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Marilyn Moore
Works at www.rightstartwebsites.com
Attends SonicSpider, LLC
Lives in San Diego County, CA
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Time Stamping "Building Your Brand on Google Plus

+John Moore and I had the immense pleasure of talking with +martin shervington yesterday about how small businesses can get involved with Google+.

If Google+ has seemed like a black box to you, Martin clearly explains why it is important and how to go about using G+ as a small business owner.  Even if you're an experienced G+ user, you will discover new insights and ways of looking at it.

Some of Martin's insights...
-> Local is the easiest entree into G+

-> Local and Mobile may be the tipping points for Google+

-> Google+ is a social platform as well as a social layer

-> Consider Adwords if you do not see yourself doing content marketing

-> Your website is the center of your online world and social media is the distribution channel

Scan through the time stamp summary and index of the show and see the topics covered.  Use the time stamps to zero in on any part that is of special interest to you.

A thousand thanks to +martin shervington who always frames Google Plus in such an accessible way. His candid assessment of what works and what's challenging is of tremendous help to small business people.

Thanks also to our in-person and online audiences for watching and your participation.  Special shout outs to:
+David Arnold , +Farinaz Parsay , +Tanya Lumere , and +Kevin Ross for your comments and questions!

And a special note about the Small Business WebTech show...

We are excited to be starting a 3-part series on Your Website As a Business Asset and are thrilled to welcome a new co-host for this series, +Gina Fiedel of +Fat Eyes Web Development .  We are moving to the second Wednesday of the month, so our next show will be Wednesday, June 10.  More info coming! 
 
Building Your Brand On Google Plus - A Time Stamp Summary

+John Moore and +Marilyn Moore  had the pleasure of hosting
+martin shervington  on the Small Business WebTech show to discuss using Google Plus for small business and building your brand identity there.

If Google+ has seemed like a black box to you, Martin clearly explains why it is important and how to go about using G+ as a small business owner.  Even if you're an experienced G+ user, you will discover new insights and ways of looking at it.

Many thanks to +martin shervington  for so generously sharing his time and considerable expertise and insights.  It was an awesome small business conversation!

Below is our usual time stamp summary of the event to give you the highlights of the discussion and the time stamps to take you directly to any part of the show you wish to watch.

Desktop users need only click the time stamps. Those on mobile, move the slider under the video to the desired time.

1:47 - Introduction of +martin shervington

2:28 - A few words from Martin on his Google+ journey

3:43 - What is it that small businesses don't 'get' about Google+?

Short answer:  LOCAL
The first reason why every business should be on Google+ is to be found on the map in search.  For that you need a G+ business page.  Next you want to get reviews so you stand out.

6:27 - If you're a brand (no "front door") and can't use Local, your website is the center of your online universe and social media is your outreach/distribution channels.

7:43 - Why else should you be on Google+?

Every G+ post is indexed by Google.com

9:02 - +David Arnold  comments: "I've been neglecting my Google+ in favor of my blog, but there's no reason I can't work on both."

Martin responds: "The content serves a community of people that you then can go and have conversations.

11:38 - Martin's thoughts on Google+ as an identity platform.

Google+ is a social platform as well as a social layer. The social platform is where you post your content and connect with others.  The social layer includes gmail, hangouts, YouTube comments, Chrome, Drive and more.

14:43 - Local is serving people the right information at the right time.

15:40 - Local is the easiest entree into G+

16:00 - For businesses who are not brick and mortar, they need to look to search. The process of putting together a content marketing strategy, building a community that will amplify that content, appearing in search for key words, and building up trust for your website is not a 2 minute job.  Adwords provides an alternative.

18:50 - What are the appropriate goals for Google+?

G+ is an identity service so you need to put your face to your business.  Businesses need to be lead by people because people relate to people, not businesses.

23:05 - Building your personal brand on G+

Your brand is other people's perception of you.  Personal branding is created by every public action you take.  On G+ it's easy for people to connect with you on a personal level.
It's also a network so part of your personal brand is who you are connected with.

27:32 - +Tanya Lumere  comments: "and ya gotta do it in your own voice (or your brand's voice)"

Martin responds: If you've got a brand page, personalize it so people know who you are.

28:57 - How does personal branding on G+ influence your SEO and semantic search?

When lots of authoritative people interact with a piece of content, it tends to sit well with search.

