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Mackenzie Fogelson
Works at Genuinely
Attended Colorado State University
Lives in Fort Collins, CO
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Mackenzie Fogelson

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Suggested reads on strategy from the +Genuinely team
Strategy is so necessary and yet it's also so tough at many stages. Here's some great reads from the +Genuinely team on all things strategy.
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The Importance of Building a Human and Authentic Brand
Our world has changed and so have consumers. People expect a great deal from companies and brands which is why it has never been more important that businesses build authentically.

Just recently, I had the honor of speaking with +Nathalie Nahai about the importance of building a human and authentic brand. In this 30 min podcast, you'll learn that:

In the podcast you’ll learn that:

- consumers prefer authenticity over utility,
- authenticity is about building trust,
- marketing is about conversation (not broadcasting messages),
- and building relationships with customers is imperative.

Enjoy!
Mack Fogelson & Nathalie Nahai discuss what makes an authentic brand and why authenticity is important for long-lasting relationships with customers.
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That's really what "consumers" want from a brand. Authenticity and a human touch. And it's amazing how often we get it wrong.
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Why Content Strategy Isn't Enough
Today on +Moz comes all kinds of good stuff about the importance of building a purposeful brand. If companies want to connect and build trust with their customers, this is no longer an approach, but a requirement:

"As we continue to lose the ability to organically reach an audience on search and social, as technology increases the opportunity for people to block advertisements, and as avenues for connecting with customers increasingly become more digital, we must build brands so compelling and human that they transcend technology. We must become so real and relatable and true and trustworthy that customers don't wait for you to come to them, they go looking for you."
It’s not just about the content you create, but the experience you provide. Building meaningful relationships with customers is not an option, but a requirement.
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She has my real name
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Why (and how) we Traded Performance Reviews for a Peer Feedback System
For some time, traditional performance reviews have been naturally making themselves obsolete as our culture and ways of working have evolved. Here is the structure, benefits, and how we're evolving our peer feedback system to improve our team and our company.
My mom, one of many entrepreneurs in our family, was bound and determined to raise competent, self-sufficient kids. We l…
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Mackenzie u have my real name
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Learn to Prioritize with this month's Nuggets of Knowledge
The Aug #NOKlist  is out and our team has picks that all have to do with how things work together. My pick from Flexible Boss teaches an important hack for priorities and how you can learn to say no by saying yes.
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How great leaders inspire action
Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ... (Filmed at TEDxPugetSound.)
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Mack Web is now Genuinely
I couldn't be more proud to announce that Mack Web is now Genuinely.
Mack Web is now Genuinely. We are a digital strategy company. And for the next many years, we’re going to play an integral role in shaping and marketing purposeful brands.
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7 Steps to AUTHENTIC Influencer Marketing
New on the +Mack Web blog is a 3 part guide to doing influencer outreach and marketing effectively and authentically so that you can build your brand and community. This resource will help you:

[1] Identify the right influencers for your brand 
[2] Understand how to effectively pitch them
[3] Build a relationship ongoing that will help you reach the goals for your brand
Influencer marketing - earning the trust of powerful advocates - is an amazing way to expand your brand reach. Take a look at how it works and how to do it.
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7 Steps to Authentic Influencer Marketing - Part One
In a new series on the +Mack Web blog, +Ayelet Golz will guide you through 7 steps to identifying, authentically engaging with, and fostering influencer relationships so that you can talk to the right audience, build brand awareness, and grow your community.
Discover the value of influencer marketing and find your ideal influencers in the first of these 7 steps to increase brand awareness and build a community.
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How Meditation (and Mindfulness) Taught me to Slow Things Down
People often ask me how I handle growing a business, being a mom, and having sanity. Over the last couple years, I've been practicing meditation which has taught me how to be mindful and soak up all the good stuff I have going on in my life. Here's how it's taught me to slow things down.
I remember being a kid and feeling like time moved so painfully and incredibly slow that I could just die. On a Monday, …
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Guide to Ecommerce SEO
A very useful guide on Ecommerce SEO from the smart +Geoff Kenyon. 
[free download] Improve organic search traffic to your ecommerce site. This in-depth 15,000 word guide to SEO will teach you the ins and outs of optimizing your ecommerce site.
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Kindly inform as many of your friends in order to have this opportunity to accuire assets that will put money into your pockets and make the world a better place
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How to Sell Without Sounding Salesy on Social Media
The most terrifying part of being in business is how do you actually make a sale? If I have heard this one time, I have heard it hundreds of times…“But I am not a sales person” The reality is this…you are a business owner and in order to be a successful one; you have to make sales! This doesn’t mean you have to be fake, lie or be someone you are not. We all envision the slimy used car salesmen and we don’t want to be that guy or gal.
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Mackenzie's Collections
People
Have her in circles
4,292 people
Cameron Bricker's profile photo
Rachel Hannah Gee's profile photo
Ron Garrett's profile photo
Jessica Platt's profile photo
Jenny Jordan's profile photo
Nigel Handley's profile photo
Karolin Schulze's profile photo
Saima Jaman's profile photo
Md Anowar Hossain's profile photo
Work
Occupation
Founder & CEO at Genuinely
Employment
  • Genuinely
    Founder & CEO, 2003 - present
Places
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Currently
Fort Collins, CO
Story
Tagline
Founder & CEO of Genuinely. Writer for Moz. Featured Speaker at MozCon, SearchLove, and other top industry conferences. Firm and passionate believer in user experience and the building of community.
Introduction
Mack is a writer, speaker, and the Founder and CEO of Genuinely, a digital strategy company. A former ballerina and middle school English teacher, she took her combined talents for creativity and discipline, learned to code, and started her own digital marketing company (formerly Mack Web) in 2003. 

Mack seeks to build remarkable brands for companies that care as much about the impact they make on the world as they do the profits they record in the books. She lives in Colorado with her husband, Jon, and is rapidly funding her kids’ college education with a 25-cents-per-swear jar.

Education
  • Colorado State University
    MA in English, 2000 - 2002
  • Northern Arizona University
    BS in English, 1994 - 1998
Basic Information
Gender
Female
Other names
Mack Fogelson
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Public - 3 years ago
reviewed 3 years ago
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Quality: ExcellentAppeal: ExcellentService: Excellent
Public - 3 years ago
reviewed 3 years ago
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