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Mads-Jakob Vad Kristensen
Works at Mortistella Holding
Attended Danish School of Journalism
Lived in Aulum
526 followers|136,141 views
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There is actually one way for Nike to save the FuelBand from having been a 100% disaster. 
It’s not really a surprise to me that Nike is reportedly killing it’s Nike FuelBand product. The year before last, I was one of the first ones to get a FuelBand, when I attended SXSW in Austin, Texas, and I have to admit that I haven’t been using mine for more than a year. I simply found no real use for it. It was crude, rudimentary and the data points made little sense. It seemed like Nike had put itself between a rock and a hard place; ta...
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The business card is more than ripe for a change. What would happen if we added some of the power and ideas of cryptocurrencies to it? Magic.
Do you have a business card? If you do there is (a) a good chance you don’t really use it for anything and (b) an even better chance you don’t know what to do with the business cards you get from others. Because more often than not, it will only (almost best case) be days before you have forgot who the person with the card was and why you got it in the first place - other than courtesy. And she’ll most probably feel exactly the same thing about y...
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Even considering the need for further major testing, I think journalism will ultimately go with this future model for relevance and thus existence.
Looking at the future for news and journalism, there is really only one model, I think is going to work. And this is said from the position of being deeply submerged into the digital side of the media industry for almost 15 years trying to bring about the needed change in duly anticipation of tomorrows business climate. The big journalistic enterprises that consist of lots of journalists on staff doing pieces on this and that for a general aud...
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Where do you find yourself in all this?
Last week I was speaking at an event in Istanbul. As usual, once I landed at the airport, I made my way to the customs area where I was greeted by no fewer than 1000 people in line ahead of me. Long lines in airport customs is not unusual. But as I waded through this 45-minute process I couldn't ...
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An obvious next move for Apple; everybody is a potential customer and it goes very well with the 'personal' ambience of Apple design.
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This is almost too banal and simple to be true. And for that very reason it could be.
Apple's Digital Hub strategy applies not just to the Mac, but to the iPhone as well. It's just that the nature of services has changed.
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Have him in circles
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Peter O. Olesen's profile photo
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If you're looking for the next billion dollar idea for a start-up look no further than this. The ones who can crack this one will be superstars.
As we continue to see new ventures spring up every day targeted at collecting and commercialising our data, I’m puzzled that no one has yet sprung towards the bigger opportunity; the personal predictive analysis engine. The math is pretty simple. While calculators such as the one done by The Financial Times a year ago puts the value of your personal data at less than 4 USD, it seems to me that the value of your data looking forward can be infi...
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Ever wondered about what could happen if you started integrating the use of data much more into the world of professional football? Here are a couple of ideas.
Monday at FutureEverything I attended the workshop on Data-driven Football. It was a very fun and inspirational experience that made me think about a few ways where the game of football could progress going forward both on and off the pitch. So allow me to offer my suggestions here. First of all, I toy with the idea of chipping footballers just as you would chip pets, so you would have a way of keeping track of their data, performance and wherea...
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Most companies have shitty stories about why they are here. Stories that make customers care even less than they would otherwise have done without a story. The good story is that there is abundant potential in a corporate narrative that really starts, works with and ends with the customers in focus.
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No argument there :-)
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No matter how cute or worthwhile you may think charities and NGOs are, corporations have a far bigger potential of doing good and creating change for the better. Only one thing is truly keeping them back.
Google CEO Larry Page would rather leave his billions to Elon Musk than to some charity, when he isn’t around anymore. And while it can be hard for many to understand, I think it’s fair to say he has a point. Look at what charities are doing: On one hand they are trying to bring relief to people in need, when others for many reasons fail to do so. On the other hand many of them operate in a complicated behind-the-scenes political system in ord...
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Not everything a regular computer can be used for is inherently good.
When thinking about the next conflict between opposing world views and nation states think not of battlefields and ordinary weapons. Think of the mind as the battlefield and your actions as the weapons needed by someone to achieve victory. After centuries of pretty stagnant military dogma based on lots of military hardware creating equal amounts of physical destruction, the army is moving inside your head. From here it will work your thoughts ...
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Spot anything real or tangible going on here, and I'll give you a virtual hug.
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People
Have him in circles
526 people
Morten Ebsen's profile photo
Reene Nielsen's profile photo
Peter O. Olesen's profile photo
Vayu Robins's profile photo
Ole Rønberg's profile photo
Claus Hansen's profile photo
Jay Deragon's profile photo
Anders Riedel's profile photo
Morten Saxnæs's profile photo
Work
Occupation
Experienced digital executive - looking for new opportunities
Employment
  • Mortistella Holding
    Founder & CEO, 2013 - present
    Using digital tools and ideas to help disrupt tired old structures.
  • Berlingske Media
    Digital Director, 2011 - 2013
    Digital director of Denmarks second largest media company in charge of 50+ people and 8-digit revenues.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Previously
Aulum - Herning - Holstebro - Silkeborg - Odense - Nyborg - Skovlunde
Links
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Tagline
Digital Futurist / Entrepreneur / LEGO fanatic and battered Blackburn Rovers fan
Introduction
I spot things, I act on things and I lead things. 

I have been doing so in the digital realm for +10 years working in executive positions for various large corporations such as Microsoft, TV 2 Denmark and Berlingske Media, and I now do it for all sorts of clients looking for help to make a digital transformation or perhaps even quantum leap.

In addition to that I spent time getting people together building good and valuable digital tools that leave people substantially better off.
Bragging rights
Co-author of the official biography of Danish speedway-legend Hans Nielsen.
Education
  • Danish School of Journalism
    Journalist, 1995 - 1999
Basic Information
Gender
Male