton. Noel Leeming passed the machine onto Cotters' for inspection. I had a phone call from one of Cotters' team - he was fairly friendly and showed good empathy. But when I went to collect it there had been a communication error - Noel Leeming's staff had told Cotters that I would be paying the inspection fee on arrival (after Noel Leeming had told me they would cover the fee themselves). A small communication problem which could have been fixed by one of Cotters' team making a phone call, but instead, Simon treated me as if I was wrong or making things up right from the beginning, and offered no assistance. Another staff member was reasonably helpful but then left to go to his office. I rang Noel Leeming myself while I was at Cotters and battled with a national call centre (Cotters' staff should have made this call, given that they had a direct dial number for the local store and knew who they needed to talk to) before finally getting hold of Chris at Noel Leeming who was great. He apologised and asked to speak to Simon to clarify that Noel Leeming would be paying the fee, not myself. Simon spoke with Noel Leeming briefly, hung up the phone, avoided my eye contact and simply said "Yup". I waited ... seeing that I hadn't moved, he finally looked me in the eye, said "You can take it" and went back to his work. No explanation as to the outcome of the phone call, no apology for having been wrong and for the frosty welcome, and definitely no "Bye, have a great day!" Next time I'll only be dealing with the retailer. I'd offered to help both Noel Leeming and Cotters by collecting the equipment directly from Cotters myself, rather than Cotters sending it back to Noel Leeming for me to collect (which is where I'd returned it to), but in future I won't bother. I hope I don't have to deal with Cotters again.
• • •
Public - a year ago
reviewed a year ago