1. Migration from V1 to V2 update (1:00)
2. What’s the benefit of using GTM? (2:40)
3. What’s the best way to upgrade from Classic GA to Universal Analytics? (4:20)
4. What’s the best place to add GTM? (6:25)
5. Are there plans for supporting a/b testing asynchronous tags? (7:35)
6. Is there anything for Content Experiments in GTM? (8:35)
7. How should agencies use GTM? (9:20)
8. How should agencies set up accounts in GTM? (10:35)
9. What’s the main difference between GTM for web and GTM for mobile? (12:05)
10. Is GTM developing some kind of official plugin for things like Cordova or PhoneGap and also what’s the best way to test mobile apps? (13:47)
11. How much development experience people need to get started with GTM? (15:50)
12. Great GTM resources (17:25)
1. How was GTM set on the GA Academy site? (0:59)
2. What are variables and when you should use them? (2:10)
3. What’s the difference between a trigger and a variable? (3:07)
4. What’s the best practice when you already have GA tags on the website? (5:25)
5. What’s the advantage of using a single GTM container across domains (cross-domain tracking)? (7:00)
6. How to implement cross-domain tracking on more than 2 domains? Are subdomains taken into account? (8:56)
7. What happens when you need more than 255 characters in a cross-domain variable? (10:00)
8. Using custom dimension vs. enhanced ecommerce features (10:29)
9. How to track form abandonment? (11:45)
10. What’s the difference between “enable when” and “fire on” trigger sections? (13:50)
11. Course completion certificate questions (15:13)
12. Great GTM resources (16:25)
Just check the first radio button: I'll manually set my bids for clicks and hit SAVE. When you click Edit again, you can select the Conversion optimizer button without a problem and set your maximum CPA.
I rediscovered Scribd early in January this year which changed its business model and now offer unlimited ebooks and audio books in many categories for a $9 monthly subscription. And your first month is free! Their app for smartphones and tablets looks similar to the Kindle app and helps you read much more.
Here are some of the books I found interesting so far:
In the Plex - Steven Levy
The Confidence Code - Katty Kay, Claire Shipman (audio)
Brain Rules - John Medina
Launch - Michael Stelzner
Content Rules - Ann Handley & C.C. Chapman
What Would Google Do? - Jeff Jarvis
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich - Timothy Ferriss (audio)
Scientific Advertising - Claude C. Hopkins
The E Myth Revisited - Michael E. Gerber
The Search - John Battelle
Crossing the Chasm - Geoffrey Moore
Predictably Irrational - Dan Ariely (audio)
Onward - Howard Schultz
the Facebook effect - David Kirkpatrick
and there are so much more! Enjoy!
Bounce rate is an often mis-understood metric. People who love it, love it. People who have high bounce rates hate it. : ) It is a good tactical metric. Fixing it rarely means you'll become super rich, but not fixing it means you don't even have a chance to play the game well.
In this short video I explain what the metric actually is, the two causes of high bounce rates, and share my perspective on if a high bounce rate is always such a bad thing.
To answer that last one: If someone can come to your website and not make a single click, or take any other action (scroll, click on a link to exit your site, play a video, anything), and you still make money, then you should ignore the bounce rate metric.
Passionate about marketing since 1999 – evolving from high-school
and university subjects to professional occupation. I believe in inbound marketing and its ability to attract
high qualified customers. I'm interested in copy writing and content creation, SEO, web
usability, design, presentations, social media. My favorite morning routine - going through my RSS reader with a mug of cappuccino.
- SB TechConversion Manager, 2015 - present
- TelerikSEO Analyst, 2010 - 2015
- Saw Trade Ltd.Marketing Manager, 2007 - 2010
- TravelStoreMaker.com, NetClime