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Mark Farmer
Works at York University
Lives in Toronto
126 followers|15,139 views
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Mark Farmer

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Want to learn Facebook marketing? Visit http://ow.ly/OWbr2 and start learning for free today!
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Mark Farmer

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Got a friend looking for a content creator for Drupal for a contract (some writing, but mostly content prep). Ping me if interested.
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Mark Farmer

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Anyone have any contacts at Facebook Canada?
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What's the best free online #music service, now that that #Grooveshark is dead?
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Mark Farmer

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#Grooveshark is officially dead. Damn! I loved that service... http://grooveshark.com/ http://ow.ly/i/aCdEq 
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Got a friend looking for a web strategist for a one-year contract. Ping me if you know anyone.
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Just realized that #Spock is essentially just someone with Asperger syndrome. #StarTrek
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Mark Farmer

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Anyone know how to display the date of an email by default in Google Inbox?
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Got a friend looking for a speaker for a PRSA event in August in Buffalo, NY. Topic is digital analytics and tracking. Anyone interested?
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You're doomed.
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Looking for an intermediate business #writing workshop in #Toronto for $500 or less. Help?
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Mark Farmer

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Everyone needs to act up once in a while: http://webheresies.com/post/115945508791/actup #brand   #branding   #communications  
ACT up for better communications It stands for Authenticity,Consistency and Transparency. It’s the cornerstone of real, effective online communication. Too many organizations fall into traps on the...
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People
In his circles
147 people
Have him in circles
126 people
Ecopainting Inc.'s profile photo
Mark McKay's profile photo
Karen Bell's profile photo
Emma J. Logue's profile photo
janet carding's profile photo
Tara T's profile photo
Lauren Clegg's profile photo
Michael Johnny's profile photo
Nizam Hashmi's profile photo
Work
Occupation
Digital strategist
Skills
Social media, digital communications, content management, writing
Employment
  • York University
    Digital strategist, 2012 - present
    Working with groups across Canada’s third-largest university to develop an organizational-level strategy for digital communications.
  • Association of Canadian Advertisers
    Communications Specialist, 2008 - 2010
    Led daily operations for development and management of two bilingual websites, implemented the first social media tools at the association and re-designed the association’s monthly newsletter for electronic distribution.
  • Earth Day Canada
    Webmaster / Creative Director, 2003 - 2008
    Managed daily operations and development of eight main websites involving six programs, fifteen internal clients and thousands of web pages.
  • egroup, inc.
    Consultant, 2000 - 2002
    Formulated site audit and analysis, communications and strategic plan, and competitor analysis for online-exams.com. Re-developed site content and interface.
  • Canada-UK Chamber of Commerce
    Consultant, 2003 - 2005
    Created organizational web development strategy. Developed and maintained (remotely from Toronto) various site components.
  • TransCanada PipeLines
    Contractor, 1997 - 2000
    Audited the delivery of information & training efforts for a new business process, and developed a communications plan and user survey to support the implementation team’s ongoing efforts. Led a team of associates, contractors, planners and clerks through a series of tight deadlines for an SAP migration project.
  • Intuit - Global Business Division
    Social media manager, 2012 - 2012
    Responsible for social media in Canada for Intuit’s Global Business Division, focusing on small & medium-sized businesses. Created content/relationship/conversational marketing strategies to support Intuit Canada’s sales & marketing teams in customer acquisition, engagement and conversion-to-sale.
  • Royal Ontario Museum
    Web redesign manager, 2010 - 2012
    Led a comprehensive website redesign project and the implementation of a Drupal content management system (CMS). Responsible for leading social media efforts at the institution, including development of a governance structure, establishment of a cross-functional stakeholder team and corresponding steering group, and staff training and evangelism.
Basic Information
Gender
Male
Story
Tagline
Digital strategist, writer, idea generator and Level IV rapini chef.
Introduction
During the day, I'm the digital strategist at York University. At night I turn into a writer and amateur actor. I write about online communications (especially social media) and digital strategy at http://webheresies.com, and speak about it at a variety of events and conferences, mainly around my adopted hometown of Toronto, Canada. All opinions expressed here are my own.
Bragging rights
Regular speaker on digital communications at such conferences as PodCamp Toronto and Social Media Week.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Toronto
Previously
Halifax - Ottawa - Calgary - Japan