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Mark Brownlow
Works at Email Marketing Reports
Attended University of Oxford
Lives in Vienna, Austria
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Mark Brownlow

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Spent some time reviewing this subject line tool for my SmartInsights column. Looks very promising...
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Email marketing humour with a Christmas theme

My annual list, updated for 2013...
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Mark Brownlow

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And, again, I'm made to feel old: I'm 14 years above the median age of Gmail users. Pass the botox.
If all you knew about me was my email address, what could you say about me? Put on your Sherlock Holmes stalker hat. Does an address by itself tell you anything
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Mark Brownlow

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Help an email marketer do some good...
 
This will likely be my last entry for Movember mustache. Got a dollar or two to spare for men's health?
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New subject line research

Interesting study which looked at correlations between certain words/approaches in subject lines and open rates.

I use these kind of insights as ideas for testing. The value of words is dependent on context and the best open rates don't always lead to the best end metrics (like revenue).

Like the blog title says, "choose your words wisely".
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Mark Brownlow

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Symbols in subject lines?

Only results can say if they are a good idea or not. But this example shows a potential pitfall. I think this is a snowman (?), but it's hard to say.

On the other hand, it did get my attention...so it worked, right?
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Hard to imagine that mobile email used to be this. And mobile email design was a narrow column of plain text.
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Mark Brownlow

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If you can get past the shock of seeing my face, I hope you'll find some useful tips around defining the context for your campaigns. That brief will make writing the actual text much easier.

Thanks to +Tim Watson for interviewing me.
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Thanks +Steve Henderson Been a bit busy!
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Christmas market time in Vienna. More of my photos here: http://www.flickr.com/photos/38430144@N04/sets/72157622915207160/
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Great advice on improving CTA buttons

Really fascinating article showing how changes to button wording, style and surrounding can significantly lift click/conversion rates.

I don't ever use the words "must read" but I'll make an exception here...really, this is a "must read" for marketers.
Editor's Note: We are very pleased to announce that Joanna Wiebe will be speaking at Authority Intensive -- Copyblogger's live content marketing event in Ma
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Careful how you judge tests

After running 23 tests on email copy, these folk found the open rate predicted the winner in terms of actual revenue in less than half of cases. Click rate predicted it in just over half.
This is another article in a series I’m calling “Power Processes.” Power Processes not only make marketers better, they demonstrate their contribution to the bottom line visibly and measurably . Ignore Open Rates & Click-Through Rates If there is one theme in our Power Process series it is this: Measure results to the dollars. Open […]
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Exactly! If you care about ROI, there's no substitute for measuring revenue. Indirect measurements such as clicks and opens are not good enough. Also note the very poor pre-headers in the first picture.
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This is where I spend a lot of time, waiting for Son 2 to finish training.
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Have him in circles
768 people
sandy asare's profile photo
Trina Clark's profile photo
Sophia Brown's profile photo
khaled Bhuyain's profile photo
Joao Ribeiro's profile photo
Jeff Ginsberg's profile photo
Peter Roebuck's profile photo
Khadar Mohamed's profile photo
Lloyd Morris-Fletcher's profile photo
Work
Occupation
Business writer, part-time lecturer and football (FAK/WSK) dad
Employment
  • Email Marketing Reports
    Publisher, 2001 - present
  • University of Applied Sciences, Vienna
    External lecturer, 2008 - present
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Vienna, Austria
Previously
Oxford, England - Aberdeen, Scotland - Devizes, England - Reading, England
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Writer and content creator
Introduction
Freelance writer and content creator. Founder and editor of Email Marketing Reports and FamousInboxes.com
Education
  • University of Oxford
  • University of Aberdeen
  • University of Reading
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Male
Mark Brownlow's +1's are the things they like, agree with, or want to recommend.
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reviewed 10 months ago
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