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Margaret Ornsby
1,089 followers -
Local Search SEO specialist
Local Search SEO specialist

1,089 followers
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Anyone that says the younger people can't spell or use grammar because of computers... read this.
Suspect it's fake news, but makes a funny read.
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And here I thought it was already part of the algo...
*Google Search will be using page speed as ranking factor for mobile searches*. Full announcement @ bit.ly/2DqLe1a.

Now's the time to audit your site with Lighthouse, PageSpeed Insights, and check your stats in Chrome User Experience Report! #perfmatters
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Here's another classic example of how well Google's review algos work - NOT.
4 identical reviews for 4 mental health hospitals in one city, 4 months ago - all from one review profile.

Due to the way Google dates reviews publicly, they could have been done in the same hour, same day, same week or same month. Only Google knows.
Either way, the system is utterly asleep at the wheel.

It is possible the person referred to in the review really did have an unfortunate ending. It is possible the person was grief stricken and lashed out. Even so, this looks more likely to be a complete fabrication. Guess we'll never know.

Either way, the reviews violate Google's guidelines. Yet here they are.

#StopCrapOnTheMap
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Yep.
I Call Bullshit on Google My Business Having Any Credible Spam Algorithms

To demonstrate how Google My Businesses spam algorithms are barely treading water you only need to look at the most basic of all the Spam Algorithms which is to detect duplicate business pages, the creation of a duplicate business page and or the creation of a secondary business page that is for the same business but is actually a service of the main business.

#GoogleMyBusiness #GoogleReviews #FakeReviews
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Well written by +Bill Slawski - reviews and how Google is/might be using them to help with ranking, to help evaluate reviews and reviewers.
Google may use local expert reviews to help with rank local search results (something that many local SEOs have guessed was a possibility), but it's interesting to see the twists Google has put upon such a use.
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Boy I hate it when...
you go to a website, it has one of those popups that hits you before you've even had a chance to look at the home page
The popup has an auto-play video
You click to close the popup
The blasted voiceover continues to play!

Closed the browser window and moving on. Not going to recommend that company's service to my client.
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Yesss
Breaking News: Anyone impacted by Home Service Ads (HSA) will be SUPER happy about this change.
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(•̀.•́)
"Merchants who manage their business listing info through Google My Business (which is free to use), are notified via email when edits are suggested."

Um no, Google, you don't. I've only only received an email for SOME edits on my listings and only if the edits actually go live, never if they're pending.

Whoever responded to this article was seriously misinformed.
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Two (hopefully) quick questions

Am looking (and not finding) examples of Product being used for a service. Can anyone point me to one? Am wanting to use to differentiate specific services for a local business.
There is "Service" defined as a property, but Google is only referring in their doco to product. And Product does say it can be used for a service. Is that the right way to do it?

@id. This one bends my head a bit. It's supposed to be unique. So if a web page has say website, organisation, local business, review, and product on the page, is each @id supposed to be different? And is each ID in each block supposed to be unique on each page?
Is the ID a way to not need to use parentOrganisation and subOrganisation, in that you can create a hierarchy of services and locations using the URL structure you give the ID?

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Good article about structured data for businesses
Schema.org: Describing Global Corporations Local Cafés and Everything In-between

Using Organization & LocalBusiness - sometimes it is with revisiting some of the core stuff!

http://dataliberate.com/2017/09/15/schema-org-describing-global-corporations-local-cafes-and-everything-in-between/

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