Enjoy the web wisdom of , and , along with co-hosts and in an hour packed with tips, insights, inspiration, and practical advice for ways you can make your website do more for your business.
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This time stamp summary is just for you. You'll get the highlights of the show and the ability to go to any part for which you'd like to hear the details.
In addition to our fabulous panel, we had an awesome, engaged audience which is what Hangouts On Air are all about. Thanks to all those who watched, commented, and asked questions!
#smallbusiness #smallbusinesstips #smallbiztips #SmallBusinessWebTech
A Time Stamp Summary
An All Star panel of , , and , along with co-hosts and , created a high value, small business discussion of ways to greater involve your business with the web and get more benefit from the effort.
Following is a time stamp summary of the conversation which provided both inspiration and lots of actionable advice. Desktop users simply click any time stamp to hear that part of the discussion. If you're on mobile, move the slider to the desired time in the show.
A big round of thanks to our panel as well as our special guest host, !
2:30 - A bit about our panel members
5:28 - Why this series, Using your website as a business asset
6:45 - Today's topic - how to extend out from your website; translating your offline activities to online
9:29 - What does the term "web centric" mean?
9:35 - - Think integrated marketing; how everything works together. Be sure to have a master plan; opportunities for people to engage with your company; clear calls to action
11:18 - - If you don't have a website, you don't exist; you have to promote outside your website
12:38 - - A good website can be a multiplier for your efforts. You can essentially take a small investment and turn it into a huge return...
14:58 - What trends do you see that small businesses need to jump on?
15:30 - - Mobile. The majority of local search is done on mobile. 60% of organic search traffic has a local intent.
17:08 - explains that not every business benefits from mobile.
19:07 - - If you're looking for step-by-step specifics look within your industry for industry reports and publications.
19:44 - gives an example of how 2 bakery businesses use their websites as a business hub
21:16 - comments about using your website to build trust and authority.
22:04 - - There's more to using your website than just making the sale.
23:26 - - It takes many touch points before someone becomes a customer.
25:06 - - The purpose of all your content should be to accomplish a goal or assist in the future accomplishment of a goal.
26:05 - - Without a clear goal it's hard to accomplish anything.
27:47 - asks about situation analyses of online businesses and what problems were identified.
28:02 - suggests that the biggest problem for small businesses is that they don't know how to establish and track goals.
29:06 - +Mike Bayes shares his criteria for posting (along with his trademark humor:)
29:39 - What are some areas that a small business can use to connect their business to the web?
29:55 - - Word of mouth recommendations are greatly enhanced when you can refer people to a website and not just a phone number.
31:45 - asks for an example of a small business creating a high interest article
32:05 - gives a real life example of a masseuse writing an article about massage as a means of de-stressing during tax season. Try to connect your business with something topical.
33:07 - gives an example of using a website as a means to reach out to people through the use of booking buttons.
34:47 - What are some underused web-related areas that people may not think of.
35:19 - - Reviews are the most under-utilized thing on the web today. Be sure to get the reviews on the Google My Business page because that's what Google sees and uses for search results. You can then extract the data for your website.
38:42 - points out that if you're not a local business, you might take a different approach.
39:27 - comments that Instead of "you talking about you", reviews are where "everyone else is talking about you".
39:42 - - Listening to your own team: your sales team, marketing team, support team. Your own company is a content marketing machine if you just listen.
41:30 - - One good thing about the old Yellow Pages book is that it forced people to be very clear about what they did because of space limitations. Your home page does not have those limitations so it's easy not to have a clear, focused message.
42:48 - asks if reviews play into semantic search. Answer: YES
43:34 - What are some things that people do offline that they could move onto the web?
44:16 - - Feedback cards can be put online; improving your customer database
47:23 - - Any business operation that you can integrate with your website that will save you time on the ground will free you for other things. Also, creating online how-to videos can drive traffic to your site.
50:48 - - FAQs have evolved with the answer box in Google search. Now there's opportunity to structure the answer to a specific question to get you more visibility in search.
53:58 - - On your website look for ways to involve the people who are buying your product.
56:29 - comments on the value of live chats.
- Live chats are not intrusive and give a great personal touch. It's like saying "Hi, how are you? How can I help you?" Another example of transferring a natural, "real-life" behavior to the web.
58:21 - - There are apps for this now for use on mobile.
1:00:58 - - A lot of the things we do instinctively offline we can now do online. Live chat on your website is a perfect example.
1:02:00 - - Think what comes natural to you; think how you can translate that to your website
1:02:50 - - You're losing money if you don't have a website. (You've got to hear her example:)
1:03:24 - - Make sure everything you do onlne has a purpose and a goal. Get ultra-focused.
1:05:23 - - Use everything you know but forgot to remember. Find your own best route and take it one step at a time.
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