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Marco Frehse
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Ich bewege Menschen
Ich bewege Menschen

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Popups nerven!!! Wegklicken! Jetzt! Oder doch nicht? Wie man die richtige Wirkung erzielt, um höhere Klickraten zu erzielen >> http://kKrft.ly/Rzg
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ONLY 3 WEEKS left to get your #dmexco ticket for free! So hurry up if you still have to register! Here you go: www.dmexco.com/tickets

CU @ dmexco 2015!
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Neues Shopware Plugin
Nutze Tags zum einfachen Erstellen von Buttons, Progress-Bars, Boxen und Textdesign. Jetzt im Shopware Community Store.
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Why Mobile Advertising May Be All About Micro-Targeting Moments
/by +Sridhar Ramaswamy and the +Wall Street Journal 

"Our industry prides itself on attention to detail – scrutinizing even the little things that matter.

Unfortunately, we are often focused on the wrong ones: the hot new app, the empty buzzwords, the alphabet soup of advertising “solutions” that don’t really add up to much.

And, while we’re ooh’ing and aah’ing, we’re missing the details that really matter: the billions of small moments that happen every day that are revolutionizing the way consumers behave and choose and live and, with it, the way we need to reach them."
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Google kündigte für heute an, dass in der mobilen Websuche künftig der "Real-World-Name", also der Brand, Markenname oder Unternehmensname statt der bislang angezeigten URL verwendet wird.  Die korrekte Bezeichnung liest Google dank strukturierter Daten aus: https://developers.google.com/structured-data/site-name

Mehr dazu unter: http://googlewebmastercentral.blogspot.de/2015/04/better-presentation-of-urls-in-search.html

#seo #mobile  
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Small Businesses Can Compete With Big Brands On SEO via +Brad Shorr 

Even though #Google favors big brands, the truth is that small businesses can compete with the bigger names for organic search engine traffic. This is possible even though big brands often spend tens of thousands on #SEO without batting an eye, and even though small businesses are spread thin on budgets and staff. Here’s how a small business can get its fair share of organic sales leads on Google:

Step 1: Take Inventory of Your SEO Assets
Step 2: Whip Your Website Into Shape
Step 3: Identify a Long Tail Keyword Strategy
Step 4: Build Your SEO Campaign Around Content Marketing

Read the whole article here: http://goo.gl/k89TCc
By +Brad Shorr via +Forbes

#contentmarketing   #contentstrategy     #longtailkeyword   #seotips   #smallbusinesstips   #smallbusiness   #smallbusinessmarketing   #organicsearch  
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E-Commerce Tricks Taken Offline
How to make customers spend more time on your site

What other simple e-commerce tricks are you using? 

#ecommerce   #ecommercetips   #marketingtips  
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