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Margarita Evtimova
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Hi guys, I want to run a server-side GA experiment through GTM and everything is fine up to the point where another subdomains are accessed (for different language versions). GA creates two __utmx cookies - one for the root domain and one for the language version subdomain Is there a way to fix this?

How to pass data layer's variables to Google Sheets through GTM? It works with Zapier webhooks to Google Sheets zap, but I'm looking for a more direct way. Thanks!

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Margarita Evtimova commented on a video on YouTube.
Some show notes would be useful:

Part 1
1. Migration from V1 to V2 update (1:00)
2. What’s the benefit of using GTM? (2:40)
3. What’s the best way to upgrade from Classic GA to Universal Analytics? (4:20)
4. What’s the best place to add GTM? (6:25)
5. Are there plans for supporting a/b testing asynchronous tags? (7:35)
6. Is there anything for Content Experiments in GTM? (8:35)
7. How should agencies use GTM? (9:20)
8. How should agencies set up accounts in GTM? (10:35)
9. What’s the main difference between GTM for web and GTM for mobile? (12:05)
10. Is GTM developing some kind of official plugin for things like Cordova or PhoneGap and also what’s the best way to test mobile apps? (13:47)
11. How much development experience people need to get started with GTM? (15:50)
12. Great GTM resources (17:25)

Part 2
1. How was GTM set on the GA Academy site? (0:59)
2. What are variables and when you should use them? (2:10)
3. What’s the difference between a trigger and a variable? (3:07)
4. What’s the best practice when you already have GA tags on the website? (5:25)
5. What’s the advantage of using a single GTM container across domains (cross-domain tracking)? (7:00)
6. How to implement cross-domain tracking on more than 2 domains? Are subdomains taken into account? (8:56)
7. What happens when you need more than 255 characters in a cross-domain variable? (10:00)
8. Using custom dimension vs. enhanced ecommerce features (10:29)
9. How to track form abandonment? (11:45)
10. What’s the difference between “enable when” and “fire on” trigger sections? (13:50)
11. Course completion certificate questions (15:13)
12. Great GTM resources (16:25)

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Scribd - the virtual library

I rediscovered Scribd early in January this year which changed its business model and now offer unlimited ebooks and audio books in many categories for a $9 monthly subscription. And your first month is free! Their app for smartphones and tablets looks similar to the Kindle app and helps you read much more.

Here are some of the books I found interesting so far: 

In the Plex - Steven Levy
The Confidence Code - Katty Kay, Claire Shipman (audio)
Brain Rules - John Medina
Launch - Michael Stelzner
Content Rules - Ann Handley & C.C. Chapman
What Would Google Do? - Jeff Jarvis
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich - Timothy Ferriss (audio)
Scientific Advertising - Claude C. Hopkins
The E Myth Revisited - Michael E. Gerber
The Search - John Battelle
Crossing the Chasm - Geoffrey Moore
Predictably Irrational - Dan Ariely (audio)
Onward - Howard Schultz
the Facebook effect - David Kirkpatrick

and there are so much more! Enjoy!

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Something to brighten your day, a love story... Latte Motion...

Be sure to watch the last min or so with the behind the scenes.

#life   #creativty   #coffee   via +Thomas Baekdal 

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The yellow box warning you about data being sampled changed in your Google Analytics? Read more about it:

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Making sense of data: a new online course from Google

Everyone is using data - and data fluency is a critical skill. If you're new to using data check out this free online course from the Google Fusion Tables team!

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Come here!, I won't bite you... hard!
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Simplifying a Complex Metric: Bounce Rate.

Bounce rate is an often mis-understood metric. People who love it, love it. People who have high bounce rates hate it. : ) It is a good tactical metric. Fixing it rarely means you'll become super rich, but not fixing it means you don't even have a chance to play the game well.

In this short video I explain what the metric actually is, the two causes of high bounce rates, and share my perspective on if a high bounce rate is always such a bad thing.

To answer that last one: If someone can come to your website and not make a single click, or take any other action (scroll, click on a link to exit your site, play a video, anything), and you still make money, then you should ignore the bounce rate metric.
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