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Marek Bačo
Works at H1.cz [a Quisma company]
Attended VSFŠ
Lived in Prague
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Marek Bačo

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Pravidelna davka emoci (tedy spise dat) od Mary Meeker! Aneb cerstvy update KPCB prezentace o globalnich internetovych trendech (prostor pro mobilni web / appky / marketing a tedy investice znatelne nejvetsi). Enjoy!
#internet #trends #kpcb
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KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spen...
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Výborný příklad dobré novinářské práce. Skvělá datová žurnalistika by +Jan Boček and +Petr Kočí pro český rozhlas. 
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Rusko prošlo v devadesátých letech demografickou krizí srovnatelnou s válečným konfliktem. Za Putinovy vlády se pád do propasti zpomalil, snad i zastavil. To ale nemusí vydržet dlouho: nynější růst stojí na velmi křehkých základech.
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Ladies & gentlemen, here is the best commercial of the year so far! Meet Mr. Stirling Gravitas - the man of control a gold medalist at life! 'cause you know every sexy product deserves an sexy and epic ad!  #advertising   #like   #tena  
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good idea killed by silly sexism
So, here we go again. Another sexist ad was banned (which might help with online seeding). Sad story here is that I cannot say that this is just another example of never-ending story of love between clueless ad people and sex, because there is actually a solid idea there (with mobile so thin you wouldn’t notice it). 
Some people might aruge, if ASA was right about pointing out that this ad is overtly sexual and objectified women and bores no relationship to the product but I can say that you might also banned this ad because of a lie - AFAIK the thinnest phone is OPPO - http://global.oppo.com/en/products/r5/
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O lol! So true! :)
 
Every branding video you've ever seen...

The reason this works so gloriously well, the reason it is so painful and hilarious to watch, is how profoundly it reflects reality. 

It is amazing that most humans still get tricked (and that most CMOs continue to allocate budget to create this!). 
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Az si zase nekde budeme stezovat, jak jsme na tom bidne... Ostatne pokud vlastnite majetek presahujici cca 1.880.000 CZK, pak patrite k 10 % nejbohatsich lidi na svete. Gratulki.
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First, let's this this out of the way. If you make just $3,650, you are in the 50% wealthiest people in the world! And if you make $77,000 in assets to make the top 10% of the richest people in the world. How cool is that!

It does not take a lot be be in the 1% now, see graph below. Hence all the obsession about the top 0.1% (just 80 people who have as much money as 3.6 billion - nine zeros there - of Earth's inhabitants). 

For more on that see: http://goo.gl/NnmqAf

Back to this story... the US leads the world in 1%, I was surprised Japan is next (I would have thought it would be EU or even Asia).

Per capita, the Swiss win. One in 10 Swiss resident is in the 1%.

The report on the BBC is rightly careful in pointing out that this is raw wealth. It does not take into account cost of living, it does not take into account debt (your student debt might drop you back into the 99%). 

While there are billionaires in South America and Africa, it is sad that they don't show up on this map. We have a lot of work to do there.

Image source: BBC: http://goo.gl/vnCbzw Data source: Credit Suisse: http://goo.gl/YYL2sY (lots more amazing graphs here).
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Pravidelna davka emoci (tedy spise dat) od Mary Meeker! aneb cerstvy update KPCB prezentace o globalnich internetovych trendech (prostor pro mobilni web / appky / marketing a tedy investice znatelne nejvetsi). Enjoy!
#digital #trends
KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spen...
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priznani clena prazske lumpenkavarny
pro vsechny priznivce konspiraci a odpurce pravdolaskaru nutna studie! Prosim sirte dale!  Autor: Karel Vrána sdílel denni zaznam na svem Facebooku a to zcela verejne!

9:00 Vstávám dobře naladěn. V noci se mi zdálo, že jsem s Madeleine Albrightovou bombardoval srbské vesnice. Náladu prohloubí několik doušků chemtrails. Posnídám dva Dopisy Olze. Ze sklepa, který jsem za peníze z církevních restutucí nechal přebudovat na islámskou modlitebnu, vypustím do ulic pár muslimských teroristů.

11:00 Brzký oběd na americké ambasádě. Od velvyslance dostávám instrukce pro vysílání České televize na květen a novou várku červených karet. Ambasador mi vypráví vtipy o Putinovi a oba se srdečně zasmějeme.

13:00 Schůzka s vnučkou Ferdinanda Peroutky. Chválí mě, že jsem ze všech knihoven, archivů a serverů odstranil článek jejího dědečka „Hitler je gentleman“. Jako dík obdržím tučný pakl rublů. Dolar je totiž před krachem.

15:00 Návštěva Židovské obce. Žertujeme o světovládě a debatujeme jak vhodným PR zakrýt úzkou spolupráci mezi ISIL a Mossadem.

17:00 Letmá návštěva České televize. Předávám zaměstnancům noty, co vysílat v květnu a fotografie Shapira s vlastnoručním podpisem.

19:00 Konečně v kavárně. Dnes vybíráme členské příspěvky, za které bychom chtěli na Letné postavit pomník Václava Havla. Pak si rozdělíme úkoly, kdo a kde bude škodit poctivým a slušným lidem. Na mě vybyl Ústecký kraj. Mám tam totiž pátu kolonu mezi souvěrci v Činoheráku.

21:00 Večírek u Karla Schwarzenberga. Je tu i několik přátel z Bilderbergu. Soutěžíme v hajlování a vítězem se nečekaně stává Martin C. Putna. Do toho profesůrka bych to v životě neřekl! Pak trénujeme lukostřelbu na několik donbaských sirotků, které Karel dostal darem Štětiny.

23:30 Zpátky doma. Povečeřím Moc bezmocných a chvíli škodím na internetu. Usínám s pocitem dobře vykonané práce. Doufám, že se mi bude něco pěkného zdát. Třeba, že jsem řidič amerického vojenského konvoje, který přejel Jiřího Vyvadila.
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In case some one would still read articles here...
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jsem stále tu 8-)
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Marketing love affair with the worst internet debate #thedress
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Lajky jsou tu málo platný, chce to víc…
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Cool!
 
Neziskovky v Česku a na Slovensku teď můžou mimo jiné bezplatně používat profi verzi Google Apps.
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Have him in circles
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Work
Occupation
Digital marketing | Business Development | Team management
Employment
  • H1.cz [a Quisma company]
    holka pro kde co :), 2010 - present
  • neo@Ogilvy [Mather Advertures]
    Group Account Director, 2009 - 2010
  • ARBOinteractive [Goldbach media]
    Head of Sales, 2004 - 2009
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Prague
Story
Tagline
| digital media idealist & evangelist & marketer | lazy blogger | bbq and basketball lover | dreamer | JC follower |
Introduction
Marek Baco AKA DigitalFreak

I live in very heart of Europe in city of Hundred Spires called Prague and I work with great people and professionals at remarkable digital marketing agency H1.cz (a Quisma & GroupM company) where I am Head of Business Development. Prior to Ataxo, I have worked in global digital media agency neo@Ogilvy (WPP company) and in online media sales house and ad network ARBOinterative (Goldbach Media Group company).

Obviously, I'm interested in digital marketing but I love to use Internet as a platform / as a media / as a place to connect & share & communicate or just to play. In off-line world I truly enjoy playing basketball, reading books & printed comics but mostly I love to savor good wine or beer with friends... And at least but not last I'm trying to follow my King every day.

"Yea, though I walk through the valley of the shadow of death, I will fear no evil: for Thou Art with me; thy rod and thy staff thy comfort me."
Education
  • VSFŠ
    Marketing Communication, 2006 - 2009
Basic Information
Gender
Male