The problem with obesity today is both a social and economic 'disease'. Living in today's fast-paced society, we are set up with time constraints due to the constant pressure to produce. Fast food and drive-thru's would make sense to somebody on the go that isn't necessarily a health-conscious person to begin with. Now, for households with two working class parents, or a single parent trying to make ends meet, this expedient choice would make sense if there is a family at home waiting to be fed, or maybe these individuals are just too tired to consistently cook a healthy allbeit expensive meal without breaking the bank. Notice how these scenarios almost seamlessly tie into each other... Anyway, regardless of the situation, eating healthy is slowly becoming a luxury with the steady rise of the price of produce, fruit, milk, etc. What society as a whole fails to realize (no thanks to mass pop media) is that we don't need charities and foundations to battle obesity. What we need is to educate the public, and it begins with one's self as an adult to extend the knowledge to the younger (and dare I say economically disadvantaged) generation. So instead of rewarding children with a cheap toy for eating a burger, fries and soft drink, let's teach them the true value of a dollar...and living a long and healthy life.