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Marilyn Moore
Works at www.rightstartwebsites.com
Attends SonicSpider, LLC
Lives in San Diego County, CA
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Time Stamping "Making Your Business More Web Centric" on the Small Business WebTech Show

Enjoy the web wisdom of +Stephan Hovnanian , +MaAnna Stephenson and +David Kutcher , along with co-hosts +Gina Fiedel and +John Moore in an hour packed with tips, insights, inspiration, and practical advice for ways you can make your website do more for your business.

Don't have an hour to watch?

This time stamp summary is just for you. You'll get the highlights of the show and the ability to go to any part for which you'd like to hear the details.

In addition to our fabulous panel, we had an awesome, engaged audience which is what Hangouts On Air are all about.  Thanks to all those who watched, commented,  and asked questions! 

#smallbusiness   #smallbusinesstips   #smallbiztips   #SmallBusinessWebTech  
 
Making Your Business More Web Centric
A Time Stamp Summary

An All Star panel of +Stephan Hovnanian , +MaAnna Stephenson , and +David Kutcher, along with co-hosts +Gina Fiedel and +John Moore , created a high value, small business discussion of ways to greater involve your business with the web and get more benefit from the effort.

Following is a time stamp summary of the conversation which provided both inspiration and lots of actionable advice.  Desktop users simply click any time stamp to hear that part of the discussion.  If you're on mobile, move the slider to the desired time in the show.

A big round of thanks to our panel as well as our special guest host, +Gina Fiedel !

2:30 - A bit about our panel members

5:28 - Why this series, Using your website as a business asset

6:45 - Today's topic - how to extend out from your website; translating your offline activities to online

9:29 - What does the term "web centric" mean?

9:35 - +Stephan Hovnanian - Think integrated marketing; how everything works together. Be sure to have a master plan; opportunities for people to engage with your company; clear calls to action

11:18 - +MaAnna Stephenson - If you don't have a website, you don't exist; you have to promote outside your website

12:38 - +David Kutcher - A good website can be a multiplier for your efforts.  You can essentially take a small investment and turn it into a huge return...

14:58 - What trends do you see that small businesses need to jump on?

15:30 - +David Kutcher - Mobile.  The majority of local search is done on mobile.  60% of organic search traffic has a local intent.

17:08 - +MaAnna Stephenson explains that not every business benefits from mobile.

19:07 - +Stephan Hovnanian - If you're looking for step-by-step specifics look within your industry for industry reports and publications.

19:44 - +Bill Slawski gives an example of how 2 bakery businesses use their websites as a business hub

21:16 - +Omi Sido comments about using your website to build trust and authority.

22:04 - +Gina Fiedel - There's more to using your website than just making the sale.

23:26 - +Stephan Hovnanian - It takes many touch points before someone becomes a customer.

25:06 - +David Kutcher - The purpose of all your content should be to accomplish a goal or assist in the future accomplishment of a goal.

26:05 - +MaAnna Stephenson - Without a clear goal it's hard to accomplish anything.

27:47 - +Farinaz Parsay asks about situation analyses of online businesses and what problems were identified.

28:02 - +Stephan Hovnanian suggests that the biggest problem for small businesses is that they don't know how to establish and track goals.

29:06 - +Mike Bayes shares his criteria for posting (along with his trademark humor:)

29:39 - What are some areas that a small business can use to connect their business to the web?

29:55 - +MaAnna Stephenson  - Word of mouth recommendations are greatly enhanced when you can refer people to a website and not just a phone number.

31:45 - +Michael Mason asks for an example of a small business creating a high interest article

32:05 - +MaAnna Stephenson gives a real life  example of a masseuse writing an article about massage as a means of de-stressing during tax season.  Try to connect your business with something topical.

33:07 - +Bill Slawski gives an example of using a website as a means to reach out to people through the use of booking buttons.

34:47 - What are some underused web-related areas that people may not think of.

35:19 - +David Kutcher - Reviews are the most under-utilized thing on the web today.  Be sure to get the reviews on the Google My Business page because that's what Google sees and uses for search results. You can then extract the data for your website.

38:42 - +MaAnna Stephenson points out that if you're not a local business, you might take a different approach.

39:27 - +Roland Takaoka comments that Instead of "you talking about you", reviews are where "everyone else is talking about you".

39:42 - +Stephan Hovnanian - Listening to your own team: your sales team, marketing team, support team. Your own company is a content marketing machine if you just listen.

