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Marilyn Moran
Attended Pennsylvania State University
Lives in Pennsauken, NJ
2,414 followers|302,800 views
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Marilyn Moran

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Big Google Ads News: Right Side Bar Ads Are Gone

Say goodbye to the right sidebar ads on desktop. I will be watching this carefully to see how this impacts organic listings, if at all. It may make ads even more competitive. Real estate on 1st page of Google continues to shrink. Seeking other online marketing activities continues to be important.

#Google   #AdWords   #SEO #SEM   #searchmarketing   
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I HATE GHOST/REFERRER SPAM IN GOOGLE ANALYTICS

GHOST/REFERRER SPAM continues to burn my buns! The bane of SEOs existance everywhere, I'm sure. Anyways, what method do you prefer to deal with it? The exclusion of spammy URLs method or inclusion of hostnames method? LMK. Thanks fellow SEOs!

CC: +Glenn Gabe +Mark Traphagen (sorry for not tagging tons of other people, my brain is baked)
Google Analytics Spam can render useless your reports. Learn how to get rid of these unwanted crawlers and all ghost spam with only 2 filters.
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For me to read.
 
Google has quietly updated their Webmaster Guidelines document - get the net here:
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SEO Tips for 2016 from Top Experts

Basically... SEO in 2016 looks a lot like SEO in 2015... make sure your site is mobile-friendly, focuses on the user and usability, providing high quality content that helps answer questions, and (yes, still) backlinks from only high quality and authoritative sources.

Social will play a role simply for visibility and relationships.

Thoughts?

#SEO2015 #SEO2016  
 
SEO Tips from Top Experts for 2016

Includes a contribution by our CEO +Eric Enge
Do you want better SEO results in 2016? With time running out for 2015, businesses all over the world are wondering how to steal a march on their competito
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Quick Content Curation Tips

Curating content is time-consuming, but done right, can help increase your reach and authority. Among the steps listed here, I particularly like and use Feedly to follow the blogs that I read on a frequent basis to find good content worth sharing.

There are certainly way more content curation tools out there, but the biggest takeaway here is to have a system and follow that system on a consistent basis. It's hard, but obtainable; it's an overlooked tactic in your content marketing plan.

h/t +Neil Ferree

#contentdiscovery   #contentcuration   #contentsharing   #contentmarketing  
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Very good summary on the benefits of CC +Marilyn Moran 
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To read later :)
I'm thrilled to announce the next in Moz's series of beginner's guides: The Beginner's Guide to Content Marketing.
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What Will SEO Look Like in 5 Years

Nothing like it looks now. The future of SEO = apps, social, and voice search.

Great article here. What really struck me is this line: "...it turns out that 85 percent of the time we spend on phones is spent in apps — really it’s spent in just a handful of apps."

Thoughts?
As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. But the changes we've seen are nothing compared to what's coming next.
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How To Mine Data for SEO Insights

How do you analyze your clients’ #SEO data? Try these tactics for gathering actionable analytics: http://raven.im/1LOWyQs
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Thanks for sharing, +Marilyn Moran!
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New on the +Commexis blog by yours truly. A bit basic for most of you peeps here, but worth mentioning to those who still live in a bubble. #SEO and #socialmedia are two great tastes that taste great together!
This blog article was written by Marilyn Moran, our Director of Search Engine Optimization. OK, I know the subject line is hokey, but it probably got your
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Reviews No Longer on Google+ Local Pages

I guess we all saw this coming. +Linda Buquet makes it all clear here and on the Local Search Forum. I'll be looking at all of our client sites to make sure they're being pointed in the right direction to leave a Google review. BTW - great tool on the Local Search Forum to get the review-submission link!!

#localSEO #GoogleLocal #GooglePlus
 
Google Official: Reviews Will Not Be Coming Back to G+ Local Pages.  There has been much speculation and debate about the fate of Google+ Local pages, especially since the new Google+ update (preview) came out.  By now most of you are aware that the whole review piece (and several other important pieces) are totally missing from the G+ Local pages.

Word came down from Google. Here is what you need to know now...
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+Linda Buquet Thank YOU! This is super helpful. We have already started updating our client links so they go to the proper Google review submission area and not G+ Local. We don't want to miss an opportunity to get a Google review!
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Google Search Quality Rating Guidelines

This is an important document because it reveals some of the inner workings of how Google looks at websites, how they categorize information and content on a website, and how/why they determine what components get a high or low quality rating. While this isn't necessarily an exact list of ranking factors, it can be surmised that the elements are important specifically for user experience - and hence may possibly be related to ranking factors.

