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Mark Coker
Works at Smashwords
Attended University of California, Berkeley
Lives in Silicon Valley
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Mark Coker

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BookExpo America is coming to Chicago May 11-13.  This year, they're stepping up their commitment to self published authors.  I'll be there to present three sessions.  Learn more at the Smashwords blog.  Early bird registration ends April 26.
April 25, 2016 - BookExpo America has a done a great job the last five or six years supporting indie authors with their uPublishU conference in New York. This year, BEA is stepping up their support of indie authors by integrating uPublishU directly into the main BEA conference.
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Pat Donovan's profile photoRussell Phillips's profile photo
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+Pat Donovan I know of two services: http://www.authorgraph.com/ and http://www.autography.com/
I haven't looked at either of them for some time, so can't really comment on how good they are.
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Mark Coker

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Be careful what you read today. 
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Mark Coker

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The new 2015 Smashwords Survey is out.  Each year Smashwords analyses over $20 million in verified ebook sales at retail and asks questions of the data.

You'll find 10 key findings at the link, along with a healthy does of caveats.  Here are three of the findings I found most interesting:

1.  eBooks born as preorders earn more sales than books that are simply uploaded the day of release.

2.  Series that have a free series starter earn more income for the author than series that don't have free series starters.

3.  Free as tool for readership-building remains extremely effective, even though many authors have now caught on to this trick.  Free makes it easy for readers to take a chance on a new author they don't yet know or trust.  Once you earn the reader's trust by getting them to spend time with your words, they go on to purchase your priced books.

More at the blog!
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Interesting!
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Mark Coker

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Amazon is encouraging Kindle customers to consume books via its Kindle Unlimited service, where subscribers can read over one million ebooks for $9.99 a month.  The Kindle Unlimited service is powered almost entirely by the books from self-published authors.

Most in the industry don't understand Amazon's true strategy with Kindle Unlimited:  They're working to strip authors and publishers of pricing control, reduce royalty rates and eviscerate the market for single-copy ebook sales (where authors and publishers early up to 70% list).

Over at the Smashwords blog I examine Amazon's strategy in light of the news this week that Oyster, a pioneer in ebook subscriptions, is closing its business.
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Rebecca Bielawski's profile photoPat Donovan's profile photo
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offering free reads to a readship that read a couple 'unlimited' publishers out of biz.

  high wordage, low price, stay out of amazon.
bait your series with freebies.

 hope they buy it.

 
 
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I presented a four-part six-hour workshop series on ebook publishing last week in Seattle at the Pacific Northwest Writers Conference.  I bundled the four presentations into one today and posted the presentation at the Smashwords blog.  Feel free to share with your writer friends!
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90% of this, like everything from restaurants to work, is personal reconsecrations.

you need a few thousands of them.

 network,. promote.  ... hand out freebies till you gotten thru enough toads to make a living.
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Mark Coker

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Indie authors:  If you live in the NY area, I'll be speaking at uPublishU which occurs at the tail end of BEA.  The one-day self-publishing conference is on May 30 at the Jacob Javits convention center.  More info at http://www.bookexpoamerica.com/BEA-Conferences/DIY-Authors-Conference/#page=uPublishU and you can register here - http://bit.ly/1CYZR6h.    My first presentation is on how to hit the bestseller lists with ebook preorders.  The second presentation covers how to reach more readers in today's competitive ebook environment.  The early bird registration fee is $121 and good until May 6.  After that, the price goes up to $226.  If you can make it, please stop by and say hello.  My favorite thing about attending these conferences is meeting with Smashwords authors!
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Mark Coker

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The Smashwords Survey for 2016 is out!  Learn fresh insights into the self publishing market with new data on top genres, series, box sets, preorder adoption and preorder sales.  The full survey is at the Smashwords blog.
Welcome to the fifth annual 2016 Smashwords Survey! This is hot off the presses. Last Thursday I revealed the Survey results at the RT Booklovers Convention in Las Vegas. My goal with the Survey is to help Smashwords authors...
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I posted my annual Smashwords year in review today along with a look-ahead to 2016.  I review the progress the indie author movement has made the last eight years, summarize milestones for 2015 and share some broad themes for what we'll be doing in 2016.  Happy New Year everyone!  Be safe and remember to hug the next author you meet.
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Smashwords today announced a distribution agree with Gardners, the UK's largest book wholesaler.  The agreement spans retail and library distribution.  Smashwords authors and publishers will reach 400+ small ebook retail stores powered by Gardners, and over 2,000 public and academic libraries.

