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Margarita Evtimova
Works at SB Tech
Attended UNWE
Lives in Sofia, Bulgaria
1,809 followers|275,929 views


Margarita Evtimova

General Questions  - 
Hi guys, I want to run a server-side GA experiment through GTM and everything is fine up to the point where another subdomains are accessed (for different language versions). GA creates two __utmx cookies - one for the root domain and one for the language version subdomain Is there a way to fix this?
Shany Haimy's profile photoAntonio Lite's profile photoMargarita Evtimova's profile photo
The cookieDomain = auto doesn't change much, still 2 __utmx cookies. The site runs on IIS.
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Margarita Evtimova

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Some show notes would be useful:

Part 1
1. Migration from V1 to V2 update (1:00)
2. What’s the benefit of using GTM? (2:40)
3. What’s the best way to upgrade from Classic GA to Universal Analytics? (4:20)
4. What’s the best place to add GTM? (6:25)
5. Are there plans for supporting a/b testing asynchronous tags? (7:35)
6. Is there anything for Content Experiments in GTM? (8:35)
7. How should agencies use GTM? (9:20)
8. How should agencies set up accounts in GTM? (10:35)
9. What’s the main difference between GTM for web and GTM for mobile? (12:05)
10. Is GTM developing some kind of official plugin for things like Cordova or PhoneGap and also what’s the best way to test mobile apps? (13:47)
11. How much development experience people need to get started with GTM? (15:50)
12. Great GTM resources (17:25)

Part 2
1. How was GTM set on the GA Academy site? (0:59)
2. What are variables and when you should use them? (2:10)
3. What’s the difference between a trigger and a variable? (3:07)
4. What’s the best practice when you already have GA tags on the website? (5:25)
5. What’s the advantage of using a single GTM container across domains (cross-domain tracking)? (7:00)
6. How to implement cross-domain tracking on more than 2 domains? Are subdomains taken into account? (8:56)
7. What happens when you need more than 255 characters in a cross-domain variable? (10:00)
8. Using custom dimension vs. enhanced ecommerce features (10:29)
9. How to track form abandonment? (11:45)
10. What’s the difference between “enable when” and “fire on” trigger sections? (13:50)
11. Course completion certificate questions (15:13)
12. Great GTM resources (16:25)

Margarita Evtimova

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Something to brighten your day, a love story... Latte Motion...

Be sure to watch the last min or so with the behind the scenes.

#life   #creativty   #coffee   via +Thomas Baekdal 
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Hay que bonito
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Margarita Evtimova

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Come here!, I won't bite you... hard!
ermelinda velasquez's profile photowilmer c. flores's profile photoKristal Ramos's profile photo
es biennnnnnnnnnnn hermoso quisiera que el mio lo aga 
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Margarita Evtimova

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This was so frustrating :) We were trying to set a search campaign in AdWords to use the Conversion Optimizer. When we clicked the Bidding options edit button, the Focus on conversions radio button was inactive, with this message below: Unable to transition directly from automatic bidding.

Just check the first radio button: I'll manually set my bids for clicks and hit SAVE. When you click Edit again, you can select the Conversion optimizer button without a problem and set your maximum CPA.
Cliff Robbins's profile photoOllie McAninch's profile photoAlex Casamassima's profile photoNir Averbuch's profile photo
Thank you!
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Margarita Evtimova

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The President of Bulgaria, Rosen Plevneliev, joined us in officially opening the new academic year at the Telerik Kids Academy 2012-2013!
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Margarita Evtimova

General Questions  - 
How to pass data layer's variables to Google Sheets through GTM? It works with Zapier webhooks to Google Sheets zap, but I'm looking for a more direct way. Thanks!
Simo Ahava's profile photoShany Haimy's profile photoMichael Sinner's profile photoMargarita Evtimova's profile photo
Thanks, guys. I managed to update the script here and it's working :)
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Margarita Evtimova

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Scribd - the virtual library

I rediscovered Scribd early in January this year which changed its business model and now offer unlimited ebooks and audio books in many categories for a $9 monthly subscription. And your first month is free! Their app for smartphones and tablets looks similar to the Kindle app and helps you read much more.

Here are some of the books I found interesting so far: 

In the Plex - Steven Levy
The Confidence Code - Katty Kay, Claire Shipman (audio)
Brain Rules - John Medina
Launch - Michael Stelzner
Content Rules - Ann Handley & C.C. Chapman
What Would Google Do? - Jeff Jarvis
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich - Timothy Ferriss (audio)
Scientific Advertising - Claude C. Hopkins
The E Myth Revisited - Michael E. Gerber
The Search - John Battelle
Crossing the Chasm - Geoffrey Moore
Predictably Irrational - Dan Ariely (audio)
Onward - Howard Schultz
the Facebook effect - David Kirkpatrick

and there are so much more! Enjoy!
Explore a World Of One Million Books, Audiobooks, Comics & More. Unlimited Unreliable Narrators. Unlimited Scandalous Affairs. Unlimited Secrets For Better Living. Unlimited Red Herrings. Unlimited Life-Changing Events. Unlimited Improbably Witty Teens. Unlimited Interdimensional Portals ...
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Margarita Evtimova

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The yellow box warning you about data being sampled changed in your Google Analytics? Read more about it:
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Margarita Evtimova

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Making sense of data: a new online course from Google

Everyone is using data - and data fluency is a critical skill. If you're new to using data check out this free online course from the Google Fusion Tables team!
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Margarita Evtimova

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Simplifying a Complex Metric: Bounce Rate.

Bounce rate is an often mis-understood metric. People who love it, love it. People who have high bounce rates hate it. : ) It is a good tactical metric. Fixing it rarely means you'll become super rich, but not fixing it means you don't even have a chance to play the game well.

In this short video I explain what the metric actually is, the two causes of high bounce rates, and share my perspective on if a high bounce rate is always such a bad thing.

To answer that last one: If someone can come to your website and not make a single click, or take any other action (scroll, click on a link to exit your site, play a video, anything), and you still make money, then you should ignore the bounce rate metric.
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Margarita Evtimova

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A list of important principles of user interface design.
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Have her in circles
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  • UNWE
Basic Information

Passionate about marketing since 1999 – evolving from high-school and university subjects to professional occupation. I believe in inbound marketing and its ability to attract high qualified customers. I'm interested in copy writing and content creation, SEO, web usability, design, presentations, social media. My favorite morning routine - going through my RSS reader with a mug of cappuccino.

Passionate marketer
  • SB Tech
    Conversion Manager, 2015 - present
  • Telerik
    SEO Analyst, 2010 - 2015
  • Saw Trade Ltd.
    Marketing Manager, 2007 - 2010
  •, NetClime
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Sofia, Bulgaria