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Marilyn Moore
Works at www.rightstartwebsites.com
Attends SonicSpider, LLC
Lives in San Diego County, CA
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Small Business and the Social Media Conundrum

Mention Social Media around a group of micro/small businesses and you will often get a lot of groans and rolling eyes.  “One more thing to do”… “I tried that, worthless”… “I just don’t get it…” just to name a few responses.
  
Then there will be that one person who thinks social media is the greatest thing since sliced bread, (envy alert) and talks about how great it has been for their business.  For their particular business and personality type, it’s a natural fit.

But for many micro and small business people, social media is a bit of a conundrum. They often feel…

A. They don’t know what they should be doing. Which platforms? What should they post? How often?

B. They don’t have time in their already busy day.

C.  Overwhelmed as a result of A and B.

D.  All that social media stuff doesn’t work anyway.  They haven’t gotten any new customers from it.

E.  Don’t even bother with it, resulting from all of the above.

F.  Guilty that they’re not doing anything when everybody’s talking about how important social media is.

Those are a lot of concerns. 
I’m happy to say that there is a way forward.

In a recent Small Business WebTech discussion with +Mark Traphagen of +Stone Temple Consulting , hosted by +RightStart Websites ,he was quite reassuring that when it comes to social media and small business, even small steps can make a difference.

But first things first.  Or as Mark puts it, get your social media horses before the cart.
There are some things to be done that are good for social media, as well as beneficial for your business as a whole.

Mark describes the two "horses" of social media - brand identity and content - and how to approach them from a small business perspective.

Each of the concerns above is addressed, as well as 7 key small business takeaways from Mark.

What's different about this article from others you may have read on this subject?

All of +Mark Traphagen 's remarks were tailored for the small business community!

There is some blending of my own experience with Mark's insights, so this is small business assistance through and through.

Read it now :http://www.rightstartwebsites.com/blog/2015/small-business-social-media/

Links to the HOA interview, Mark's related article, and one from +Gina Fiedel for brand identity help are included in the full post.

introduction credit:  +John Moore 
photo credit: Mehihe/pixabay

Posted by +Marilyn Moore for +RightStart Websites 

#socialmedia   #smallbusiness   #socialmediatips   #smallbusinessmarketing   #smallbusinesstips  
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+Quick and Social - Thank you!
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Hangout Mastery for Small Business

In order to make hangouts and hangouts on air work for your small business, you need to feel confident that you have the skills and know how to use this technology effectively.

While it is something that everybody can learn, having someone help you makes a big difference.

Hangout Helper, +Ronnie Bincer, will be our special guest next Tuesday on our #SmallBusinessWebTech  Show
 to talk about how you can get comfortable with hangouts and confident in your ability to use them to benefit your business.

Ronnie is a Google Trusted Tester, which means he is always on top of the latest changes, and is also a wonderful educator and communicator.  You will learn a lot from Ronnie!

We encourage questions so be sure to bring yours to the event, or post them ahead of time in the comments.

Responding YES or MAYBE will get this event in your calendar and queue.

#hangouts   #hangoutsonair   #HOAs   #videoconferencing   #customerservice  
 
Have you struggled with how to best connect with your audience?

On May 15th, 2013 a free, revolutionary, business and marketing tool was officially launched by Google.  Remarkably, most small business owners missed the memo.  Here we are in 2015 and it is still a best kept secret for many small businesses. 

This business tool is Hangouts and Hangouts On Air. 

So how did this remarkable tool for small business become so overlooked?  We first have to understand the power of this tool and how a business can integrate it into their business and marketing strategies. Because it is technology , there is a learning curve. 

For some, the learning curve is steeper than others, depending on how they want to utilize the tool.  Learning the tool still seems to be a barrier for the business owner with little time and bandwidth, but the payoff can be amazing! Some have watched Hangouts on Air shows, or been invited to a Hangout, but it still seems formidable to consider making this part of your business processes or marketing strategies.

It is time for you to join the revolution and with the help of the Hangout master,+Ronnie Bincer  , our goal is to get you started along that learning curve; to get you excited about the possibilities and show you that there is a clear and achievable path to mastery of this incredible business and marketing tool.