Their library platform is especially interesting.  It's one of the first truly patron-driven ebook checkout systems.  All non-erotic Smashwords titles will be discoverable to library patrons who use libraries powered by Gardners' Askew & Holts library platform, reaching about 50% of the UK library market.
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A.H. Pellett's profile photoPat Donovan's profile photo
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Found one site offering one of the books for free, not at posted price.
 india seems to've evaporated.
 glad to see indy brits... tho a 400 book USB seems scarey.

 love the promotion work.
kevin williams
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Mark Coker

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Amazon makes it difficult for indie authors to price their books at free.  The only officially sanctioned method is to enroll the book in KDP Select, but KDP Select requires exclusivity, and exclusivity is toxic to an author's career for many reasons.  Also, Amazon only allows KDP Select books to be priced at free for a maximum of five days per quarter.  That's not enough time for authors to harness the full magic of free.

Free is one of the most powerful tricks to build readership and sell books.  Especially if you write series.

Many authors mistakenly believe exclusivity is the only way to get free at Amazon.  Not true.  Today I published a post at the Smashwords blog which shows a proven, step-by-step method of pricing at free without exclusivity, and without running afoul of Amazon's rules.
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This method in itself is not usually enough to get amazon to "permafree" your book.   If you follow those steps and Amazon ignores you (and your friends and family)  THEN  send an email to amazon providing all your links and say it is now permanently free everywhere, then politely request they list it for free, they will quite quickly do so via a price match. (a matter of hours or days).
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Ebooks born as preorders sell significantly more copies than books that are simply uploaded the day of release.

Earlier today Smashwords announced a new preorder capability called "Assetless Preorders."  The feature allows indie authors and small independent presses to establish ebook preorder listings at iBooks, Barnes & Noble and Kobo months in advance of the book being finished.  This longer preorder runway enables more effective advance marketing and a higher likelihood of hitting the bestseller lists.

Learn more at the Smashwords blog, where you'll find the announcement and a new best practices piece on preorders.
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Has Amazon gone to far? New "Kindle Author" service replaces authors with an algorithm (be careful what you read today, okay???)

http://blog.smashwords.com/2015/03/kindle-author-eliminates-need-for.html
The publishing industry is reeling today after news broke this morning about Kindle Author, Amazon's new service that  generates high-quality fiction using complex software algorithms. It’s like Build-A-Bear for ebooks. The r...
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Doug Bentley's profile photoJennifer Senhaji's profile photo
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I have to admit, this email in my inbox this morning, scared the crap out of me. I saw my writing career flash before my eyes. The adrenaline rushed through my veins at my complete outrage and oh f**k how is this possible moment. And then--- relief. So mean. Thank God it was a prank.
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Work
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Ebook distribution
Employment
  • Smashwords
    Founder, 2008 - present
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Silicon Valley
Previously
Bedford, NY 10506 - Berkeley, CA
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Tagline
Founder of Smashwords, an ebook distributor. Also angel investor, gardener, hiker, battler of squirrels, dreamer, doer, co-author of Boob Tube
Introduction
Founder of Smashwords, a distributor of ebooks serving 50,000+ indie authors and publishers.  We publish over 200,000 ebooks, and distribute them to Apple, Barnes & Noble, Sony, Kobo, libraries and multiple mobile platforms.

Quick links to my ebooks:
The Secrets to Ebook Publishing Success (best practices of the most commercially successful ebook authors)
The Smashwords Style Guide
(how to produce, publish and distribute an ebook)
The Smashwords Book Marketing Guide (market any book for free)
The 10-Minute PR Checklist (earn the publicity you deserve)
Boob Tube (a novel about soap operas.  this is the book that spawned my Smashwords adventure)

Connect with me:
Blog:  http://blog.smashwords.com
Twitter:  @markcoker
Facebook:  facebook.com/markcoker
Bragging rights
Climbed to the top of Mt. Kilimanjaro
Education
  • University of California, Berkeley
    Marketing
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Male
Public - 10 months ago
reviewed 10 months ago
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