The principles are:
1) create the best content you can
2) serve the most appropriate people you can
and Google will likely want that content to be seen by more people

32:04 - What can you do on Google+ that you can't do on other networks?

The advantage of G+ is that it is part of the Google ecosystem.  It has Local for local businesses, and it doesn't take a lot of engagement on content to signal to search that this is worth seeing by other people.  After all, Google+ has a search engine attached to it.

36:07 - +Farinaz Parsay  asks, "Do you see collections as a form of ID or the [personal brand] story that you were referring to"

Pinterest boards are the closest approximation of collections. It's the G+ version of curation.  They're a way of displaying at a higher level themes you're into.  Your authority will transfer to your collections, so think SEO and keywords in titles.

38:41 - What are the small steps a business can take that will be of use no matter what else they do?

Local, if possible.  After that find people to connect with.  If someone's not producing content that lots of people are sharing, Adwords may be appropriate.

41:35 - Content can be of value for your immediate customers even if your intent is not social sharing.

43:08 - +Kevin Ross asks about videos about using G+

Short answer: visit www.plusyourbusiness.com

44:42 - *Will there be a tipping point for G+?

Local and Mobile may be the tipping points.

49:45 - The Plus Your Business Community and Academy: "ladders" to quicken your G+ journey

53:16 - +Farinaz Parsay asks, "are there are some subjects that are essential if you want to create content?"

Consider the 'why'; what do you want to help people with; what question is not being answered by your industry

54:47 - Parting Thoughts from Martin

Think strategically.  Start with the big picture view.  Where do you want to be in 3 years?  Then come back and look at your website your home base.  Then start looking at the tactics and then the operational.  How much time are you willing to put in and will that lead to where you want to be?

55:54 - New day and direction for the Small Business WebTech Show

We will move to the second Wednesday of the month, starting June 10, to kick off a 3 part series on Your website as a business asset. We are delighted to welcome new co-host,  +Gina Fiedel of +Fat Eyes Web Development , as well as a guest panel, to discuss "The Foundations of a Business Web Asset" on June 10.

#googleplus #googleplusbusiness #googleplustips #SmallBusinessWebTech #brandidentity  
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The same to you +Tanya Lumere :)
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Get Your +Friday Favourites Here!

+Mick Sharpe has delivered another round of helpfulness in this week's +Friday Favourites.

Read through Mick's lineup of not-to- miss HOAs and posts and see where you'd like to fill in the gaps.

His weekly write-ups deliver value in their own right and provide a wonderful annotated index to the week's highlights on the Plus.

Many thanks, as always, Mick!

Post reshared by +Marilyn Moore for +RightStart Websites 

#weeklyreview   #weeklyroundup   #bitingedgefridayfavourites   #mickspicks  
 
Fundamentally OK

Another week in the wringer for me, with a dead connection on Tuesday and way too many things backing up on the task lists. I’m grateful that I didn’t have to search too hard to find some real treats for the weekend viewing schedule. So let’s get to it.

I almost forgot to come back to this show from +Front of Mind Coaching (+Greg Cooper) but glad I remembered in time for this post. The title says it all: The Secrets of a Successful LinkedIn Blog - by People Who Really Know (https://goo.gl/h2Zz26). Greg talks with three people that have really made the LinkedIn blogging platform work well for them, +Marc Miller, +Paul Shapiro and +Randy Milanovic. Lots of actionable advice here that can be applied beyond the LinkedIn platform. Don’t tease! Many thanks guys.

A long but fascinating discussion in last Friday’s +Network Round Table: The Softer Side of Business show: Honesty & Integrity in Business (https://goo.gl/u2GbY7). +David Amerland, +Oleg Moskalensky join +Kristin Drysdale, +Gina Fiedel and +Marilyn Moore to get to the nitty gritty of being honest in business in a discussion that that meanders around Mother Teresa, Hitler, the Beatles, Jack Nicholson and Daniel Day Lewis! Happy to see Oleg launch Oleg’s Rants™ and inject his humour at various points through the show - a real treat. Always interesting to see just how honest we can, and should, be in any given situation. A part two is promised due to a nifty bit of bait and switch marketing from the ladies. I’m looking forward to it.

