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Maggie Holley
721 followers -
Online Marketer with passion for Sales ...and a positive mindset for results!
Online Marketer with passion for Sales ...and a positive mindset for results!

721 followers
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"This week they revealed Guetzli, a new JPEG encoder that can shrink file sizes dramatically without sacrificing the quality of the original image. How dramatically? Google says that it can reduce the size of a JPEG image by as much as 35%."

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"Based on reviewing most of the posts in the various threads at WebmasterWorld and Black Hat World, I do think this update is more link quality related."

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"In our research at Optmyzr we concluded that after approximately 100 impressions, an ad with a QS of 6 was probably really a QS 6 keyword and not merely waiting for more data."

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"We've known for over two years that Google was shifting to a mobile-first design philosophy. Earlier this year, Google removed ads from the right-hand column. While this change was partially due to performance, I believe that a big part of it was standardizing the ad environment across platforms (mobile, tablet, desktop, etc.). What's not obvious from the test above is that this card-based design is more than just boxes and backgrounds. Google is testing a serious move toward single-column SERPs. The removal of ads from the right-hand column was only the beginning."

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" Starting early next year, Google will not rank pages with intrusive interstitials as highly as those without. And more importantly, this includes pop-ups that trigger either when viewing the search results or while scrolling the page.".....
........ "Google has confirmed that user intent is still a strong signal. So even if a page is using an interstitial, Google will continue to rank that page highly if they feel that is the page Google is looking for. So a brand will still rank highly for its brand name, even if using an interstitial.""

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"If YouTube is to remain a dominant platform for video, it will realistically have to build out more social features to ensure that Facebook, Twitter and others don’t become more attractive because of the way they are using their non-video functionality to make their video offerings more compelling."

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We have been trying to get others to understand the implications of 301's..Why change your URL in the first place!? Leave the Pages up.
Yes there is other stuff to consider. But..

"We’ve always known there was a “small” cost to implementing a 301 redirect, but our accidental SEO test showed us that the cost is quite significant, and it becomes much greater with every hop in a redirect chain."

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"As it turns out, wasted ad spend and cost-per-conversion have an exponential relationship.....Basically, for every 10% increase in wasted ad spend, your cost-per-conversion increases by 44-72%.
Every time."

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"The privilege escalation vulnerability allows an attacker to elevate the privileges of low level WordPress user roles such as Subscriber, to Administrator, giving them full control of the website. "
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