Profile

Cover photo
Mark Evans
Works at ME Consulting
Attended Carleton University
Lives in Toronto
860 followers|62,675 views
AboutPostsPhotosYouTube

Stream

Mark Evans

Shared publicly  - 
 
Virgin StartUp mentor, Michelle Heywood, reveals how to develop the perfect startup marketing strategy
1
Add a comment...

Mark Evans

Shared publicly  - 
 
Lots to learn on May 19.
Join CAMP at Uberflip's Liberty Village office to learn more about improving your content marketing strategies, so you can build your audience and increase your reach.
1
Add a comment...

Mark Evans

Shared publicly  - 
 
In many respects, growth hacking involves creativity, agility and flexibility. Successful growth hackers exploit opportunities that others don't see.
1
Add a comment...

Mark Evans

Shared publicly  - 
 
A simpler story is often a better story....
In trying to capture what their company does, many entrepreneurs struggle by including too much. In most situation, a simple story is a better story.
1
Add a comment...

Mark Evans

Shared publicly  - 
 
Stories about how a startup was created are compelling.
For early-stage startups, one of the ways to capture the attention of target audiences is telling a good story about how it got started originally.
1
Add a comment...
In his circles
451 people
Have him in circles
860 people
Daniel Nuttall's profile photo
Danny Brown's profile photo
Joseph Puopolo's profile photo
Philippe Telio's profile photo
Reezocar's profile photo
James Harden Ontario's profile photo
Quinn Askeland's profile photo
Rajesh Duggal's profile photo
osmar ciano's profile photo

Mark Evans

Shared publicly  - 
 
Many entrepreneurs they need to lead with what their product does and how it works. Instead, they should kick things off by telling a story that engages.
1
Add a comment...

Mark Evans

Shared publicly  - 
 
Steve Case’s Rise of the Rest Road Trip has inspired us! Doing a startup is never easy. Here are 5 reasons a road trip can help: 1. Your Startup Community is Insular: Hey don’t take it personally. It is just the social structure of innovation at work. Startup scenes are exploding everywhere. Startup culture is global culture. But unless you are in a place like Silicon Valley, there are relatively few people who are committed to innovation in your...
1
Add a comment...

Mark Evans

Shared publicly  - 
 
Some thoughts on how startups and fast-growing companies should approach messaging
For startups and fast-moving companies, messaging plays an important role. Minimal Viable Messaging (MVM) is an agile approach to messaging development.
1
Add a comment...

Mark Evans

Shared publicly  - 
 
Montreal Internet of Things data analytics company mnubo has announced a $6 million Series A round of funding led by White Star Capital, with participation from dedicated Industrial IoT fund McRock Capital.
1
Add a comment...

Mark Evans

Shared publicly  - 
 
In a world in which brands are being told they need to be publishers, there is growing pressure to create content. Whether it is white papers, blog posts, white papers, infographics, videos or social media updates, content is apparently king for brands that want to connect with potential and
1
Add a comment...
People
In his circles
451 people
Have him in circles
860 people
Daniel Nuttall's profile photo
Danny Brown's profile photo
Joseph Puopolo's profile photo
Philippe Telio's profile photo
Reezocar's profile photo
James Harden Ontario's profile photo
Quinn Askeland's profile photo
Rajesh Duggal's profile photo
osmar ciano's profile photo
Work
Occupation
Startup Marketing Consultant
Skills
messaging, marketing strategies, content creation
Employment
  • ME Consulting
    Principal, 2008 - present
    I help startups and fast-growing companies tell better stories (aka marketing). I work with clients that want to jump-start their marketing need someone with experience to jump-start their efforts - strategically and tactically. My focus is strategic planning, core messaging and brand positioning, and content creation., which establish a solid foundation upon which marketing and sales can be driven
  • PlanetEye
    VP, Communications, 2007 - 2008
    Oversaw internal and external communications, as well as a team of travel-focused writer around the world.
  • b5media
    VP, Content, 2006 - 2007
    Responsible for day-to-day editorial operations and overall growth of a blogging network focused on multiple verticals.
  • National Post
    Senior Technology Reporter, 2001 - 2006
    Covered the telecom, Internet and venture capital sectors for one of Canada' largest newspapers.
  • Blanketware
    Co-founder/VP, Communications, 2000 - 2001
    Handled marketing, communications and content creation for natural language navigation startup.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Toronto
Contact Information
Work
Phone
416-669-7028
Email
Story
Tagline
Marketing for Startups and Fast-Growing Companies
Introduction
I help startups and fast-growing companies tell better stories (aka marketing). I provide the experience and a combination of strategic counsel and tactical execution to jump-start your digital marketing efforts.

This includes:
- Marketing Strategy
- Core messaging and brand positioning
- Content planning and creation

Bragging rights
Worked for four startups, award-wining tech reporter, writes popular startup marketing newsletter
Education
  • Carleton University
Basic Information
Gender
Male
Links
YouTube
Contributor to