About Ronnie Bincer

+Ronnie Bincer  , known as the Hangout Helper, is a coach, master trainer, and Google+ Trusted Tester (hangouts beta tester). Every day he actively empowers entrepreneurs to harness technology and apply it to their own industries. Following his lead, thousands of people worldwide are mastering the use and power of social media, video, broadcast communications, and discoverability online.

Ronnie has many ways he helps businesses get the most out of Hangouts and Hangouts on Air, and as a seasoned software trainer, he does a very good job at it. A good place to start is http://AllAboutHangouts.com.  A listing of the various training & assistance options he offers can be found at www.TheHangoutHelper.com/Hangout-Training

Useful Links

Hangouts Training Site: http://AllAboutHangouts.com
Google Plus: http://www.Google.com/+RonnieBincer
YouTube: http://www.youtube.com/c/RonnieBincer
Facebook: http://www.facebook.com/thehangouthelper
LinkedIn: http://www.linkedin.com/company/the-hangout-helper
Twitter: https://twitter.com/HangoutHelper
Website: http://www.TheHangoutHelper.com
Membership site: http://www.bit.ly/HangoutMastery

For those that live in the San Diego North County area, the live event is hosted at the +Oceanside Chamber of Commerce   You can register for the event at our Meetup.com event page.
http://www.meetup.com/WebTechBusiness/events/220676180/

For all others, click YES or MAYBE to get this event on your calendar and queue.

A special thanks to +Oceanside Chamber of Commerce   for hosting the venue for the live audience and broadcast,  and  to +Richard Peat-Hanna   for his technical assistance.

#HOA   #hangouts   #videoconferencing   #customerservice  
This Hangout On Air is hosted by Marilyn Moore. The live video broadcast will begin soon.
Q&A
Preview
Live
Hangout Mastery for Small Business
Tue, March 10, 5:30 PM
Hangouts On Air - Broadcast for free

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Fantastic +Linda DeSantis ! Looking forward to your participation!
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Empathy: A Way to Differentiate

Empathy should be a key component of your business.  Small business people, in particular, usually have a natural empathy for their customers and for the situation or problem they're trying to help them with.  It can also help you stand out from the crowd.

I loved this episode of The Lede, in which +Jerod Morris and +Demian Farnworth of +Copyblogger have an outstanding discussion on empathy, including:
-> why it's so important
-> the role it plays in your business
-> some real-life marketing examples
-> the nuts and bolts of how to use it effectively - empathy maps

Your ability to empathize and make that emotional connection can also help differentiate you from your competitors

As +Demian Farnworth says
"You enter the conversation that’s already going on in your customer’s heart."

This is a podcast, which you can either listen to or read the transcript. There are also some excellent resources in the Show Notes.

PS - At the beginning of the podcast, there is a review of why finding/building your audience first is critical in the "Why a viable minimum audience can make or break your business" section which lays the groundwork for the empathy piece in your business.

Post re-shared by +Marilyn Moore for +RightStart Websites 

#empathy   #empathyinbusiness   #empathymaps     #contentmarketing  
 
How Empathy Maps Help You Speak Directly to the Hearts of Your Audience

In this third installment on a 3-part series on content strategy, Demian Farnworth and Jerod Morris discuss:

- Why a minimum viable audience can make or break your business
- Empathy’s role in marketing
- Real-world examples of empathy in marketing
- How emotions create positive brand associations
- Why emotional ads outperform informational ads
- How to use an empathy map
- The long-term, continual process of understanding your customer

Please listen here:
http://rnmkr.me/1GSTBe3
On this episode of The Lede, learn how to create a memorable brand by connecting with your audience on an emotional level that surpasses intellect alone.
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Google+ Tips of the Week

+Ray Hiltz has compiled some fantastic G+ help in his "Tips of the Week" post.

His tips include:

-> +Jaana Nyström 's explanations of how many people you can add to your circles - and why that may be temporarily limited by Google

-> Valuable recommendations from +Steady Demand on how you can get traction with your G+ Business Page

-> A review of Ray's HOA picks for the week, including his #RayLunchBunch   show with +David Amerland to discuss David's book "SEO Help".  I watched this show myself, and it was an excellent, easy-to-understand SEO discussion!

