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MACH Digital
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Expert, Unbiased Digital Marketing Help
Expert, Unbiased Digital Marketing Help

5 followers
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Working with a digital marketing agency can be a daunting idea.

Here are some tips from 16 years in the field on what to expect when you're working with a digital or marketing agency and importantly - how to get the best outcomes.

http://www.machdigital.com.au/digital-marketing-blog/8-important-tips-working-with-a-digital-marketing-agency
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Check out our new FREE webinar: 'Using #SEO to Grow Your Business'


Today’s webinar should help you by:

1. Improving your knowledge to be more confident about SEO for your business

2. Equipping you with practical advice and action steps to do some of it yourself

3. Explaining what to look out for when working with a digital agency and how to get the most out of the relationship


https://www.youtube.com/playlist?list=PLT6K17mkOIYZHJyqS99tCroXoRIv1aoGB
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SEO Myths Busted #1:
“People only really click on the organic results”

FALSE.

Many heatmapping studies including an excellent 2017 @Mediative whitepaper show how user behaviour changes when map results, Adwords ads, knowledge graph and more PUSH organic results down the page.

CTR on 1st organic result can hover around 26% and this drops significantly further down the organic listings (10.5% for the 2nd result, 8% for the 3rd result and so on...)
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Even in 2018 amidst cries from some that "SEO is dead", the fundamentals of SEO in some ways hold truer than ever. Turning a blind eye could end in disaster for your business.

http://www.machdigital.com.au/digital-marketing-blog/why-seo-is-still-important-for-businesses-in-2018-big-or-small
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Don't risk losing customers this Christmas. Properly update special hours on Google My Business. Seems obvious, right? Many businesses forget this simple step

http://www.machdigital.com.au/digital-marketing-blog/how-to-edit-seasonal-business-hours-on-google-christmas-special
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What are Weebly and other website builders like for SEO?

Coupled with security and time-saving benefits, online website builders are becoming a viable option for those looking to get a decent quality website up and running quickly.

http://www.machdigital.com.au/digital-marketing-blog/is-weebly-good-for-seo-answered-tips-case-study
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'Free' PPC/Adwords/SEO Audits: What to Look Out For:

1. 'Sales Person With a Report'
As mentioned above, many online tools can provide a free report. Can the person/consultant behind the report answer your questions? Do they seem knowledgeable? Do they seem to understand your business goals? Are they Google certified?

2. Distraction metrics
Numbers like 'clicks' can look good on paper but is not always a good indication of quality of visits to your site. Other performance metrics such as CPA (Cost Per Acquisition) or ROAS (Return on Ad Spend) are better.

3. Tracking should be set up on the account
Metrics like CPA can't be tracked without tracking and goals set up on the account. This should be done as a bare minimum. If these goals and tracking aren't set up or this hasn't been noticed - be concerned.

4. Keywords or Targeting too broad
Broader, general keywords can sometimes generate a lot of traffic. They can also be more expensive per click and ads may be triggering for the wrong search queries ('keywords triggering your ads' can be checked in the Adwords interface) - leading to poor quality visits on your site.

5. Lack of Touch or Knowledge
Your agency or Adwords consultant should be able to discuss advanced options in Adwords that are the best fit for your business; such as targeting and ad scheduling as well as be across all of the latest Adwords changes and ad extensions. This stuff changes all the time. If your consultant or agency doesn't seem to be paying it the time it needs to keep up to date, it might be time to move on.
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Paid Vs Free PPC Audits: Which Should You Choose?
We explore both approaches (paid vs free), provide a few tips on what to look out for and how to get the most value from your PPC strategy.

Read more at http://www.machdigital.com.au/digital-marketing-blog/paid-vs-free-ppc-audits-which-should-you-choose
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A digital agency should ideally be seen as part of your marketing team. like any good relationship, this one should be built on TRUST.
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#AgencyInsider
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11 Things You Can Do Right Now to improve your business visibility and Share of SERP [Infographic]. Get quick wins and more opportunities to be in front of your most valuable customers when it's most relevant.
http://www.machdigital.com.au/digital-marketing-blog/11-answers-how-do-i-make-my-website-more-visible-in-google
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