Let’s drop the R

David was up again for the never-to-be-missed #SMTPowerTalk (it’s all in production - big h/t to +John Ellis as ever). +Danny Brown joins David and co-host +Alexandra Riecke-Gonzales for Brand and Influence in Social Media Marketing (https://goo.gl/xDrix4). Common sense in bucket loads from Danny as he essentially talks about identifying your customers’ needs and the things that influence them. I really enjoyed Danny’s perceptions of the cultural differences between customers in the UK and continental North America. Reach vs Relevance, Noise vs Signal there’s a lot of good stuff in here including the value in the small business mindset - knowing your customer well enough to be relevant to your customer at every interaction. Last in the current series - a big thank you to +Social Media Today for giving us this opportunity. Please do give us another.

Another double from another David

This time from +David Kutcher. Firstly with +Zara Altair in the Midweek Zap - Foster Audience Growth (https://goo.gl/njL1wb). Lots of value in this and David kicks off with the essential starting point of defining and understanding their target audience, their needs and their information gathering process. Even if you just take this on board you’ll be improving your business immensely. Always admired David’s approach to analytics too - know your question! When you know your question you can use analytics to inform your whole website strategy, making gradual improvements over time that add up to a whole lot more.

Analytics was the subject of the David’s next appearance on the +ReachConnectUpliftWomen show with +Lany Sullivan. Google Analytics, Landing Pages, Bounce Rate and so much more in less than 20 minutes (https://goo.gl/5Fhz6f) does exactly what it says on the tin! David shows how to set up your Google Analytics dashboards to extract the data you need to really get some solid data to direct your future decisions. Don’t get hung up on the bounce rate! Excellent advice in a show that doesn’t demand a huge chunk of time.

At the risk of being pilloried for being a #RayBunch fanboy (OK that boat has probably long since sailed!) #RayBunch 79 Is Sharing Really Caring? (https://goo.gl/MsmDYj) looks at how we share things on Social Media, our expectations from sharing and why we share. The mix of views from the team of +Ray Hiltz, +Jessica Dewell, +B.L. Ochman, +Randy Bowden and +Scott Scowcroft really set this 30 minute show on its own. Thoughtful, informative and entertaining.

+RightStart Websites continue their steadfast support for the Small Business Owner with the Small Business WebTech Show. +martin shervington joins +John Moore and +Marilyn Moore for Building Your Brand on Google Plus (https://goo.gl/RmJXwP). Martin has amassed a great deal of knowledge and expertise relating to Google+, much of it available on the Plus Your Business website. This packed hour absolutely flew by as Martin relayed a sensible approach for a small business owner looking to make some headway with Google’s social layer. Looking forward to seeing what the new format brings to the next show.

For the self conscious out there join +Dustin W. Stout and +Joey Giangola for Fearlessly Questioning Comparing Yourself  (https://goo.gl/mlxhMK). Yep we’ve all done it, compared ourselves to others. sometimes it can spur us on to greater things. At the other end of the spectrum it can totally stifle you, preventing any kind of growth. I’m sure it’s also something that changes as you grow and become more comfortable in your own skin (yep sometimes ageing is a good thing!)

Thinkers corner

A long read from +Padraig Ó Raghaill but one that raises some interesting points about our use of data. Why it makes sense to bike without a helmet (https://goo.gl/ONMXiy) questions the logic behind some of the rules and regulations seemingly justified by good data. Of course, safety is important, but Padraig makes some very good points, backed up with data, that the rules we impose may have the opposite effect than they were intended to achieve. You may want to click through to the article to get the embedded imagery but do take the time to read. Above all else it should make you think about constantly testing your own actions - don’t make the decision based on the data at hand and then assume it will have the desired effect. Gather more data, review and revise. Thanks Padraig.

And finally…

Another absorbing post from +Fat Eyes Web Development (that’s +Gina Fiedel in old money in case you didn’t know). When Design & Marketing Still Mean Something
Make It Better Than Good Enough (https://goo.gl/3PcIg4) asks if we settle for good enough too often? Should we be making more of an effort at times, striving for perfection and creating something that stands out from the rest. It’s a delicate balance, particularly in the business realm. As usual Gina sets the scene with some strong imagery in her words. Tell me you weren’t with her under the Glass Table.


Have a great weekend wherever you are

#WeeklyRoundUp  #WeekInReview  #Google+

#BitingedgeFridayFavourites  #MicksPicks

Created by +Mick Sharpe of +Bitingedge
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Today's the Day
Coming up later today +John Moore and I will have the immense pleasure of talking with +martin shervington on the Small Business WebTech Show. 

Our topic will be how small businesses can build their brand identity on Google+ and why that's important.