Thank you +Ray Hiltz !  Beautiful job!

h/t +Stephan Hovnanian and +Ben Fisher 

Post reshared by +Marilyn Moore for +RightStart Websites 

#googleplus   #googleplustips   #googleplusbusiness  
 
Tips From Ray Hiltz
Thanks for including tips from the guide!
#googleplus   #RayzTips  
In this Week's Google Plus Tips: How many people can you add to Circles, Circle management, Getting traction on your G+ Brand Page, HOA picks of the week.
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Get Comfortable with Hangouts

When it comes to understanding Google+ Hangouts and Hangouts on Air, +Ronnie Bincer is top of mind. This technology is a real boon to small business and there's no one who can explain its uses and how to use it more clearly than Ronnie.

We are delighted to have him back to show small business people how they can get comfortable using this technology for their business.

+Ronnie Bincer is just the one to get you hooked on hangouts!  

Join us Tuesday, March 10 to hangout with Ronnie, along with +John Moore and myself.

One of the beauties of hangouts is that they're interactive, so questions are encouraged!  Feel free to post yours before or during the event :)

Responding YES or MAYBE will get this event in your Events calendar and queue.

Post shared by +Marilyn Moore for +RightStart Websites 

#hangoutsonair   #hangouts   #smallbusiness   #SmallBusinessWebTech   #hangoutsforsmallbusiness  



  
 
Have you struggled with how to best connect with your audience?

On May 15th, 2013 a free, revolutionary, business and marketing tool was officially launched by Google.  Remarkably, most small business owners missed the memo.  Here we are in 2015 and it is still a best kept secret for many small businesses. 

This business tool is Hangouts and Hangouts On Air. 

So how did this remarkable tool for small business become so overlooked?  We first have to understand the power of this tool and how a business can integrate it into their business and marketing strategies. Because it is technology , there is a learning curve. 

For some, the learning curve is steeper than others, depending on how they want to utilize the tool.  Learning the tool still seems to be a barrier for the business owner with little time and bandwidth, but the payoff can be amazing! Some have watched Hangouts on Air shows, or been invited to a Hangout, but it still seems formidable to consider making this part of your business processes or marketing strategies.

It is time for you to join the revolution and with the help of the Hangout master,+Ronnie Bincer  , our goal is to get you started along that learning curve; to get you excited about the possibilities and show you that there is a clear and achievable path to mastery of this incredible business and marketing tool.

About Ronnie Bincer

+Ronnie Bincer  , known as the Hangout Helper, is a coach, master trainer, and Google+ Trusted Tester (hangouts beta tester). Every day he actively empowers entrepreneurs to harness technology and apply it to their own industries. Following his lead, thousands of people worldwide are mastering the use and power of social media, video, broadcast communications, and discoverability online.

Ronnie has many ways he helps businesses get the most out of Hangouts and Hangouts on Air, and as a seasoned software trainer, he does a very good job at it. A good place to start is http://AllAboutHangouts.com.  A listing of the various training & assistance options he offers can be found at www.TheHangoutHelper.com/Hangout-Training

Useful Links

Hangouts Training Site: http://AllAboutHangouts.com
Google Plus: http://www.Google.com/+RonnieBincer
YouTube: http://www.youtube.com/c/RonnieBincer
Facebook: http://www.facebook.com/thehangouthelper
LinkedIn: http://www.linkedin.com/company/the-hangout-helper
Twitter: https://twitter.com/HangoutHelper
Website: http://www.TheHangoutHelper.com
Membership site: http://www.bit.ly/HangoutMastery

For those that live in the San Diego North County area, the live event is hosted at the +Oceanside Chamber of Commerce   You can register for the event at our Meetup.com event page.
http://www.meetup.com/WebTechBusiness/events/220676180/

For all others, click YES or MAYBE to get this event on your calendar and queue.

A special thanks to +Oceanside Chamber of Commerce   for hosting the venue for the live audience and broadcast,  and  to +Richard Peat-Hanna   for his technical assistance.

#HOA   #hangouts   #videoconferencing   #customerservice  
This Hangout On Air is hosted by RightStart Websites. The live video broadcast will begin soon.
Q&A
Preview
Live
Hangout Mastery for Small Business
Tue, March 10, 5:30 PM
Hangouts On Air - Broadcast for free

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A Google+ Succes Story

+Bruce Clay, Inc. Internet Marketing shows that whether you're a large company or a small business, G+ success works the same way. Post valuable content, be interested in other people, and if possible, use HOAs (Hangouts on Air).

