The power of paper.
How much do you care about paper. How important is an award for you? I just assume - not much. If you take a look on "who" is getting an award they seem to be worthless. exept if you have to do some hiring or paperwork. Then they work like wonder because
1. nobody has the time to validate it or check the weight
2. nobody cares. Just need to sound good.
3. Everybody seems to need it. Like a hug.
When i started my visa process and resume it was clear i need awards now. Right now i'm designing an iOS app which will enter a couple of award competitions. Why? because it works better, is easier i don't have to argue with a jury about "bla bla that many android devices in the world" because the damn jury doesn't care. Agencies do that all the time. Products are designed to win the competition. Not to be a good product.
i'm wondering when +Google Design
is starting to admit - giving out awards is important. Doesn't matter how useless they are. And doing "lobbyism" in design circles is important.
For me and my 30 day work visa (as german you have huge travel privileges in the US) i need an award. And now i finally get why everybody is interested in getting one because it has significant impact on your freedom. In my case i still don't care about awards i think its a waste of time. Well, i got first world problems because the last 2 years i never had to pitch a client. They just came. I don't know how.
thats award enough for myself. For the government its not. They need awards.