If you know of small business people who would benefit from this discussion, please invite them!

See you soon!

Event shared by +Marilyn Moore for +RightStart Websites 

#googleplus   #googleplustips   #brandidentity   #SmallBusinessWebTech  
 
Google+ is one of the best kept secrets for small businesses.  Ask a group of small businesses if they have a Google+ account and you get a few raised hands. Ask again if anyone USES Google+ for their business and few, if any hands, go up.

Why is that? 

What is it about Google+ that most small businesses don’t “get”?

The first thing to understand is that Google+ is not a social network like Facebook. So, the first mistake is to treat it like one.  Fact is,  from the beginning Google stated clearly that it intended Google+ to be the “next Google with a social layer over all of its products”. But still with all of that, so many want to treat it as just another social network because it does have many social features.   An analogy would be owning a pickup truck. You can use it to run errands to the market and bank, but the real function of a truck is to haul stuff. And though it can be used “like just another car” it is not; it is a truck.

So what IS Google+, and why does that matter for small businesses?

Google+ is an identity platform with a wide range of tools (Communities, Hangouts, etc..) to help you and your business build your identity as a brand, and develop trust and authority.  Through those tools, a business can have increasing impact on semantic search.  These tools are free, and are equally available for everyone. This levels access to the identity and branding game for to both large and small businesses. Most importantly, there are a number of ways that small business has an advantage in this game.

At this point you should be smacking yourself on the forehead and saying, “Wow, I could have been using Google+!”

Seriously though, the next step is to figure out HOW to use Google+ for your business and +Marilyn Moore and I have the man for that job joining us for our next Small Business WebTech Show,+martin shervington,“Mr. Google+”, himself.  Martin specializes in helping businesses build their brand on Google+.  This is an incredible opportunity to kick start your business identity and brand on Google+.  

All you have to do is show up!


About Martin
=================
+martin shervington, has spent the past 15 years empowering others as an executive coach, personal development trainer, author and marketing consultant. As the founder and community manager of 'Plus Your Life!' and 'Plus Your Business!' he spends much of his time on Google+. Martin specializes in helping businesses build their brand on Google+, and enabling a community of people to fall in love with what you do; so much so, that the Google Search algorithm cannot resist giving you incredible results.

He is also the author of several books including: Developmental Coaching and Peak Performance

What Martin is up to on Google+

1. 'Plus Your Life!': free courses, daily videos, content to engage your mind
The Page: http://www.google.com/+PlusYourLife
The Personal Development community: Plus Your Life! 
http://www.plusyourlife.com 

2. 'Plus Your Business!': Helping companies, brands and individual business owners transform people's lives through Google's Products and Services, including Google+
The Page: http://www.google.com/+PlusYourBusiness
The business community: Plus Your Business! 
http://www.plusyourbusiness.com

How to join us for the show

For those that live in the San Diego North County area, the live event is hosted at the +Oceanside Chamber of Commerce  You can register for the event at our Meetup.com event page.

http://www.meetup.com/WebTechBusiness/events/222143026/

For all others, click YES or MAYBE to get this event on your calendar and queue.

A special thanks to +Oceanside Chamber of Commerce for hosting the venue for the live audience and broadcast,  and  to +Richard Peat-Hanna for his technical assistance.

#googleplus   #personalbranding  , #businessidentity  
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Building Your Small Business Brand on Google+: Coming Tomorrow!

Join us tomorrow  when Mr. G+, himself, +martin shervington , will be our special guest on the *Small Business Web Tech Show.*

+John Moore and I will be discussing with Martin what kinds of goals a small business should have for Google+ and tips for how to achieve them.

Bring your questions, frustrations, and success stories.  We want to hear them all!  And there is no one more qualified than +martin shervington to respond to them.

RSVP Yes or Maybe to get this event in your queue for easy access to watch live or later as a replay.

Event shared by +Marilyn Moore for +RightStart Websites 

#googleplus   #googleplusbusiness   #googleplustips   #SmallBusinessWebTech  
 
Google+ is one of the best kept secrets for small businesses.  Ask a group of small businesses if they have a Google+ account and you get a few raised hands. Ask again if anyone USES Google+ for their business and few, if any hands, go up.

Why is that? 

What is it about Google+ that most small businesses don’t “get”?

