"You used to do X, but after I share Y, you'll switch to doing Z and get better results. You'll use Y to do Z and get better results than what you were getting with X."
Apps only: App install button data in search results added to the report. This change may increase the total number of clicks and impressions.
Websites only: An update to web search logs analysis. This change may increase the total number of clicks and impressions.
- University of Washington
- Search Engine Catalyst LLCOwner, 2008 - presentSearch Engine Catalyst focuses on growing organic traffic and revenue for mid- to enterprise-sized corporations.
- AscentiumContent Manager, SEO, 2007 - 2008In this agency, worked as a website PM, editor, content manager, SEO, writer.
- MicrosoftTechnical Editor, 1999 - 2006Technical editor for Windows print documentation, UI text error messages, Exchange Server pre-sales website, TechNet Exchange Server website. Served on the Windows home page editorial board. Managed content for Virtual Earth (i.e. Bing maps), Microsoft MapPoint, Microsoft Streets & Trips, AutoRoute, online help, and wrote marketing copy
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