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Mark Lincoln
641 followers -
Automotive-flavoured Marketing Manager
Automotive-flavoured Marketing Manager

641 followers
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Mark's posts

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100 brilliant print adverts. Number 21 will amaze you! Just kidding. I don't remember what that one was.

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Google rolling out a much-needed design overhaul of their AdWords interface.

Looks much sharper and more user-friendly so far. Only available on one of my accounts at this stage, and some report links take you back to the old interface.

#google #adwords #digitaladvertising

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+Think with Google have put together a nice website to help you get #InspiredbyData. Lots of simple case studies, tips and links for your coffee break.

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Spotted this beautiful Lamborghini Gallardo (I think; correct me if I'm wrong!) in Cathedral Square, Christchurch. Quite often seems to be a nice car parked up here! Love the colour.

#lamborghini #gallardo #christchurch #nz
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Google now have a better way for you to create a link to "leave us a review on Google". They used to avoid this because they didn't want business actively asking for reviews. I guess they gave up.

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Just received an email to say Google Data Studio is now available in New Zealand. Is this Google's answer to Microsoft's PowerBI? Looks cool so far. Here's their sample AdWords report.
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Too many promotions and not keeping it relevant; the top two reasons why people unfollow brands on social media.

Sprout Social Index for 2016 Q3. Good study here about why people follow or unfollow brands in social media, as well as some stats on engagement, buyer behaviour, etc.

#socialmedia #sem #sproutsocial 

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The new Volkswagen Tiguan R-Line.

We had this one at our Volkswagen dealership in Christchurch for 48 hours so we could invite VIPs for a preview ahead of its public launch. Such a beauty. More on this one here:
www.milescontinental.co.nz/tiguan
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Quality branded content outperforms pre-roll advertising.


Nice piece from +Nielsen on how good branded content can outperform pre-roll advertising.

• Branded content can drive higher brand recall and brand lift than pre-roll
• When viewers enjoy content, they view the integrated brands more favourably
• Partnering with a publisher can drive ad impact

With five keys to successful branded content:

• Excellent Central Personality
• Unique and Original Concept
• Personal Connection with Audience
• Emotionally Engaging Experience
• Brand & Content Fit Together
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