41:30 - +MaAnna Stephenson  - One good thing about the old Yellow Pages book is that it forced people to be very clear about what they did because of space limitations.  Your home page does not have those limitations so it's easy not to have a clear, focused message.

42:48 - +Mike Bayes  asks if reviews play into semantic search.  Answer: YES

43:34 - What are some things that people do offline that they could move onto the web?

44:16 - +Stephan Hovnanian - Feedback cards can be put online; improving your customer database

47:23 - +Gina Fiedel - Any business operation that you can integrate with your website that will save you time on the ground will free you for other things.  Also, creating online how-to videos can drive traffic to your site.

50:48 - +Stephan Hovnanian - FAQs have evolved with the answer box in Google search.  Now there's opportunity to structure the answer to a specific question to get you more visibility in search.

53:58 - +MaAnna Stephenson - On your website look for ways to involve the people who are buying your product.

56:29 -+Omi Sido comments on the value of live chats.

+David Kutcher  - Live chats are not intrusive and give a great personal touch.  It's like saying "Hi, how are you?  How can I help you?"  Another example of transferring a natural, "real-life" behavior to the web.

58:21 - +Stephan Hovnanian - There are apps for this now for use on mobile.

1:00:58 - +Gina Fiedel - A lot of the things we do instinctively offline we can now do online.  Live chat on your website is a perfect example.

Closing Thoughts

1:02:00 - +David Kutcher - Think what comes natural to you; think how you can translate that to your website

1:02:50 - +MaAnna Stephenson - You're losing money if you don't have a website.  (You've got to hear her example:)

1:03:24 - +Stephan Hovnanian - Make sure everything you do onlne has a purpose and a goal.  Get ultra-focused.

1:05:23 - +Gina Fiedel - Use everything you know but forgot to remember.  Find your own best route and take it one step at a time.


Posted by +Marilyn Moore for +RightStart Websites 
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Connecting the Dots Between Content and Your Web Presence

+Gina Fiedel of +Fat Eyes Web Development lays out how the content you create determines the effectiveness of your digital identity and footprint.

"Everything you do online adds to the semantic structure of your digital presence."

Gina points out that if you are:
-> intentional
-> consistent
-> authentic

then all of your online efforts will enhance your web presence.

When we say "content" are we talking about blog articles?

Yes, for sure, and video, too. But don't forget to include commenting and resharing in the mix.

"Whenever you have interacted online and left a piece of yourself behind, it counts." 

As Gina says, "it's all the big stuff and the small details, too."

Do read +Gina Fiedel 's full post for a fuller understanding of how your content affects your digital presence.  

Post reshared by +Marilyn Moore for +RightStart Websites 

#contentwriting   #webvisibility   #webpresence  
 
Deliberate Digital Presence & Content Writing
Your Online Semantic Foundation Is Built On & Fortified By The Content You Write

http://www.fateyes.com/content-writing-and-your-digital-presence/

Everything you do online adds to the semantic structure of your digital presence.  Luckily, your actions can be purposeful. You can organize and establish trails and tributaries of information (about yourself and your business) to craft the ways in which you will be known online. In other words, you can deliberately construct your online presence. The thing to keep in mind is that it demands being intentional in your actions. Also, consistency is a huge factor.

It’s your chance to make sure you’re contributing, on your own behalf to building an overarching compilation of evidence or clues about who you are, what you do, why you do it and the connections you want to emphasize. If you demonstrate with continuity and authenticity who you are, that’s primarily who you’ll be in the public's perception.

We are essentially using our content as an identity emissary. We build a cross-web picture of our brand identity via our social actions and with the content we create. The content that, at least in the beginning stages, will be housed on our hub; our business website. 

“The transition of marketing has been one from the traditional 4Ps of Product, Place, Price and Promotion to the modern 4Es of Experience, Everywhere, Exchange and Evangelism. 

...In the new marketing age the segregation of branding, marketing and search engine optimization no longer exist. Being yourself, clichéd as it might sound has become the ultimate point of differentiation.”

Extracted words from +David Amerland in his article, “The New Marketing Is Also The New SEO” (http://goo.gl/ekIFSj)

And +Teodora Petkova, who is also quoted in this article, from her piece, “A Conceptual Basis for Content Writing” (http://goo.gl/9QjAK7) presents us with a marvelous concept to practical application jump, making it easy to get to the destination of understanding.