I'm reading closely. :)

#SEO
 
Google just made public their latest version of the Quality Raters Guidelines (PDF linked from the blog post)
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I hope this comes to fruition.
 
Earlier we reported that Google may add statistics and data around answers Google syndicates from your web site and features in the knowledge panel or featured snippets area on Google's search results
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Marilyn's Collections
Story
Tagline
Search, Content, and Social Media Marketing
Introduction
Hello Google Plusser! As you saw by clicking on my profile, my name is Marilyn Moran.

Thank you for stopping by! I'm really glad that you came to visit. Sit down and let's chat a while. First, I'll tell you a little (or maybe a lot) about myself — then, please, tell me all about YOU!

WHAT I DO / WHAT I HAVE DONE

I am the Director of Search Engine Marketing at Commexis in Haddonfield, NJ. Prior to Commexis, I have worked for other digital marketing agencies for over 10 years providing online strategy and managing web marketing campaigns.

Additionally, over the years, I have provided private marketing consulting and training to individuals and small business clients helping them grow their business using the Internet and online technology. I am very hands-on with my clients as I consider myself a partner in their journey for better marketing. 

OTHER THINGS I DO

Professionally, I had served on the Board of Directors of PANMA (Philadelphia Area New Media Association) for 5 years and was also a former officer in the Social Media Club ofPhiladelphia.

Personally, I am an avid blogger maintaining several food and hyperlocal blogs. I am the tweeter behind the popular Philly foodie Twitter account @phillygrub
(Mashable named Philly Grub one of the top 55 foodies to follow on Twitter.)

"REAL LIFE"

Formerly based in Philadelphia, I now live in Pennsauken, NJ with my fiance (David) and long-haired tortoiseshell cat (Honey Badger - yes named after that Honey Badger). We enjoy cooking, dining out, antique and collectible shopping, listening to vinyl records, watching science and astronomy shows, and making each other laugh. We are getting married in Key West, FL in 2015.

CIRCLE ME

Let's get what I'm NOT out of the way.

  • I'm am not "Internet famous" nor do I want to be. If you are, that's cool!
  • I'm not a keynote speaker at conferences. I don't have time or money to attend conferences.
  • I'm not an expert, guru, ninja, maven, master or whatever other self-appointed, self-important title you can think of. I just LOVE and LIVE digital marketing.
  • I'm not a people collector; nor do I want people to collect me.
Why I am on Google Plus:
  • I am here, first and foremost, to learn and stay on top of topics I'm interested in.
  • I am here to share content on topics I'm interested in.
  • I am here to meet new people who are also into the topics I am into.
  • I am here to build real quality relationships with people.
  • I am here to "be a part of the conversation" because I like to talk about things I am into.
  • I am here to be a better marketer for myself and my clients.
  • I am here because I take my career and professional life very seriously.
  • Lastly, I am here because I like it here and I think it's "fun." I like having fun.
You may want to circle me if you enjoy content and chatter about:
  • Digital Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Content Marketing
  • Relationship Marketing
  • Google Plus
  • WordPress
  • Blogging
  • Cooking
  • Alternative/80s Music
  • Lounge/Jazz Music
  • Tiki Lifestyle
  • Astronomy/Space/Earth 
  • Irreverent Humor
  • Laughing
  • Cats (I love dogs, too, but have never owned one)
  • Animal Rescue
If you circle me and you are into those things above, chances are I will circle you back!

GOOGLE PLUS COMMUNITIES

I manage the following communities on G+:

Circle me & say Hi! You can also send me a private message or email marilyn@njmarketingnerd.com. I look forward to hearing from you!

