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I just wrote a long post for LinkedIn's launch of new social blogging features, which was inspired by watching a bunch of marketing folks trying to come to grips with the new rules of marketing via social media. It contains advice based on our history at +O'ReillyMedia.
I recently attended an event with a large number of advertising executives. All of them are coming to grips with the change from the era of push media to the era of social media, which might
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