At the current rate of adoption and innovation, you may be wondering where marketing automation is headed, which trends are emerging, and how it will all benefit your business. Well, my friend, you've come to the right place! Here, we’ll explore three major shifts in the marketing automation industry and how they’ll impact your businesses on both a macro and micro-level. Let's get started...
by Marcus Taylor
With the exponential growth of companies including Dropbox, Instagram, AirBnB, Zynga, Eventbrite and countless others being attributed to growth hacking, it’s no surprise that the term “growth hacker” is appearing ever increasingly in our day-to-day lives.
Marcus Taylor is an award-winning entrepreneur from Oxford with a passion for online business, the music industry, and getting out of his comfort zone. In 2012 Marcus created the World’s first scientifically valid ‘comfort zone calculator’, which he later presented about at a TED event in Australia.
Day-to-day Marcus runs Venture Harbour, a company that converges Marcus' passions to help brands within the music and entertainment industry grow their businesses online. Venture Harbour also manages a collection of Marcus' own projects including TheMusiciansGuide.co.uk, a website that helps over 300,000 musicians a year learn new ways to grow their fan base.
Skydived from 14,000ft over a lake-filled super volcano!
King Alfred's Community and Sports College
Founder of Venture Harbour
Online marketing, content marketing, social media, search marketing, seo, UX, conversion rate optimisation
Founder, 2012 - present
Head of Social Media, 2009 - 2012
Brighton, United Kingdom
Oxford, United Kingdom - Melbourne, Victoria, Australia