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Mark Carillon
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5 Reasons Your SEO Consulting Project Is Failing and How to Turn It Around
5 Reasons Your SEO Consulting Project Is Failing and How to Turn It Around was originally published on BruceClay.com, home of expert search engine optimization tips.
The relationship between a business and its SEO consulting firm is a delicate balance of give and take.
In order for an SEO strategy to deliver the best results, the SEO consultant must give accurate and useful recommendations, and the client must take that guidance and implement those recommendations.
This is a team effort where the consultant solves problems and mentors the client, and the client then learns and implements. Seems fairly straightforward, but itu2019s not always so.
You have no doubt experienced this in your business. A project can have great energy at the outset. But as time passes, progress can be delayed and momentum stalled for a variety of reasons.
Hereu2019s the good news: Weu2019ve observed that there are five common roadblocks affecting SEO consulting projects that can absolutely be surpassed u2014 once you know how to identify and push through them. In this article, Iu2019ll go over the five common issues that threaten an SEO consulting projectu2019s success AND how a business can overcome them:

Misaligned expectations
Time constraints
Budget constraints
Lack of SEO knowledge
Website back-end and architectural issues

Read more
https://www.bruceclay.com/blog/reasons-seo-consulting-projects-fail/
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The Valuable SEO Advice That Fulfilled One Contest Winner’s Dream
The Valuable SEO Advice That Fulfilled One Contest Winner’s Dream was originally published on BruceClay.com, home of expert search engine optimization tips.
On 12th February 2018, Dhananjay Kumar from Max Life Insuranceu200b fulfilled his five-year long dream of meeting Bruce Clay in person. Dhananjay, who was the lucky winner of Bruce Clay Indiau2019s SEO Contest, arrived at BCIu2019s Gurgaon office to claim his prize u2014 an exclusive 30-minute Q&A session with the Father of SEO, Bruce Clay.
Dhananjay, who calls himself a big fan of Bruce Clay, is passionate about SEO. With an eager clasp of hands and the words u201ccan't wait to get started,u201d he shot off questions for Bruce, which the SEO guru answered with his characteristic composure and just the right dose of humor!
The excerpt below contains Bruce's advice on various SEO issues including compliance restrictions, press releases, voice search, local market confusion, PWAs and more.
Read more of The Valuable SEO Advice That Fulfilled One Contest Winner's Dream
https://www.bruceclay.com/blog/valuable-seo-advice-fulfilled-contest-winners-dream/
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7 Mobile-Friendly Navigation Best Practices
7 Mobile-Friendly Navigation Best Practices was originally published on BruceClay.com, home of expert search engine optimization tips.
Itu2019s now 2018, and we are officially living in a mobile-first world. In fact, Google has begun the switch to a mobile-first index u2014 which means Google will rank your website based on your mobile content, relevance and UX.
Your mobile navigation (menus and internal links) contribute to all three.
Good mobile navigation makes it easy for people to find what they need, without bogging down page speed or cluttering the screen. It also needs to keep PageRank flowing to the important pages that you want to rank well in search.
Site navigations historically included everything on a site in huge, multi-tiered lists. On mobile, that approach doesnu2019t work. It looks cluttered. It requires scrolling. And it causes your visitors to bounce away.
Here Iu2019ll lay out seven mobile-friendly navigation best practices that make life easier for people visiting your business site on a mobile device:

Keep mobile navigation short and sweet.
List the most important pages first.
Think of search as part of your navigation.
Make your navigation intuitive.
Be thoughtful about fonts and contrast.
Design for touch.
Design for the multi-screen mobile user.