The first thing to understand is that Google+ is not a social network like Facebook. So, the first mistake is to treat it like one.  Fact is,  from the beginning Google stated clearly that it intended Google+ to be the “next Google with a social layer over all of its products”. But still with all of that, so many want to treat it as just another social network because it does have many social features.   An analogy would be owning a pickup truck. You can use it to run errands to the market and bank, but the real function of a truck is to haul stuff. And though it can be used “like just another car” it is not; it is a truck.

So what IS Google+, and why does that matter for small businesses?

Google+ is an identity platform with a wide range of tools (Communities, Hangouts, etc..) to help you and your business build your identity as a brand, and develop trust and authority.  Through those tools, a business can have increasing impact on semantic search.  These tools are free, and are equally available for everyone. This levels access to the identity and branding game for to both large and small businesses. Most importantly, there are a number of ways that small business has an advantage in this game.

At this point you should be smacking yourself on the forehead and saying, “Wow, I could have been using Google+!”

Seriously though, the next step is to figure out HOW to use Google+ for your business and +Marilyn Moore and I have the man for that job joining us for our next Small Business WebTech Show,+martin shervington,“Mr. Google+”, himself.  Martin specializes in helping businesses build their brand on Google+.  This is an incredible opportunity to kick start your business identity and brand on Google+.  

All you have to do is show up!


About Martin
=================
+martin shervington, has spent the past 15 years empowering others as an executive coach, personal development trainer, author and marketing consultant. As the founder and community manager of 'Plus Your Life!' and 'Plus Your Business!' he spends much of his time on Google+. Martin specializes in helping businesses build their brand on Google+, and enabling a community of people to fall in love with what you do; so much so, that the Google Search algorithm cannot resist giving you incredible results.

He is also the author of several books including: Developmental Coaching and Peak Performance

What Martin is up to on Google+

1. 'Plus Your Life!': free courses, daily videos, content to engage your mind
The Page: http://www.google.com/+PlusYourLife
The Personal Development community: Plus Your Life! 
http://www.plusyourlife.com 

2. 'Plus Your Business!': Helping companies, brands and individual business owners transform people's lives through Google's Products and Services, including Google+
The Page: http://www.google.com/+PlusYourBusiness
The business community: Plus Your Business! 
http://www.plusyourbusiness.com

How to join us for the show

For those that live in the San Diego North County area, the live event is hosted at the +Oceanside Chamber of Commerce  You can register for the event at our Meetup.com event page.

http://www.meetup.com/WebTechBusiness/events/222143026/

For all others, click YES or MAYBE to get this event on your calendar and queue.

A special thanks to +Oceanside Chamber of Commerce for hosting the venue for the live audience and broadcast,  and  to +Richard Peat-Hanna for his technical assistance.

#googleplus   #personalbranding  , #businessidentity  
This Hangout On Air is hosted by Marilyn Moore. The live video broadcast will begin soon.
Q&A
Preview
Live
Building Your Brand on Google Plus
Tue, May 12, 5:30 PM
Hangouts On Air - Broadcast for free

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Get the Low Down On Using G+ for Your Business

Coming up next Tuesday, May 12, +John Moore and I are super excited to welcome +martin shervington as our special guest on the Small Business WebTech show.

You've probably heard a flurry of opinions on Google+, ranging from the naysayers proclaiming its demise to the evangelists extolling its virtues.

So what exactly is the deal with Google+ and how can it help your business?

There is no one more qualified than +martin shervington to answer that question. 

Join us next Tuesday to find out what goals are appropriate for Google+ and some how-to's to accomplish them.

As always, this discussion will focus on small business concerns. This is a fantastic opportunity to get your questions answered!

RSVP Yes or Maybe to get this event in  your queue and for easy access to watch live or as a replay.

Event reshared by +Marilyn Moore for +RightStart Websites 

#Googleplus   #Googleplusbusiness   #googleplustips   #SmallBusinessWebTech  
 
Google+ is one of the best kept secrets for small businesses.  Ask a group of small businesses if they have a Google+ account and you get a few raised hands. Ask again if anyone USES Google+ for their business and few, if any hands, go up.

Why is that? 

What is it about Google+ that most small businesses don’t “get”?

The first thing to understand is that Google+ is not a social network like Facebook. So, the first mistake is to treat it like one.  Fact is,  from the beginning Google stated clearly that it intended Google+ to be the “next Google with a social layer over all of its products”. But still with all of that, so many want to treat it as just another social network because it does have many social features.   An analogy would be owning a pickup truck. You can use it to run errands to the market and bank, but the real function of a truck is to haul stuff. And though it can be used “like just another car” it is not; it is a truck.

