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Marilyn Moore
Works at www.rightstartwebsites.com
Attends SonicSpider, LLC
Lives in San Diego County, CA
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Time Stamp Summary of SEO Help for Small Business

+David Amerland does a fantastic job of addressing small business concerns and SEO in this episode of the Small Business WebTech show.  

If you missed it, here's a handy time stamp summary and index of the show so you can watch the parts that interest you most.

+David Amerland was brilliant (even at 1:30 in the morning in Greece :) and we can't thank him enough!

Our audience was awesome also!  Special shout outs to those who were active in the comments: +Omi Sido , +Jason Darrell , +Georg Buech , +Zara Altair , +Farinaz Parsay , +Michel Reibel , +John Ellis , +Danielle Milne , +Geoffrey Dodd , +Steve Bonin , +Denise Zonca , +Mary Lou Sumberg , +Leila Martin , +Michael Mason , and +Gina Fiedel .
We really appreciate your participation!

Posted by +Marilyn Moore for +RightStart Websites 

#SEO   #seotips   #smallbusiness   #webvisibility   #SmallBusinessWebTech  
 
SEO Help for Small Business
A Time Stamp Summary

+David Amerland gives solid, practical Small Business advice which shows how practices that are good for your business are good for your SEO - and vice versa.

Below is a time stamp summary to give you an overview and also the ability to zoom in to any part of the discussion that is of particular interest to you. Desktop users simply click on the time stamp.  On mobile, move the slider under the video to the desired time.

1:40 - Introduction of +David Amerland

3:15 - Why search is so critical

4:51 - Was SEO Help written with small business in mind?

A small business operates in the same datasphere as a large one.  The practices are the same for large and small companies.

7:50 - Small Business Advantages:

Small businesses do things faster, easier, and at a lower cost.
What's hard is finding the time and discipline to do everything you need to do.

10:41 - Motivation:  For large corporations it's extrinsic, for small companies it's intrinsic.  The solution is the same… clear, internal communication.

11:55 - What you need to know about semantic search and how it's leveling the playing field.

15:06 - Big businesses have fixed processes. Although small businesses are constantly re-prioritizing, they need to create processes, too, albeit more flexible ones.

17:42 - Doing something is always better than doing nothing.  Today, it's a must to get some knowledge and work with it.

18:37 - +Georg Buech asks if the term 'SEO' is still relevant?

19:37 - Your online identity and your website. Another small business advantage

25:22 - Consistency, the pressures a small business faces, and working smarter.

27:33 - What can you do that gives the quickest SEO gains?

1) rock solid hosting
2) fast website with quick load times
3) be sure your site is mobile friendly

29:17 - Google+ is the greatest shortcut in terms of search.

31:39 - The challenges of transitioning to Google+ from other social networks. 

35:32 - Use Google+ to build your reputation and increase your visibility. What makes Google+ difficult is that there are a lot of tools there and you need to take your time to understand them and which ones you want to lead with.

38:57 - +Steve Bonin  asks about load time and content management systems.

The kind of content you put on the page itself is more important than the CMS you use.

40:45 - +Danielle Milne  asks what's the number one thing a brand new business should be doing on Google+, as opposed to an established business?

Both need a Google My Business Page, but the newer business needs to make sure they are using a real person to drive the connections forward and to give the business a voice.

42:18 - Is it better to build trust on Google+ with a personal profile or a business page? - from  +Georg Buech

Begin with a profile.  Always remember that Google+ (and social media) is not a one-to-many broadcast platform.

45:33 - +Michael Mason  asks how the web design community can work together to help small businesses.

Short answer: transparency.

46:40 - Do you see April 21 (the date when Google will start using mobile-friendly as a ranking factor in mobile search) as a significant date for small businesses? - from +Michael Mason

If mobile search is important for your business, you need to have a responsive site.

50:43 - +Farinaz Parsay asks about David's new books coming out.

51:17 - A summation of SEO Help

52:34 - How do you decide where to start and how to prioritize the 20 steps described in SEO Help?

Start with what you're good at.  Lead with your strengths.

54:11 - Should you still consider keywords? And what about links?

Bottom Line: Don't be specifically concerned about either of them.  If your content is of sufficient quality, the links will take care of themselves.

57:06 - Parting Thoughts

FaceBook is a walled garden when it comes to search.  
If you're working in Google+, whatever you do there actually surfaces in search.

All of your social media activities create a digital footprint.  Make sure you link them together because this creates greater authority from a search point of view.

59:39 - Famous Last Words (from SEO Help )

"SEO... represents an opportunity. The chance to prove that armed with a little knowledge, a website, a good business plan and passion, a small business can create as good an experience and presence on the web as a big one, and do it better."

And from  +John Ellis  in the comments…

"Consistency wins...probably the one thing big brands do have over small is the ability to be consistent."

"Use the social networks for what they do best. Facebook tends to share things well, Twitter is fantastic for crowdsourced media. Google+ is where your brand is built. "

"One video can be turned into multiple short videos, blog posts, podcasts, and images. HOA's are perfect for the three R's. Repackage, repurpose, republish."