There were 3 things that really impressed me.

1) All followers were gained organically

2) They took engagement seriously

3)  They got more conversions from G+ than any other social media platform!

Congratulations +Bruce Clay, Inc. Internet Marketing , and well done!

*To learn more about Bruce Clay take a look at this *GPlus Spotlight show with +Stephan Hovnanian and  +Ben Fisher in which Bruce is the featured guest.  You'll get a great feel for him along with a sampling of his vast store of SEO knowledge.  https://www.youtube.com/watch?v=1M_vqmOY0Co

#googleplusbusiness   #googleplusbenefits  
 
So close ...

It was nearly one year ago that we decided to experiment with #Google+ and we decided to let growth happen naturally — just post good content, interact in comments, and participate in HOAs as our busy content team's time allowed. We divvied up the weekdays and assigned a different person to man (woman) our social media each day. In that time, we've learned a lot and gotten to know many great people here.

Now, here we are, just one follower shy of 1,000. On the brink!

Our investment of time in this platform has paid off. While G+ is not our top traffic referrer in terms of volume, we get more conversions resulting from Google+ traffic than from any other social media channel.

So to our #searchengine  marketing and #SEO  community of followers, we're taking this semi-momentous occasion to say thank you.

Oh, and if you'd like to recommend our page, we could use just one more friend ... ;)
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+Linda DeSantis -  I believe you are asking if you should have a G+ Business Page in addition to your Profile?  Right now you are engaging on G+ through your personal Profile. This is where you start.  Many businesses then create a business Page (the full name is Google My Business) if you want your business identity to have a presence on G+.

A Page can do all the things a Profile can do. Post, comment, join communities, etc.

If you decide to set up a Google My Business Page, then you can engage on G+ as you (your Profile) or as your business (your Page).  It's your choice.

Have a wonderful weekend! 
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The Dance of Collaboration

When we think of business, collaboration is not usually the first word that pops into your mind.

But in a beautiful exploration of the attributes and benefits of collaboration, +Gina Fiedel makes the case for why it should be part of your business process and interactions with your clients and customers.

She begins with a simple but powerful quote by George Bernard Shaw:
"“If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas."

You get the idea. But it''s more than just the belief that "two heads are better than one".

That's the starting point. But Gina takes it so much further, explaining what it takes for a successful collaboration, and the lessons we can learn from the arts, and dance in particular. to create it.

She sums it up like this:
"Taking a look at collaborative projects in all disciplines can widen our view of what’s possible for business and our attitudes in working together."

Read the full post to enjoy Gina's thoughts wrapped in her beautifully expressive language.

Post re-shared by +Marilyn Moore for +RightStart Websites 

#collaboration  
 
Getting To The Heart Of Collaboration
The Dance We Do Together
 
We use collaboration to reach our shared goals. Some big, some small, some ordinary and some that are extraordinary. We use it for things we fail to notice because collaborating is involved in just about everything we do.

Teaming Up

What is it about joining forces that makes it so seductive? It’s the inclusion, the opportunity to learn, expand beyond our current limits, the realization that we can gain strength in numbers; all contribute to its allure. We crave those things. It’s attractive to consider doing something better together than we can do on our own. We seek partners for living, for working, for playing because we understand this instinctually. We’re here together. Let’s make use of that. Even if we make the assumption that in some scenarios we’re competing, there is still benefit in collaboration.

Collaboration has a broad enough [application of] meaning to encompass a wide scope of instances where it may occur. When we look closely, we can see that we are employing bits of it just about everywhere and in most everything we do. So we are already good at it. There’s really no limit to how we might consider it to be part of the fabric of life and work.

"If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas." - George Bernard Shaw

Joining Of Forces Is Akin To A Dance

We create the sensitivity to another’s subtle moves and nuances in order to anticipate and know our next step. My own earliest experiences with collaboration were in the performing arts – in dance, drama and music studios as a young child in the form of group improvisations. Improv in a group builds a certain kind of vigilance to our surroundings and surrounding organisms. We learn the arts of noticing, inclusion, flexibility and adaptability.

Taking the cue from someone else fosters our inventiveness. It gives us courage to go to places we haven’t before.

