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Mario Colombo
Works at Webrepublic
Attended Universität St. Gallen
Lived in Quito
221 followers|20,502 views
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Mario Colombo

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The most complete summary of how to make data-driven decision-making work!
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Understanding this is key to a successful ((online) marketing) career.
 
Correlation is NOT Causation... but...

For consumers of big data, the key question is “Can I take action on the basis of a correlation finding?” The answer to that question is “It depends” — primarily on two factors:

Confidence that the correlation will reliably recur in the future. The higher that confidence level, the more reasonable it is to take action in response.

The tradeoff between the risk and reward of acting. If the risk of acting and being wrong is extremely high, for example, acting on even a strong correlation may be a mistake.

Read more: http://troni.me/1oSW2oj

#data   #analytics   #marketing  
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The future of newspapers is here.
 
The nicest paywall in the world comes from Holland. #t
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Actionable Data - Sounds easy, is a real science.
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Mario Colombo

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Ahaha!
 

The difference between how you see agile programming, or anything agile, and how your boss sees it....

PS: And here's a blog post you might find to be of value: The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act http://goo.gl/wJQIrI
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Mario Colombo

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Yeah.
Every time I load up Cyberduck, I get flooded with Bonjour Growl notifications. Since I never use Bonjour with Cyberduck, I figured it’s acceptable to disable it. It’s a simple Terminal command, like so many other things are ...
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Mario Colombo

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Apples and Oranges
 

Can you compare apples and oranges?

Maybe yes. Maybe no. : )

#foodforthought   #haha  
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Mario Colombo

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That's why agile software development was invented:

“Every time we would do what I would call a stress test, we would come up with abysmal numbers — like an 18 percent success rate,” said Robert Danbeck, who was overseeing the project. The root of the problem, he said, was that the system had trouble synthesizing information from so many sources and calculations based on so many laws. “We would go back and look at what caused it, and it was always just so many pieces, trying to tie things together.”
There's an old mine in Pennsylvania where the U.S. processes federal retirements. By hand. On paper. In 2014.
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The Science of Data is just about to take off.
 
Invest In Yourself: Learning Digital Analytics In 2014

We’re excited to help digital marketers become more data savvy through the Analytics Academy. Initially launched in October of last year, our first course attracted more than 145,000 students - and more than 30,000 finished the course and earned a certificate of completion.

That’s why today we’re excited to announce the launch of our next course in the Analytics Academy titled “Google Analytics Platform Principles." Registration is now open and the course begins March 11, 2014.

You can sign up here: http://goo.gl/z4jEqm

To paint the picture of the opportunity, we also created an infographic to get you excited about embarking on your own personal analytics education (embedded below). 

Read the full post with all the details of today's announcement from +Justin Cutroni here: http://goo.gl/WtUP2b

Also, if you'd like a version of the infographic for your own site or presentations, we've shared a copy you can download via Drive here: http://goo.gl/k6DgKp
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Mario Colombo

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People
Have him in circles
221 people
Ivan Vinas's profile photo
Nicole Laine's profile photo
Gergely Kalmár's profile photo
Valerio Stallone's profile photo
Education
  • Universität St. Gallen
    BWL, 2004 - 2007
Basic Information
Gender
Male
Apps with Google+ Sign-in
Work
Employment
  • Webrepublic
    Account Manager, 2011 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Quito - Verbier - St. Gallen - Minneapolis - Vancouver
Links
Contributor to
Mario Colombo's +1's are the things they like, agree with, or want to recommend.
sac-uto.ch
plus.google.com

Schweizer Alpen-Club SAC Sektion Uto

Making Sense of Data - Course
datasense.withgoogle.com

Making Sense of Data. Do you work with surveys, demographic information, evaluation data, test scores, or observation data? Are you interest

Webrepublic
plus.google.com

Creativity meets Data

Developer Conference (Internet Briefing) recap
blog.cesarcd.com

Mostly ideas that have been around for the last 20 years at least: Don't create frameworks, YAGNI; Use methodologies to support you, not to

Die Google+ StartUp Page
plus.google.com

Businessmodelle, Web 2.0, Social Media, StartUps, Entrepreneure, Unternehmer, Investments

Spanischschule Baden | mercedes español
www.mercedes-espanol.ch

Im Sprachstudio von mercedes español in Baden spanisch lernen!