Huge thanks to +David Amerland and to our fantastic audience, both in person and online, for watching and engaging. Special thanks to those who asked questions and were active in the comments!
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Not a problem, +Marilyn Moore. Thanks for the hangout.
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News, Views, and Tips on G+
+Ray Hiltz keeps it straightforward and to the point in this easy to consume roundup of the past week on G+. The topics cover some of the latest in digital marketing and trends, so take a look :)

Thank you +NewRayCom for this terrific compilation and review!

Post reshared by +Marilyn Moore for +RightStart Websites 

#weeklyroundup   #weekinreview   
 
This Week’s News, Views and Tips: Social SEO Google Plus
In this week's newsletter:

How much do we really know about the people we interact with online?
We make connections daily on various social media.
As social media becomes more ubiquitous, I get the sense that people are less enamoured with growing huge follower numbers and instead work harder to grow relationships – either personal or business.

Then again, I’ve always been a glass half full kind of guy. 

 - This Week on the #RayBunch Show: What'sMy Line? 

 - 5 Books That Changed Our Lives

- Hard Numbers for Public Posting Activity on Google Plus from +Eric Enge 

 - The Rise of Social Search (And How to Take Advantage Of It) by +Brian Jensen 

 - How Google’s Evolution is Forcing Marketers to Invest in Loyal Audiences by +Rand Fishkin 

 - and HOA of the Week: Small Business WebTech Show: SEO Help for Small Business with +John Moore +Marilyn Moore and +David Amerland 

Subscribe here for my weekly Newsletter: http://goo.gl/EbWkOa
SEO, Social Search and Google+ are the topics in this week's marketing news, views and tips.
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Thank you +NewRayCom !  And a wonderful week to you, too, Ray :)
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Strategies for Building a Relevant Audience with Circles Management

You may not think of building a following and managing your G+ circles in the same breath, but keep reading.

In this article from +Wade Harman he shows how the two are related and how you can use the +Circloscope tool to build a targeted audience, as well as Blog and Hangout notification circles.

"In the end, it's about using what you have to bring people closer to you and your content... it's not about padding your numbers, but about finding people that care about content that you write and people that will engage with you on it."

Thanks to +Wade Harman for this real-life example of using +Circloscope to gain a greater relevant following on G+.

#Circloscope   #googleplustips   #CirclesManagement   #Googlepluscircles  
Wade Harman originally shared:
 
Google Plus Circle Management
Attention all new users of Google+!  If you intend to build your Google+ following and create a targeted audience, then this will be a great resource for you to bookmark and keep in your records.  

This is about a tool that you can use called +Circloscope that can build your audience faster than you have ever seen.  I use it with almost everything I do here on the Plus and it is a great way to watch people get more connected to you business.

Take a look and see how you can accomplish this and start growing a targeted audience today!

#googleplustips   #marketingtips   #socialmediamarketing  
How To Use Google Plus circle management tools to build a targeted social media following for your marketing on Google Plus
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Thanks for the mention - feel better +Wade Harman! 
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Learning the Ropes on Google+

When you're the new kid on the block, it takes a little time to learn what's expected - as well as what's not.

+Mike Allton  of +The Social Media Hat points out 9 areas where people can unwittingly create a poor impression on G+.

One of my favorites involves using Google+ communities.

"...share sparingly and selectively, and spread your shares out. And do not share links to communities in which you aren't active. If you don't have the time to at least glance through some of the posts once in a while and make an effort to engage, do not expect other community members to care about your own posts."

Mike's advice is spot!  This is an important read if you're new to G+. And if you've been here a while but not getting much response, take a look and see if there's a faux pas or two that you didn't realize you were making.

Thanks to +Mike Allton for this helpful G+ guidance!

h/t +Wade Harman 

  #googleplustips  
 
How NOT To Use Google+

Good morning Plussers! If you're new to Google+, welcome! I know there's a bit of a learning curve here so take your time. Don't feel like you need to figure everything out in a day.

To help you avoid potential pitfalls though, I want you to read the article below. If you're hoping to use Google+ to grow and promote your business, there are some social norms that have developed on the network which you should be aware of. They're not rules - you can feel free to ignore these at any time - just be aware of them and the potential impact ignoring them might have on the relationships you're trying to build.

Just let me know when you have questions.
Here are some of the most common mistakes people make on Google+, and what they should be doing differently.
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Thanks for the info. New to Google+. Still learning the ropes !! +Mike Allton​ and +Marilyn Moore​
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April 14 is coming up!

April 14 is the day when +David Amerland will be talking to small businesses about how they can help their SEO AND their business at the same time!

If that sounds like a win-win, you're not wrong.

Plan on joining us next Tuesday, April 14 for the Small Business WebTech show for a not-to-be- missed conversation with +David Amerland .  And be sure to bring your SEO questions!

*RSVP Yes or Maybe to get this event in your queue and calendar.

See you May 14!

Post shared by +Marilyn Moore for +RightStart Websites 

#SEO   #webvisibility   #smallbusiness   #SmallBusinessWebTech  
 
How many times have you said: “I just don’t have time for….” about something you are told is good for your business?  I venture to guess that SEO is one of those times.

The problem is not that you don’t have time.  The problem is understanding how important it really is to your business and that you can actually learn to apply some of its principles without having to struggle with hard tech stuff. 

The world has changed and continues to change for so many businesses. The change itself is a great leveller. Understanding what has changed, its impact and how to take advantage of it rewards the nimble, small business owner over larger rivals. The truth is that there are things you can do that are plain, simple and will also enhance your web visibility and help your business develop faster.

