Digital strategist, 2012 - present
Working with groups across Canada’s third-largest university to develop an organizational-level strategy for digital communications.
Association of Canadian Advertisers
Communications Specialist, 2008 - 2010
Led daily operations for development and management of two bilingual websites, implemented the first social media tools at the association and re-designed the association’s monthly newsletter for electronic distribution.
Earth Day Canada
Webmaster / Creative Director, 2003 - 2008
Managed daily operations and development of eight main websites involving six programs, fifteen internal clients and thousands of web pages.
Consultant, 2000 - 2002
Formulated site audit and analysis, communications and strategic plan, and competitor analysis for online-exams.com. Re-developed site content and interface.
Canada-UK Chamber of Commerce
Consultant, 2003 - 2005
Created organizational web development strategy. Developed and maintained (remotely from Toronto) various site components.
Contractor, 1997 - 2000
Audited the delivery of information & training efforts for a new business process, and developed a communications plan and user survey to support the implementation team’s ongoing efforts. Led a team of associates, contractors, planners and clerks through a series of tight deadlines for an SAP migration project.
Intuit - Global Business Division
Social media manager, 2012 - 2012
Responsible for social media in Canada for Intuit’s Global Business Division, focusing on small & medium-sized businesses. Created content/relationship/conversational marketing strategies to support Intuit Canada’s sales & marketing teams in customer acquisition, engagement and conversion-to-sale.
Royal Ontario Museum
Web redesign manager, 2010 - 2012
Led a comprehensive website redesign project and the implementation of a Drupal content management system (CMS). Responsible for leading social media efforts at the institution, including development of a governance structure, establishment of a cross-functional stakeholder team and corresponding steering group, and staff training and evangelism.