Place
www.germanschoolofzurich.ch

At your place. At any other place, e.g. coffee. At Langstrasse 62 in 8004 Zurich (Helvetiaplatz, Tram 8, Bus 32). Location. Sie sind hier: H

Das unglaubliche digitale Mediennutzung- und Werbeausgaben-Paradoxon - Y...
www.yr-gruppe.ch

In der Schweiz investieren wir nur 10-15% der Marketing-Spendings in Online-Kanäle, obwohl die Mediennutzung einen weit höheren Anteil recht

Welcome
www.mercedes-espanol.ch

Welcome to Mercedes Proaño's web site. She is the driving force behind mercedes español, the flexible and personal spanish lessons for begin

Google's Full Value of Mobile
www.howtogomo.com

Discover five new ways customers are using their smartphones to buy and what they're worth to your business.

Start Mobile: Fit fürs mobile Internet
www.startmobile.de

Das mobile Zeitalter schreitet unaufhaltsam voran. Mit Start Mobile können Sie damit Schritt halten. Testen Sie, ob Ihre Website für Mobilte

SBB CFF FFS
plus.google.com

«unterwegs zuhause»

Home
www.germanschoolofzurich.ch

Hello World. Hello. Sie sind hier: Home. Sprache: Deutsch :: English. Tools: aktualisieren / druckansicht / zur hauptseite. News.

Vida Verde Spanish School
plus.google.com

Vida Verde Spanish School hasn't shared anything on this page with you.

Google Analytics — Google Developers
developers.google.com

Google Analytics provides APIs to collect, configure, and report on user-interactions to your online content.

Our Mobile Planet
www.thinkwithgoogle.com

Learn about smartphone adoption and usage across 40 countries. Create custom charts to deepen your understanding of the mobile consumer and

Udacity
plus.google.com

We believe university-level education can be both high quality and low cost.

Google Insights for Search
www.google.com

See what the world is searching for.

Google Calendar
www.google.com

With Google's free online calendar, it's easy to keep track of life's important events all in one place. Calendar Icon. Share your schedule.

Für alle, die das südländische Ambiente (und das Essen!) lieben. Grossartiges Tortilla, Bocadillos & Tapas. :)
Atmosphere: ExcellentDecor: ExcellentService: Excellent
Public - 10 months ago
reviewed 10 months ago
Vida Verde is a family-run Spanish School in the very center of Quito. The neighbourhood is very nice, safe and quite - and just next to La Mariscal, where all the fun stuff is (restaurants, bars, shops, clubs). It's a 5 minutes walk. The school itself is a nice mansion with small but well-equipped and cosy classrooms. The school offers mostly one-on-one Spanish lessons (or mini-groups), but also accomodates larger groups without problems. The teachers are professionals (the school is a member of the AECEE (Spanish School Association of Ecuador) but very friendly and outgoing at the same time! Vida Verde's Director Rosa says students are a part of the family and they really made me feel like it from the start. The school also offers Spanish classes in the Ecuadorian rain forest and on the Pacific coast - I learned Spanish and had a great time in an awesome resort (Alandaluz) on the Pacific beach - I absolutely recommend this. Gracias Rosa for this wonderful stay! All the best from Switzerland, Mario
• • •
Public - a year ago
reviewed a year ago
5 reviews
Map
Map
Map
Das ist ein Geheimtipp für spannenden Spanischunterricht in Baden.
Public - 10 months ago
reviewed 10 months ago