In the past, doing business meant taking your products or services to a local market place, setting up shop and being there every day.  Today, that marketplace is moving to the web, your customers are ON the web everyday, sometimes all day.  Mobile is only going to accelerate this trend, so to move forward and survive you must also BE THERE.

In 2014 alone there were over 3 billion internet users worldwide, over 310,000 are in North America alone with a 187% growth between 2000 and 2014.  The internet is not going to stop growing. 

There are times when someone writes a book that quickly becomes a primer, a foundational book that every business should read.  +David Amerland  has written such a book: SEO Help: 20 Semantic Search Steps That Will Help Your Business Grow . It won’t blow your fuses, it won’t require an advanced degree in rocket science. It’s a direct and practical guide to all the things you can do IN your business that will make your business better AND at the same time, help you become more visible on the web.  A killer combination.

We are thrilled to have David on our Small Business WebTech Show once again, to discuss and focus on key elements of his book and the business practices and strategies that will enhance your everyday business AND optimize your business for search visibility, all at the same time.

Do you have time for that?

About David

David needs no introduction for many, but in case you missed it…

+David Amerland  is the author of eight best-selling books including "Google Semantic Search: Search Engine Optimization (SEO) Techniques That Gets Your Company More Traffic, Increases Brand Impact and Amplifies Your Online Presence" and "Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time." His very latest one: SEO Help: 20 Semantic Search Steps that will help your Business Grow is a practical guide to semantic search optimization for busy webmasters and marketers.   

He helps multi-national clients and start-ups to organize their SEO and Social Media strategies. He is a business journalist, author and international speaker. He blogs about social media and search engine optimization, writes for a number of prominent websites including Forbes, and advises a handful of corporations on their social media crisis management techniques.
His books on SEO and Social Media demystify the complexity of the subjects they cover for readers around the world providing an accessible blueprint to better understand and take advantage of the opportunities offered by the connected economy.



For those that live in the San Diego North County area, the live event is hosted at the +Oceanside Chamber of Commerce  You can register for the event at our Meetup.com event page.

http://www.meetup.com/WebTechBusiness/events/221358337/

For all others, click YES or MAYBE to get this event on your calendar and queue.

A special thanks to +Oceanside Chamber of Commerce  for hosting the venue for the live audience and broadcast,  and  to +Richard Peat-Hanna  for his technical assistance.

#seo   #seohelp   #smallbusiness   #smallbusinesswebtech  
This Hangout On Air is hosted by RightStart Websites. The live video broadcast will begin soon.
Q&A
Preview
Live
SEO Help for Small Business
Tue, April 14, 5:30 PM
Hangouts On Air - Broadcast for free

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A sign of the times :)

Thanks for sharing +Gplus Expertise !

#humor  
Gplus Expertise originally shared:
 
How has your Easter weekend been?

Mine has been like this... :D

#SocialMedia #Procrastination #Weekend #Easter
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This is how I feel every morning +Marilyn Moore!
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New Program from Google My Business Offers Small Business Help

Google My Business has come out with a new program called Let's Put Our Cities on the Map.  The purpose of the program is get more small businesses on Google Maps and Google Search

In this excellent analysis from +Tim Sweeney , he spells out why this is so critical for small businesses.

-> 80% of people "use search engines to find local information, like business hours and addresses"

-> Those businesses with "complete listings are twice as likely to be considered reputable by customers"

-> "Consumers are 38 percent more likely to visit and 29 percent more likely to consider purchasing from businesses with complete listings"

Those stats should get your attention.  

Read Tim's analysis of this program, which includes links to many helpful resources to see how you can take advantage of this.

+Tim Sweeney has a follow-up post in the works, so keep an eye out!

h/t +Bob Strassel Jr. 

#googlemaps   #googlemybusiness   #googlelocal  
 
Google My Business Let’s Put Our Cities on the Map Program - A Quick Analysis

Google My Business recently came out with an new program called Let’s Put Our Cities on the Map designed to get more local small businesses on Google Search and Google Maps so that they can be found by prospective customers searching Google for the products and/or services these businesses offer. This initiative has a self serve and a partnership approach to helping small businesses take advantage of the program. 

After hearing about the program, I decided to take a look at the program to see exactly what it entails. Having worked on a project called EagleCo, http://goo.gl/uWw5Bg,  since November of 2014, which has the same objectives as this Google project, I thought it would tie right in with what we have been doing. Also, knowing the struggles small businesses have with leveraging Google resources and that some of the targeted partners, such as Chamber of Commerce, might not be aware of the program, a more detailed analysis would be helpful.

Here are my findings:

First, the program clearly spells out why it's advantageous for a local small business to make sure they claim, verify, optimize and properly manage their Google My Business (GMB) listing. For example, 

* 80% of people "use search engines to find local information, like business hours and addresses"
* Those businesses with "complete listings are twice as likely to be considered reputable by customers"
* "Consumers are 38 percent more likely to visit and 29 percent more likely to consider purchasing from businesses with complete listings"

In the simpler terms, a properly setup and managed GMB listing can serve as a gateway for local small businesses to connect with their customers. Just imagine a prospective customer walking through a town with their smart phone in hand searching for an Italian restaurant to have dinner at. That restaurant is going to want to be found by that searcher. The GMB listing allows exactly that.

