Profile cover photo
Profile photo
Mark Brownlow
883 followers -
Writer and lecturer
Writer and lecturer

883 followers
About
Posts

Post has attachment
Spent some time reviewing this subject line tool for my SmartInsights column. Looks very promising...
Add a comment...

Post has attachment
If you can get past the shock of seeing my face, I hope you'll find some useful tips around defining the context for your campaigns. That brief will make writing the actual text much easier.

Thanks to +Tim Watson for interviewing me.
Add a comment...

Post has attachment
Email marketing humour with a Christmas theme

My annual list, updated for 2013...
Add a comment...

Post has attachment
Christmas market time in Vienna. More of my photos here: http://www.flickr.com/photos/38430144@N04/sets/72157622915207160/
Photo
Add a comment...

Post has attachment
And, again, I'm made to feel old: I'm 14 years above the median age of Gmail users. Pass the botox.
Add a comment...

Post has shared content
Help an email marketer do some good...
This will likely be my last entry for Movember mustache. Got a dollar or two to spare for men's health?
Add a comment...

Post has attachment
Great advice on improving CTA buttons

Really fascinating article showing how changes to button wording, style and surrounding can significantly lift click/conversion rates.

I don't ever use the words "must read" but I'll make an exception here...really, this is a "must read" for marketers.
Add a comment...

Post has attachment
New subject line research

Interesting study which looked at correlations between certain words/approaches in subject lines and open rates.

I use these kind of insights as ideas for testing. The value of words is dependent on context and the best open rates don't always lead to the best end metrics (like revenue).

Like the blog title says, "choose your words wisely".
Add a comment...

Post has attachment
Careful how you judge tests

After running 23 tests on email copy, these folk found the open rate predicted the winner in terms of actual revenue in less than half of cases. Click rate predicted it in just over half.
Add a comment...

Post has attachment
Symbols in subject lines?

Only results can say if they are a good idea or not. But this example shows a potential pitfall. I think this is a snowman (?), but it's hard to say.

On the other hand, it did get my attention...so it worked, right?
Photo
Add a comment...
Wait while more posts are being loaded