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Mark Durney
Works at Havas Worldwide Strat Farm
Attended Trinity College
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Mark Durney

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Debatable:@Facebook's'active' users aren't so active anymore, says survey data http://ow.ly/JOXyX
While Facebook’s active user numbers are in decline, its member and visitor numbers are either holding steady or increasing. Clearly, we have a large group of Facebookers who are checking the site ...
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Mark Durney

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Get the C-suite active on #social! Thought leadership, branding, and corporate transparency can all benefit from having an social CEO. Here's another gem: 77% of buyers are more likely to buy from a company if its CEO uses social media. Any best practices for how you get your executives connected on social?
Emails with no subject lines, CEOs on social media, and other top digital tips, trends and stats for todays marketers.
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+Avtar Ram Singh Please, reread this community's "About" section, I find your most recent response to be a bit sophomoric. I ended my commentary inviting others to share their experiences and tactics related to getting the C-suite active social. Hopefully, this community is still a forum for exchanging ideas and sharing articles that inspire thought provoking discussions. If you take issue with my original point that social CEOs have a positive impact on business, which, sure, I raised through an article that incorporates repurposed content, then I refer you to the solid research by IBM on the topic of social executives. 
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You don't need to spend millions as a sponsor in order to leverage #WorldCup  engagement!
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Mark Durney

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I love the idea of brands' being active on Reddit. It's a high risk/high reward game, but it can be done effectively and build social equity. The following is an interesting MIT analysis of the Random Acts of Pizza Reddit section that maps the probability of asking and receiving pizza against a variety of narrative types.
There’s a secret to asking strangers for something and getting it. Now data scientists say they’ve discovered it by studying successful requests on the Web.
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There was a post on Moz that talked about using the right marketing tactics for Reddit. I'm a huge fan of the website and I hate any corporate agenda on there, so you to have to be very careful about the way you deal with that website.
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71% of consumers would like brands to guarantee the quality/authenticity of products people resell on the internet 
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Is your brand or client prepared to handle negative feedback on #social? Does ignoring feedback whether positive or negative result in poor customer experience? Here's some great tactical advice on preparedness.
Use the tips, based on new research, to better understand and execute Facebook ad campaigns, social media strategy and social media engagement measurement.
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Good tips. 
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Over 40% of US marketers said they increased spending on #data-driven #marketing in the first quarter of this year http://ow.ly/zrAu0
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Data-driven marketing continues to grow - according to Boingnet agency clients, multichannel campaigns are getting better at driving value for the end customer. Better data is driving better campaigns.
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Are your database marketing strategies in line with existing local and international laws and regulations?
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36% of consumers have joined loyalty programs that offer rewards for leading healthier lifestyles and other activities
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In 2013, direct response represented 58.4% of digital spending, at $24.9 billion. Anyone surprised by this? I wonder how healthcare's % of DR changed from 2013 to 2014 in light of the industry reorganization...
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The number of marketing emails opened on a tablet shot up from 13.8% in Q2 2013 to 18.5% in the first quarter of this year.
New research says that 18.5 of all marketing emails were opened on a tablet in Q1 2014. Thats up more than 5 since just nine months ago.
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Great use of print and digital.
 
Cool #marketing   ideas that can be used in your #directmail   campaign! 
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In his circles
38 people
Have him in circles
832 people
John Kreiss's profile photo
Shush Media's profile photo
Laundry Service's profile photo
Keith Robinson's profile photo
Coca-Cola Scholars Foundation's profile photo
Sacred Heart's profile photo
Leslie Cornett's profile photo
hüseyin camlica's profile photo
James Tobin's profile photo
Work
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  • Havas Worldwide Strat Farm
    Director of Social, 2014 - present
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Social and Digital Marketing Strategist
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  • Trinity College
  • University College London
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