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Mark Donnigan
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Entrepreneurial firebrand. I build the highest performing sales and marketing teams for disruptive innovation start-ups.
Entrepreneurial firebrand. I build the highest performing sales and marketing teams for disruptive innovation start-ups.

64 followers
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NLP or neurolinguistic programming is hot right now because it brings science to psychology. This article has a ton of meet in it but I found the concept of internal referencing versus external referencing to be ground breaking.

Check out the full article: http://firstround.com/review/the-science-of-speaking-is-the-art-of-being-heard/

To figure out the best method of communicating with a leader in your company is to ask them “How do you know you've done a good job (at _____)?”

Khalid Halim, cofounder of the coaching firm Reboot, stresses how essential it is to know this motivational trait of leaders (external, or internally referencing).

Halim says, “It’s how they make their decisions. Do they stem from an internal knowing or an external reference? The former will say ‘I just know. I look at it and I’m really proud of what I’ve done.’ The latter will say, ‘People tell me I’ve done a good job.’ It’s simple, but so effective.”

Success in any new venture or small company is so closely linked to the strength of the core teams communication patterns and behavior, that for some companies it's not a better marketing plan or go-to-market strategy that is holding them back, it's that they need to better understand how to hear what the others are saying. A huge takeaway for me is the idea that breakthroughs happen when leaders grasp that it's not about what's said but what's heard.

If you are building a start-up team or working in one, take 12 minutes to read this post. http://firstround.com/review/the-science-of-speaking-is-the-art-of-being-heard/
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Entrepreneur newsflash:

Hustle = working smart at scale.

Stop the busy work, and see your success soar.
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