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Mack Collier
Works at Author - Think Like a Rock Star (McGraw-Hill 2013)
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Mack Collier

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Seriously, what are brands thinking today?  And I'm not even talking about the ones that throw a pool party for their customers that involves knockout-gassing them.  Specifically, I want to talk about two brands that recently launched campaigns to engage with their customers at the point of sale, and why both efforts immediately feel flat. First, there's McDonalds' 'McLovin' campaign.  This short-lived (thankfully) campaign ran the first 2 weeks ...
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Another great article, +Mack Collier! 
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Mack Collier

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Hey y'all!  Welcome to the 18th episode of The Fan-Damn-Tastic Marketing Show!  Last week's episode talked about cultivating customers, and I wanted to talk a bit more about that this week and give you a few very simple examples of how you can do this on Twitter by showing you how I do the same thing in growing the #blogchat community. Show Notes: 1:20 - The problem with focusing on customer acquisition vs retaining existing customers. 2:15 - How...
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Mack Collier

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This is a graph I drew to give you a visual representation of The Communication Gap between most companies and their customers.  The blue shading on the left represents the desired level of communication from the company's side.  The company wants to communicate with almost all new and potential customers.  The number of existing customers the company wants to communicate with falls sharply, and the company makes little effort to communicate with...
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Google's love affair with Twitter is back on.  Previously, Google had indexed tweets from Twitter in its search results, but that deal ended in 2011.  Here's a post I wrote back in 2011 that examined how this process worked.  Earlier this month it was reported that Google would begin adding tweets back to search results sometime in the first half of 2015, but it looks like it's already underway. Here's a screenshot from a google search I did for ...
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Mack Collier

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Welcome to the 14th episode of #FanDamnShow! Today's episode is how to stabilize or build your social media engagement by segmenting your fans online to better
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The two questions to ask before your company launches a Brand Ambassador Program.
Welcome to the 13th episode of The Fan-Damn-Tastic Marketing Show!  Today's episode is about the ideal starting point for your brand ambassador program.  If you
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Mack Collier

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Gary is wrong on this one.  Twitter's problem isn't noise, it's a lack of organic conversations.  The one thing that attracted many of Twitter's hardcore users from 2006-2008, is now all but dead in 2015.  The beauty of Twitter in those early days was that it was an incredible discovery tool.  You could meet new people seamlessly, and you could expand your network (personal or professional) all at the same time via simply chatting with people on ...
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Great read!
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Mack Collier

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In 2008 I spoke at a small business conference and during the event for the first time I started tweeting takeaways from the sessions I attended.  The attendees, many of who had no idea what Twitter was, were floored.  They couldn't believe that there was a conversation happening inside the session they were attending, yet there was an online conversation happening about that same session.  They were hooked on Twitter, and I was hooked on live-tw...
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Want to create an army of fans that literally love your brand and promote it to other customers, driving real business growth? Then read on...
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I could not be more excited to be holding this book!  Badass: Making Users Awesome is the best business book you can buy in 2015. Period. Badass starts with a simple challenge: Create a bestselling product.  Without marketing, without competing on price.  The book challenges you to think about what makes a successful product?  Why did this social media book become a New York Times Bestseller and this one did not?  Why did this software suite from...
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Have him in circles
22,537 people
kirsten kopp's profile photo
Joshua Tarr's profile photo
Jasmin chanthabouasy's profile photo
Adam Helweh's profile photo
jordyn0503's profile photo
Annie Wu's profile photo
DAVED august's profile photo
Kaile Frazier's profile photo
Cocteau4AD's profile photo
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Social Media Strategist or whatever it's called now that 'Social Media Consultant' is looked down on.
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  • Author - Think Like a Rock Star (McGraw-Hill 2013)
    present
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Online extrovert, offline introvert. It's complicated...
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Selected to Who's Who Among American High School Students for my Junior and Senior years in High school, an honor that went to less than 3% of high school students at the time.. Then I went to college and flunked out. But went back and finished undergrad then got my MBA while on the Dean's List.
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