And done well it's a harmless bit of characterful fun - I miss the largely unnoticed reel-to-reel tape behind the Podcasts app until earlier this year - a kitsch little treat for times when the world felt a bit cold and digital.
What'll it be?
Either they've come up with a really neat way of avoiding the eternal problem of users instantly rejecting change moaning "I liked the old one" by embarking on a campaign of running lots of the also-rans in the lead up to the official rebrand on 5th September.
OR they're heading for widespread disappointment when inevitably most people's favourite version is not chosen.
I like the idea, just better hope you've backed the winner, Yahoo!
Spotify has landed in the U.S. Sign up to get your invite now - Spotify
Spotify is a digital music service that gives you access to millions of songs.
Social Media News and Web Tips – Mashable – The Social Media Guide
Social Media news blog covering cool new websites and social networks: Facebook, Google, Twitter, MySpace and YouTube. The latest web techno
Welcome to Facebook - Log In, Sign Up or Learn More
Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep