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Marilyn Moore
Works at www.rightstartwebsites.com
Attends SonicSpider, LLC
Lives in San Diego County, CA
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So Much Talent in One HOA

You're in for a treat with this one!.  You literally can't go wrong when you have a panel with +Mark Traphagen , +David Amerland , and +Ammon Johns , a guest host of +Gina Fiedel 's caliber, and a special guest appearance by +Bill Slawski - all wrapped up in one show.

This time stamp summary of the final episode of the Small Business WebTech show is a  way for you to get a gist of the show and some of the highlights and nuggets that were shared.  

We also had a fantastic and engaged audience.  Comments from +Todd Lohenry , +Sergio Redondo , +Lee Rickler , +Paula Allen , and +Kristin Drysdale were highlighted during the show.  Also, special thanks to +Farinaz Parsay ,+Tanya Lumere , +Omi Sido , +Mick Sharpe , +Oleg Moskalensky , +Frank Gainsford ,
  +Zara Altair , and +Bob Strassel Jr.  ( to name just a few) for being such great supporters of the Small Business WebTech show!

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#webvisibility   #smallbusinessmarketing   #SmallBusinessWebTech  
 
Your Website - A Cornerstone of Visibility
A Time Stamp Summary

The final episode of the Small Business WebTech show was a memorable one.  On hand were 3 giants of Internet marketing - +David Amerland , +Ammon Johns , and +Mark Traphagen 
- along with special guest host, +Gina Fiedel , to discuss how small businesses should approach and use their websites to increase their online visibility.

An extra treat was having SEO and search engine expert, +Bill Slawski , stop by to add his thoughts on the subject.  +John Moore and I were honored to host such an illustrious group and are deeply grateful for their participation.

The hour flew by, filled with sound advice and valuable perspective for small business people.  Following is a time stamp summary of the show with some of the highlights and nuggets that were shared.  Desktop users simply click on any time stamp to hear that part of the discussion.  For those on mobile, move the slider under the video to that time in the show.  Enjoy!

2:25 - Introduction of our panel and guests

5:08 - +John Moore  recaps this 3 part series on using your website as a business asset.

7:17 - +Gina Fiedel's introductory remarks - .  Be mindful of what you want to be known for - conscious visibility.

9:10 - +John Moore  asks the panel to share their introductory thoughts on web visibility as it relates to your website.

9:17 - +Mark Traphagen  - Break out of the pattern of looking for magic tricks or a quick fix.  You need the right mindset.

12:14 - +Ammon Johns  - You want to be known for the right things; which means you have to be seen doing the right things - often.  Transparency is important.

13:58 - +David Amerland  - Visibility is about connecting with the people who are right for you.

16:34 - +Gina Fiedel  asks for some clarification of terms such as SEO, SEM, internet marketing, digital marketing, etc.

17:43 - +David Amerland  - Everything now comes under the marketing umbrella.

19:42 - +Mark Traphagen  - You have to prioritize.  Number 1 priority is build a business that is so awesome that people want to share it with others.

22:17 - +Ammon Johns - Marketing comes down to word of mouth… amplifying word of mouth or faking word of mouth.

23:38 - +Bill Slawski  - Listening and being social is part of the equation, also.

28:00 - +Mark Traphagen  - Technical SEO should not be ignored because that is what enables all your other efforts.

30:12 - +David Amerland  - Your website should be where you focus on the real value your business delivers to the people it serves, answering specific questions which showcase your expertise.

31:27 - +Mark Traphagen  - the content on your website can be a sales tool as well as a SEO tool.

33:08 - +John Moore  asks about the hallmarks of a quality website.

33:34 - +David Amerland  discusses the 4 Es: experience, everywhere, exchange (of value), evangelist - and how they relate to your website.

36:19 - +Ammon Johns  discusses the relevance of the 4 Ps: product, place, price, promotion

38:29 - +Mark Traphagen  - You have to approach your website from the viewpoint of your customers and prospective customers.

40:10 - +Ammon Johns  - You need contrast for visibility.  But being remembered and being top of mind is the ultimate form of visibility.