So what IS Google+, and why does that matter for small businesses?

Google+ is an identity platform with a wide range of tools (Communities, Hangouts, etc..) to help you and your business build your identity as a brand, and develop trust and authority.  Through those tools, a business can have increasing impact on semantic search.  These tools are free, and are equally available for everyone. This levels access to the identity and branding game for to both large and small businesses. Most importantly, there are a number of ways that small business has an advantage in this game.

At this point you should be smacking yourself on the forehead and saying, “Wow, I could have been using Google+!”

Seriously though, the next step is to figure out HOW to use Google+ for your business and +Marilyn Moore and I have the man for that job joining us for our next Small Business WebTech Show,+martin shervington,“Mr. Google+”, himself.  Martin specializes in helping businesses build their brand on Google+.  This is an incredible opportunity to kick start your business identity and brand on Google+.  

All you have to do is show up!


About Martin
=================
+martin shervington, has spent the past 15 years empowering others as an executive coach, personal development trainer, author and marketing consultant. As the founder and community manager of 'Plus Your Life!' and 'Plus Your Business!' he spends much of his time on Google+. Martin specializes in helping businesses build their brand on Google+, and enabling a community of people to fall in love with what you do; so much so, that the Google Search algorithm cannot resist giving you incredible results.

He is also the author of several books including: Developmental Coaching and Peak Performance

What Martin is up to on Google+

1. 'Plus Your Life!': free courses, daily videos, content to engage your mind
The Page: http://www.google.com/+PlusYourLife
The Personal Development community: Plus Your Life! 
http://www.plusyourlife.com 

2. 'Plus Your Business!': Helping companies, brands and individual business owners transform people's lives through Google's Products and Services, including Google+
The Page: http://www.google.com/+PlusYourBusiness
The business community: Plus Your Business! 
http://www.plusyourbusiness.com

How to join us for the show

For those that live in the San Diego North County area, the live event is hosted at the +Oceanside Chamber of Commerce  You can register for the event at our Meetup.com event page.

http://www.meetup.com/WebTechBusiness/events/222143026/

For all others, click YES or MAYBE to get this event on your calendar and queue.

A special thanks to +Oceanside Chamber of Commerce for hosting the venue for the live audience and broadcast,  and  to +Richard Peat-Hanna for his technical assistance.

#googleplus   #personalbranding  , #businessidentity  
This Hangout On Air is hosted by RightStart Websites. The live video broadcast will begin soon.
Q&A
Preview
Live
Building Your Brand on Google Plus
Tue, May 12, 5:30 PM
Hangouts On Air - Broadcast for free

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+Kevin Ross - Me, too!  So glad you can make it!
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Resources  - 
 
How Google+ Can Help Your Business

Why are you here on G+?  Many small business people would answer: to promote their business.

Direct promotion is usually not effective, but G+ does benefit your business.

As author, Jessica Bowers, states:

When your business is present and active on Google Plus, you not only open another platform to engage with potential customers, but you serve to improve search results for yourself and your business.

Do notice the "present and active" part.  Just having a Google+ page will not get you very far.

Read the full post for 3 ways Google+ can help your business.

h/t +Wade Harman and +Denis Labelle 

#googleplus   #googleplusbusiness  
 

“[Google Plus] is central to Google’s future — a lens that allows the company to peer more broadly into people’s digital life, and to gather an ever-richer trove of the personal information that advertisers covet.”
The Social Networking Platform Google Built and Why It Shouldn’t Be Ignored When it first launched in 2011, Google Plus was aiming to take over the social networking space dominated by Facebook…
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+Mary Iannotti  - So sorry for the late response!  I need to learn more about local myself. Your situation sounds similar to +Gina Fiedel 's  and I believe her company has a local page.

We are basically an online business though we do have a local presence with our local chamber and monthly meetups - which is where our Small Business WebTech shows originate. We would like to see if we can take advantage of local, also.
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Google+ Tips/Strategies  - 
 
 
Rocking Google Plus in 2015

This post from +Stephan Hovnanian on how to gain visibility and build authority on G+ is from 2014, but his tips still hold true and is perfect for #ThrowbackThursday     .