For those seeking a more detailed analysis as to why it's advantageous to local small businesses, you'll want to review this study http://goo.gl/v772H3,  by Oxera Consulting. 

Second, to help more local small businesses take advantage of this opportunity, Google is offering self help resources as well as seeking partnerships with certain types of entities.

The self help resources provide a good general overview for those small businesses that have the time and are more digitally savvy to get their GMB listing up and running and then manage it so that it's a productive part of their digital strategy. These resources include: 

a. A tool to check and see if and how the business is listed - http://goo.gl/f3MJsc 

b. A fairly detailed step by step guide for setting up and managing a GMB listing - http://goo.gl/KSZ0HZ  

c. If a business is looking for more help, Google provides the Google Small Business Community on Google+ -  http://goo.gl/KJQTTn

Note, you'll have to join Google+ to ask questions. And if you are going to join Google+, you should do it properly as it becomes part of your digital footprint.

d. Provided YouTube Playlist featuring past videos pertaining to the topic and more - http://goo.gl/L2joaB 

e. In case the business does not have a website, the following resource for getting a website up and running is provided - http://goo.gl/gsHt7a 

In addition to the self help resources, Google is seeking to partner with organizations  such as, "Chambers of Commerce, SBDCs, SCORE chapters, municipalities, city or neighborhood associations, other non-profit organizations that support small businesses in the community and Google affiliated groups like badged Google Partner agencies and Google Trusted Photographers."

The listed partners will have access to a greater range of resources such as:

* Promotional material through which they can spread the word
* Presentation material for hosting a Google workshop, http://goo.gl/6cA4g8
* Have access to a private Google+ community through which they can ask questions

Finally, there are few other high value items of interest such as:

* An FAQ's concerning the initiative and greater in-depth information for troubleshooting a listing http://goo.gl/f4wUmf 
* The ability to show support for your favorite three local businesses by sending them a postcard http://goo.gl/xbOcI0  

In summary, this new program by Google is a good move toward getting more local small businesses on the digital map by leveraging the Google My Business listing.

While this program covers many of the facets concerning setting up and managing a GMB listing, there are several other factors to consider in the entire process. In the next post, we'll consider some of those additional factors.

#onthemap   #googlemybusiness          
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How do I get my business on my city map
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It's never too late for the +Friday Favourites!

It may be Saturday but it's never too late to catch up on what's happening throughout the Plus,  Take a look-see through this week's +Friday Favourites and discover what you missed - or didn't! :)

Huge thanks to +Mick Sharpe for his passion and dedication to this project!

#bitingedgefridayfavourites   #weeklyroundup   #weekinreview  
 
Back to Old Kent Road

In a week that is seeing much discussion around the difficulties that the Old Establishment in Europe is having with the big, new kids on the World Stage I was pleased to see the response from Google showing the continued innovation, growth and new entrants in the sector. Far from the damaging monopoly feared by the EU. Yet, you can sense it will get a lot worse before it gets better.

It’s not about the numbers…

...but here are the numbers. +Eric Enge shares the latest comprehensive study from +Stone Temple Consulting in Hard Numbers on Google Plus Activity (http://goo.gl/jeVfJr) Over 500,000 Google+ profiles analysed, you’ve got to admire the do it justice approach. The findings are laid out in a very easy to digest form with a substantial conclusion that is worth reading. If you, or anyone you know, need any more convincing that Google+ isn’t going anywhere then Eric’s colleague +Mark Traphagen tells us Why Google+ Isn't Going Away in his latest podcast (http://goo.gl/5t30uR). I’m really enjoying these Traphagen's Takeout Orders - I’ll take a rant at market price any day of the week ;-)

You may well have noticed the number of social profiles and content that are often returned in search queries. +Brian Jensen noticed and shows us how to make the most of this opportunity to increase our online visibility in The Rise of Social Search (And How to Take Advantage Of It) (http://goo.gl/mBZMRB). Peppered with real examples you’ll find some sound, actionable advice in this post. Good job Brian.

People don’t speak finance

+Stephanie Sims is the friendly face of finance and funding on Google+ (that’s a lot of Fs in one sentence!) Stephanie joins +Thomas E. Hanna | BlogPhoto.tv for The Theory Of Funding Your Business (http://goo.gl/e5iB7n) and makes the finance speak intelligible for those at the coal face. Always sound advice from Stephanie - I really need to reduce the bus factor of my business! And that advice goes far beyond the financial, great stuff. Go get the book too!

If you’re looking to expand your services or improve your knowledge then you probably should take a look at this week’s The PYB show! (an experiment) (http://goo.gl/HPuU4p) +martin shervington, still under the beardy influence of +Travis Taylor, announces the new PYB Local Consultant Course and the reasoning behind the donation-based offering. There’s certainly a lot of value in Local Search for every business and this is a chance to get on board early and make a difference.

A guiding light

It’s here! Let’s Put Eagle, CO on the Google Map : A Case Study … (http://goo.gl/JnQfKq). A comprehensive review of the work undertaken by the +EagleCO Vail2015 team. It’s no secret that I’m a big fan of all that the team has achieved in this project and I’m really glad that they have gone the extra mile to give us the benefit of their gathered knowledge and experience. Anyone looking to improve their local presence would do well to take a long look at this to see how the team implemented the Audit, Localize, Optimize, Socialize strategy. A huge pat on the back to all involved - well done.

