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Marcos Castro
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393 followers
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Tem lugar daqui a 3 meses, na Aula Magna, em Lisboa, mais uma edição do ClickSummit. Mais info em -> https://goo.gl/rl4kSr
#marketingdigital #clicksummit
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Fim da edição nr. 33 da PG em Marketing Digital do #IPAM com uma turma top e com direito a miminho de natal 🎄☺👌✅
#sempreadetonar #marketingdigital
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Será que as organizações desportivas já entenderam o funcionamento do novo paradigma de marketing, de forma a poderem ser mais assertivos na definição e quantificação dos seus ativos na elaboração de propostas de patrocínio?

Partilho convosco um artigo que interseta as áreas de marketing digital e marketing desportivo.
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Digisport Consultant Marcos Castro interviews Scott Sandalow and Molly Brady, Digisport experts and Digital & Social Media Managers of FC Bayern and New York Red Bulls respectively.

Topics:
- how to use social media to build a global brand: the FC Bayern case;
- how clubs incorporate sponsors on social media content;
- how social media is used to gather data and build fan profiles

☞ SUBSCRIBE CHANNEL https://goo.gl/MI6nf2

Marcos Castro
Website: http://www.marcostfcastro.net
LinkedIn: https://www.linkedin.com/in/castromarcos

Scott Sandalow
Twitter: http://twitter.com/scottsandalow

Molly Brady
Twitter: http://twitter.com/molly_brady

New York Red Bulls
Website: http://www.newyorkredbulls.com/
Twitter: http://twitter.com/newyorkredbulls
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☞ SUBSCRIBE CHANNEL https://goo.gl/MI6nf2 ☜

During this Hangout we will discuss the relevance of the Rule 40 in today's fast growing and changing media ecosystem, IOC current regulatory system and business model, athletes fundamental rights and current digital legislation (advertising on social media, digital IP protection, etc).

Participants:

Clifford Bloxham | Senior VP Octagon
Twitter: https://twitter.com/CliffordBloxham
LinkedIn: https://uk.linkedin.com/in/clifford-bloxham-15842b73

Daniel Alfreds | Sports Lawyer at Couchmans LLP
Twitter: https://twitter.com/sportlawdan
LinkedIn: https://www.linkedIn.com/in/danielalfreds

Marcos Castro | Football Director at Prozis
Website: http://www.marcostfcastro.net
LinkedIn: https://www.linkedin.com/in/castromarcos

Alex Fontaine | MsC Sports Management
Twitter: https://twitter.com/skander1975
LinkedIn: https://www.linkedin.com/in/alex-fontaine-47b65b20
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Partilho convosco o meu artigo para o Self-Pass sobre os 5 aspetos fundamentais na criação e desenvolvimento de uma marca pessoal de um atleta (y)

Apesar de dirigido a este público, os princípios em causa são os mesmos para qualquer marca pessoal. Concordam?
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Ontem entrevistei Tom Halls, Head of Digital da FIA Formula E, sobre quais os segredos por trás de um dos produtos mais inovadores da indústria desportiva dos últimos anos!

Entre outras coisas, falamos de dark social, realidade virtual, gaming e inteligência artificial. Vale bem a pena darem uma olhada.

Resumo do hangout: http://www.marcostfcastro.net/know-the-5-secrets-of-formul…/
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Digisport Consultant Marcos Castro interviews Tom Halls, Head of Digital at Formula E. 

☞ SUBSCRIBE CHANNEL https://goo.gl/MI6nf2 ☜

Formula E are the most innovative and exciting new Motorsports series in the world. Their ambition is to be the most globally digitally-disruptive sporting series we are constantly looking to drive innovation; from car technology to fan engagement.

Tom is responsible for all digital product development across the organisation; including web, app, gaming, digital innovation and the world-first FanBoost initiative.

http://fiaformulae.com/

Marcos Castro 
Website: http://www.marcostfcastro.net
LinkedIn: https://www.linkedin.com/in/castromarcos

Tom Halls
LinkedIn: https://uk.linkedin.com/in/tomhalls Twitter: https://twitter.com/tghalls
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Esta quinta-feira vou estar no ESTG - Higher School of Management and Technology de Portalegre a partilhar experiências na área do marketing digital e marketing desportivo!

Cartaz completo em: http://bit.ly/cocktail2016
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