Synchronous and Asynchronous Collaboration

Some joint efforts happen in real time. Others do not. They travel through time and history to enhance something in the present. And in that manner, time can disappear.

Choreographer, Trisha Brown, made a dance in 1983 named “Set and Reset” and she and her company performed it at the Brooklyn Academy of Music. She collaborated with visual artist Robert Rauschenberg for the set and costume design, Beverly Emmons with Robert Rauschenberg for the lighting and performance artist and composer Laurie Anderson for the sound and music. Synchronous. (mostly)

Some twenty-eight years later, in 2011, the Trisha Brown Dance Company and the Candoco Dance Company collaborated in a restaging of the piece and created “Set and Reset/Reset”. A collaboration in the present and also across the years.Asynchronous. (mostly)

We can listen to the fragments of the comments below (extracted from the video near the bottom of the article of the Canoco Dance Company re-construction of Trisha Brown’s Set and Reset) to begin imagining the complexity and the simplicity of a collaborative dance work and apply some of the same principles to business collaboration.

"…one of the kind of rules is to act on instinct. …7 bodies, 7 people making decisions moving in this incredibly complex multi-layered way ..so you have to be really aware of everyone around you…"

“…be able to improvise and discover possibility while still remaining loyal to the meticulous detail of the material.”

"…continually remind ourselves keep it simple….when things go awry keep it simple. The simplest point from A to B is from A to B."

Looking across disciplines can be remarkably informative to our own process and how we approach our work, the ART of our work.
If you’d like to read the article and view the video enclosed in the article, please click through:

http://www.fateyes.com/using-collaboration-for-shared-goals/  
Post shared by +Gina Fiedel for +Fat Eyes Web Development

If you would like to be included in my Notification Circle, please let me know in the comments.
 
#collaboration #sharedgoals #collaborative #workingtogether  
 
Pre-remix photo: iStock
Extracted Video comments: Candoco Dance Company and Abby Yager, Trisha Brown Dance Company
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As an employee, I see it almost everywhere that the decision makers consult with seniors only, whereas juniors or who are down in hierarchy never asked about if they have an idea or is there a better way of doing things.

An idea can come to anyone, it has nothing to do with superiority. As an organization if you are not allowing ideas to come out and grow, then you are definitely missing on to something very progressive.
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Marilyn Moore

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Keywords and SEO: The Changes

Take a deep dive into current SEO practices with this write up of an SMX West presentation from +Bruce Clay, Inc. Internet Marketing  which takes a close look at the move away from key words in SEO.

Regarding the technical side of SEO:

"The technical details are so important; SEO will never die because sites ban crawling or set up redirects wrong, have duplicate content, etc."

 From the small business perspective, you'll most likely  need a site audit to discover if any of these issues are affecting you, but the word is you can pretty much drop on-page keyword optimization.

This is good news for small business people who do their own SEO.

But, as is detailed in the article, don't stop that keyword research!  It's the best way to know what people are searching for. Remember to consider user intent, also

Read the full post for more recommendations, information, and insights. Thank you +Bruce Clay, Inc. Internet Marketing !

h/t +Zara Altair 

Post re-shared by +Marilyn Moore for +RightStart Websites 

#seo   #seotips  
 
Keywords are dead. Now what?

In this #SMX  West liveblog of a session titled "Keywords Are Dead: Long Live Concepts, Entities & Audiences!" speakers +Kate Morris and +Marty Weintraub explain what marketers CAN use today to research entities and audiences.

Read: http://www.bruceclay.com/blog/keywords-are-dead-smx/

by +Virginia Nussey  #keywordresearch  
Keyword research for entities & audiences has changed. Speakers Kate Morris and Marty Weintraub present the facts at #SMX West in this liveblog with slides.
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I like your user-centric approach to content development and keywords +Bruce Clay, Inc. Internet Marketing. It's a sustainable practice that may add time to content marketing but the benefits far outweigh producing a lot of mediocre or poor content.
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Marilyn Moore
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Google+ Tips/Strategies  - 
 
Sharing Posts on Google+

Many people are unsure whether they should share their posts publicly or to circles.

+Carrie-Anne Foster has a great quick tip and infographic to explain.

Read her post for the details, but bottom line?
" 99% of the content you post on Google Plus should be shared publicly." 

Thanks +Carrie-Anne Foster for this G+ quick tip!

#googleplustips  
 
Google Plus Quick Tip - Share To Circles? Or Publicly?

How you share posts on Google Plus matters. Here is a quick guide on how I share on Google Plus.

Public >>> Everyone can see your post. This is best used when you want maximum post exposure. 

Sharing To Circles >>> Only people in the selected circle can see the post and they will get a notification saying, ‘shared with you’. Useful if you have an opt-in circle.

Privately >>> Only the people you select, or + mention, can see your post. Best used when sending a personal message, or to a specific circle of people.

Tip:

When you share a post privately, or to specific circles, you have the option to check the, “Also send email from you” box. 

Use this option carefully. If you overuse the email notification feature, it could result in you being muted or blocked.

Ideally, the only time you would use this box, is if you have an opt-in circle (people have asked to be notified when you post a specific type of post) or if you are sending a private message. 

Should you share to Public and Circles? 

This can be tricky. If you share to a specific circle, people in that circle will get a notification.

My suggestion is only share to a specific circle if people in that circle have opted-in to receive notifications from you.

Remember, just because you have circled someone, doesn’t mean they have circled you back.

To Sum It Up:

99% of the content you post on Google Plus should be shared publicly. 

Use the email function sparingly.

Share to circles only if people have opted-in to receive a notification from you, or if you need to contact those people for a specific reason.

Pin For Later: https://www.pinterest.com/pin/447123069230585087/

Like This Tip? Want To Get More?

Google Plus Quick Tips are posted every 2 weeks. If you would like to receive a notification of when the tip is posted, then engage with this post by either +1ing, commenting or sharing and I'll put you into the circle! To opt-out, just send me a message, or let me know in the comments.

#googleplusquicktips   #googleplustips   #circlesharing  
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Thanks for the great info! This was so helpful :)
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Mick Sharpe Does It Again

Despite a packed work schedule, +Mick Sharpe has once again produced his much anticipated and looked-forward-to +Friday Favourites

The Favourites this week include a varied mix of topics and formats - literally something for everyone. And, of course, all with Mick's insightful commentary in his wonderful trademark writing style.

Huge thanks to Mick, who has got to be one of the most committed, hard-working, and genuine people on the Plus for elevating the G+ conversation and community every week.  

Post reshared by +Marilyn Moore for +RightStart Websites 

#bitingedgefridayfavorites   #weekinreview   #weeklyroundup   #mickspicks  
 
A force for good

The second short post from me and another apology. It was inevitable that I would miss something last week and I was kicking myself when I discovered that +Gina Fiedel had published another gem that slipped through my stream. Why Do You Do What You Do? What’s The Purpose? Your Purpose? (http://goo.gl/OEiVE8) will get you looking deeply into your raison d'être (I know - should be in Thinkers Corner). Always the most important question for me to ask any client and always the most important answer for you to know. I don’t think that you will have missed this but if you have head on over now. You’ll enjoy it.

And so onwards in the hope that I haven’t missed too many this week!

Exploring the data

A must see for data addicts SMTPowerTalk | NOD3x Recap Show | Ep. 2 - Nick Strong (http://goo.gl/Ws8u2U) as +David Amerland, +Alexandra Riecke-Gonzales, +John Dietrich and +Lee Smallwood analyse the data from Episode 2, The Walking Dead Hangout, TEDx Baltimore and the @Midnight TV broadcast. Some fascinating revelations and a great introduction to the power of +NOD3x, one of the must have social discovery tools for your arsenal. Plaudits to +John Ellis for his excellent use of the technology and oiling the wheels so well.

Doing more with less

Another excellent #RayLunchBunch focusing on +David Amerland’s recently launched book. In Using SSO (Semantic Search Optimization) to Grow Your Business (http://goo.gl/T8z32L) the lunch bunch crew +Ray Hiltz, +Jessica Dewell, +B.L. Ochman, +Scott Scowcroft and +Vivekananda L Baindoor Rao draw out some very practical advice for making some progress in the brave new world. Make sure you don’t create content that sucks! Consistently high value discussion from the team.