And if you needed any further evidence of the value to come from the project take a look at this post from team member +Tim Sweeney: Ongoing Management of A Google My Business Account (http://goo.gl/UPkY0w) a comprehensive guide to making the most of a Google My Business listing. Read, absorb, deploy (and share in your local business community!).

Batting against the Big Boys

The opportunity for small business to compete in search has never been greater. +David Amerland provides the expert guidance in the Small Business WebTech Show: SEO Help for Small Business (http://goo.gl/zZ07Yr). I have to acknowledge the continued efforts of +Marilyn Moore and +John Moore bringing this kind of expertise and support to the busy small business owner. The section on the importance of process particularly resonated. Everything works great up to a certain workload, all enquiries dealt with, adequate social media engagement, all good. Then I make the mistake of taking on that extra client, extra piece of work and bam - it all goes out the window! I know we all get the importance of the people-to-people engagement - after all people buy from people. For anyone who doesn’t point them to this show, even if they aren’t looking for a landscape gardener! The ever helpful #timestamp summary from +RightStart Websites here (http://goo.gl/37Q07E)

Thinkers corner

+Gina Fiedel has given us plenty to think about in Honesty Culture: Truth In Business - Who Are You? Who Do You Want To Be? (http://goo.gl/WcJexd). We all hope, and believe ourselves, to be honest in the things that we do in both our business and social activities. It’s the right thing. Respect and trust the reward for such honesty. But is it so? Gina points out ”We’re so utterly faithful, that sometimes we don’t even realize we’re lying to ourselves.” This is a rich vein, dig deep, and then ponder how honest can we actually be?

And finally…

Get behind the facade of democracy! +David Amerland shares the latest Trews in Use Your Power To Empower Yourself (http://goo.gl/F2uqt2) It’s hard to disagree with the issues raised by +Russell Brand, issues that become more and more apparent in our age of increased reportage and information exchange. Hell he might even get my vote and that’s saying something - the last time I exercised my right was 1983!


Have a great weekend wherever you are

#WeeklyRoundUp  #WeekInReview  #Google+

#BitingedgeFridayFavourites  #MicksPicks

Created by +Mick Sharpe of +Bitingedge
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Today's the Day!

Don't miss out on this Small Business event with +David Amerland later today when we discuss how you can help your SEO and grow your business all at the same time.

The countdown begins :)

Posted by +Marilyn Moore for +RightStart Websites 
 
How many times have you said: “I just don’t have time for….” about something you are told is good for your business?  I venture to guess that SEO is one of those times.

The problem is not that you don’t have time.  The problem is understanding how important it really is to your business and that you can actually learn to apply some of its principles without having to struggle with hard tech stuff. 

The world has changed and continues to change for so many businesses. The change itself is a great leveller. Understanding what has changed, its impact and how to take advantage of it rewards the nimble, small business owner over larger rivals. The truth is that there are things you can do that are plain, simple and will also enhance your web visibility and help your business develop faster.

In the past, doing business meant taking your products or services to a local market place, setting up shop and being there every day.  Today, that marketplace is moving to the web, your customers are ON the web everyday, sometimes all day.  Mobile is only going to accelerate this trend, so to move forward and survive you must also BE THERE.

In 2014 alone there were over 3 billion internet users worldwide, over 310,000 are in North America alone with a 187% growth between 2000 and 2014.  The internet is not going to stop growing. 

There are times when someone writes a book that quickly becomes a primer, a foundational book that every business should read.  +David Amerland  has written such a book: SEO Help: 20 Semantic Search Steps That Will Help Your Business Grow . It won’t blow your fuses, it won’t require an advanced degree in rocket science. It’s a direct and practical guide to all the things you can do IN your business that will make your business better AND at the same time, help you become more visible on the web.  A killer combination.

We are thrilled to have David on our Small Business WebTech Show once again, to discuss and focus on key elements of his book and the business practices and strategies that will enhance your everyday business AND optimize your business for search visibility, all at the same time.

Do you have time for that?

About David

David needs no introduction for many, but in case you missed it…

+David Amerland  is the author of eight best-selling books including "Google Semantic Search: Search Engine Optimization (SEO) Techniques That Gets Your Company More Traffic, Increases Brand Impact and Amplifies Your Online Presence" and "Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time." His very latest one: SEO Help: 20 Semantic Search Steps that will help your Business Grow is a practical guide to semantic search optimization for busy webmasters and marketers.   

He helps multi-national clients and start-ups to organize their SEO and Social Media strategies. He is a business journalist, author and international speaker. He blogs about social media and search engine optimization, writes for a number of prominent websites including Forbes, and advises a handful of corporations on their social media crisis management techniques.
His books on SEO and Social Media demystify the complexity of the subjects they cover for readers around the world providing an accessible blueprint to better understand and take advantage of the opportunities offered by the connected economy.



For those that live in the San Diego North County area, the live event is hosted at the +Oceanside Chamber of Commerce  You can register for the event at our Meetup.com event page.

http://www.meetup.com/WebTechBusiness/events/221358337/

For all others, click YES or MAYBE to get this event on your calendar and queue.

