Entrepreneurs often go out of their way to tell others that they are not at something; they are not good at sales, not good at finance, etc. This is partly honesty and partly what is clinically called "protective incompetence." If someone tells you that they are not at sales, they are basically trying to convince you that they are at least good at technology. But if they are really competent at something, they don't need to over-protect anything. Most entrepreneurs do in fact suck at sales, but to be successfully, entrepreneurs have to learn to be a good salesman to survive, especially selling sh*t that they don't have. There is no more important task than to sell your dream to a potential investor. In this special New Year show, +Leonard Knight will come back with a few of his investor friends to explain what could go wrong with your elevator pitch and why your baby is always ugly.