A presentation at Cristal Festival in Courchevel by Maarten Schäfer and Anouk Pappers - Founders of Coolbrands 'The Rise of the Reputation Economy' is about the importance of our online reputation.
- CoolBrands NWSAuthor, Photographer, Storyteller, 2002 - presentI travel the world and meet 'people with a vision' and 'brands with a purpose'. I write their story with a wow-factor and stickiness... ready for word-of-mouth. The stories are published each year in a book called "Around the World in 80 Brands" which is distributed to influencers worldwide.
I travel the world and meet 'People with a Vision' and 'Brands with a Purpose'.
I write their stories with a wow-factor and stickiness... to facilitate storytelling.
The stories are shared with influencers worldwide... by means of a book, ebook and blog.
I believe stories can inspire people and change behavior.
So by sharing the good stories, I contribute to making the world a better place. ;-)
“I believe the dialogue between client and architect is very intimate…
Every great architect is - necessarily - a great poet. He must be a great original interpreter of his time, his day, his age. Space has alwa
The Research and Science Behind a Perfect Blog Post
How long is the perfect blog post? How is it formatted? What is its headline? We present the data and science behind these answers and more.
Branded content - storytelling that sells, without the hard sell - explo...
A lot of attention has been given to storytelling in marketing, but the focus has rarely been on using storytelling as an entertainment vehi
Meeting Matt Levatich in Las Vegas – Harley-Davidson
Harley-Davidson, mean but green - “Matt Levatich is in town!” I say to Anouk who is sitting across from me at the breakfast table at the Bel
Meeting Roger Gerards and Patrick Liversain in Accra –Vlisco
It’s early in the morning in Accra and we have just been picked up from our hotel. We are with Roger Gerards, Creative Director for Vlisco,
Meeting Onkar Kanwar and his son Neeraj in New Delhi – Apollo
We land at New Delhi airport in the early afternoon. The temperature is already approaching 35 degrees, but it feels kind of comfy. New Delh
Frank Gehry: Guggenheim Abu Dhabi : Abu Dhabi Frank Gehry Images ...
Frank Gehry: Guggenheim Abu Dhabi: Abu Dhabi Frank Gehry Wallpapers: Images on Abu Dhabi Frank Gehry, Pics, Photos, Wallpapers, Photogallery
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20 years Lenny - 'the making-of' of a catwalk - Lenny 20 Anos
CoolBrands reportage on the making of the '20 years Lenny catwalk' in Rio de Janeiro. - 'the making-of' of a catwalk - Lenny