A special thanks to +Oceanside Chamber of Commerce  for hosting the venue for the live audience and broadcast,  and  to +Richard Peat-Hanna  for his technical assistance.

#seo   #seohelp   #smallbusiness   #smallbusinesswebtech  
This Hangout On Air is hosted by Marilyn Moore. The live video broadcast will begin soon.
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SEO Help for Small Business
Tue, April 14, 5:30 PM
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Tomorrow: David Amerland and SEO Help for Small Business

+John Moore and I can hardly wait to hear from +David Amerland tomorrow as he focuses in on small business and SEO.

David will be sharing how the same techniques that will improve your SEO will grow your business all at the same time!

Of course, YOUR questions will be front and center, so be sure to respond YES or MAYBE and  join us tomorrow, April 14!

Posted by +Marilyn Moore for +RightStart Websites 

#SEO   #Webvisibility   #SmallBusiness   #SmallBusinessWebTech  
 
How many times have you said: “I just don’t have time for….” about something you are told is good for your business?  I venture to guess that SEO is one of those times.

The problem is not that you don’t have time.  The problem is understanding how important it really is to your business and that you can actually learn to apply some of its principles without having to struggle with hard tech stuff. 

The world has changed and continues to change for so many businesses. The change itself is a great leveller. Understanding what has changed, its impact and how to take advantage of it rewards the nimble, small business owner over larger rivals. The truth is that there are things you can do that are plain, simple and will also enhance your web visibility and help your business develop faster.

In the past, doing business meant taking your products or services to a local market place, setting up shop and being there every day.  Today, that marketplace is moving to the web, your customers are ON the web everyday, sometimes all day.  Mobile is only going to accelerate this trend, so to move forward and survive you must also BE THERE.

In 2014 alone there were over 3 billion internet users worldwide, over 310,000 are in North America alone with a 187% growth between 2000 and 2014.  The internet is not going to stop growing. 

There are times when someone writes a book that quickly becomes a primer, a foundational book that every business should read.  +David Amerland  has written such a book: SEO Help: 20 Semantic Search Steps That Will Help Your Business Grow . It won’t blow your fuses, it won’t require an advanced degree in rocket science. It’s a direct and practical guide to all the things you can do IN your business that will make your business better AND at the same time, help you become more visible on the web.  A killer combination.

We are thrilled to have David on our Small Business WebTech Show once again, to discuss and focus on key elements of his book and the business practices and strategies that will enhance your everyday business AND optimize your business for search visibility, all at the same time.

Do you have time for that?

About David

David needs no introduction for many, but in case you missed it…

+David Amerland  is the author of eight best-selling books including "Google Semantic Search: Search Engine Optimization (SEO) Techniques That Gets Your Company More Traffic, Increases Brand Impact and Amplifies Your Online Presence" and "Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time." His very latest one: SEO Help: 20 Semantic Search Steps that will help your Business Grow is a practical guide to semantic search optimization for busy webmasters and marketers.   

He helps multi-national clients and start-ups to organize their SEO and Social Media strategies. He is a business journalist, author and international speaker. He blogs about social media and search engine optimization, writes for a number of prominent websites including Forbes, and advises a handful of corporations on their social media crisis management techniques.
His books on SEO and Social Media demystify the complexity of the subjects they cover for readers around the world providing an accessible blueprint to better understand and take advantage of the opportunities offered by the connected economy.



For those that live in the San Diego North County area, the live event is hosted at the +Oceanside Chamber of Commerce  You can register for the event at our Meetup.com event page.

http://www.meetup.com/WebTechBusiness/events/221358337/

For all others, click YES or MAYBE to get this event on your calendar and queue.

A special thanks to +Oceanside Chamber of Commerce  for hosting the venue for the live audience and broadcast,  and  to +Richard Peat-Hanna  for his technical assistance.

#seo   #seohelp   #smallbusiness   #smallbusinesswebtech  
This Hangout On Air is hosted by RightStart Websites. The live video broadcast will begin soon.
Q&A
Preview
Live
SEO Help for Small Business
Tue, April 14, 5:30 PM
Hangouts On Air - Broadcast for free

112 comments on original post
5
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Gina Fiedel's profile photoDavid Amerland's profile photoMarilyn Moore's profile photo
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+Gina Fiedel - We're delighted to have your "spirit" any day! 
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David Amerland to Provide Small Business SEO Advice on April 14!
Next week +John Moore and I are honored to be talking with +David Amerland on the #SmallBusinessWebTech  show about what steps small businesses need to take to ensure their SEO is done right.

Our discussion will be based on David's latest book, SEO Help, 20 Semantic Search Steps That Will Help Your Business Grow.  (http://davidamerland.com/seo-help-the-book.html)

As always on this show, everything will be geared to the small business person. 

The best thing about David's SEO recommendations is that everything that is good for SEO is also just good business. So there are no add-ons or extras that you need to do.

Mark your calendars and please join us on Tuesday, April 14 for a very special small business event with +David Amerland.

Respond YES or MAYBE to get this event on your queue and calendar.

Posted shared by +Marilyn Moore for +RightStart Websites 

#SEO   #seotips   #smallbusiness   #smallbusinesstips   #SmallBusinessWebTech  
 
How many times have you said: “I just don’t have time for….” about something you are told is good for your business?  I venture to guess that SEO is one of those times.

The problem is not that you don’t have time.  The problem is understanding how important it really is to your business and that you can actually learn to apply some of its principles without having to struggle with hard tech stuff. 

The world has changed and continues to change for so many businesses. The change itself is a great leveller. Understanding what has changed, its impact and how to take advantage of it rewards the nimble, small business owner over larger rivals. The truth is that there are things you can do that are plain, simple and will also enhance your web visibility and help your business develop faster.

In the past, doing business meant taking your products or services to a local market place, setting up shop and being there every day.  Today, that marketplace is moving to the web, your customers are ON the web everyday, sometimes all day.  Mobile is only going to accelerate this trend, so to move forward and survive you must also BE THERE.

In 2014 alone there were over 3 billion internet users worldwide, over 310,000 are in North America alone with a 187% growth between 2000 and 2014.  The internet is not going to stop growing. 

There are times when someone writes a book that quickly becomes a primer, a foundational book that every business should read.  +David Amerland  has written such a book: SEO Help: 20 Semantic Search Steps That Will Help Your Business Grow . It won’t blow your fuses, it won’t require an advanced degree in rocket science. It’s a direct and practical guide to all the things you can do IN your business that will make your business better AND at the same time, help you become more visible on the web.  A killer combination.

We are thrilled to have David on our Small Business WebTech Show once again, to discuss and focus on key elements of his book and the business practices and strategies that will enhance your everyday business AND optimize your business for search visibility, all at the same time.

Do you have time for that?

About David

David needs no introduction for many, but in case you missed it…

+David Amerland  is the author of eight best-selling books including "Google Semantic Search: Search Engine Optimization (SEO) Techniques That Gets Your Company More Traffic, Increases Brand Impact and Amplifies Your Online Presence" and "Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time." His very latest one: SEO Help: 20 Semantic Search Steps that will help your Business Grow is a practical guide to semantic search optimization for busy webmasters and marketers.   

He helps multi-national clients and start-ups to organize their SEO and Social Media strategies. He is a business journalist, author and international speaker. He blogs about social media and search engine optimization, writes for a number of prominent websites including Forbes, and advises a handful of corporations on their social media crisis management techniques.
His books on SEO and Social Media demystify the complexity of the subjects they cover for readers around the world providing an accessible blueprint to better understand and take advantage of the opportunities offered by the connected economy.



For those that live in the San Diego North County area, the live event is hosted at the +Oceanside Chamber of Commerce  You can register for the event at our Meetup.com event page.

http://www.meetup.com/WebTechBusiness/events/221358337/

For all others, click YES or MAYBE to get this event on your calendar and queue.

A special thanks to +Oceanside Chamber of Commerce  for hosting the venue for the live audience and broadcast,  and  to +Richard Peat-Hanna  for his technical assistance.

#seo   #seohelp   #smallbusiness   #smallbusinesswebtech  
This Hangout On Air is hosted by RightStart Websites. The live video broadcast will begin soon.
Q&A
Preview
Live
SEO Help for Small Business
Tue, April 14, 5:30 PM
Hangouts On Air - Broadcast for free

112 comments on original post
6
David Amerland's profile photoMarilyn Moore's profile photo
2 comments
 
We're super excited about this +David Amerland !  Such an important small business discussion!
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Yep, the +Friday Favourites are here, right on time!
Enjoy rounding up the week with +Mick Sharpe and this week's edition of #mickspicks  .  You'll be glad you did :)

Have a spectacular weekend everyone!

Post reshared by +Marilyn Moore for +RightStart Websites 

#weeklyroundup   #weekinreview   #bitingedgefridayfavourites  
 
No fooling

After last week’s glitches with the short URLs I’ve got my fingers crossed that goo.gl is behaving today. I’ve also enjoyed the plethora of April Fool’s postings particularly those that herald the resurrection of defunct Google products and services - I knew I should have stayed clear of the Internet that day. And wouldn’t you know +David Amerland has written on the very subject of April Fool’s in Lying is not as easy as you think (http://goo.gl/UU2wP8). After reading the article I think I need to go and watch the SEO Hell HOA Another SEO book by David Amerland? (http://goo.gl/BpKcR9) with +Oleg Moskalensky. My weekend viewing I think.

I know most of my Google+ friends are also active on LinkedIn. It’s the other platform where I spend some time online. +Greg Cooper and +Sarah Santacroce keep us on the straight and narrow in LinkedIn Etiquette. How to stop upsetting people on LinkedIn. (http://goo.gl/bznyqZ). You’ll pick up some very handy tips in this 30 minute show. I know I may have to review my connection strategy. I make most connection requests from the People You May Know page which, I believe, sends out the standard message. I should go through their profile and make a personalised request from there. Good information about groups in the latter half of the show, well worth viewing.

There’s no waiting for the sun to cross the yardarm as +Mia Voss continues her birthday tour across Italy in Live from Rome! #MiaOnTheGo - The Mia Connect Power Chat (http://goo.gl/Bl1c7s) opening with the line It’s never too early for Prosecco! As ever the wine and #infotainment flows with the comments ably wrangled by +Debi Davis. Well worth taking notes if you’re planning a trip to Rome.

