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Mack Collier
Works at Author - Think Like a Rock Star (McGraw-Hill 2013)
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Mack Collier

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I had SO much fun joining +Kerry O'Shea Gorgone for this special year-end Holiday episode!
Marketing Strategy: Marketing Podcast - Eight marketing all-stars discuss memorable holiday campaigns: what made their favorites stand out and how to create marketing that stays good longer than your neighbor's fruitcake.
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Mack Collier

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Perhaps the reason companies cite the most for wanting to use social media is to 'Build Awareness'. They want to get the word out via social media about who they are, and what they do. The thinking is that if people know who we are, they can and will buy from us. There's a fundamental flaw with this line of thinking: You are selling to a group of people who don't know who you are, so by extension, they don't know why they should buy from you. Yet...
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Hello Mark, as a matter of urgency can you send me your email I need to discuss something very important with you.
James
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Most companies start blogging and creating social media content for one reason: They are ready to sell their products and services. So they create content that sells their products and services. The problem is, most people aren't ready to buy. So when you try to sell to someone that isn't in the market for your product, your sales message becomes a nuisance. And by association, your brand becomes a nuisance. The reality is that your content c...
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Mack Collier

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Companies (and their agencies) love sharing case studies. They can be great PR for your business, but they typically aren't the best way for your brain to learn
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Really??
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Mack Collier

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If your company or organization is looking for a full-time digital strategist or content officer, let me know! Remote position only, thank you!
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It's book launch day for +Jay Baer and his book Hug Your Haters! Check out this guest post...
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Hello mack
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Mack Collier

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Join us on Twitter tonight at 8pm Central for a wonderful #Blogchat with Neuromarketing expert Roger Dooley! The topic is "How Your Brain Reads Blogs". Just follow the #Blogchat hashtag! 
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Mack Collier

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Is your company hiring for a Content Marketing Manager position or similar? If so, please let me know!
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2017 will be the year that brands and companies begin to seriously invest in their content creation efforts. We are already seeing major brands such as Cisco investing heavily in the hiring of content specialists and this will continue over the coming years. So now is a good time to start focusing on your existing content strategy and how to improve it moving forward. A great way to get started is to audit your current content strategy. A content...
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Mack Collier

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There's been a ton of research into the idea that 'money can buy happiness'. The consistent conclusion is that money can buy happiness, but it greatly depends on how you spend that money. For example, purchases of an item do tend to have an impact on happiness. However, that happiness is typically short-lived, and can actually have the opposite affect if the item becomes outdated or less useful. Can you remember the excitement you had when yo...
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If you're a sports fan, you owe it to yourself to go back and watch the 2012 Daytona 500. The February race is NASCAR's biggest event, and it annually kicks
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One of the most important traits of good content is that it helps teach its audience a core lesson. Too many 'experts' focus their content on 'let me tell you
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Online extrovert, offline introvert. It's complicated...
Bragging rights
Selected to Who's Who Among American High School Students for my Junior and Senior years in High school, an honor that went to less than 3% of high school students at the time.. Then I went to college and flunked out. But went back and finished undergrad then got my MBA while on the Dean's List.
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Social Media Strategist or whatever it's called now that 'Social Media Consultant' is looked down on.
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  • Author - Think Like a Rock Star (McGraw-Hill 2013)
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