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Mack Collier
Works at Author - Think Like a Rock Star (McGraw-Hill 2013)
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Mack Collier

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2017 will be the year that brands and companies begin to seriously invest in their content creation efforts. We are already seeing major brands such as Cisco investing heavily in the hiring of content specialists and this will continue over the coming years. So now is a good time to start focusing on your existing content strategy and how to improve it moving forward. A great way to get started is to audit your current content strategy. A content...
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Mack Collier

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There's been a ton of research into the idea that 'money can buy happiness'. The consistent conclusion is that money can buy happiness, but it greatly depends on how you spend that money. For example, purchases of an item do tend to have an impact on happiness. However, that happiness is typically short-lived, and can actually have the opposite affect if the item becomes outdated or less useful. Can you remember the excitement you had when yo...
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If you're a sports fan, you owe it to yourself to go back and watch the 2012 Daytona 500. The February race is NASCAR's biggest event, and it annually kicks
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One of the most important traits of good content is that it helps teach its audience a core lesson. Too many 'experts' focus their content on 'let me tell you
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Last month I wrote a post on the value of measuring engagement vs numbers when selecting an influencer for your company to work with. That post resonated with a lot of you so I wanted to expand on it and talk about the key considerations for your company when working with influencers. Working with influencers and 'sponsored content' is a very popular option for companies these days, and done correctly, it can be a real benefit for your business...
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Most companies start blogging and creating social media content for one reason: They are ready to sell their products and services. So they create content that sells their products and services. The problem is, most people aren't ready to buy. So when you try to sell to someone that isn't in the market for your product, your sales message becomes a nuisance. And by association, your brand becomes a nuisance. The reality is that your content c...
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Companies (and their agencies) love sharing case studies. They can be great PR for your business, but they typically aren't the best way for your brain to learn
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Really??
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Mack Collier

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If your company or organization is looking for a full-time digital strategist or content officer, let me know! Remote position only, thank you!
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It's book launch day for +Jay Baer and his book Hug Your Haters! Check out this guest post...
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Hello mack
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Mack Collier

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For years, there's been a raging debate among both personal and business bloggers over what's the ideal length for posts. In general, most bloggers settle in
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Online extrovert, offline introvert. It's complicated...
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Selected to Who's Who Among American High School Students for my Junior and Senior years in High school, an honor that went to less than 3% of high school students at the time.. Then I went to college and flunked out. But went back and finished undergrad then got my MBA while on the Dean's List.
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Social Media Strategist or whatever it's called now that 'Social Media Consultant' is looked down on.
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  • Author - Think Like a Rock Star (McGraw-Hill 2013)
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