If you’d like to read the full article:

http://www.fateyes.com/content-writing-and-your-digital-presence/

Post written and shared by +Gina Fiedel for +Fat Eyes Web Development 

Pre-remix photo: iStock

#contentwriting   #semanticweb   #onlinepresence   #digitalpresence  
Your content writing can organize, establish trails and tributaries of information about yourself and your business to craft how you will be known online.
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+Marilyn Moore, it didn't seem cynical to me. Rather, realistic and yes, empathetic. I think it's important to acknowledge the challenges that people face. 

The really cool thing is that if the first goal in creating content is to serve customers, a nice by-product of that it does, in fact, contribute to SEO efforts. So it's a very good use of time to focus on serving. Quality content is the foundation for good ranking. Even considering links- we need good content to link to. 
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Resources  - 
 
G+ Photos Moving to Google Photos

Yes, it's true.  Google+ Photos is ending with Google Photos taking its place.

What does that mean for all of us G+ users?  Not as much as you might think.  Yes, you will need to use the Google Photos app for backup, editing, and managing your private albums.

But it will still feel very much the same here on G+ where you will still be able to share, plus one, and comment on photos.  It's important to know that all  of your photos will be saved, even if you're slow to download the Google Photos app.

+Anil Sabharwal of Google sums up the move to Google Photos nicely so you know precisely what's changing and what's staying the same.  He also references the original announcement if you missed it earlier.

Do take a look, but fortunately you don't need to lose any sleep over this one.

h/t +Ben Fisher and +Denis Labelle   

#googleplusphotos   #googlephotos   #googleplus  
 
I wanted to clarify a couple of points regarding yesterday’s announcement (https://goo.gl/TL0l6j) and provide some additional context:

1. The great photo and video sharing service that’s part of Google+ is unaffected. You can continue to post photos and videos, and your followers will be able to comment and +1 as before. No change.

2. All of the photos, videos, and albums you have already shared on Google+, including their posts, comments, and +1s are also unaffected. An easy way to find these is to visit the Photos tab of your Profile page.

3. The private photo management component of Google+, which includes backup, editing, creations, private album management (album management for shared content is still available on Google+), and sharing to other apps, is being replaced by Google Photos.

I sincerely appreciate for many of you #3 is still a hard pill to swallow. And I promise we don’t take decisions like this one lightly. The reality is that maintaining both Google+ Photos (the private photo management component of Google+) and Google Photos poses several challenges. Most notably, it is confusing to users why we have two offerings that virtually do the same thing, and it means our team needs to divide its focus rather than working on building a single, great user experience. 

We are working very hard to bring all the best features of Google+ Photos to Google Photos, and this focus will allow us to deliver even more features at a much faster pace.
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It's Not Too Late!

There's still time to get in on the action and interact with our all-star panel of +Stephan Hovnanian , +MaAnna Stephenson , and +David Kutcher as we discuss how to make your business more web centric, along with special guest host +Gina Fiedel .

Questions are welcomed!  So bring yours and join us later today:)

Event shared by +Marilyn Moore for +RightStart Websites 
 
“My website really does not help my business or organization very much..”.

Is that true for your business?  

If so, why is that, and does it have to be that way?

There is no way to know the answers for a specific business or organization but experience suggests that it is probably less true than a business owner realizes, and more often than not they have not even begun to leverage the power of their website and their web presence for their business.  

Though our focus in this series is largely on your website as a business asset, we now will explore how the web hub of your website is part of a broader web presence that interconnects and enhances your ability to be: findable, discoverable and topical by becoming an integrated part of your business.  This integration then makes your web based business asset all the more valuable.

A key problem businesses face is that in the last 5 plus years the dominance of the “business web” has quietly snuck up, especially via mobile, and most micro/small business owners have not connected those dots yet with their business.  

When there is rapid change, there are carpet baggers that quickly take the buzzword of the day and sell it as a quick fix or miracle path to riches. But so often it fails, not because it is bad or wrong, but because it lacks context and is not really connected to how that business should be working and thinking.  Unfortunately what was needed was not a specific “trick” but a change of orientation that guides a larger strategy.

So, it is time to smell the coffee of an orientation change and from that, opportunity.  Because in this change of focus there are many opportunities for those business owners that seriously work on making their businesses... 

