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Marco Martini
Lives in London
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Marco Martini

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Una Start-up è:
"Una startup è un'istituzione umana studiata per creare un nuovo prodotto o servizio in condizioni di estrema incertezza."
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Marco Martini

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Ispirational video | Digital Startup
I shared this Video 3 years ago and it inspires me always..
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Business Model | Copycat #startup
How do money with #copycat #startup is explain in this article:  http://goo.gl/dlswVd - rocket-internet - Germany 
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Social network | They are a confort zone for yourself nothing else.
Social Media are very popular among young but how these close their mind, hide a different point of view? "..most people use social media not to unite, not to open their horizons wider, but on the contrary, to cut themselves a comfort zone where the only so...
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Facebook M Wants To Be Your Digital Assistant http://selnd.com/1EYpMH2 via @sengineland #startup #artificialintelligence
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is it true?!
 
Yes! Thank you Facebook!
If you have been following me over the years, you will know that I have been advocating brands to pay much more attention to the group that I call ‘the listeners’. It’s the people who don’t like, don’t comment and don’t share your content, but are otherwise illustrating all the behaviors of a truly loyal customer and fan. 

In 2012, for instance, I wrote a whole plus article about this. Here is a free link. https://www.baekdal.com/insights/social-conversion-rates-where-the-real-value-comes-from/0B88BFD567874A8A8CA71302158D8D2057C8A36CD054655EC44AED9557BEE5ED

And, up until now, Facebook has stubbornly refused to account for this in their News Feed, instead focusing on ‘active engagement’ as the only measure of value. And it’s partly because of this that our News Feed is so crappy. If you want to measure true value of social, the listeners are far more important than the active engagers. 

But in a press release out today, Facebook is announcing that they have finally started to measure the impact of the listerners. As they write:

"We’ve discovered that if people spend significantly more time on a particular story in News Feed than the majority of other stories they look at, this is a good sign that content was relevant to them."

"For example, you may scroll quickly through your News Feed and like a photo of your friend’s graduation, followed by sharing a funny post from your sister. You keep scrolling and happen upon a post your cousin shared detailing everything she did and saw on her recent trip. Her post even includes a photo. You spend time reading her post and the interesting discussion about the best places to eat that had broken out in the comments on this post, but you don’t feel inclined to like or comment on it yourself. Based on the fact that you didn’t scroll straight past this post and it was on the screen for more time than other posts that were in your News Feed, we infer that it was something you found interesting and we may start to surface more posts like that higher up in your News Feed in the future."

Thank you, thank you, thank you!

You might also have noticed that the whole scroll-like measuring, is exactly what I and others have been talking about since 2011 when we measure read-rates for articles. You can read more about that here: https://www.baekdal.com/insights/revisiting-readrates-and-other-content-focused-analytics/

It took Facebook a long time to get here, but we finally got it. In the future, Facebook will be ranked not just by what you act on, but also on what you enjoy reading. It’s a small thing, but it makes such a big difference in the long run.

http://newsroom.fb.com/news/2015/06/news-feed-fyi-taking-into-account-time-spent-on-stories/
We are updating News Feed's ranking to factor in how much time you spend viewing a story in your News Feed.
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Marco Martini

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Simple the truth
"A photograph is shaped more by the person behind the camera than what's in front of it."
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Linkedin or Facebook - Work of Facebook
Interesting news by Facebook: "Work" a sort of Linkedin and Slack together. Take a look here:  https://work.fb.com/
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Thoughts | Fear to do a Digital Startup
If you want something that you have never had, you have to do something you have never done before. So it's human have fear but what if don't you do that? I don't want imagine it. 
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As widely predicted, Apple has sent invitations to an event on September 9 in San Francisco, where it's expected to unveil the latest iPhone, a new Apple TV set-top box and other updated products.
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People
In his circles
432 people
Have him in circles
272 people
Mario Hodzelmans's profile photo
Emanuela Mimo's profile photo
Tag Padova's profile photo
Andrea Gadaldi's profile photo
tommaso betori's profile photo
Mariagiovanna Viezzer's profile photo
Elisa Sciascia's profile photo
Alex Pinarello's profile photo
E-max Web Agency's profile photo
Work
Occupation
Digital Entrepreneur
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Gender
Male
Story
Tagline
Never Give Up
Introduction
Hi, I am a digital entrepreneur.
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
London
Previously
New york - Padova
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