43:10 - +Bill Slawski  gives an example of how your website can answer questions

43:43 - +Mark Traphagen expands on being memorable.

45:21 - +Gina Fiedel  asks about priorities.

46:03 - +David Amerland  - Start with your strengths, make it transparent,and it will then cascade into a lot of other areas.

48:16 - +Ammon Johns  - Start with your existing customers.  Help them and help their voices to be heard.  Give them reasons to talk about you.

51:18 - +John Moore  asks how small businesses sometimes shoot themselves in the foot.

51:46 - +Ammon Johns  - People follow what they read without thinking "is this my business model".  Apply what you read carefully.

52:48 - +Mark Traphagen  - Losing focus.  Don't get caught in a blame psychology.  Take control of things you can change.

54:42 - +David Amerland  - Don't take short cuts.  Look inward first.

Closing Thoughts

58:18 - +David Amerland  - Your business has to be about more than making money.

59:11 - +Ammon Johns  - If you've got a great business, people will want to see it.

103:11 - +Mark Traphagen  - Fan the small flames.  Find where the flame is burning.  That's how you get scale-ability..

1:04:39 - +Gina Fiedel - Be realistic with your resources but not self-limiting.

1:05:14 - +Bill Slawski - You don't have to do things alone.  Find people who support you.

Special thanks to our engaged audience for your comments and questions during the show!

Posted by +Marilyn Moore for +RightStart Websites

#webvisibility #smallbusinessmarketing #SmallBusinessWebTech  
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+Sergio Redondo - I am so happy you enjoyed that "absolute luxury" as much as we did!  As I said in a comment elsewhere, it felt like all the planets were in alignment to have so many remarkable and knowledgeable people all together for one show.  Thanks for watching and being an active participant :)
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Content Marketing Ideas for Small Business

Content marketing can be a valuable way to reach your target audience, but it can also be a daunting task for small businesses.  +Michael Brenner in an article for +Content Marketing Institute provides some welcome tips that are actually doable for small businesses with limited time and budget.

Michael's suggestions do not require inventing the wheel.  They do a great job of utilizing resources a business already has.

Some examples:

1.  Turn PowerPoint presentations you already have into SlideShares.

2.  Use your email outbox to find emails where you have answered common questions you receive.

3.  Create a list of facts and stats that support a theme in your business.

4.  Write about the tools you use to do a job better.

5.  Publish customer stories.

There are 12 more practical tips, so do take a look at the full post.

Thanks to +WadeHarman.com for sharing.

Post reshared by +Marilyn Moore for +RightStart Websites 

#contentmarketing   #contentmarketingtips  
 
17 content marketing tips for any sized budget
So how do you drive marketing results without a budget? Here are 17 guerilla content marketing tips – Content Marketing Institute.
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Hi and and are u doing but now lam not doing anything now but l want u as
my best friend
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Great Way to Begin Your Week

Rays Weekly Marketing Round-Up from +Ray Hiltz is a terrific way to get your week off on the right foot.

In this week's edition, Ray features highlights from G+, Social Media, SEO, and video.

Do click through to the full post, which is outstanding.

Thank you +Ray Hiltz !

Post reshared by +Marilyn Moore for +RightStart Websites 

#marketing   #marketingtips   #weeklyroundup  
 
Rays Weekly Marketing Roundup | Google Plus, Social, SEO, Video
http://goo.gl/OS7fVx _"All have their worth, and each contributes to the worth of the others.”_  ~J.R.R. Tolkien

In this week’s Marketing News:

Google+ News 
Google Plus, the conversation platform.  _Maximizing Engagement on Google Plus_ -
An important article from +Eric Enge and +Stone Temple Consulting who answers why he did a study on Google+ engagement given repeated proclamations that Google+ is dead. We then get a detailed breakdown of what types of posts work better on Google+ than others.

Social Media 
Your Social Culture begins with a Social Media Policy. (guide) from +Daniel Hebert of +PostBeyond 
This is a downloadable PDF that will demonstrate the different parts you need to include in a social media policy.

Twitter Removes 140-character limit on DM's*_ Sing your heart out on Twitter. 

SEO 
Search Engine Ranking Factors 2015
_150 Experts share opinions on current and future SERP ranking factors. _ via +Moz 

Video  
Buffer for Video Upload, schedule and share all your video content from Buffer. via +Buffer   

Featured HOA: 
The Website – A Cornerstone of Visibility
How can you increase your business visibility? Hosts: +John Moore +Marilyn Moore  and special guest host: +Gina Fiedel interview the top of the crop: +Ammon Johns +Mark Traphagen and +David Amerland about achieving visibility for your business. 
This will be a reality check for many. A must listen.

You can read my full post here: http://goo.gl/OS7fVx
and subscribe to have it delivered to your mailbox each Saturday here: http://goo.gl/PLsjq

Have a great week all. :-)

#SEO   #Googleplus   #socialmedia  
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My pleasure +Ray Hiltz
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A Golden Opportunity

Where else can you get +David Amerland , +Ammon Johns , and +Mark Traphagen together in the same "room" this week?

This Wednesday on the Small Business WebTech show is a golden opportunity to hear from 3 of the best minds in business as this outstanding panel discusses how you can use your website to increase your online visibility.

Questions are encouraged so this is like getting a free consultation with 3 world class experts.  +Gina Fiedel will be on hand as special guest host to add her always valuable perspective, also.

Please join us on Wednesday, August 12.  Respond YES or MAYBE to place this event in your Queue and Calendar. 

Event reshared by +Marilyn Moore for +RightStart Websites 

#webvisibility   #SmallBusinessWebTech  
 
Most business owners struggle daily with getting their business in front of potential customers. This activity is constant and never ending.  There are a lucky few that have history and current trends on their side and wonder what the fuss is about, but for the rest of us.. it’s a mountain to climb, a desert to cross where the mirages are many and the canyons deep.

Micro/small businesses especially find this daunting because there is never the time or resources to do all of the things that marketing gurus have traditionally suggested.  What is even more frustrating is the barrage of “instant success” schemes promoted everywhere one looks.  From TV to the email inbox the promise of getting rich “if you just do this” leaves the business owner confused at best, wasting time and resources at worst.

Was there a  simpler time, was it always this hard?

“...going back to a pre-industrial revolution time, when you've gone to the village square in a village where you didn't need to go to a lot of trouble to introduce yourself and interact with these people. You got a sense of who they were, you could see what they were doing, you established trust in your relationships that way. And everybody - and if you wanted to find out something about somebody, or if you needed a service, even if you couldn't find it there, eventually somebody in that village knew where to direct you.”  (David Amerland)

For a while we lost this simplicity.  Advertising was pushed at the customer via more and more expensive and aggressive print ads, TV commercials, and junk mail.  Marketing became a dirty word for many “customers”. The resistance grew, it got harder and more expensive to push through the din and dross and build a meaningful business based on that simpler time.

Small businesses now have access to an opportunity that levels the playing field a bit -  and that is the tried and true website.  This is a place on the global village square that each business can own that cuts through so many barriers. The key is how to leverage it correctly.  It is NOT the “field of dreams”, or “instant coffee” and you do have to position your site correctly, but each business owner has a chance to stake a claim in that global marketplace for the cost of hosting, a good ear to their customer’s needs reflected in the website design, and a bit of elbow grease.

Much of that din and dross is still lingering in the air but the “times are a changin” (Bob Dylan). And who better to help us see the way into these changes than our dynamic trio and “dream panel” : +David Amerland, +Ammon Johns, and +Mark Traphagen.

Let’s meet at the “village square” of  Google’s Hangouts on Air and get some honest and down to earth guidance on making your business more visible through your website.

About Our Guest Host

+Gina Fiedel is the founder and owner of the web development company, Fat Eyes Web Development with her husband, Doug Anderson. Her company is based in Santa Barbara and combines strategic and sophisticated web solutions to create websites that offer better, more authentic and effective communication, sales and marketing tools for their clients.

About Our Panel

+Ammon Johns is a well respected veteran of online marketing highly regarded in the SEO industry.  Since 1996 he has worked with clients of all sizes, in all markets, and in every way (in-house, agency, and private consultant).

He’s as well known for his frank, no-nonsense, practicality as for the innovations he brings to the field, and the testimonials and recommendations he has indicate the respect, and influence, he has in SEO.

+Mark Traphagen is Senior Director of Online Marketing for Stone Temple Consulting. He assists the executive team in formulating and implementing all online marketing strategy for the Stone Temple brand, as well as being available as needed to consult with Stone Temple clients in areas of his expertise

Mark has a wide reputation as an expert on Google+, and influencer marketing. His stated mission is to help you get seen and heard, to help get a business’s message out and bring in people who want and need what they have to offer. Mark considers his special know-how is in the intersection of social and search.

Mark shares his ideas as he writes for a number of top online publications, and is a sought-after speaker for major online marketing conferences which include: MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.

+David Amerland is the author of eight best-selling books including "Google Semantic Search: Search Engine Optimization (SEO) Techniques That Gets Your Company More Traffic, Increases Brand Impact and Amplifies Your Online Presence" and "Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time." His very latest one: SEO Help: 20 Semantic Search Steps that will help your Business Grow is a practical guide to semantic search optimization for busy webmasters and marketers.

He helps multi-national clients and start-ups to organize their SEO and Social Media strategies. He is a business journalist, author and international speaker. He blogs about social media and search engine optimization, writes for a number of prominent websites including Forbes, and advises a handful of corporations on their social media crisis management techniques.

His books on SEO and Social Media demystify the complexity of the subjects they cover for readers around the world providing an accessible blueprint to better understand and take advantage of the opportunities offered by the connected economy.

If you are in the San Diego area and want to join the live broadcast you can register for the event at the Oceanside Chamber here:

http://www.meetup.com/WebTechBusiness/events/224238550/

A special thanks to +Oceanside Chamber of Commerce  for hosting the venue for the live audience and broadcast,  and  to +Richard Peat-Hanna  for his technical assistance.

#smallbusinesswebtech   #smallbusiness   #seo   #visibility  
This Hangout On Air is hosted by RightStart Websites. The live video broadcast will begin soon.
Q&A
Preview
Live
The Website - A Cornerstone of Visibility
Wed, August 12, 2015, 5:30 PM
Hangouts On Air - Broadcast for free

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What Is Trust?

Trust is an emotion.  We know when we feel it.  We intuitively know how to earn it.  It is one of the most valuable of attributes.

Saying "Trust me" just doesn't cut it. If you have to say it, then the trust probably isn't there.

+David Amerland , with his usual skill and grace, has broken trust down into 3 components:

1. Knowledge and expertise
2. Honesty and Openess
3. Concern and Care
(see graphic in David's post)

It's like a 3 legged stool. (An analogy that +David Amerland has used elsewhere.) You need all 3 to really be considered trustworthy by others.  
It was number 3 that really struck me.  If your customers and clients don't really feel that you genuinely care about them, the other two components, assuming they are present, are weakened.

Empathy is a powerful part of the equation and cannot be faked.

David translates the process that happens in an instant in the human brain to how it work in the semantic web.

I know +David Amerland has an upcoming book on trust, and I for one, can't wait to read it!

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#trust   #semanticweb  
 
"Three Little Things"

A perception of trust and credibility is formed by our almost instantaneous calculation of the three other sets of perceptions:

1. Knowledge & Expertise
2. Honesty & Openness
3. Concern & Care

The three are related. Knowledge & Expertise rarely operate in a vacuum. Because they are empowering they become the means through which we demonstrate our commitment to the community. Our willingness to share without strings attached an indication of who we are and how much we value our activity and its impact. 

All of these are qualities that an algorithm, powered by a deep neural net can actually workout on the fly. Within our heads, using a variety of clues including tone, voice and attitude, we do the same in less than a second. 

The activities that determine trust also reflect on the trustworthiness of entities in a semantic search world and the trustworthiness of the content they share. In other words you cannot separate a person's professed beliefs from his actions any more than you can separate the way a business claims to behave from the way it actually does behave. 



 
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+Dave Moore the perseption of trust
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Google+ Qs, Tips & News  - 
 
What's Up with Google+?

Is Google+ alive, dead, thriving, ailing...?  You hear all sorts of reports and it can be pretty confusing.

In this article from +Mike Elgan for +eWEEK.com he explains that a reason for all of the many G+ naysayers is something called majority illusion - "the local impression that a specific attribute is common when the global truth is entirely different."

Mike shows how this applies to not only the status of Google+, but Google Glass as well.

What does all this mean for the small business G+ user?

The first thing to remember is that Google is not trying to kill off G+ but to improve it by dropping aspects that proved to be unpopular, such as the requirement to have a G+ account as entreé to Google's other services.

G+ will always be my favorite network because I believe the potential for building relationships and content discovery that will help you be a more successful business is greater on G+ than any place else.

Does that mean G+ is the end all, be all of social networks?
 Of course, not.  Not even Facebook qualifies for that. +Wade Harman recently posted in the Google Plus For Small Business Community an interesting post in which he imagines that G+ has gone to social media heaven and how one should diversify their social media efforts. https://goo.gl/mtN2ng
 No matter how vibrantly you view Google+, not putting all your eggs in one basket is a sound strategy.

So  I believe Google+ is here to stay, though I doubt that means staying the same.  Google is the great experimenter and future changes will be forth-coming.  Not to kill it, but to improve it.

#googleplus  
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The Art of Conversations - And Why It Matters to Your Business

+Gina Fiedel of +Fat Eyes Web Development nails it again with another post that focuses on an essential skill that deserves greater attention: communication.

As her title and eye-catching image convey, conversing with your clients is an art that will always need to be learned no matter what era or time you live in.

She explains it so beautifully and applies it to business, but it is so true in all of our relationships.
She goes on to emphasize that it's much more about listening than telling.

Few completely master the art of conversation but all of of us can get better at it.

Gina concludes with some excellent self-questions to improve your communication with your clients.

I end this share with one of my favorite passages...

"A dance of touch and no touch, movements in unison or awkward and misfired signals, efforts to catch up, line up, get and stay in sync. There’s giving and receiving, quiet and sound, listening and speaking; a back and forth, an interweaving of impulses, excitement, connection. Or no connection."

Thanks to +Gina Fiedel , who really is a master at conversations - storytelling, too - for the beautiful weaving of art and practicality.
 
The Art Of Conversations For Your Business
What Do Your Customers Need That You Have?

Hint: It's not all in your product or service. It's also in your communication.

Every conversation is a negotiation of energies, needs, desires, style and ideas. A dance of touch and no touch, movements in unison or awkward and misfired signals, efforts to catch up, line up, get and stay in sync. There’s giving and receiving, quiet and sound, listening and speaking; a back and forth, an interweaving of impulses, excitement, connection. Or no connection.

We want to answer the right questions and solve the right problems - the ones that address our customers and clients biggest concerns and to be able to respond to their most pressing needs. It’s the most efficient and productive way to seed and develop lasting relationships and the right way to do business. Learning increasingly more about what those questions and problems are is a task we’re continually engaged in; an everlasting quest to know who we’re serving better and better. We are compiling our arsenal of answers and solutions at all times. It shows up in our content and on the fly.

We talk, we write, we get in front of a camera, we produce content for ours and others’ websites and blogs, social channels. Those are all opportunities to demonstrate the answers and solutions we perceive and deliver. There’s no shortage of opportunity, but there’s nuance and subtleties all along the way. And what about the one-on-one conversation?

What do we do when one of the golden moments we’ve been waiting for arrives?

