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Marc Bitanga
912 followers -
Marketing Executive | Startup Veteran | Aspiring Speaker
Marketing Executive | Startup Veteran | Aspiring Speaker

912 followers
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There are four things I've found in great leaders: 

1) A clear, shared vision. 
There should be one vision, not two, not three. Everyone in the company and partners understands and ideally believes in it. The leader effectively communicates this vision internally and externally. 

2) Conviction to see it through.
The leader is committed to getting the mission done to complete to achieve the vision. They stop at nearly nothing to ensure this is done, this means not wavering, changing visions, nor getting distracted. The art of focus is the art of saying no.

3) Empowerment of others to get done.
While leaders should be with the team in front, they can't get the job done alone and must enable others around them to get it done. Those who can't look like micro-managers which destroy spirit, innovation, and scale.

4) Accountability of others. 
You can't empower others to do what they want unless the leader has set up ways for people to be accountable of self, accountability between peers, accountability from customers and accountability from management. This includes measure, feedback, reward, and unrewards for behaviors.

These four aren't a complete list, but this is what I've learned in working with CEOs, market leaders, executives, and the many lessons I've experience on my own.

Please share with me your additional thoughts, what would you add to this?
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Wow, Google Webmaster Tools Now Shows Exact Number of Clicks per Keyword by URL

Massive, much needed improvement.
Thanks to +Thomas Høgenhaven for the tip.
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Which one of these have you personally come across?
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New Blog Post: In Marketing Stay Close to the Money
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My latest article on LinkedIn: http://goo.gl/RFum67

Your Org Structure Is Incentivizing Bad Behavior

It contains my recommendation on how to pick the right metrics to ensure your employees care for more than their immediate responsibility. The magic is on how to incent their bonus. : )
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Google analytics is launching 14 new updates. Since of them quite interesting like the demographic and interest data straight in analytics. Live from the #gasummit in San Francisco
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