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Mark Evans
Works at ME Consulting
Attended Carleton University
Lives in Toronto
855 followers|62,044 views
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Where do early-stage startups tell their stories? Here's a guide.
For early-stage startups, there are four easy ways for them to do effective storytelling. Here are the channels they can use for their storytelling efforts
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Your storytelling probably sucks if you don't understand the difference between telling me, Me, ME stories and using effective narratives to solve problems.
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Storytelling is a powerful vehicle for entrepreneurs. The question is how to do it. Here are four easy stories entrepreneurs can tell in the early days.
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Looking forward to speaking at Hackology on Monday in Toronto. If you're looking to get into growth hacking, it's worth attending.
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The number of business start-ups and entrepreneurs is declining in Canada, according to a new report that links the shift to the aging population.
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It goes without saying that websites play a crucial role for SMBs that may not have huge marketing budgets. A well-designed and customer-friendly site can be a SMB’s most powerful marketing and sales tool. But there are many examples of SMB websites that have obvious flaws. I would suggest the leading culprits include: Homepages that are cluttered and …
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The headline’s question is frequently asked because B2C and B2B are seen as markets with different types of customers, tools and rules of engagement. While different approaches and channels may be used, I would argue the marketing fundamentals and goals are similar. Perhaps the biggest common denominator is how marketing needs to be focused on the …
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A presentation that I did recently on approaches and tools to get and attract media coverage.
A presentation at Hackology about how to use growth hacking to get media and blog coverage. It highlights tools that can be used to build target lists, pitch the media, and track traction, interest and the competition.
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This is an excerpt from Storytelling for Startups by Mark Evans. The book is published by 2015 © Doris Chung Publisher Production Solutions and is availablehere.
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This is an excerpt from Storytelling for Startups by Mark Evans. The book is published by 2015 © Doris Chung Publisher Production Solutions and is availablehere.
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For my book, Storytelling for Startups, I did a lot of my interview with entrepreneurs in and around Toronto.
Much of the insight and expertise in my new book, Storytelling for Startups, came from Toronto entrepreneurs. In many ways, it is a home-grown project.
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From the outside looking in, there are many benefits to being a consultant. But here's some pragmatic advice on the reality of the consulting world.
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People
In his circles
451 people
Have him in circles
855 people
Larry Levy's profile photo
Sheldon Levine (40deuce)'s profile photo
Marcus Daniels's profile photo
Alejandro Manuel Lazala Silva's profile photo
Sean Evans's profile photo
Jeff Pontes's profile photo
Omy Istibsyarah's profile photo
Sean Moffitt's profile photo
Scott Adams's profile photo
Work
Occupation
Startup Marketing Consultant
Skills
messaging, marketing strategies, content creation
Employment
  • ME Consulting
    Principal, 2008 - present
    I help startups and fast-growing companies tell better stories (aka marketing). I work with clients that want to jump-start their marketing need someone with experience to jump-start their efforts - strategically and tactically. My focus is strategic planning, core messaging and brand positioning, and content creation., which establish a solid foundation upon which marketing and sales can be driven
  • PlanetEye
    VP, Communications, 2007 - 2008
    Oversaw internal and external communications, as well as a team of travel-focused writer around the world.
  • b5media
    VP, Content, 2006 - 2007
    Responsible for day-to-day editorial operations and overall growth of a blogging network focused on multiple verticals.
  • National Post
    Senior Technology Reporter, 2001 - 2006
    Covered the telecom, Internet and venture capital sectors for one of Canada' largest newspapers.
  • Blanketware
    Co-founder/VP, Communications, 2000 - 2001
    Handled marketing, communications and content creation for natural language navigation startup.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Toronto
Contact Information
Work
Phone
416-669-7028
Email
Story
Tagline
Marketing for Startups and Fast-Growing Companies
Introduction
I help startups and fast-growing companies tell better stories (aka marketing). I provide the experience and a combination of strategic counsel and tactical execution to jump-start your digital marketing efforts.

This includes:
- Marketing Strategy
- Core messaging and brand positioning
- Content planning and creation

Bragging rights
Worked for four startups, award-wining tech reporter, writes popular startup marketing newsletter
Education
  • Carleton University
Basic Information
Gender
Male
Links
YouTube
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