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Mark Koning
Works at Mkoning.com
Lives in Toronto, ON
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Mark Koning

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How to Think Big Like Elon Musk
Dr. Peter Diamandis has been named one of “The World’s 50 Greatest Leaders" by Fortune Magazine. You asked for an entire episode with him, so here it is!  The subject is simple: How to think big, and how to use the key strategies of Peter's friends and investors, including Elon Musk, ...
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Mark Koning

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Today, I'm Going to Make a Crazy Claim

In SEO today, sometimes, correlation may actually be more useful and interesting that causation: http://moz.com/blog/seo-correlation-causation

Please read the whole thing before judging!
Gain a deeper understanding of what's really going on with your Google and your SEO by stepping away from causation for a moment and focusing on correlation. Rand explains.
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It's important for all your employees to be emotionally intelligent. Isn't it?

http://wef.ch/1xnBZEc

Image: http://wef.ch/1xnC1fq
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It's important for all your employees to be emotionally intelligent. Isn't it?

http://wef.ch/1xnBZEc

Image: http://wef.ch/1xnC1fq
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Waiting for #Google  Penguin 3.0 Update. #SEO    #PenguinUpdate  
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18 hours till my #Christmas #flight with +Emirates  #SEA to #DXB to #PER - #emirates   #emiratesairline  #hellotomorrow 
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How Does Image Use on Twitter Vary by Social Authority?

Yesterday in the HOA I did with +Rand Fishkin and +Neal Schaffer Rand asked me to share some data on how the use of images varies by Social Authority.  The chart below shows what percentage of tweets include images mapped vs. Social Authority.  For example, 10% of the tweets from users in the 40-49 authority range include an image.

Fascinating Stuff - this shows a strong correlation between image use and your authority level. Of course, the Followerwonk algo for calculating Social Authority does look at Retweets of your tweets, and from our Twitter study, we know that tweets with images in them are far more likely to get Retweeted.

Over time, will this lead to more Social Authority for you?  If you create compelling and thoughtful images and include them in your tweets, it certainly could.

However, bear in mind that this is not about jamming crap, irrelevant images into your tweets.  You need to learn how to create compelling, emotion-evoking stuff, and not every tweet should have an image.  However, those you are looking for high engagement on? Yes, these should have images in them.

Here is a link to the HOA that +Rand Fishkin, +Neal Schaffer, and I did together:

https://plus.google.com/events/c4tp417bgq4v3gqfhv13qs5b4ng

And, here is a link to the full study:

https://www.stonetemple.com/twitter-engagement-umasked/
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I've got a new guest post out on the Neuromarketing blog via +Roger Dooley that you should check out. It's all about how to create more targeted copy for your online audience. #neuromarketing   #conversionmarketing  
http://www.neurosciencemarketing.com/blog/articles/targeted-copy.htm?hvid=2yI0Xr
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Excited to #fly +Emirates  next Tuesday for the first time! #SEA to #PER #emirates #firsttime
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What a combo! Love it! x 
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Imagining a future in space? This short film visualizes what interplanetary travel might look like.  http://vimeo.com/108650530
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MAKERS latest #weekly #roundup is on the #blog!
The holidays are a great time to scale back and spend some time with the people who really matter to us, but it's also a great time to spend some quality alone time, reflecting on the year behind and planning for the year ahe...
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Mark Koning SEO and Online Marketing Professional
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SEO and Online Marketing Professional with 6 years experience in digital and product marketing, data analysis, market segmentation and streamline processes with lead generation companies. Mark Koning's excellent leadership skills allowed him to advance rapidly into senior roles and successfully manage high performing teams locally and abroad.

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  • Mkoning.com
    SEO and Product Marketing Manager, 2011 - present
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