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Obama campaign's most successful email subject line was "Hey" bringing in millions of dollars in donations:

http://www.businessweek.com/articles/2012-11-29/the-science-behind-those-obama-campaign-e-mails
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How seriously do you take the idea that one of the major advantages Obama had in the election, perhaps even the essential and decisive one, was an edge in science / technology / engineering?
 
Very hard to say, but it's possible. I've seen the case made for him winning because of the gay vote, because of his ground game and because of better data mining. Who knows?
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