...Web Centric

Exploring web centric ideas for business is the purpose of this show. We have brought together a panel of professionals that deal with addressing and solving these very problems and issues for their clients.  Through our discussion we hope to come up with both the needed new orientation and actionable ideas that you can begin to address with your business. 

You need both to succeed!

Join +Marilyn Moore ,+Gina Fiedel , +John Moore , and our panel of web professionals and let us help you connect your business to the WORLD WIDE WEB…

About Our Guest Host

+Gina Fiedel  is the founder and owner of web development company, Fat Eyes Web Development with her husband, Doug Anderson. Her company is based in Santa Barbara and combines strategic and sophisticated web solutions to create websites that offer better, more authentic and effective communication, sales and marketing tools for their clients.

About Our Panel

+Stephan Hovnanian  is the owner of Shovi Websites, a digital marketing firm whose strategies make businesses more connected to their customers in today's attention economy. Stephan's practical, business-focused mindset means his clients build a web footprint that attracts and retains customers, without resorting to "tips and tricks" that will become obsolete in a few months' time. He wrote the Google+ Pro Tips ebook series, contributed a chapter about Google+ to the book Success Secrets of the Online Marketing Superstars, and has produced or participated in over 100 live webcasts using Google Hangouts on Air.

+David Kutcher is the co-owner of Confluent Forms LLC, a boutique firm providing web design, web development, branding, graphic design and custom software development services. David believes that a website should never stop innovating; it can continually be improved upon, better accomplishing business goals. He believes that a strong content strategy, coupled with great design, intuitive information architecture, and a well-developed and managed web presence can be empowering tools to the success of a business or non-profit.

+MaAnna Stephenson , is the owner of BlogAid.net, where non-geeks get total site success consultation and training. WordPress, SEO, content, conversion, security, performance, membership sites, and more. MaAnna helps small businesses and solopreneurs be successful and profitable through comprehensive site consultation and training including WordPress, SEO, conversion, performance, and security.

How to join us for the show

For those that live in the San Diego North County area, the live event is hosted at the +Oceanside Chamber of Commerce. You can register for the event at our Meetup.com event page.

http://www.meetup.com/WebTechBusiness/events/223214673/

For all others, click YES or MAYBE to get this event on your calendar and queue.

A special thanks to +Oceanside Chamber of Commerce   for hosting the venue for the live audience and broadcast,  and  to +Richard Peat-Hanna   for his technical assistance.
This Hangout On Air is hosted by RightStart Websites. The live video broadcast will begin soon.
Q&A
Preview
Live
Making Your Business More Web Centric
Mon, July 13, 5:30 PM
Hangouts On Air - Broadcast for free

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What a Lineup!

+Stephan Hovnanian , +MaAnna Stephenson , and +David Kutcher  - You'd be hard pressed to fit more expertise and experience into one HOA.  Add to that special guest host +Gina Fiedel and the picture is perfect!

Come join us, along with +John Moore and myself next Monday, June 13, to share, learn, and ask questions as we delve into Making Your Business More Web Centric

We will explore how the web hub of your website is part of a broader web presence that interconnects and enhances your ability to be: findable, discoverable and topical by becoming an integrated part of your business.  This integration then makes your web based business asset all the more valuable.

This is the second in our 3 part series of using your website as a business asset.

Be sure to RSVP YES or MAYBE to get this event in your calendar and queue.

Event shared by +Marilyn Moore for +RightStart Websites 

#websiteasbusinessasset   #SmallBusinessWebTech  
 
“My website really does not help my business or organization very much..”.

Is that true for your business?  

If so, why is that, and does it have to be that way?

There is no way to know the answers for a specific business or organization but experience suggests that it is probably less true than a business owner realizes, and more often than not they have not even begun to leverage the power of their website and their web presence for their business.  

Though our focus in this series is largely on your website as a business asset, we now will explore how the web hub of your website is part of a broader web presence that interconnects and enhances your ability to be: findable, discoverable and topical by becoming an integrated part of your business.  This integration then makes your web based business asset all the more valuable.

A key problem businesses face is that in the last 5 plus years the dominance of the “business web” has quietly snuck up, especially via mobile, and most micro/small business owners have not connected those dots yet with their business.  

When there is rapid change, there are carpet baggers that quickly take the buzzword of the day and sell it as a quick fix or miracle path to riches. But so often it fails, not because it is bad or wrong, but because it lacks context and is not really connected to how that business should be working and thinking.  Unfortunately what was needed was not a specific “trick” but a change of orientation that guides a larger strategy.