Using StarWars as a vehicle for his recommendations, Stephan has 12 Jedi-Master ways to rock Google+

Here are a few of my favorites:

-> Be a host or guest on a hangout on air
 I might also add that in the beginning, watching relevant HOAs live and participating actively in the comments is a great starting point that can be a ladder to becoming a  HOA guest or host.

-> Be a dot connector
This is an excellent way to show your expertise and your ability  to see how things and people relate.  As Stephan says, "Become a broker of information."

-> Become proficient at posting from your business page
 Keeping in mind that people relate better to people rather than businesses, there are ways to personalize your business page and your business posts.

-> Master Circle Management
If your circles get out of hand, "your strategies for using Google Plus will lose their effectiveness as you spend too much time managing the noise."

-> Understand who your influencers are and where you are influential
Building relationships with influencers (authoritative people) needs to be done with care, but having a genuine interest in their content and engaging in a sincere manner is a great way to begin.

Do read the full post for all 12 of +Stephan Hovnanian 's savvy G+ tips.  No one understands G+ strategy like Stephan.

#GooglePlus     #googleplustips     #GooglePlusStrategy   #ThrowbackThursdays      
Stephan Hovnanian is a force in the 12 Most Jedi-Master Ways to Rock Google+ in 2014.
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Great article!
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A Video Primer for Creating Content That Resonates

In this episode of Hardcore SEO from +Stone Temple Consulting , CEO +Eric Enge talks with STC team member, +Laura Ackerman , on the secret for creating content that will resonate with your audience.

The point that jumped out at me is to think what question is not being answered by your industry?  What are you hearing from your customers that isn't being addressed?  Sometimes I like to think of it as "what"s the question we missed?"

This is the starting point for making your content not just more valuable, but more shareable.

The video is a concise 4 minutes. Do take a look.

Reshared by +Marilyn Moore for +RightStart Websites 

#seo   #contentmarketing   #contentmarketingtips   #contentcreation   
 
Creating Content that Resonates with Your Audience - Hardcore SEO

Our Hardcore SEO series is back! In this episode, STC Senior Marketing Consultant +Laura Ackerman is interviewed by our CEO +Eric Enge to get her best tips on how she advises our clients to create content their audience will love and find useful.

How is that "hardcore SEO"? Because today you must be earning links and other search ranking signals that the search engines believe are truly valuable to your audience. Laura explains how to do that in under 4 minutes.

If you find this content helpful, please reshare and subscribe to our channel on YouTube (link at the end of the episode).

#seo   #hardcoreseo  
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You've very welcome +Eric Enge .  I love your short, targeted videos.  Very helpful and digestible!
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Down the Rabbit Hole with Honesty and Integrity

Tell the truth and don't cheat people.

Sounds pretty straightforward, right?

This is one of those things that  the more you examine it, the more facets and nuances you discover.

Join +David Amerland , +Oleg Moskalensky , and hosts +Gina Fiedel , +Kristin Drysdale , and myself later today as we explore the softer side of business:  honesty and integrity.
 
Join us as we talk about Honesty & Integrity  on the Softer Side of Business HOA Season of #CoreValues

Honesty & Integrity! What business could run without it? Why is this so important? Can we have too much Honesty & Integrity? This weeks Hangout On Air will focus on this vital #CoreValue  as we talk all about the past, present, future, and business use of Honesty & Integrity.

Friday, May 8th 2015
12:42 pm PST (3:42pm EST, 2:42 pm CST, and 1:42pm MST)

This Weeks Guests:
This Weeks #PlusOneSuperHero   +David Amerland 
This Weeks #PlusOneSideKick   +Oleg Moskalensky 

This Week's #CoHostOne  is +Gina Fiedel   
This Week's #CoHostTwo  is +Marilyn Moore 

Mobile Link: http://www.youtube.com/watch?v=O1HkTO5qXLU
Watch on Google+: http://goo.gl/nPqSQJ
Watch on YouTube: http://www.youtube.com/watch?v=O1HkTO5qXLU
Learn More on http://.GPlus.Training's blog: http://goo.gl/vYtUFZ


Network Round Table is back for the Season of Values!
 
Core values are vital as goals to our success. If we are a #solopreneur #SmallBusinessOwner   #entrepreneur  or part of one of the   #fortune500companies  we need core values to help us chart our course. Season three of NWRT will be all about the values we hold to and how we can uncover them to get a clearer picture of where we are going.
 