When we have their attention....
Please click through to continue reading: http://www.fateyes.com/the-art-of-conversations-for-your-business/

Post shared by +Gina Fiedel for +Fat Eyes Web Development 

Pre-Remixed Title Photo Credit: iStock Copyright: LorenzoPatoia
Re-mix by Gina Fiedel

#conversation   #businessconversation   #artofconversation  
Are you really listening? How do you talk to people? How well do you hear them? The nuances, details & art of conversations you're having for your business.
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It makes connecting more natural and easier +Gina Fiedel.
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A Small Business Goldmine

+Mick Sharpe of +Bitingedge has created an awesome compilation of two HOA series which were aimed to aid small business folks in understanding how to use their websites effectively and how online marketing works - and how you can make both work for you.

The two series were
 1 Using Your Website as a Business Asset presented by +RightStart Websites with guest host +Gina Fiedel of +Fat Eyes Web Development and 3 different panels of top flight experts.

2. The Fundamentals of Online Marketing presented by  +The Curious Marketer With Vin and hosted by +Vincent Messina and +Ammon Johns (Ammon figured prominently in both series :)

Mick does an awesome job of breaking down the shows in these two series,  making them easily accessible and creating a small business guide that contains so many golden nuggets that "goldmine" is indeed a worthy descriptor. 

Many thanks to +Mick Sharpe and +Bitingedge for his continuing promotion and support of small business!

Post reshared by +Marilyn Moore for +RightStart Websites 

#onlinemarketing   #smallbusinesstips   #website   #onlinepresence   #webpresence  
 
Getting your online presence right

Some of the best advice for small business owners that we've come across - all from the great people here on Google Plus.

Any small business owners that have yet to get to grips with their online presence would do well to start with these resources.

Featuring advice from: +John Moore, +Marilyn Moore, +Gina Fiedel, +Bill Slawski, +Mike Bayes, +Mary Iannotti, +Ammon Johns, +Stephan Hovnanian, +David Kutcher, +MaAnna Stephenson, +David Amerland, +Mark Traphagen and +Vincent Messina 

#DigitalMarketing #SmallBusiness 
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+Mick Sharpe - a beacon - I like the sound of that.  Lots of collaborative effort going on here to create one :)

Glad to hear you're still finding time for some leisure despite your very busy schedule!  
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Small Business and SEO

Small business folks often are unclear about what exactly constitutes SEO these days.  +Gina Fiedel does a superb job of educating us on what we need to consider.

Holistically looking at SEO is a must, and Gina does this beautifully.  She takes a close look at content and what it does for your website and its ability to be found, seen, and used.

In this well--researched article, Gina provides resources for evaluating your website and guidance for creating content for it.  There's much more, though, so be sure to read the full post.

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#seo   #webvisibility   #smallbusiness  
 
SEO Essentials for Businesses Who Want To Be Found Online

This is a conversation I have with every client. It never tires or completes. There are always questions and there is really no shortage of evolving attitudes and more actions that can be considered and taken. It’s an ongoing education of curiosity, inquiry, and discovery.

How do we make a website that lends itself to discoverability first of all and then how do we attract visitors to our website that are the most likely to convert? 

How do we help Google understand our business? What do we do to support and encourage that understanding?

These are huge questions with no simple answers. But knowing the basics of holistic SEO is a solid place to start.

Article written by +Gina Fiedel for +Fat Eyes Web Development.

http://www.fateyes.com/practical-seo-basics-for-small-business-owners/

Photo Credit: iStock, Stock photo © Selitbul Re-mix by Gina Fiedel

#seo   #seobasics   #smallbusinessseo  
As a smart small business owner choose to be proactive in the execution of your website's SEO basics. Learn the essentials to ensure your site can be found.
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Nice point about relationship building being part of a cohesive strategy +Gina Fiedel. It's a practice that makes sense to the entire marketing plan. And so many SB's still don't understand you can build relationships on social +Marilyn Moore. Social actually gives SB's an avenue to create strategic relationships without a big financial investment.
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Back to School with Ronnie Bincer

+Ronnie Bincer is the master teacher par non when it comes to educating people about how to effectively use Hangouts On Air. 

He is currently running a Back2School special on his video training course with study guides.  If you're not up to speed on  Hangouts on Air yet, this is a tremendous opportunity.  

