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Marco Cilia
Works at Intarget
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Marco Cilia

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[Blog Post] New Default Position for Widgets Added to a GA Dashboards! http://krsta.me/1WgqJaC
Some time ago, a few analyst friends tweeted about wishing new widgets in Google Analytics dashboards could be added to the bottom by default rather than t
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OMG è verissimo :O
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Re-Introducing the Periodic Table of Google Analytics (2016 Edition)


Greetings friends! I’ve got some real exciting news for you.
The 2016 edition of the Periodic Table of Google Analytics is now alive on Jeffalytics. This interactive table features 189 elements that describe the power of everything we can do with Google Analytics.

View the interactive ...

https://www.jeffalytics.com/periodic-table-of-google-analytics-2016/?utm_source=Google%2B&utm_medium=social&utm_campaign=SNAP_Jeff+Sauer+G%2B&utm_content=Re-Introducing+the+Periodic+Table+of+Google+Analytics+%282016+Edition%29
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Marco Cilia

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Top!
 
IFTTT can be used to send your daily Fitbit stats to Google Analytics. I've posted up a method to get it working, and also methods for tracking your music listening and alcohol consumption in GA too.
I’ve been interested for some time in the idea of tracking my life with Google Analytics. Let me take a step back for a moment. I’m in no way wanting to track myself to the depth and intricacy that Stephen Wolfram does. And while I like the idea of something like Exist, which pulls all sorts …
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Hahaha, manca solo di tracciare il consumo di caffè della macchina di casa!
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Better QA With Google Tag Manager Environments

GTM published a huge update just today. Environments lets you create a setup in Google Tag Manager, to which you can publish container versions. You can share the preview link for this setup, or authenticate this setup with a special container snippet you add to the site template. If someone is authenticated against an environment, they can access any versions that are published there.

In other words, this is a huge boost to container workflow, as you can pass a version through various environments (dev, QA, staging) before pushing it live.

The major difference to the old "Share Preview" link is that the preview sharing shared container versions, so if you created a new version you had to distribute a new link. Now you share environments, and you only need to distribute the authentication token once (unless access is revoked).

Read the guide, and start working in environments!

#gde #googletagmanager #blogpost #gtmtips 
A walkthrough of the Environments feature in Google Tag Manager.
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Questa roba qua è stra utile.
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Marco Cilia

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Universal Analytics Plugin for hit duplication

This article explores a relatively simple, custom Universal Analytics plugin, which makes an exact duplicate to another UA-XXXX-Y of every single hit you send to GA on your site.

It only works with named trackers, and due to the lack of support thereof in Google Tag Manager, I recommend you don't implement this in a Google Tag Manager setup.

#gde   #blogpost   #googleanalytics  
First of all, I’m sorry about the title. I should really stop throwing the word “simple” around, since people always tell me that the stuff I claim to be easy and straightforward is rarely so. But since this is my blog, I reserve the right to use whatever stupid and misleading terminology I want. I …
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Here's a handy new feature... take questions when you're running a live presentation using Google Slides. (What a neat idea!)

To use the feature, just click the little arrow to the right of 'Present' and select the 'Presenter View' option!

Details at http://googleforwork.blogspot.com.au/2016/05/talk-with-your-audience-not-at-them-with-Slides-Q-A.html
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Importantissimo!
 
What are the different kinds of USB C-to-C cables?

Now that everyone has more and more #USB #TypeC phones, tablets, and laptops and we’re getting more and more USB Type-C hubs and chargers, let’s talk a little bit about C-to-C cables. Not Legacy. :)

The USB Type-C Specification (available here : http://www.usb.org/developers/docs/usb_31_032516.zip) defines 2 different kinds of C-to-C cables. I've listed the parts of the spec for convenience in reading.

What are the major differences between these two kinds of cables?

Section 3.4.1 : USB Full-Featured Type-C Cable Assembly -
This type supports USB 3.1 functionality up to 10gbps. This kind of cable requires between 15 and 18 wires in total.
As an additional requirement, these cables are now required in the Type-C spec to have e-marker identifier chips, increasing the complexity and cost of this kind of cable.

Section 3.4.2 : USB 2.0 Type-C Cable Assembly -
This type of cable only supports USB 2.0 High Speed operation.
It has a total of 5 or 6 wires. Most typical is 5 wires, Gnd, Vbus, CC, and Dp, Dn.
This kind of cable's e-marker is optional.

The USB 3.1 Full Featured cables have 10 more wires than the USB 2.0 variant. With those extra wires, the cable is capable of faster USB 3.1 data rates with supported hosts and clients, meaning support for SuperSpeed 5gbps and SuperSpeed+ 10gbps. See the pictures I’ve attached below of two tables from the Type-C spec that illustrate this stark difference in the number of wires.

In addition, these extra wires make Alternate Modes such as VESA DisplayPort possible. Type-C alternate modes allow for some or all of the SuperSpeed data wires and other wires in the full-featured cable to be switched over to a different purpose other than USB data. In the case of VESA DP alternate mode, these are switched over to allow DisplayPort video traffic. This means that the Full-Featured Type-C cable above isn’t just a replacement for your USB 3.1 A-to-B cable, but it also represents a complete replacement of DisplayPort cables or HDMI cables as well!

USB 2.0 cables cannot support this functionality, but they are simpler and far cheaper for the manufacturer. They also have several very important advantage over Full Featured cables : 1) It’s WAY easier to get much longer cables when they are USB 2.0. The 8 superspeed wires must meet USB 3.1 signal integrity requirements, which get harder as the cable length grows. USB 2.0 cables don’t have that problem and easily get to 2M or 3M.
2) Since there are fewer wires, USB 2.0 cables will be thinner and more flexible than their USB 3.1 Full-Featured cable variants.

Differentiation
How are we as consumers going to tell these two kinds of cables apart? Unlike in previous generations of USB connectors, where the connectors are all different based on the capabilities of the cable, both of these types of cables may look identical based on the plugs on each end. The USB-IF’s solution to the possible confusion to these different cables is careful labeling with new logos. If a C-to-C cable is labeled clearly with the SuperSpeed USB trident logo (with a “SS”), then that cable should be guaranteed to be a Full-Featured cable. Otherwise, expect the cable to be USB 2.0 only.

I’ve posted pictures of two different USB Type-C cables from each class of cable above. The first is Google’s 1.8M USB 2.0 C-to-C cable. The second is Black Squid’s Full-Featured USB 3.1 C-to-C cable.

#USBC
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BREAKING NEWS: Google annuncia Analytics 360 Suite.
La nuova offerta sarà a disposizione delle grandi aziende per interpretare la grande mole di dati di cui sono in possesso e mettere in atto strategie di marketing sempre più data driven. http://bit.ly/Intarget-GA360Suite
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Cardinal Path acquired by Dentsu Aegis Network, read full press-release:http://cpath.it/1YBSEQp
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I'm a Google Analytics passionate, advocate and power user
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Sono nato e vivo a Genova, e lavoro come web analytics manager. Di notte - quando non dormo - scrivo di Google Analytics sul mio blog monotematico e offro consulenze sullo strumento.
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    Head of Data Analysis, 2012 - present
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    web analytics, web developer, 1999 - 2012
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