Dennis used the Personal Values cards from +The Leadership Challenge to create this list of Core Values. If you want your own card deck go to http://goo.gl/t6Jryo

So #SuperTroopers  keep the comments coming and help us create a show that will educate you about each of the 23 values we have selected to cover this season. 
 
Honesty & Integrity
 
Is Honesty & Integrity one of your core values? If not could you benefit by making it one? If it already is why did you choose this to be one of your core values.

Get the conversation started on the event page, and of course, post any questions you'd like to have answered during the show!

This season our #TeamTroupers  includes (in no particular order):
+Gail Harris +Elaine Nieberding +Leslie Wagstaff-Wilson +Katrina Pfannkuch +Nora Whalen +Shawndra Higgins  +Gina Fiedel +Jessica Maynard +Krithika Rangarajan +Marilyn Moore +toni holder and +Aaron Segal 

Handling tech...  and the teams #PlusOneSidekick  for the season is +Kristin Drysdale. Show's original #proDUCEr  and creator: +DENNIS N. DUCE

Check out upcoming or past episodes:

Network Roundtable "Friday Show" - http://goo.gl/0WHRy6

#NWRT   #gombocme    #CoreValues    
This Hangout On Air is hosted by Gina Fiedel. The live video broadcast will begin soon.
Q&A
Preview
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This will be interesting +Gina Fiedel !
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Content (Done Right) Is King

We've all heard the mantra, "content is king".  And it is... if done correctly.

In a guest post for +Plus Your Business! , +Eric Enge gives 8 "rules" to make your content marketing successful.

Content marketing is a holistic approach that requires content that is of high enough quality that it will attract the links that search engines still love.

Eric explains the particulars in his 8  rules and provides sound advice for any business considering content marketing  - or wondering why their efforts have not gotten the results they were looking for.

Any job worth doing, is worth doing well  
This post will show you just that.

Thanks to +Eric Enge and +Plus Your Business!  and to +martin shervington for sharing!

Post reshared by +Marilyn Moore for +RightStart Websites 

#contentmarketing   #contentmarketingtips   #contentmarketingstrategy  
 
8 Basic Rules for Content Marketing. (NEW BLOG)
Awesome advice from a Master of SEO, Eric Enge...

Including...
 Create Unique, High Quality Content to Attract Links: Nothing else you do will be enough if you don't get this point right. Give people something worth linking to. I can't emphasize unique enough! If you have built the 25,324th site covering a given topic, what are you going to do to make it unique?

"Forget about SEO for a second and think of it this way: Let's say you open a new pizza parlor and there are five others in your city within four blocks of you. Why is someone going to come into yours? Are you going to create new specialty pizzas? Are you going to organize a major charity event for a popular cause? Will you offer some crazy discount promotion? You know you have to do something, and not just once." Read more...

Thanks for you for this guest blog +Eric Enge. Sage advice sir.

#contentmarketing  
Good content marketing has structure. And Eric Enge, master of SEO, will guide you through basic but essential rules you should consider following.
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You are most welcome +Eric Enge ! You always do such an outstanding job of explaining how things work!
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Introduction
Marilyn is the coordinator of SEO and social media (primarily Google+) for SonicSpider LLC and RightStart Websites.  Following a career in education, she has now delved into  using Google+ for business, Semantic Search, and developing content marketing and web visibility strategies. Her goal is to make the changes occurring in search and the impact that is having on business, accessible and understandable to the small business person. Marilyn works with her husband and business partner, John Moore

SonicSpider is actually the umbrella company for its two online divisions:  RightStart Websites.com, and SonicWebTech.com. At RightStart Websites we work with small businesses on web visibility, Google Plus coaching, and provide web development services, specializing in WordPress
 
SonicWebTech provides on-demand tech support and programming, including eCommerce and PayPal.
  
RightStart Websites also has many free resources: articles, ebooks, videos, and tutorials, as well as offering personalized online training sessions in WordPress, Google+, web visibility, and more.  Visit our blog for articles on how the small business person can take advantage of the changes taking place in search and how Google+ fits into your business plan. 

We'l love to talk to you if we can be of assistance  or you would like more information.
Please email me at  marilyn@esonicspider.com or call John Moore, our technical director at (619) 981-5299.

A sampling of my posts that you may find helpful:

For the G+ Newcomer:
Semantic Search with a Small Business Slant:

Sustainable SEO for Small Business Tips:
Web Visibility/SEO/Content Marketing:
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