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Maarten Schäfer
Works at CoolBrands NWS
Lives in Amsterdam
109 followers|917,229 views
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Maarten Schäfer

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In the Footsteps of Moses
We take the boat from Aqaba to Nuweiba in Egypt. From here we move into the mountains where we reach the desert monastery of St. Catherine’s within a couple of hours. We prepare ourselves for the m...
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Don't waste my time...
When writing documents, posts, or emails, keep one thing in mind above all others. I call it the Iron Imperative of writing: Do not waste the reader's time. To help you internalize this, remember the Golden Corollary: Treat the reader's time as more valuable than your own. To act on this, you must internalize the Impatience Postulate: Assume that your reader is quite impatient and has other things to do. I know you're busy. But so is your reader...
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We live in a Reputation Economy...
We live in a reputation economy. People are judged and rated online like products. Google has become the new background check and (for 80% of people) you are who Google says you are. Increase the number of business opportunities “People’s... #coolbrandspeople #onlinereputation #coolbrands
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“This is exactly the question Unilever faced ,” Aline says with a smile. “We had a product with over 40 different brand names worldwide, all with their own packaging, positioning and advertising.”
We’re in Aline Santos Farhat´s office at the Unilever headquarters, a light and airy suite with a view over São Paolo. We’re lucky to be in town at the same time as Aline: as OMO’s Global Senior Vi...
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We were invited for a breakfast meeting by Jean-Baptiste while in Paris. I brought my camera so we could take some new profile pics for social seeding.
We were invited for a breakfast meeting by Jean-Baptiste while in Paris. I brought my camera so we could take some new profile pics for social seeding. Have a look. Jean-Baptiste Santoul - CEO Henk...
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'Design Thinker' Diego Ruzzarin, director of the Brazil office of Enivrance, divides his time between São Paulo, Singapore, Dubai and Mexico.
#FOODLOSOFIA
'Design Thinker' Diego Ruzzarin, director of the Brazil office of Enivrance, divides his time between São Paulo, Singapore, Dubai and Mexico. Co-author of Brazil Food Vision 2020, in which he showc...
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In his circles
276 people
Have him in circles
109 people
Frans Cornelis's profile photo
CoolBrands.TV's profile photo
Frankline Ozekhome's profile photo
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arjan hoogerwaard's profile photo
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Maarten Schäfer

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Cigdem Yuksel - Press Photographer Volkskrant
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5 reasons why you should care about your online reputation
We live in a reputation economy. People are judged and rated online like products. Google has become the new background. Increase the number of business opportunities “People’s willingness to do business with you will increase with 48% when you... #coolbrandspeople #onlinereputation #coolbrands
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The dancing chefs - We arrive by metro at the Mall of the Emirates, a huge shopping mall in Dubai’s Al Barsha district. It is one of the largest in the Middle East and has over 500 stores and about...
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San Juan, the capital of Puerto Rico, was founded in 1521 by Juan Ponce de León, who named it ‘City of Puerto Rico’, or ‘rich port’. In the early 16th century, the city Spanish expeditions left from here on their journeys to unknown parts of the New World.
I leave the hotel and turn left into Santo Christo Street. At the Cathedral I turn right and follow the Caleta de San Juan towards the city wall. When I exit the other side of the walls, the view o...
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Hij zegt zelf dat hij een accountant is die geen accountant wil zijn. Op zijn minst is hij eigenzinnig, deze financieel adviseur. Hij had dan ook piloot willen worden, en tja, van Mart Meijer hoef je niet te verwachten dat hij braaf de regels volgt, anders... #arenthalsgrantthornton #beegua #clyff
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Small is the new big - Greg Furman
#GregFurman   #CoolBrands   #CoolBrandsPeople   #LMC  
What’s on the horizon for The Luxury Marketing Council? As our history shows, we like to stay ahead of the game – and keep innovating. So we’ve decided to set a new trend for the industry: small is...
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People
In his circles
276 people
Have him in circles
109 people
Frans Cornelis's profile photo
CoolBrands.TV's profile photo
Frankline Ozekhome's profile photo
Owhoka David's profile photo
Bakare Adepoju's profile photo
arjan hoogerwaard's profile photo
Clara Okoro's profile photo
Maartje van den Heuvel's profile photo
Dennis Bakker's profile photo
Work
Occupation
Author 'Around the World in 80 Brands' - Photographer and Story Architect for CoolBrands - CBNWS
Skills
Storytelling / Photography / Writing / Talk value creation
Employment
  • CoolBrands NWS
    Author, Photographer, Storyteller, 2002 - present
    I travel the world and meet 'people with a vision' and 'brands with a purpose'. I write their story with a wow-factor and stickiness... ready for word-of-mouth. The stories are published each year in a book called "Around the World in 80 Brands" which is distributed to influencers worldwide.
Basic Information
Gender
Male
Looking for
Networking
Other names
Maarten Schafer
Story
Tagline
I travel the world and meet 'People with a Vision' and 'Brands with a Purpose'. - I write their stories with a wow-factor and stickiness... to facilitate storytelling.
Introduction

I travel the world and meet 'People with a Vision' and 'Brands with a Purpose'. 

