Are today's startup CEOs leveraging social media more effectively than old-school leaders? Or, just like their corporate counterparts, are they missing an opportunity to build their brands?
While startup CEOs are launching their company they must go big with their social presence. Because anything less isn't just a missed opportunity to build a brand -- it means they're just as anti-social as the old-school CEOs they might eventually co...
Kimunya, the tension seems to come down to "fear of change". Old-school leaders were taught to be decisive, even autocratic; to actively listen and communicate is counter to their training. Ultimately, not every leader is going to embrace social... which is why we say in 'A World Gone Social' that "attrition is our best friend."
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