A stick and a bandana

The Theory Of Connection was the topic of this week’s Social Theory HOA (http://goo.gl/Iy4CK8) with +Thomas E. Hanna | BlogPhoto.tv and +Mia Voss about making strong connections through social media. Hard to think of anyone better at developing online relationships than Mia and hard to think of anyone more entertaining. As ever the this or that section will bring a smile to your face and you’ll learn the Italian for bulging eyes! Some very useful information on connecting with brands in the second half particularly with the role of brand ambassador becoming more valuable for businesses.

Being tight on time this past few weeks I have become even more appreciative of +James Dearsley’s The Mid Week Marketing Mix (http://goo.gl/tDXsO3). +Nazim Beltran kicks off with a look at Facebook’s Legacy feature where you can nominate a digital executor to take care of your account on the event of your death. Following with thoughts on the closure of Google Helpouts and the Pope’s Hangout! +Ryan Hanley introduces his book Content Warfare and talks about the production process, true fans and the importance of audience. Do take note of the six step process. +Greg Cooper brings his LinkedIn expertise to Section 3 looking at some of the latest developments there including the expansion into China. The ever helpful #timestamp post here (http://goo.gl/TPHJ6i)

An unmissable PYB Show this week (http://goo.gl/2ICo3g) as +martin shervington invited +Gideon Rosenblatt to discuss business models and the changes that are taking place as a result of technological advances. It is an ever changing world out there and changing at an ever increasing pace and there will inevitably be a lot more discussion around these changes as we move forward. An interesting segment on the agent learning Breakout and ruthlessly exploiting the weaknesses of the system that it’s found! I do like the tight 30 minute time frame - gives you plenty of value without that guilty feeling you sometimes get indulging in an hour long show. A big hat tip to +Travis Taylor for his usual expertise handling the technical side of the HOA.

Beyond the eye-rolling

For a small business taking those tentative first steps into social media is sometimes the most daunting part of the process. +Marilyn Moore shares some sound advice in Small Business and the Social Media Conundrum (http://goo.gl/Pp3LdP). Distilled from a recent HOA with +Mark Traphagen this post outlines some simple steps you can take to get started and notes what you should and shouldn’t expect to achieve through your social activities. It’s great to have this material in the written form to complement the original HOA - that’s another valuable lesson for the small business owner, leading by example Marilyn.

Thinkers corner

I’m including this piece from +Padraig Ó Raghaill (http://goo.gl/Lm3oCH) because it shows a few of the things that can happen here. The post itself is about the value of social sharing buttons but is less important than the comment stream. You will notice that Padraig uses the sharp, pointy stick technique in the post that immediately tends to polarise the responses. Sometimes that can be effective in stimulating a good, positive debate - other times less so. The problem being that the polarisation can often lead to the ensuing conversation being misinterpreted and there was a little of that here. Certainly something to be aware of if you use the technique in your own postings. And the important thing to come from the statement in the post? Look at your own use of sharing buttons, why do you use them? Are they achieving your goals or do they annoy too many of your potential customers?

And finally…

Top marks to +Nick Rink for being on the ball this week and feeding back his findings in Google Chat button - what we've seen so far (http://goo.gl/v33zoc). It looks like this could be a really useful addition to the knowledge panel results and another reason to get on board with Google+ and Hangouts. That is, of course, if the feature is rolled out en masse and not returned to the broom cupboard. Thanks Nick.


Have a great weekend wherever you are

#WeeklyRoundUp   #WeekInReview   #Google +

#BitingedgeFridayFavourites   #MicksPicks

Created by +Mick Sharpe of +Bitingedge
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Marilyn Moore

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Think back. Can you remember a time when the world's information was not at your fingertips?
 
Even though the ongoing transition into the information age covers a very short period of time and has been welcomed for the most part by the world's population, it is staggering to consider the effects.

+David Amerland reflects on those changes, focusing on the central role that search in general, and Google in particular, has played in making all this data and information comprehensible, accessible, and useful. 

The ease with which we access information is already something we take for granted. David gives a great "abducted into the desert" analogy to illustrate the point.

He takes a look at the implications for the future, as well.

"The future is certainly digital, without question. In truth however, the future is intentional. And it starts now."

Read the full post to discover just what he means.

And don't forget to watch the hip hop music video at the end, "Google Me" - which says it all.

