I love this quote from Steve Jobs, “Everything around you that you call life made up by people who were no smarter than you, and you can change it, you can influence it, you can build your own things that other people can use… Shake off this erroneous notion that life is there and you’re just going to live in it versus make your mark upon it. Once you learn that, you will never be the same again.” Don’t just live a life; build one…”
I like to look at things differently, I always have.
From an early age I questioned authority, not because I wanted to be disrespectful, but because by nature I am curious. I look at things from outside the box and work backwards to find a better solution to problems that have already been solved. (Experience has taught me that the experts aren’t always correct.)
Sales and marketing is really nothing more than communicating and relating, once you understand “who” your audience is “you will then be able to figure out “how” to connect with them.
The biggest challenge for anybody tasked with marketing a product, service or business is making sure that the message is geared to a real person. I think that sometimes we forget about that. In most sales organizations people are referred to as, clients, prospect, customers, appointments, tire kickers, decision makers and gatekeepers. In marketing departments they are called demographics and target markets. Maybe if we replaced marketing departments with “human engagement departments” our mission would be focused more on communicating with people instead of marketing at targeted demographics.
I am certified in social media strategy, search engine optimization, conversion and have experience with content creation, strategy, Facebook marketing, web development, competitive analysis, project management, engagement, value added selling, common sense, business savvy and many other skills that are necessary for businesses to be competitive on the web.
- Johnson & Wales University2000 - 2002
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