So, it is time to smell the coffee of an orientation change and from that, opportunity.  Because in this change of focus there are many opportunities for those business owners that seriously work on making their businesses... 

...Web Centric

Exploring web centric ideas for business is the purpose of this show. We have brought together a panel of professionals that deal with addressing and solving these very problems and issues for their clients.  Through our discussion we hope to come up with both the needed new orientation and actionable ideas that you can begin to address with your business. 

You need both to succeed!

Join +Marilyn Moore ,+Gina Fiedel , +John Moore , and our panel of web professionals and let us help you connect your business to the WORLD WIDE WEB…

About Our Guest Host

+Gina Fiedel  is the founder and owner of web development company, Fat Eyes Web Development with her husband, Doug Anderson. Her company is based in Santa Barbara and combines strategic and sophisticated web solutions to create websites that offer better, more authentic and effective communication, sales and marketing tools for their clients.

About Our Panel

+Stephan Hovnanian  is the owner of Shovi Websites, a digital marketing firm whose strategies make businesses more connected to their customers in today's attention economy. Stephan's practical, business-focused mindset means his clients build a web footprint that attracts and retains customers, without resorting to "tips and tricks" that will become obsolete in a few months' time. He wrote the Google+ Pro Tips ebook series, contributed a chapter about Google+ to the book Success Secrets of the Online Marketing Superstars, and has produced or participated in over 100 live webcasts using Google Hangouts on Air.

+David Kutcher is the co-owner of Confluent Forms LLC, a boutique firm providing web design, web development, branding, graphic design and custom software development services. David believes that a website should never stop innovating; it can continually be improved upon, better accomplishing business goals. He believes that a strong content strategy, coupled with great design, intuitive information architecture, and a well-developed and managed web presence can be empowering tools to the success of a business or non-profit.

+MaAnna Stephenson , is the owner of BlogAid.net, where non-geeks get total site success consultation and training. WordPress, SEO, content, conversion, security, performance, membership sites, and more. MaAnna helps small businesses and solopreneurs be successful and profitable through comprehensive site consultation and training including WordPress, SEO, conversion, performance, and security.

How to join us for the show

For those that live in the San Diego North County area, the live event is hosted at the +Oceanside Chamber of Commerce. You can register for the event at our Meetup.com event page.

http://www.meetup.com/WebTechBusiness/events/223214673/

For all others, click YES or MAYBE to get this event on your calendar and queue.

A special thanks to +Oceanside Chamber of Commerce   for hosting the venue for the live audience and broadcast,  and  to +Richard Peat-Hanna   for his technical assistance.
This Hangout On Air is hosted by RightStart Websites. The live video broadcast will begin soon.
Q&A
Preview
Live
Making Your Business More Web Centric
Mon, July 13, 5:30 PM
Hangouts On Air - Broadcast for free

118 comments on original post
4
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How Are You Using Your Website?

Many small businesses have a website.  And then there's the rest of their business where they focus their time and energy.

Not surprisingly, their website doesn't do a lot for them.

In this post +John Moore explains how it's easy to miss the forest for the trees -  

The trees are all the many different trends and recommendations  one hears regarding SEO, online marketing, blogs, email marketing, etc.

The forest is, of course, the big picture - the integration of all these various efforts.

"...an increasingly larger percentage of  your customers: evaluate, find, and compare most everything they do using some aspect or channel on the web."

This understanding also brings the realization that the "soil" of that forest is your website.

With that in mind, please join us next Monday, July 13 as we discuss How to Make Your Business More Web Centric on the Small Business WebTech show.

+John Moore and I are honored to have +Gina Fiedel as our special guest host and a powerhouse panel of +Stephan Hovnanian , +MaAnna Stephenson , and +David Kutcher to get into the nitty gritty of this topic.

For more details and to get this event in your calendar and queue,  click here and RSVP YES
https://plus.google.com/events/cm6q7gsgeka09sgjekl31n44ohs

This is the second in a 3 part series on how to use your website as a business asset. The discussion promises to be outstanding!

Post reshared by +Marilyn Moore for +RightStart Websites 

#smallbusiness   #websiteusage   #webcentric   #SmallBusinessWebTech  
 
What does it mean to make your business more "Web Centric"?

You know what that means, right?

"Ahhhh, yeah….. I have a website, what else do I need?"

Generally for most micro/small businesses, at best, it begins and ends with "Having a Website".