I write their stories with a wow-factor and stickiness... to facilitate storytelling.

The stories are shared with influencers worldwide... by means of a book, ebook and blog.

I believe stories can inspire people and change behavior.

So by sharing the good stories, I contribute to making the world a better place.  ;-)

Bragging rights
Golbal storyteller: I travel around the world... leave nothing but footprints, kill nothing but time, take nothing but photographs.
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Amsterdam
Previously
Cannes - Rio de Janeiro
Maarten Schäfer's +1's are the things they like, agree with, or want to recommend.
5 reasons why you should care about your online reputation
www.coolbrandspeople.com

We live in a reputation economy. People are judged and rated online like products. Google has become the new background check and (for 80% o

Amazing Work - Clay Mills
www.scribd.com

“Creating an environment where creative people can do amazing work. After all creativity is our output. Managing a creative agency is always

Beauty in Harmony – Jacqueline Schäfer
www.scribd.com

The studio of Jacqueline Schäfer is a colourful explosion of paintings and sculptures. Her style is highly recognisable and draws on element

"Buiten de Lijntjes Durven Kleuren" - Mart Meijer
nl.scribd.com

Accountancy is een linker hersenhelft business. Rationeel en logisch nadenken brengt je een heel eind. Als je als ondernemer succesvol wil z

Mart Meijer - "180 graden anders"
www.scribd.com

Het is mogelijk om zelfs een uiterst exacte en aan regels gebonden discipline als de accountancy te innoveren. - Mart Meijer

“I believe the dialogue between client and architect is very intimate…
www.slideshare.net

Every great architect is - necessarily - a great poet. He must be a great original interpreter of his time, his day, his age. Space has alwa

“A sales guy who never stops” - Rodric Leerling
www.scribd.com

It doesn’t happens very often, so it really took me by surprise. The lady I had found in my social network looked like the right person to t

The Research and Science Behind a Perfect Blog Post
blog.bufferapp.com

How long is the perfect blog post? How is it formatted? What is its headline? We present the data and science behind these answers and more.

Luxury Marketing Council - Brazil - Vera Lopes
www.slideshare.net

The Luxury Marketing Council is a results-oriented network of top management and marketers from leading luxury goods and services who meet r

Branded content - storytelling that sells, without the hard sell - explo...
exploreb2b.com

A lot of attention has been given to storytelling in marketing, but the focus has rarely been on using storytelling as an entertainment vehi

7 Tips For Producing A Stellar Video Bio
www.forbes.com

Video is one of the most powerful tools for expressing your brand. Learn seven valuable tips for making a video bio that will get you notice

Carnival Cemetery in São Paulo
transmediaworldofcool.wordpress.com

The carnival in São Paulo takes place in the Sambadrome of Anhembi.Various “samba schools” compete in a huge parade. Each school presents a

Born to be Wild
transmediaworldofcool.wordpress.com

One of the things on my bucket list has always been to ride the Route 66 on a Harley-Davidson. Scenes of the Easy Rider movie enter my mind,

Meeting Matt Levatich in Las Vegas – Harley-Davidson
aroundtheworldin80brands.wordpress.com

Harley-Davidson, mean but green - “Matt Levatich is in town!” I say to Anouk who is sitting across from me at the breakfast table at the Bel

Mr Bademosi and the Story of a Fighter Brand.
kennybrandmuse.blogspot.com

That Sunday night in the peaceful town of Ondo people, all the doors were locked and the people went to bed as early as 7pm. There weren't s

Meeting Roger Gerards and Patrick Liversain in Accra –Vlisco
aroundtheworldin80brands.wordpress.com

It’s early in the morning in Accra and we have just been picked up from our hotel. We are with Roger Gerards, Creative Director for Vlisco,

Meeting Onkar Kanwar and his son Neeraj in New Delhi – Apollo
aroundtheworldin80brands.wordpress.com

We land at New Delhi airport in the early afternoon. The temperature is already approaching 35 degrees, but it feels kind of comfy. New Delh

Meeting Diesel in Milan
aroundtheworldin80brands.wordpress.com

Ah… Milan. If you want to submerge yourself in culture and the latest fashion and design, there is no place like Milan. The cathedral at the