Profile

Cover photo
Mark Evans
Works at ME Consulting
Attended Carleton University
Lives in Toronto
840 followers|61,056 views
AboutPostsPhotosYouTube

Stream

 
A white paper looking at the B2B and B2C opportunities in the FinTech (financial services) markets
1
Add a comment...

Mark Evans

Shared publicly  - 
 
Contact pages need to provide a variety of ways to, well, get in touch.
Transparency is important for startups about what they do and how to contact them. Why would you make yourself mysterious by not providing information?
1
Add a comment...

Mark Evans

Shared publicly  - 
 
With all the talk about Big Data, it is increasingly difficult to look at how data can improve the performance of any business. Getting a handle on what is happening within your business can be the difference between gaining traction and scrambling for answers. For start-ups, analytics is becoming more important because it provides much-needed …
1
Add a comment...

Mark Evans

Shared publicly  - 
 
Some thoughts on how not all startups are immediately successful
1
Add a comment...

Mark Evans

Shared publicly  - 
 
Some thoughts about the value of startups talking to customers
1
Add a comment...

Mark Evans

Shared publicly  - 
 
My latest blog post on why startups should walk before they run when it comes to marketing.
1
Add a comment...
Have him in circles
840 people
VALLYRE GREEN's profile photo
Bastien Verdier's profile photo
Carrie Blondin's profile photo
Oo dotNet's profile photo
David Terrar's profile photo
Shelby Walsh's profile photo
Sean Moffitt's profile photo
Robert Lendvai's profile photo
Wilson garcia sandoval's profile photo
 
Some thoughts on whether it makes sense for startups to blog. I think it's a "yes, but..." answer.
In my last post, I explored whether blogging has reached a fork in the road. Today, I want to look at whether blogging makes sense for startups. I think the answer is “Yes, but…..” From the outside looking in, blogging is an attractive proposition. It gives startups a platform to demonstrate ...
1
Add a comment...
People
Have him in circles
840 people
VALLYRE GREEN's profile photo
Bastien Verdier's profile photo
Carrie Blondin's profile photo
Oo dotNet's profile photo
David Terrar's profile photo
Shelby Walsh's profile photo
Sean Moffitt's profile photo
Robert Lendvai's profile photo
Wilson garcia sandoval's profile photo
Work
Occupation
Startup Marketing Consultant
Skills
messaging, marketing strategies, content creation
Employment
  • ME Consulting
    Principal, 2008 - present
    I help startups and fast-growing companies tell better stories (aka marketing). I work with clients that want to jump-start their marketing need someone with experience to jump-start their efforts - strategically and tactically. My focus is strategic planning, core messaging and brand positioning, and content creation., which establish a solid foundation upon which marketing and sales can be driven
  • PlanetEye
    VP, Communications, 2007 - 2008
    Oversaw internal and external communications, as well as a team of travel-focused writer around the world.
  • b5media
    VP, Content, 2006 - 2007
    Responsible for day-to-day editorial operations and overall growth of a blogging network focused on multiple verticals.
  • National Post
    Senior Technology Reporter, 2001 - 2006
    Covered the telecom, Internet and venture capital sectors for one of Canada' largest newspapers.
  • Blanketware
    Co-founder/VP, Communications, 2000 - 2001
    Handled marketing, communications and content creation for natural language navigation startup.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Toronto
Contact Information
Work
Phone
416-669-7028
Email
Story
Tagline
Marketing for Startups and Fast-Growing Companies
Introduction
I help startups and fast-growing companies tell better stories (aka marketing). I provide the experience and a combination of strategic counsel and tactical execution to jump-start your digital marketing efforts.

This includes:
- Marketing Strategy
- Core messaging and brand positioning
- Content planning and creation

Bragging rights
Worked for four startups, award-wining tech reporter, writes popular startup marketing newsletter
Education
  • Carleton University
Basic Information
Gender
Male
Links
YouTube
Contributor to