Profile cover photo
Profile photo
MailUp
184 followers -
MailUp is the simple and scalable solution to design, send & automate marketing campaigns via Email, SMS and Messaging Apps
MailUp is the simple and scalable solution to design, send & automate marketing campaigns via Email, SMS and Messaging Apps

184 followers
About
Posts

Post has attachment
16 Tips for Creating High-Performing B2B Newsletters
If you’re in business of marketing to business, then you definitely need an email newsletter. According to VTL Design, 72% of B2B buyers share information they get by email. Plus, depending on the stats you believe, the ROI of B2B emails is somewhere between $38:$1 and $44:$1.

That means your email newsletter will expand the reach of your content, paving the way for more leads and sales.

But with so many email newsletters out there, how can you be sure that yours will get results? In this article, we’ll show you how to create a B2B newsletter that gets subscribers’ attention and brings you business.

Read more: https://blog.mailup.com/2018/12/b2b-newsletter/
Add a comment...

Post has attachment
Email & Mobile: all you need to know about responsive design
We have put some order to many mobile-responsive aspects to offer you techniques, tools, and best practices to create perfect emails for smartphones and improve performance.

There is a fact that we all know by now, that we have all memorized: nowadays almost half of all emails are opened on mobile.

The percentages oscillate around this figure every year, but with a constant, gradual increase. Let’s look at the data updated in June 2018 (source: Litmus Email Client Market Share Trends): mobile openings amounted to 46% of the total, those from webmail amounted to 35%, and desktop to 18%.

Read more: https://blog.mailup.com/2018/12/mobile-responsive/
Add a comment...

Post has attachment
New Custom Rows! Edit, Order and Design Your Dynamic Content Blocks
Our custom rows are now all new and improved. Send out your latest blog articles or new e-commerce items dynamically – you can now create your email in just a few clicks, by dragging and dropping custom content blocks into the message.

Now you have full control over their order, layout and style.

Read more: https://blog.mailup.com/2018/12/custom-rows/
Add a comment...

Post has attachment
6 Essential Tips for Creating Irresistible Email Headlines That Can’t Not Be Clicked
When you scroll from your preferred social media platform or a website, what element of the content makes you want to click and read an article or visit a page? Of course, it’s the headline. When it comes to email marketing, the same logic applies.

So many people have bloated email inboxes these days, so while they’re scrolling to see what suits them, you need to do everything you can in order to stand out and grab your reader’s attention. Fortunately, there are plenty of tactics you can use here to ensure your email headlines are irresistible.

Today, we’re going to explore six secrets behind writing email headlines that your readers won’t be able to stop themselves clicking on. This is everything you need to know in order to get your email campaigns off to the best start every time.

Read more: https://blog.mailup.com/2018/11/tips-email-headlines/
Add a comment...

Post has attachment
Towards Christmas: the winning Email and Messaging recipes
From now until December 25 and beyond, here are the strategies to boost end of year sales, taking advantage of the most immediate Digital Marketing channels.

If we are looking for an opportunity to give ourselves something during Black Friday, in the weeks before Christmas we tend to be looking for gift for others, friends, colleagues, relatives, in a rush for the gift that initiates as soon as Black Friday has ended.

Read more: https://blog.mailup.com/2018/11/christmas-email-messaging/
Add a comment...

Post has attachment
Jade is Expanding: Now You Can Collect Contacts on Android Tablets Too
From today everyone, truly everyone, can even collect email addresses and phone numbers offline, directly from in-store tablets used at fairs and all kinds of events.

Whatever kind of tablet you have, now you can use it to collect contacts offline.

That’s right, because today we’re presenting the new version of the Jade app, finally also available for tablets with Android systems.

You’ve been asking us for this upgrade for some time, so that you could connect any type of tablet to the MailUp platform. Do you remember how Jade works? Let us refresh your memory.

Read more: https://blog.mailup.com/2018/11/jade-android/
Add a comment...

Post has attachment
Digital Marketing Effectiveness: What It is and 5 Ways to Measure It
From a bird’s perspective, digital marketing can be though as advertising efforts done through digital media such as websites, email, search engines, and mobile applications.

While the above simplistic definition largely the major cogs in digital marketing, there is a lot more to it, as you’ll soon learn in this here.

Once you learn the intricacies of digital marketing, we’ll then jump into the various metrics that help you measure the effectiveness of your digital marketing efforts.

Read more: https://blog.mailup.com/2018/11/digital-marketing-effectiveness/
Add a comment...

Post has attachment
Here’s Why Conversational Marketing Is a New Cash Cow for Businesses
Few weeks after launching the new Messaging Apps channel, let’s dive into the tangible benefits that Conversational Marketing entails for companies – from shorter sales cycles to more data available.

Over the last few decades, marketing has gone a long way from simple forms like newspaper advertising to highly-personalized online targeting. Conversational marketing seems to be the next big step in the evolution chain, changing the way businesses plan and execute their sales strategies.

The process itself would be impossible without the corresponding IT advancements, chatbots in particular. The global chatbot industry – which is the fundamental precondition for conversational marketing – is now worth around $80 billion and expected to reach $1.25 billion by 2025.

However, how exactly is this possible? What is the real value of conversational marketing? In this post, we will explain to you why conversational marketing is a new cash cow for businesses.

Read more: https://blog.mailup.com/2018/11/conversational-marketing/
Add a comment...

Post has attachment
What Can the Best Email Marketing Campaigns Teach Us?
We’ve looked into four established brands and their email campaigns – and we’ve found out a few interesting facts that make their newsletter strategy extremely effective.

Whether you’re running a local business or an international digital enterprise, owning an email list is crucial. Email marketing is one of the most widely adopted digital strategy that brands use to communicate and build steady relationships with their prospects and customers, and there are very good reasons for that.

Read More: https://blog.mailup.com/2018/11/best-email-campaigns/
Add a comment...

Post has attachment
Why you should use messaging apps in marketing and how to collect contacts
We have analyzed the current landscape to give you some good reasons to connect with your database via messaging. Furthermore, to get started, here are 6 techniques to expand your audience.

As Google has repeatedly proclaimed in this year of 2018, “Support is the real battlefield for brand growth. As empowered consumer expectations continue to rise, the brands that support best will win.”

And what better way to support if not with the tool most preferred by the consumer, messages? But let’s not just talk about support; instant messaging systems can be used for any marketing aim.

In this blog post, we tell you about the advantages of the messaging channel for companies, then point out some techniques to gather new contacts and expand your audience. Let’s get started!

Read More: https://blog.mailup.com/2018/10/messaging-apps-marketing/?b=1
Add a comment...
Wait while more posts are being loaded