Read more
https://www.bruceclay.com/blog/mobile-friendly-navigation/
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Bruce Clayu2019s Predictions for Digital Marketing in 2018
Bruce Clayu2019s Predictions for Digital Marketing in 2018 was originally published on BruceClay.com, home of expert search engine optimization tips.
Marketing teams across the board will face receding budgets as the C-suite becomes increasingly unwilling to dole out money without solid proof that it delivers results. As a result, I expect to see a focus on attribution tools and better data reporting as the industry scrambles to connect the dots of customer journeys and justify marketing spend.
Predictions for digital marketing in 2018 are fairly easy to make u2014 at least compared to the last 13 years of annual prediction posts Iu2019ve written. I am sure that most in the SEO industry who follow Google see these trends already progressing. In a nutshell, the hot buttons SEOs know now will stay hot.
Here are my predictions for mobile first, voice search, content, linking, speed, SEO, ecommerce, machine learning, virtual reality and video u2014 to help you be informed to make the right marketing moves this year.
Read Bruce Clay's 2018 Predictions for Digital Marketing
https://www.bruceclay.com/blog/2018-digital-marketing-predictions/
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Are Writers Expected to Do SEO? New WordPress SEO Tools to Support Content Writers
Are Writers Expected to Do SEO? New WordPress SEO Tools to Support Content Writers was originally published on BruceClay.com, home of expert search engine optimization tips.
Weu2019re in a time when writers carry a heavy responsibility. They produce the fuel that SEO and marketing engines need to drive sales forward.
Thatu2019s because content marketing requires a LOT of content. In fact, 72% of marketers surveyed said relevant content creation is the most effective SEO tactic.
It makes sense, then, that writers should be equipped with tools that help them make informed SEO decisions along the way to making relevant content.
Read about why original content is harder to produce and the solution to the growing need for SEO-skilled writers who can analyze data and decide what content needs creating in this post.
Are Writers Expected to Do SEO?
https://www.bruceclay.com/blog/seo-content-tools-for-writers/
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The Digital Marketing Conference Calendar: 250+ Events Across the Globe, Updated for 2018
The Digital Marketing Conference Calendar: 250+ Events Across the Globe, Updated for 2018 was originally published on BruceClay.com, home of expert search engine optimization tips.
Digital marketing conferences are held all over the world, from Los Angeles to Beijing and everywhere in between. Thousands of SEOs, SEMs, content marketers, social media strategists and business owners attend marketing events for the whirlwind of information, education and networking.
Where else but a digital marketing conference can you learn from the likes of Gary Illyes, Purna Virji, Rand Fishkin, Larry Kim and Bruce Clay all in a single day? Weu2019ve updated our Digital Marketing Conference Calendar for 2018 with more than 250 events worldwide so you can start planning your year ahead. (Click here to skip straight ahead to the full calendar.)
Weu2019ve organized this massive list u2014 250+ digital marketing conferences! u2014 in three ways. You can view events by regional location, by topic focus, or by month on a calendar that can also be downloaded. Whether youu2019re looking for an in-person networking opportunity thatu2019s close to home or willing to travel around the world to find the perfect conference experience, this list will make it easy for you to find digital marketing events that fit the bill. Happy planning!
Read more of The Digital Marketing Conference Calendar: 250+ Events Around the World, Updated for 2018.
https://www.bruceclay.com/blog/internet-marketing-conference-calendar/
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How Do I Rank Higher in Google Local Search? Our Checklist for Local SEO
How Do I Rank Higher in Google Local Search? Our Checklist for Local SEO was originally published on BruceClay.com, home of expert search engine optimization tips.
The good news: Showing up in Googleu2019s search engine can be extremely beneficial to your local business.
The bad news: Google doesnu2019t care if you rank high or low. It cares only that there are quality results that answer the query to the total satisfaction of the searcher.
So the pressing question is, how do you rank higher on Google Maps and Google local search results? Improving your local search rankings is possible, and the results are very real. A Google study found that:

4 in 5 consumers use search engines to find local information.
50 percent of local smartphone searches lead to a store visit in less than a day.
18 percent of local searches on a smartphone result in a sale within a day.

If youu2019re asking, u201cHow does Google local search work, and how can I rank higher in local search?u201d then read on ... this local SEO checklist is for you!
https://www.bruceclay.com/blog/local-seo-search-ranking-factors/
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How Close Are We to Search Engine Marketing Running Itself?
How Close Are We to Search Engine Marketing Running Itself? was originally published on BruceClay.com, home of expert search engine optimization tips.
We are well on our way with the fourth Industrial Revolution, and the internet is alive u2026 almost.
All around the web are speculations regarding artificial intelligence (AI) and the future of our civilization. The idea that computers will take over the majority of jobs in the workplace today has become well accepted. Some careers will be destroyed, although many more will be born as a result.
From the great benefits to the potential risks to our species, some of our modern day economic titans have expressed their hopes and concerns. A few examples u2026
Warren Buffett stated that he believes AI will kill jobs but is ultimately good for society.
Elon Musk is attempting to morph nature and technology with his new idea for Neuralink, a company he is launching to merge man and machine.
And Mark Cuban thinks that the worldu2019s first trillionaire will be as a result of AI.
So what? How does this affect your day to day, or even your future?
What if I said that this future applies to PPC search engine marketing? We're talking about the wave of SEM automation and the not-far-off day when search engine marketing runs itself.
Prepare for marketing automation. Read How Close Are We to Search Engine Marketing Running Itself?
https://www.bruceclay.com/blog/search-engine-marketing-automation/
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Make Content Your #1 SEO Strategy Initiative in 2018
Make Content Your #1 SEO Strategy Initiative in 2018 was originally published on BruceClay.com, home of expert search engine optimization tips.
Itu2019ll be 10 years ago this January that I first walked through the doors at Bruce Clay, Inc. and entered digital marketing.
I was fresh out of journalism school, which I'd studied because I wanted to write truth to the world. By making information publicly available, I thought I could contribute to the greater good. I saw myself educating readers by sharing the stories of the world. Pretty altruistic, right?
I never thought I would work in marketing. Who plans on a career in marketing? What 10-year-old says, u201cI want to be a marketer when I grow up, Mommy!u201d
Well, I've learned that marketers play a similar role as journalists but in the private business sector. Weu2019re in the business of communications u2014 crafting messaging and figuring out how to get those messages in front of as many people as possible.
We use our storytelling talents and distribution know-how for our companies and our clients. Our job is to get the right story in front of the right audience. I've learned that SEO wins happen at the intersection of identifying storytelling opportunities and maximizing the visibility of those stories through search.
And yet I think it can be easy for an SEO to forget a critical role they play for clients and for organizations: that of the content evangelist. SEO's can fall into a trap of focusing on the technical requirements for making content findable by search engines. And while crawlability and accessibility issues are key SEO responsibilities, big brands today are demonstrating that the competitive advantage lies in the crafting of 10x content.
Read Make Content Your #1 SEO Strategy Initiative in 2018.
https://www.bruceclay.com/blog/prioritize-seo-content-strategy-in-2018/
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