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MailUp. The Email & SMS Delivery Solution
MailUp. The Email & SMS Delivery Solution

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Tutorial: How to Add Background Images in Email
Adding background images to emails is the safest way to make them stunning, functional and optimized. Here is how to master this trick.

For today’s exciting workshop, we have a new feature introduced in the BEE editor of the MailUp platform: you can now add background images to your emails. We promise this is going to be your new favorite email design trick, so let’s dive in!

Read more: https://blog.mailup.com/2017/07/background-images-email/

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15 Unique Ways to Use Animated GIFs in Email
Marketers increasingly choose animated GIFs to create email communications. But how can you use them in a fun, useful, different way than usual? Here are 15 ideas (plus a bonus) to experiment with right away.

We see GIFs being used more and more often in our inboxes, adding a touch of vitality and cheer to email messages. But animated GIFs are not just decorative: they can serve various purposes, such as illustrating a product’s features, do some storytelling about its origins, describing how software works, or creating the illusion of a runway.

They essentially serve to add that same movement to emails which we are increasingly used to seeing on the web. Data suggest that by the end of 2017, the use of videos will represent 74% of total online traffic: it’s easy to see why animated GIFs provide an excellent alternative for emails, where hosting real videos can prove tricky.

The beauty of animated GIFs is that they’re easy to insert in emails – they function like any other type of image. They require some extra effort at the creative stage, but once ready, the file can be loaded into the email normally, as if it were a jpeg.

Read more: https://blog.mailup.com/2017/07/animated-gif/

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Marketing Automation: what it is and how it’s used
Marketing Automation: what is it and how is it used in your daily work? We’re going to describe the main types of automated campaigns and the necessary steps for building them with the MailUp platform.

Within a marketing landscape that’s increasingly oriented towards having multiple channels and customized communications, automatic workflows offer companies an exceptional opportunity for growth. There are many motivations that drive companies to adopt Marketing Automation systems: automatic emails are instant, personalized, and extremely relevant to your recipient.

This boosted effectiveness of your campaign has direct results in terms of openings and click rates, which are higher and more frequent than in non-automatic communications. In turn, this positive trend translates into increased conversions and revenues for your company.

Read more: https://blog.mailup.com/2017/07/marketing-automation/

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9 Ways to Leverage SMS and Emails & Boost Summer Sales
Summer sales time is approaching: for e-commerce websites, retailers and much more, it’s time to make the most of the combined potential of email and SMS messages. Let’s see how to reach more customers, increase conversions, and encourage repeated purchases during the sales season.

For retailers and e-commerce websites, the summer sales season often brings a breath of fresh air in the midst of the physiological drop in sales that comes with summer. But what if you could increase the volumes and sales guaranteed by discounts, in just a few simple steps?

You can, by creating an effective synergy between your email and SMS channels. Here are 9 ideas for leveraging the SMS channel – plus email – during the summer sale season.

Read on: https://blog.mailup.com/2017/06/summer-sales/

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MailUp and Passendo: a new email advertising integration
Now you can transform your email and newsletter traffic into a new and profitable source of income.

We’ve added a new category to our integrations library: email advertising, which joins the other systems (CMS, CRM, e-commerce, list building, personalization) you can use to create a digital marketing ecosystem.

A few weeks ago we introduced the Vtiger and PieSync integrations, and today it’s Passendo’s turn. The focus here is not on syncing contacts but transforming your newsletters into a new and profitable source of income.The system we’re introducing is email advertising, a form of digital marketing that uses email communication to place ads.

This key subject was recently discussed in one of our ebooks, which explored its internal characteristics and dynamics: with the decline of printed paper, the web is increasingly becoming the main platform for advertising, and email, a medium with a massive potential, is one of the principal vehicles of digital advertising.

For many organizations this is already a reality: email advertising is the natural evolution of the relationship between media, advertising and digital marketing, and translates into a fundamental source of income. In the newspaper and periodical publishing sector, for example, email advertising contributes to generating over 20% of total revenue. This is the background. Now all that remains is to shed light on the potential of the new integration.

Read more: https://blog.mailup.com/2017/06/passendo-integration/

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SMS Marketing: a few insights and a new report
We introduce a new report for monitoring the consumption of SMS credits and your flows in sending. This will also give us an opportunity to sum up the progress of bulk messaging in Italy.

Today we’d like to take a look at the SMS channel from a broader perspective, considering the flow of text messages sent by companies: to do so we’ll introduce a new platform feature and then analyze some data on SMS volumes – which are so massive that they long ago led to the coining of the term Bulk Messaging.

Read on: https://blog.mailup.com/2017/06/sms-insights/

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New PieSync integration for real-time, 2-way sync
Our brand new dynamic catalog now features a major new integration with PieSync, enabling two-way synchronization of data between MailUp and a wide range of other platforms.

PieSync is an application that lets you sync your contacts across various applications in both directions and in real time. It can now be integrated with MailUp, letting you keep your database constantly up-to-date within the email and SMS platform. With zero effort.

There are many applications you can sync with MailUp thanks to PieSync. These include Zendesk, Google Contacts, Zoho CRM and InfusionSoft to mention just a few.

Read on: https://blog.mailup.com/2017/05/piesync/

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Introducing our new integrations catalog and the Vtiger connector
A digital marketing ecosystem involves research and development for integrations. Today we’d like to show you the latest results: the dynamic catalog and Vtiger connector for synchronizing MailUp with your external CRM.We consider research into integrations a fundamental part of our job, and one which allows us to offer companies more and more effective tools for creating a digital ecosystem exclusively for marketing activities.
How? Through the development of connectors that let different systems communicate with each other, synchronizing the information in each one.That’s why today we’re here to show you the latest achievements obtained from this research and development, which analyzed the organization of existing integrations and allowed for the creation of a new connector.

Read on: https://blog.mailup.com/2017/05/integrations-catalog-vtiger/

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Create a Customer Journey Map in 4 Steps
We talk about this often: the purpose of Marketing Automation is to increase the relevance of communications sent to customers and prospects. When is a communication relevant? When the right message is sent in the right context to the right user.

The goal then is to reach the recipient at exactly the right time, when they are more open and receptive to our communications. To do this, you need to get to know their movements, preferences and identity inside out.Who are they? What (digital) route do they take to get information, news or tips? Which channels do they use, and how? In short, it is important to thoroughly profile and segment your database.

Read the whole article: https://blog.mailup.com/2017/05/customer-journey-map/

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How BPM uses email to re-engage and retain customers
For a bank like BPM, keeping customer relations alive is something that goes beyond mere banking transactions and commercial offers. Here’s how the bank took advantage of automation tools to build customer engagement and loyalty.

In the past, everything for banks revolved around the product. Communication processes were designed and geared towards providing a service that, more than anything else, could ensure revenues. Then something changed. Now it is vital to cultivate relations with potential and acquired customers on a daily basis, by improving the customer experience and tailoring each campaign to the needs and profile of each recipient.

Read the article in full: https://blog.mailup.com/2017/05/bpm-case-study/
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