Another very comprehensive article from +Eric Enge Does Author Authority Still Matter? (http://goo.gl/6yDVx6). Eric shares his thoughts about the value of Author Authority post Google’s abandonment of the Authorship programme. Solid reasons for building your authority in the latter half of the article and it’s no surprise that the things that will improve your authority will almost certainly be of benefit to your SEO.

+Marilyn Moore stood firm on April 1 and published Memo to Small Business: It's a New Day for SEO (http://goo.gl/fh5IZh). No foolery here, Marilyn does her usual easy-to-consume guide for small businesses hoping to build a business asset on the web. Drawing on +David Amerland’s SEO Help: 20 Semantic Search Steps That Will Help Your Business Grow Marilyn list the steps that any business owner can implement to improve their position in search and make their business better (they go hand-in-hand these days). Notice the marker laid down for the forthcoming SEO Help for Small Business HOA (April 14). Add to your diary, it will be a worthwhile discussion.

+Gina Fiedel also had the courage to post a real article on Fool’s Day. Stalking The Wild Idea- The Wily Idea For Writing Content - The Fastest, Easiest Way To Find That Elusive Thing (http://goo.gl/9ZbPrN). Grab Toto and let your mind run away with Gina’s masterful wordcraft. As writers we often set ourselves an almost impossible task of finding that something that will delight us and our readers. Gina draws on a thoughtful walk that brought home the value of going with what you know and where you are at rather than overcomplicating the process. We often feel that our own knowledge and experience is less significant as Gina states I had assumed that what I already knew was without value or importance. That solid base of what we know already is indeed the best starting point for any creative writing and a point from which good things flow with more ease. Take the plunge into this delightful, inspiring article. Gina, the book’s coming soon, right?

If you’ve ever wondered whether Google+ could be of benefit to your business then take a look at The PYB Show! - How is G+ Helping Your Business? (http://goo.gl/h9aR3R). +Greg Cooper takes the host role introducing +Ana Hoffman, +Carrie-Anne Foster, +Leila Martin, +Mary Stovall and +Travis Taylor as they discuss their experience of Google+ and how they have utilised the Google+ services in their businesses. I thought Leila’s use of HOAs for private training sessions is inspired - cost savings and lasting benefit for her clients is a great way of building reputation and generating referrals, not to mention avoiding traffic! As ever great stuff from the +Plus Your Business! community.

Almost missed this from +Stephan Hovnanian. Want to know the secret to building a platform for yourself online? (http://goo.gl/57Talj). This seminal, no image post from straight-talking Stephan is a must read for anyone spinning their wheels in Social Media. More specifically Stephan advocates the need to identify your true audience (the ones that become your customers and pay your bills!). You should always have them in mind when writing and sharing content (if you’re here for business purposes). It all comes down to your why? (Did I mention any time that is my favourite word?) Do take a look through the comments too as a great post always stimulates a great discussion (both humorous and insightful). Looking forward to the next instalment as Stephan hints there is more to come.

Thinkers corner

Mob mentality comes under the eyes of the #RayLunchBunch in Is Social Media a Mobocracy? (http://goo.gl/Tng3gY). I dare say we’ve all seen, and possibly participated in, the very public lambasting that often occurs on the Internet. Sometimes any criticism may be warranted but there’s no doubt that it can be very hurtful to the recipient when delivered wholesale with vehemence. Unless you have a Rhino hide it is difficult to ignore such an attack. It behoves us all to curb our pack mentality and have a little more empathy at times. Another excellent 30 minutes from +Ray Hiltz, +Jessica Dewell, +B.L. Ochman and +Scott Scowcroft

And finally…

Back by popular demand +Dustin W. Stout joins +Zara Altair for Midweek Zap - Image Foolery (http://goo.gl/zYO1rs) expanding on branding and colour theory (choosing the right colour your brand based on your desired customer emotional response). Purple for problem solving! Always good to keep your visual knowledge up to date.


Have a great weekend wherever you are

#WeeklyRoundUp   #WeekInReview   #Google +

#BitingedgeFridayFavourites   #MicksPicks

Created by +Mick Sharpe of +Bitingedge
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Marilyn is the coordinator of SEO and social media (primarily Google+) for SonicSpider LLC and RightStart Websites.  Following a career in education, she has now delved into  using Google+ for business, Semantic Search, and developing content marketing and web visibility strategies. Her goal is to make the changes occurring in search and the impact that is having on business, accessible and understandable to the small business person. Marilyn works with her husband and business partner, John Moore

SonicSpider is actually the umbrella company for its two online divisions:  RightStart Websites.com, and SonicWebTech.com. At RightStart Websites we work with small businesses on web visibility, Google Plus coaching, and provide web development services, specializing in WordPress
 
SonicWebTech provides on-demand tech support and programming, including eCommerce and PayPal.
  
RightStart Websites also has many free resources: articles, ebooks, videos, and tutorials, as well as offering personalized online training sessions in WordPress, Google+, web visibility, and more.  Visit our blog for articles on how the small business person can take advantage of the changes taking place in search and how Google+ fits into your business plan. 

We'l love to talk to you if we can be of assistance  or you would like more information.
Please email me at  marilyn@esonicspider.com or call John Moore, our technical director at (619) 981-5299.

A sampling of my posts that you may find helpful:

For the G+ Newcomer:
Semantic Search with a Small Business Slant:

Sustainable SEO for Small Business Tips:
Web Visibility/SEO/Content Marketing:
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