Post reshared by +Marilyn Moore for +RightStart Websites 

#search   #Google  
 
The Value of Search to the World

We know that on the whole, the world is wealthier. Despite huge inequalities that we are trying to address, over the last 15 years we have become richer. Now, suppose you take search our of the equation. Completely. What do you think would happen? 

In 2009 alone, search contributed $780 billion to the global economy, the lion's share of that to GDP. Take the amount search contributed every year and maybe the wealth we see would simply disappear.

#search  
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+David Amerland - You are most welcome. This was a brilliant study on the changes Google Search is creating in our global society!
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What Can Google+ Do For YOUR Business?

Are you a local business? Solopreneur? SMB? Big brand?

Whichever category your business falls into, here are the answers as to what to expect from Google+.

In this outstanding article, +Stephan Hovnanian asks all the right questions and frames the answers so that the benefits from G+ are quickly accessible. 

He leads with a summary of the overriding benefits that being on G+ can deliver (and what it doesn't), and then moves on to reveal:
-> how different sizes of businesses can effectively utilize G+

-> which features of the platform are best suited to your business type

-> some examples of individuals and brands who are doing it right.

+Stephan Hovnanian puts to rest what Google+ can and can't do for your business. Definitely one to save in your G+ library.

Post reshared by +Marilyn Moore for +RightStart Websites 

#googleplus   #googleplustips   #socialmediamarketing  
 
[NEW] How to Use Google+ in YOUR Business

The tricky part of online how-to articles is who they're positioned to help. Is it the personal brand? The local business? The enterprise?

Not all marketing techniques or platform features are best suited for every type of business, and my latest includes advice that pulls from real examples and interviews of:

► Consultants, Coaches, Solopreneurs
► Local businesses
► SMB (small to medium sized business)
► Enterprise business

You'll also get a high-level view of how to Teach Google about your business using Google+ and How Google+ is a Content Marketing Toolbox from my contribution to the new book, Success Secrets of the Online Marketing Superstars.

Special thanks to everyone mentioned or cited in the article for their outstanding contribution to Google+ (in order of appearance):

+Stone Temple Consulting​​ +Steady Demand​​ +Kieren McGovern​​ +The Social Media Hat​​ +Laurie Laizure​​ +Interior Design Community​​ +Christina Blount Presnell​​ +David Amerland​​ +Mark Traphagen​​ +Denise Wakeman​​ +Lany Sullivan​​ +Ronnie Bincer​​ +David Kutcher​​ +Confluent Forms LLC​​ +Bill Gassett​​ +Bernard Katz Glass​​ +34SP.com Ltd​​ +MarketingProfs​​ +Black Lotus​​ +NOD3x​​ +Unbounce​​ +T-Mobile​​ 

How are you using Google+ for YOUR business?

#googleplus   #googleplustips   #localseo   #semanticsearch   #socialmediamarketing  
Businesses large and small should use Google+, but the reasons and features will vary. Let's break it down to pick what fits best for yours.
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I just loved this +Stephan Hovnanian !  Very much a pleasure :)
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Marilyn is the coordinator of SEO and social media (primarily Google+) for SonicSpider LLC and RightStart Websites.  Following a career in education, she has now delved into  using Google+ for business, Semantic Search, and developing content marketing and web visibility strategies. Her goal is to make the changes occurring in search and the impact that is having on business, accessible and understandable to the small business person. Marilyn works with her husband and business partner, John Moore

SonicSpider is actually the umbrella company for its two online divisions:  RightStart Websites.com, and SonicWebTech.com. At RightStart Websites we work with small businesses on web visibility, Google Plus coaching, and provide web development services, specializing in WordPress
 
SonicWebTech provides on-demand tech support and programming, including eCommerce and PayPal.
  
RightStart Websites also has many free resources: articles, ebooks, videos, and tutorials, as well as offering personalized online training sessions in WordPress, Google+, web visibility, and more.  Visit our blog for articles on how the small business person can take advantage of the changes taking place in search and how Google+ fits into your business plan. 

We'l love to talk to you if we can be of assistance  or you would like more information.
Please email me at  marilyn@esonicspider.com or call John Moore, our technical director at (619) 981-5299.

A sampling of my posts that you may find helpful:

For the G+ Newcomer:
Semantic Search with a Small Business Slant:

Sustainable SEO for Small Business Tips:
Web Visibility/SEO/Content Marketing:
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