Ronnie makes things clear and understandable and is a highly effective teacher and mentor.  He has been a huge help to our business and I cannot recommend him highly enough!

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#hangoutsonair   #hangoutsonairtraining  

 
 
Time to Learn Google Hangouts! Back To School Special
You know that Hangouts on Air (HOA) let you broadcast your message via a live video stream, connect with people, build trust, improve visibility and a host of other benefits... right?

But you also know that if the HOA tool is not used well, that it could actually damage your reputation, so maybe you just never really tried.

Now is the time to learn how to use this great communications tool!

This acclaimed self-paced 9-module video training course (with printable study guides) is currently discounted for a limited time... Back to School time. Visit www.allabouthangouts.com

Save $80 off your no-risk purchase (we offer a no questions asked 30-day Money Back Guarantee) by entering Back2School2015 as the coupon code at checkout or by clicking this link which will auto apply the $80 savings in the shopping cart:
http://AllAboutHangouts.com/back2school2015

Nothing to loose, lots to gain. Ask anyone that has taken the course, it brings you from Hangout Basics to Total Hangout Confidence!
=== ===
#AllAboutHangouts   #HangoutsTraining   #HangoutsTutorial  
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You are truly welcome on both counts +Ronnie Bincer .   Happy to spread the word :)
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David Amerland, Ammon Johns, and MarkTraphagen - Together!

Special guest host +Gina Fiedel , along with +John Moore and myself are honored to be talking with +David Amerland , +Ammon Johns , and +Mark Traphagen next Wednesday, August 12 !

Our topic is a bedrock of small business but one that is often not fully appreciated: Your website as a cornerstone of visibility.

Let’s meet at the “village square” of Google’s Hangouts on Air and get some honest and down to earth guidance on making your business more visible through your website.

Please join us next *Wednesday, August 12. This is a unique opportunity to get your questions answered from a panel whose expertise and experience are at the very highest level. 

Be sure to respond YES or MAYBE to join us live or to watch the replay later. This will put the event in your Events queue and Google calendar.

Event reshared by +Marilyn Moore for +RightStart Websites 

#webvisibility   
 
Most business owners struggle daily with getting their business in front of potential customers. This activity is constant and never ending.  There are a lucky few that have history and current trends on their side and wonder what the fuss is about, but for the rest of us.. it’s a mountain to climb, a desert to cross where the mirages are many and the canyons deep.

Micro/small businesses especially find this daunting because there is never the time or resources to do all of the things that marketing gurus have traditionally suggested.  What is even more frustrating is the barrage of “instant success” schemes promoted everywhere one looks.  From TV to the email inbox the promise of getting rich “if you just do this” leaves the business owner confused at best, wasting time and resources at worst.

Was there a  simpler time, was it always this hard?

“...going back to a pre-industrial revolution time, when you've gone to the village square in a village where you didn't need to go to a lot of trouble to introduce yourself and interact with these people. You got a sense of who they were, you could see what they were doing, you established trust in your relationships that way. And everybody - and if you wanted to find out something about somebody, or if you needed a service, even if you couldn't find it there, eventually somebody in that village knew where to direct you.”  (David Amerland)

For a while we lost this simplicity.  Advertising was pushed at the customer via more and more expensive and aggressive print ads, TV commercials, and junk mail.  Marketing became a dirty word for many “customers”. The resistance grew, it got harder and more expensive to push through the din and dross and build a meaningful business based on that simpler time.

Small businesses now have access to an opportunity that levels the playing field a bit -  and that is the tried and true website.  This is a place on the global village square that each business can own that cuts through so many barriers.  *The key is how to leverage it correctly.*  It is NOT the “field of dreams”, or “instant coffee” and you do have to position your site correctly, but each business owner has a chance to stake a claim in that global marketplace for the cost of hosting, a good ear to their customer’s needs reflected in the website design, and a bit of elbow grease.

Much of that din and dross is still lingering in the air but the “times are a changin” (Bob Dylan). And who better to help us see the way into these changes than our dynamic trio and “dream panel” : David Amerland, Ammon Johns, and Mark Traphagen.