Ten years ago that might have gotten you a high five.. (though, seriously it should have meant so much more even then). 

Today it would get you a sad head-shaking from any serious marketing or business development professional. 

So.. what do you do?

I'm sure you've heard all the buzz words: Social Media, SEO, Search marketing,  Blogs, Email Marketing, Sales and product/service videos to name a few.  And maybe you have made a stab at one of more of them.

Each one of them was to be the silver bullet, the goose that laid the golden egg…etc... but...

It is also very likely that you gave up or found one or more of these wanting or frustrating. Time and money wasted, something you could ill afford.

The problem is that there is generally no single "silver bullet", no easy button, no "one solution fits all".  This is what gets so many micro/small businesses in trouble, they really, REALLY want a checkbox solution, but they can't see the forest for the trees because they are not looking for a bigger picture, and interconnected strategy.

Web Centricity - The Forest of Trees

You need to see the forest, the bigger picture.  That "forest" is making your business more web centric in the broadest sense of the word. Like any forest, each is unique, a combination of many varieties of trees and terrains.

Why is this important?

First, you need to come to terms with the fact that there are a number of growing trends that, if you want to grow or stay in business in the immediate future, you need to own. Those trends largely center around the changing attitudes and behaviors of your present and future customers.  The list can be long and the impact of those trends will vary from business to business.  But at the ten thousand foot view the end result of all of these trends is that an increasingly larger percentage of  your customers: evaluate, find, and compare most everything they do using some aspect or channel on the web.

These trends collectively mean that if your business does not keep looking for opportunities and utilizing more of what this online platform offers, your business can slowly become less viable, less relevant, less successful.  The center of this strategy is generally your website, the soil of your forest, where your trees will anchor. This anchor or hub of your web centricity must not only reflect the core of your values and goals as a business, it must also interconnect with everything else you do both online and off.

This intentionally and proactively channels everything your business does into..

...a forest - your unique forest...

…a transparent picture that grabs the feelings, values and purpose of your business.

Does this interest you?

If so, join +Marilyn Moore, +Gina Fiedel , and myself, +John Moore  along with our incredible panel of web professionals: +MaAnna Stephenson, +Stephan Hovnanian and +David Kutcher  on the Small Business WebTech Show where we will explore the making of YOUR forest of trees in Making Your Business More Web Centric.

Live Event on Monday, July 13th at 2:30 PDT.

Show event details and future replay at: https://plus.google.com/events/cm6q7gsgeka09sgjekl31n44ohs

Posted by +John Moore of +RightStart Websites 
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Google+ Tips/Strategies  - 
 
How's Your G+ Hovercard?

Have you revisited your hovercard lately?  Or not sure what a hovercard is?

On Google+, your hovercard is a mighty important little piece or real estate.  It's the information people see when they hover their mouse over your name.  It creates the all-important first impression which can make the difference between a click through, an add to circles, or a favorable opinion.

As +Stephan Hovnanian calls it, "the ultimate personal branding tool" on Google Plus.

In this article (which has become rather famous) +Stephan Hovnanian  explains:

-> why your hovercard is so important

-> all the places where your hovercard can be seen - there are over 20!

-> what information shows up on your hovercard

-> and most importantly, how you can optimize it

If you're new to Google+, put this at the top of your must-read/do list!

If you've been here a while, this is the perfect time to revisit and refresh your hovercard to make sure it still reflects who you are in the most effective way.

This is a true classic for #throwbackthursdays    .  Evergreen content at it's finest.  

Thank you +Stephan Hovnanian !

#googleplus   #googleplustips  
An optimized Google+ hovercard will help you connect with the right people and drive home your brand identity.
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Feeling like a bit of a Newb.. Helpful tips! Makes me want to learn more +Stephan Hovnanian +Marilyn Moore
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Sometimes end the day with a crying, dear +Marilyn Moore is not very bad that you might dream of a very joyful things.
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It's Tips Tuesday Time

+MaAnna Stephenson  shares another round of web wisdom in this week's Tips Tuesday.

Special thanks to MaAnna for the shout out for yesterday's Small Business WebTech show.  MaAnna was one of the all stars on our panel and shared a ton of practical small business advice!

Take a look at her other tips this week, which include:
-> getting launched on Udemy
-> Website priorities
-> the latest WordPress news and security advice

Thank you +MaAnna Stephenson !