Bragging rights
Kickin' it old-school online since 1992—BBS, IRC, ICQ, MOOs/MUDs. You name it, I was there!
Education
  • Pennsylvania State University
    Psychology/Behavorial Science, 1992 - 1995
    I had been introduced to the Internet in 1992. I was initially a Communications major, but I became more interested in studying the role emerging technology had on people. How they interacted with the Internet and how communities evolved as they sought to connect with people online. Human interaction and community building online has been my passion ever since.
  • Pennsylvania State University
    Communications, 1992 - 1995
    I studied communications and media. Moreover, how media had an influence on people—through print media, radio, TV, popular culture, and eventually the Internet.
  • Reading Area Community College
    Human Services, 1995 - 1997
    I obtained a degree in social work with a focus on Abnormal and Adolescent Psychology.
  • Pennsylvania State University
    Media/Broadcasting, 1992 - 1995
    Co-Founder of WPBS, Penn State Berks DJed a few radio shows; helped organize fundraiser events held on campus.
Basic Information
Gender
Female
Birthday
April 16
Collections Marilyn is following
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Work
Occupation
Digital Marketing Manager, Search Engine Optimizer, Social Media Consultant, Content Marketing Strategist
Skills
Google, Google Plus, WordPress, Facebook, Twitter, LinkedIn, YouTube, Tumblr, HootSuite, Blogging, Content Marketing, Relationship Marketing, On-Site Optimization, Off-Site Optimization, Google Analytics, Google Webmaster Tools, Bringshare, Moz, Raven Tools, SEMRush, Screaming Frog, North Social, Sprout Social, Wildfire, Basic Graphic Design, Basic HTML
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Pennsauken, NJ
Previously
Philadelphia, PA - NEPA - Reading, PA - Red Bank, NJ - Matawan, NJ - Philadelphia, PA
Marilyn Moran's +1's are the things they like, agree with, or want to recommend.
We Stopped Publishing New Blog Posts for One Month. Here's What Happened...
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One of the implicit values in our Buffer marketing is to challenge assumptions. And one of the biggest assumptions I have about our content

StackSocial
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Apps + gear to make you better, faster, more awesome.

10 Experts Predict Digital Marketing Trends For 2015
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Are you wondering which digital marketing trends are going to dominate 2015 and which ones will die? I asked 10 marketing experts what their

17 Rules for Crafting Successful Social Content - SEMrush Blog
www.semrush.com

Julia Spence-McCoy has 17 "can't-miss" rules for how to craft successful social content for our readers.

4 Tools to Enhance the Images in Your Content Marketing
www.jeffbullas.com

How’s the visual appeal of your content marketing? Is it decidedly mediocre or outstanding? Here are 4 tools to enhance the images in your c

15 SEO Gurus That You Should Know for 2015
www.forbes.com

As we now know better than ever before, SEO best practices are constantly changing. Not only are there new algorithm announcements and chang

The 17 Best Tools to Get Your Content Its Largest Audience
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When you’re creating useful, actionable, epic content, everyone deserves to see it. So how do you get your hard work and effort seen by the

5 Ways to Obtain Penguin-Proofed Links - SEMrush Blog
www.semrush.com

Krystian Szastok shares five ethical ways to generate new links for your client's (or your own) websites in a post-Penguin 3.0 world.

SEO Teaching: Should SEO Be Taught at Universities?
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Despite the popularity and importance of SEO, the field has yet to gain significant traction at the university level other than a few course

How to Find Hidden Social Media Referral Traffic With Google Analytics |
www.socialmediaexaminer.com

Are you tracking all of your social data with Google Analytics? This article shows how to create custom URLs to find what is called dark soc

How to Use Social Media to Drive Traffic for B2B Companies
blog.kissmetrics.com

For some reason, B2B companies have lagged behind B2Cs in both the adoption of social media and using it effectively. Here are 5 tips that w

How To Do SEO Without Even Thinking About It
blog.kissmetrics.com

So how do you get there? How can you start doing SEO automatically? How can you develop SEO reflexes? What habits and knowledge do you need?

Things SEO Bloggers Still Get Wrong about PageRank
blog.reflectivedynamics.com

It has been about 16 years since Larry Page and Sergey Brin wrote "The Anatomy of a Large-Scale Hypertextual Web Search Engine", the famous

Is Curation Noise or News? | Social Media Today
socialmediatoday.com

I expect I’ll take some lashings for this opinionated piece, but I have to get this off my chest. You see, I want to help you be a successfu

Introducing The Periodic Table of Content Marketing
econsultancy.com

I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators t

16 Resources to Generate Leads With Social Media |
www.socialmediaexaminer.com

Use these tips and brand examples to increase lead generation from Facebook, Twitter, LinkedIn, YouTube, Instagram and Pinterest.

ClickZ | Marketing News & Expert Advice
www.clickz.com

Learn how to create successful Internet marketing campaigns. ClickZ has expert advice about online marketing, email, brand and interactive m

Triangle StartUp Factory
plus.google.com

Early-stage accelerator providing tech startups with hands-on mentorship and up to $200,000 in seed capital.

1 review