Let’s meet at the “village square” of  Google’s Hangouts on Air and get some honest and down to earth guidance on making your business more visible through your website.

About Our Guest Host

+Gina Fiedel is the founder and owner of the web development company, Fat Eyes Web Development with her husband, Doug Anderson. Her company is based in Santa Barbara and combines strategic and sophisticated web solutions to create websites that offer better, more authentic and effective communication, sales and marketing tools for their clients.

About Our Panel

+Ammon Johns is a well respected veteran of online marketing highly regarded in the SEO industry.  Since 1996 he has worked with clients of all sizes, in all markets, and in every way (in-house, agency, and private consultant).

He’s as well known for his frank, no-nonsense, practicality as for the innovations he brings to the field, and the testimonials and recommendations he has indicate the respect, and influence, he has in SEO.

+Mark Traphagen is Senior Director of Online Marketing for Stone Temple Consulting. He assists the executive team in formulating and implementing all online marketing strategy for the Stone Temple brand, as well as being available as needed to consult with Stone Temple clients in areas of his expertise

Mark has a wide reputation as an expert on Google+, and influencer marketing. His stated mission is to help you get seen and heard, to help get a business’s message out and bring in people who want and need what they have to offer. Mark considers his special know-how is in the intersection of social and search.

Mark shares his ideas as he writes for a number of top online publications, and is a sought-after speaker for major online marketing conferences which include: MozCon, Pubcon, SMX (Advanced, East, West & Social Media), and SearchExchange.

+David Amerland is the author of eight best-selling books including "Google Semantic Search: Search Engine Optimization (SEO) Techniques That Gets Your Company More Traffic, Increases Brand Impact and Amplifies Your Online Presence" and "Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time." His very latest one: SEO Help: 20 Semantic Search Steps that will help your Business Grow is a practical guide to semantic search optimization for busy webmasters and marketers.

He helps multi-national clients and start-ups to organize their SEO and Social Media strategies. He is a business journalist, author and international speaker. He blogs about social media and search engine optimization, writes for a number of prominent websites including Forbes, and advises a handful of corporations on their social media crisis management techniques.

His books on SEO and Social Media demystify the complexity of the subjects they cover for readers around the world providing an accessible blueprint to better understand and take advantage of the opportunities offered by the connected economy.

If you are in the San Diego area and want to join the live broadcast you can register for the event at the Oceanside Chamber here:

http://www.meetup.com/WebTechBusiness/events/224238550/

A special thanks to +Oceanside Chamber of Commerce  for hosting the venue for the live audience and broadcast,  and  to +Richard Peat-Hanna  for his technical assistance.

#smallbusinesswebtech   #smallbusiness   #seo   #visibility  
This Hangout On Air is hosted by RightStart Websites. The live video broadcast will begin soon.
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The Website - A Cornerstone of Visibility
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Marilyn is the coordinator of SEO and social media (primarily Google+) for SonicSpider LLC and RightStart Websites.  Following a career in education, she has now delved into  using Google+ for business, Semantic Search, and developing content marketing and web visibility strategies. Her goal is to make the changes occurring in search and the impact that is having on business, accessible and understandable to the small business person. Marilyn works with her husband and business partner, John Moore

SonicSpider is actually the umbrella company for its two online divisions:  RightStart Websites.com, and SonicWebTech.com. At RightStart Websites we work with small businesses on web visibility, Google Plus coaching, and provide web development services, specializing in WordPress
 
SonicWebTech provides on-demand tech support and programming, including eCommerce and PayPal.
  
RightStart Websites also has many free resources: articles, ebooks, videos, and tutorials, as well as offering personalized online training sessions in WordPress, Google+, web visibility, and more.  Visit our blog for articles on how the small business person can take advantage of the changes taking place in search and how Google+ fits into your business plan. 

We'l love to talk to you if we can be of assistance  or you would like more information.
Please email me at  marilyn@esonicspider.com or call John Moore, our technical director at (619) 981-5299.

A sampling of my posts that you may find helpful:

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