Post reshared by +Marilyn Moore for +RightStart Websites 
 
Tips Tuesday – Grade Your Site Design, Backup Storage Issues, Freebooting Videos
10 minutes of power packed site success
Read or listen: http://bit.ly/tt150714

Tips include:
- the BlogAid site revamp launch
- making your business web centric HOA
- why I’m taking my own advice to expand
- how to properly rate your site design
- getting your priorities straight
- the bad bot hit and hacked site wave
- why you need to check on your backup file storage
- hackers redirecting your PDFs
- how to create an include filter in Google Analytics and why you should
- 20 small biz apps you have to check out
- freebooting on Facebook and what you might want to start including on your YouTube videos

Thanks to +Cole Wiebe, +Cyndi Papia, +Stephan Hovnanian, +David Kutcher, +Marilyn Moore, +Gina Fiedel, +John Moore, +Search Engine Land, +Randy Milanovic, +Professor Chaos, +Ingrid Cliff for all their great tips and inspiration this week!

#blogaidtipstuesday #tipstuesday #wordpresstips #seotips #siteseucrity
Tips include: - the BlogAid site revamp launch - making your business web centric - why I’m taking my own advice to evolve my business - how to properly rate your site design - getting your priorities straight - the new bad bot hit and hacked site wave - why you need to check on your backup file storage - hackers redirecting your PDFs - how to create an include filter in Google Analytics and why you should - 20 small biz apps you have to check ou...
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My pleasure +MaAnna Stephenson !  And thank you!
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Google+ Tips/Strategies  - 
 
Perfecting Your Posting on Google+

It's not just what you post, but how you do it.

You can get overwhelmed in all the things to think about in posting, but +Mary Stovall has broken it down into a easy-to-follow, straightforward process.

Some of her key points include:

1.Having an attention-getting headline

2. Using formatting for bold and italics for emphasis

3. Using numbers or bullets to break out major points for easier reading (as in this intro :)

4. And don't forget that all-important image!

One thing that sets Mary's guide apart from others you may have seen is that she explains how to use Google Docs for creating your post and then transferring it into G+.

This is a stream-lined and straightforward how-to that will help your G+ posts look their best!  

Thanks to +Mary Stovall , and to +Melinda Samson  for sharing!
 
How to Create and Format A Google+ Post
Tips and tricks to get you started including:

1. How to format
2. Plus mentioning a name
3. How to check your post before posting

Thanks to all of you who previously saw this publicly, your support is much appreciated!


#formatting #googleplus #posting 
How to Create and Format a Google+ Post One of the beauties of Google Plus platform is the ability to create long format posts. Google provides the… - Mary Stovall - Google+
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Thank-you +Yinka Fedden glad you found it useful!
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Be Creative in Connecting Real World Practices with Online Activities

+Gina Fiedel of +Fat Eyes Web Development describes the challenge - and creative enjoyment - of figuring out how to translate traditional offline actions into digital activities.

As Gina says:

"There’s really no limit to pro-active measures available to us. Good old-fashioned, but freshly hatched 21st century, time appropriate concepts can be applied online in ways that run parallel to those “good old days” offline. It just takes some mind shift into a creative approach across the big board of the web."

She reminds business owners that they already know a lot about what works.  Creatively applying existing knowledge with new tools and ways of connecting is the way forward.

And your website in all this?  It's not the afterthought.  It's your starting point and ground zero for all your inventive and creative ideas!

" Leave breadcrumbs back to your website so everyone can find their way. And in that fashion, draw the connecting of the dots that becomes your entity cross-web."

Thank you +Gina Fiedel for the dot connecting you have done here!

Post reshared by +Marilyn Moore for +RightStart Websites 
 
Ignite & Let Loose Your Creative Marketing Strategies

You know this. It isn’t a brand spanking fresh idea you’ve never heard of. It’s just one that begs refreshing every so often because of our tendency to let clarity slip away. Revisiting it, at the least, will be useful if it re-ignites even a sliver of everything you already know and are forgetting to remember. At most, it might be a kind of boon. It could catalyze your active reawakening to an online strategy and kick you into action.

