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Mark Evans
Works at ME Consulting
Attended Carleton University
Lives in Toronto
964 followers|73,469 views
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Mark Evans

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From the beginning, Dollar Shave Club understood that storytelling (and creativity) is a powerful proposition.
Storytelling is more important than ever. If you wanted evidence of why storytelling is so powerful, look at how it helped Dollar Shave Club.
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A new blog on how startups can be successful.
Why are some startups successful, while other startups fail? It is a difficult question to answer because success happens for many reasons.
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Onboarding is a combination of education, encouragement and excitement. It's about getting a customer to gradually climb on the bandwagon.
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A startup is about creating a business, not a free service. 
There's a moment on Dragon's Den when the judges ask a pointed question to entrepreneurs: how much money have you made from selling your product so far?
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Mark Evans

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A new blog post on how there are many startups offering products that are good ideas but really not viable busineses
Too many startups are nice-to-have ideas, rather than products built around ideas that solve problems or address points of pain.
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Co-founder Leo Widrich shares his top 10 learnings from growing the startup, Buffer, to $10 annual recurring revenue.
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My latest blog post on why startups need to trust that marketing can make a difference
One of the biggest challenges for startups when it comes to marketing is having trust in the process and the ability that marketing can meets your goals.
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My latest blog post on how Toronto can support the growing startup ecosystem.
It took awhile but Toronto has finally climbed on the startup bandwagon. If Toronto did nothing but promote the startup ecosystem, that would be enough.
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Some thoughts about how Canada could tax stock options while keeping them as an attractive way to recruit talent to startups.
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People
Have him in circles
964 people
Shelby Walsh's profile photo
Austin Hill's profile photo
Walter Humberto Alvarez's profile photo
Ben Baldwin's profile photo
Sonia hernandez-bernas's profile photo
zahid hussain's profile photo
Gary Edgar's profile photo
Anton Polski's profile photo
Sean K's profile photo
Work
Occupation
Startup Marketing Consultant
Skills
messaging, marketing strategies, content creation
Employment
  • ME Consulting
    Principal, 2008 - present
    I help startups and fast-growing companies tell better stories (aka marketing). I work with clients that want to jump-start their marketing need someone with experience to jump-start their efforts - strategically and tactically. My focus is strategic planning, core messaging and brand positioning, and content creation., which establish a solid foundation upon which marketing and sales can be driven
  • PlanetEye
    VP, Communications, 2007 - 2008
    Oversaw internal and external communications, as well as a team of travel-focused writer around the world.
  • b5media
    VP, Content, 2006 - 2007
    Responsible for day-to-day editorial operations and overall growth of a blogging network focused on multiple verticals.
  • National Post
    Senior Technology Reporter, 2001 - 2006
    Covered the telecom, Internet and venture capital sectors for one of Canada' largest newspapers.
  • Blanketware
    Co-founder/VP, Communications, 2000 - 2001
    Handled marketing, communications and content creation for natural language navigation startup.
Places
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Currently
Toronto
Contact Information
Work
Phone
416-669-7028
Email
Story
Tagline
Marketing for Startups and Fast-Growing Companies
Introduction
I help startups and fast-growing companies tell better stories (aka marketing). I provide the experience and a combination of strategic counsel and tactical execution to jump-start your digital marketing efforts.

This includes:
- Marketing Strategy
- Core messaging and brand positioning
- Content planning and creation

Bragging rights
Worked for four startups, award-wining tech reporter, writes popular startup marketing newsletter
Education
  • Carleton University
Basic Information
Gender
Male
Links
YouTube
Contributor to
Efficient, friendly.
Public - 7 months ago
reviewed 7 months ago
Good variety of beer, chill atmosphere
Public - 8 months ago
reviewed 8 months ago
2 reviews
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