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Mark Farmer
Works at York University
Lives in Toronto
124 followers|14,062 views
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90% of your content is crap.Puppy mills still exist. They’re horrible places where female dogs are kept in inhumane, cramped quarters for the sole purpose of churning out a constant stream of puppies...
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Mark Farmer

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So is everyone posting their LinkedIn profile to G+ in advance of its bifurcation, or is this the latest self-promotion trend?
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Everything I need to know about communications I learned from watching "House of Cards:" http://webheresies.com/post/113266980796/house-of-cards
Everything I Need To Know About Communications I Learned From “House of Cards.” • If you can’t tell it as a story, it’s probably not worth telling. If you want people to remember it, tell it as a...
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"#Adulthood and Other Lies" by the Litt sisters: https://www.youtube.com/watch?v=PjdlvIK-GQ8 #university #phd #phdont
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Have him in circles
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Zombie words want your BRAAAAAAAAAINSSSSSS!!!!!You pass them every day, and they slide right off your consciousness. “Post no bills.” “No negotiables kept on premises after hours.” “No...
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The top 10 #tips for avoiding getting your ass kicked on #socialmedia during a #crisis: http://webheresies.com/post/111966724021/crisis
The top 10 tips for avoiding getting your ass kicked during a crisis (from PodCamp Toronto 2015): 1. Beforehand: know who’s in charge. • Do you know what the chain of command is at your institution? •...
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When it hits the fan: " #socialmedia  & #crisis   #communications " from PodCamp Toronto 2015 -> https://lnkd.in/ePeZ3yC #PCTO15
In 2015 social media is where you’ll hear about a cri­sis first, where con­ver­sa­tion and rumours start, and where your online rep­u­ta­tion will ulti­mately sink or swim. What are the first things you need to do online when a cri­sis hits? How do you mon­i­tor the most impor­tant con­ver­sa­tions on social media? What can you do to pre­pare beforehand?
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Social media feeding frenzy: cannibalism , blood in the water & more. Five years ago, social media seemed blessed with an infinite growth curve. By feasting on the festering yet still fresh corpse of...
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People
Have him in circles
124 people
David Suszek's profile photo
Eilish McCallum's profile photo
George Zarogiannis's profile photo
Damian Seguin's profile photo
Jenni Hayman's profile photo
Michelle Merolle's profile photo
Mike D's profile photo
Geri Soulliere's profile photo
Mike Appt's profile photo
Work
Occupation
Digital strategist
Skills
Social media, digital communications, content management, writing
Employment
  • York University
    Digital strategist, 2012 - present
    Working with groups across Canada’s third-largest university to develop an organizational-level strategy for digital communications.
  • Association of Canadian Advertisers
    Communications Specialist, 2008 - 2010
    Led daily operations for development and management of two bilingual websites, implemented the first social media tools at the association and re-designed the association’s monthly newsletter for electronic distribution.
  • Earth Day Canada
    Webmaster / Creative Director, 2003 - 2008
    Managed daily operations and development of eight main websites involving six programs, fifteen internal clients and thousands of web pages.
  • egroup, inc.
    Consultant, 2000 - 2002
    Formulated site audit and analysis, communications and strategic plan, and competitor analysis for online-exams.com. Re-developed site content and interface.
  • Canada-UK Chamber of Commerce
    Consultant, 2003 - 2005
    Created organizational web development strategy. Developed and maintained (remotely from Toronto) various site components.
  • TransCanada PipeLines
    Contractor, 1997 - 2000
    Audited the delivery of information & training efforts for a new business process, and developed a communications plan and user survey to support the implementation team’s ongoing efforts. Led a team of associates, contractors, planners and clerks through a series of tight deadlines for an SAP migration project.
  • Intuit - Global Business Division
    Social media manager, 2012 - 2012
    Responsible for social media in Canada for Intuit’s Global Business Division, focusing on small & medium-sized businesses. Created content/relationship/conversational marketing strategies to support Intuit Canada’s sales & marketing teams in customer acquisition, engagement and conversion-to-sale.
  • Royal Ontario Museum
    Web redesign manager, 2010 - 2012
    Led a comprehensive website redesign project and the implementation of a Drupal content management system (CMS). Responsible for leading social media efforts at the institution, including development of a governance structure, establishment of a cross-functional stakeholder team and corresponding steering group, and staff training and evangelism.
Basic Information
Gender
Male
Story
Tagline
Digital strategist, writer, idea generator and Level IV rapini chef.
Introduction
During the day, I'm the digital strategist at York University. At night I turn into a writer and amateur actor. I write about online communications (especially social media) and digital strategy at http://webheresies.com, and speak about it at a variety of events and conferences, mainly around my adopted hometown of Toronto, Canada. All opinions expressed here are my own.
Bragging rights
Regular speaker on digital communications at such conferences as PodCamp Toronto and Social Media Week.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Toronto
Previously
Halifax - Ottawa - Calgary - Japan
Required visiting for every Torontonian & tourist.
Public - a week ago
reviewed a week ago
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