If you’re casting about, not making headway establishing your online presence or if you're nervous about getting started, you may find that it’s helpful to ignite and re-capture your imagination. If, on the other hand, you’re confident that your actions are purposeful, your strategy well-defined and you think you don’t need to re-engage with the vastness of ideas available, by all means, skip this one. But here’s a question:

With so many moving parts, satellite options, constant changes and new arenas continually popping up online how do we take full advantage of what's available to us to forge a cohesive online presence?

http://www.fateyes.com/ignite-your-creative-marketing-strategies/

This article was initiated in part by the topic of an HOA I have the honor of co-hosting with +RightStart Websites, +John Moore and +Marilyn Moore   *Making Your Business More Web Centric*
 (https://goo.gl/ao4F6n) our upcoming episod with +MaAnna Stephenson, +Stephan Hovnanian and +David Kutcher.

And this article was also initiated in part by a comment I made on a recent HOA Event page from +The Curious Marketer With Vin with +Vincent Messina and +Ammon Johns, Session 3 (https://goo.gl/2txkiA)

Article written by +Gina Fiedel for +Fat Eyes Web Development
Pre-Remixed Photo: iStock

#marketingstrategy   #creativemarketing  
How do we forge a cohesive online presence? Start with your business website; your hub or anchor. Creative marketing will extend your presence beyond that.
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But of course +Gina Fiedel  :)
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It's Time for Tips Tuesday!

+MaAnna Stephenson of +BlogAid does an amazing job each week of bringing valuable information and insights to site owners and small business folks in her weekly Tips Tuesday podcast/newsletter.

Her tips include SEO, marketing, WordPress and more.

Thank you, MaAnna, for including our upcoming SmallBusiness WebTech" show on July 13 in this week's *Tips Tuesday.  +John Moore and I are honored to have you as  part of our powerhouse panel along with +Stephan Hovnanian and +David Kutcher , and special guest host +Gina Fiedel !

Listen or read - the choice is yours. Enjoy this week's serving of tips and info, courtesy of +MaAnna Stephenson .

Post reshared by +Marilyn Moore for +RightStart Websites 
 
Tips Tuesday – Big SEO Changes and Tools, Podcast Plugin, Dropping Disqus
10 power-packed minutes of site success
Read or listen here: http://bit.ly/tt150707

Tips include:
- Making your business more web centric HOA
- What’s in the WordPress 4.2 Beta 1 release
- Why folks are dumping Disqus and getting 304% more comments
- Realistic cost of site maintenance
- Recap of big changes in the SEO world
- Sneak peek at the new content analysis tool in the WordPress SEO plugin
- Best SEO tools of 2015 used by the pros
- Bing having big trouble with https sites
- A podcast series from the big guns in marketing
- Lowering your video production to gain more audience
- See what’s in a new the plugin from Libsyn for podcasters who use WordPress
- A great community for female podcasters

Thanks to +John Moore, +Marilyn Moore, +Gina Fiedel, +Stephan Hovnanian, +David Kutcher, +Cyndi Papia, +Working Your Retirement, +Denise Wakeman, +Yoast, +Elsie Escobar for their generous tips and inspiration this week!

#blogaidtipstuesday #tipstuesday #wordpresstips #seotips #siteseucrity #cybersecurity #contentmarketing #conversionoptimization
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+MaAnna Stephenson - I'm loving the enthusiasm for this topic and we couldn't ask for higher quality people to discuss it! 
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Introduction
Marilyn is the coordinator of SEO and social media (primarily Google+) for SonicSpider LLC and RightStart Websites.  Following a career in education, she has now delved into  using Google+ for business, Semantic Search, and developing content marketing and web visibility strategies. Her goal is to make the changes occurring in search and the impact that is having on business, accessible and understandable to the small business person. Marilyn works with her husband and business partner, John Moore

SonicSpider is actually the umbrella company for its two online divisions:  RightStart Websites.com, and SonicWebTech.com. At RightStart Websites we work with small businesses on web visibility, Google Plus coaching, and provide web development services, specializing in WordPress
 
SonicWebTech provides on-demand tech support and programming, including eCommerce and PayPal.
  
RightStart Websites also has many free resources: articles, ebooks, videos, and tutorials, as well as offering personalized online training sessions in WordPress, Google+, web visibility, and more.  Visit our blog for articles on how the small business person can take advantage of the changes taking place in search and how Google+ fits into your business plan. 

We'l love to talk to you if we can be of assistance  or you would like more information.
Please email me at  marilyn@esonicspider.com or call John Moore, our technical director at (619) 981-5299.

A sampling of my posts that you may find helpful:

For the G+ Newcomer:
Semantic Search with a Small Business Slant:

Sustainable SEO for Small Business Tips:
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