People should also keep in mind that some of the people at Nest already came from Apple but also from Google. There is a lot of Artificial Intelligence, data processing and smartphone integration built in to nest. These things all sync very well with Google's approach to services. I think Google has moved a bit beyond "organizing the world's information". With Google Now, predictive ads, maps suggestions they are trying to add a layer of intelligence to the devices around you that uses all the data they have to make people's lives easier. 

Obviously, it's a risk to have a corporation having more and more information about you if they use it the wrong way or the information gets stolen. But Google isn't not the only company gathering as much information as they can about everyone. Many corporations are doing this, Google is perhaps just the best at it.
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