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Marcia Riefer Johnston
Works at Marcia Riefer Johnston, Inc.
Attended Syracuse University
Lives in Portland, OR
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Marcia Riefer Johnston

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+Rahel Anne Bailie has just published a post on content standards, saying that it's a "neglected topic within the content strategy field." Worth a read.
Content standards is a neglected topic within the content strategy field, and a non-existent topic amongst content marketers. It's even not particularly
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+Michael Andrews said:

"which is why I am hoping to have a discussion in the CS community (perhaps in this very forum) on the topic."

Agreed. A major reason for this community existing at all is to hold more discussion among people with differing views and levels of insight; i.e.. more voices on a topic instead of one's own. Don't blame the tool. Unlike most social publishing tools, there's no word limit on a G+ post, and you can always draft your comments in a text file first if you don't like the little scrolling box (and most people don't, understandably).

While we can't prevent anyone from using this community as an 'idea generator' for their own blog writing, it would be nice if those people took the time every fifth blog post or whatever and contributed an article to the CSF articles (csforum.eu/articles) in show of good collaboration with the aims of this community. If limelight is what one is seeking, one will still get it. If one is a popular voice in the global CS community already, then the sage one might give a little back for nothing more than love of the craft and spirit of the community.
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A 30 minute interview on the relationship between content marketing and content strategy.  Curious to hear your thoughts.

“Kevin P Nichols interviews Anne Casson about her thoughts regarding content marketing, content strategy, digital content, and the future of content”
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Metadata offers tremendous power, enabling brands to adapt and customize their content for customers. – Intelligent Content
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Patty Molloy of +Steyer Associates Inc. reviews my new book on redundancies in #writing . 
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Great tips for any writer. Pixar's 22 Rules of Storytelling via @BoingBoing
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I still love this book trailer that Asia Brown made when "Word Up!" came out. #writing   #editing  
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I'm not ready for Apple watches wearing employees. How about you? #HyphensForHire   #writing   #editing  
I'm not ready for Apple watches wearing employees. How about you? (CMSWire.com, can you spare a hyphen?)
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+Michael Andrews The CMSWire headline leaves it to the reader's imagination what, if anything, the employees are wearing. The watches, at least, are (however awkwardly) covered. Whew!
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Personalized, Contextually Relevant Content: CaaS (Content as a Service) by +Ann Rockley. +Content Marketing Institute 
Want to give customers contextually relevant, personalized experiences on the devices of their choice? Try CaaS (content as a service). – Intelligent Content
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Here's a new post by our illustrious moderator, +Michael Andrews. I love the title (and the whole piece). Full disclosure: Michael wrote this article at my invitation for the "Intelligent Content" blog, which I manage for the +Content Marketing Institute. All are welcome to submit ideas. 
Metadata offers tremendous power, enabling brands to adapt and customize their content for customers. – Intelligent Content
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Well, I wasn't planning on the article featuring in the group since people hear plenty from me already.  But I'll take the occasion to see if there is any useful discussion that the article might prompt.  

In some respects the article is a reflection of our discussion a few weeks ago about the relationship between intelligent and adaptive content.  I guess I see the difference coming down to what we include within the metadata.  Intelligent content doesn't have the capability to adapt if it is based on semantic metadata alone.  

When we talk about metadata through the code word of semantic structure, we imply that semantics are all that are necessary.  Then, almost as an afterthought, we say that content needs to be adaptable.  To me, talking about content needing to be adaptable is a question-begging discussion.  How does the content become adaptable?  My view is through metadata.  So dancing around discussion of metadata by using the terms "semantic structure" and "adaptable content" can muddy what needs to happen to enable the magic.  

The article is an intentionally non-technical discussion of metadata.  But I believe we need to use this term explicitly when talking to stakeholders so they can see the gap between what is possible and what they are doing in practice.  And we need to get better explaining metadata in ways that ordinary folks can understand.  That was my goal here.
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Is your #metadata  sending love notes to the future? My new post on the #IntelligentContent  blog. +Content Marketing Institute  #techcomm   #intelcontent  
Mid-20th-century newspapers couldn’t be expected to create the kind of metadata that some people call “a love note to the future.” Today’s content producers know better. – Content Marketing Institute.
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New post on the Intelligent Content blog via +Content Marketing Institute.
Your customer-facing application is now the face of your brand. How intelligent is that content? – Intelligent Content.
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Education
  • Syracuse University
  • Lake Forest College
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Author, "Word Up!" & "You Can Say That Again" — www.Writing.Rocks
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The point isn't that you're good enough. It's that being good enough is beside the point.
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I can sing an Austrian yodeling song in dialect. Ho dooli-oh...
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  • Marcia Riefer Johnston, Inc.
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