In 2002 I create my own around-the-world project. Since then, I have been meeting interesting people and interviewing brands. I was traveling the world, listening to brand creators, but also taking the time to immerse myself in different cultures. Because o...
- Influencers around the world -
I just want to share with you the 2013 edition.
It has been a great trip, I learned a lot and I want to thank all the people who were so kind to share their story with us.
The man silently scans the “Expected Visitor List’. “We have a meeting at eleven,” I add.
The man makes the typical Indian head movement, which looks like a cross between a nod and a shake and continues to study the list.
“Was that a yes or a no?” I ask myself.
Suddenly he seems to have found my name and a smile appears on his face.
“Welcome to Film City,” he says, “you are cleared to enter.”
“Welcome to Casa Bacardi,” Joaquin says as I enter his office. “Please take a seat,” while pointing at a large wooden table with leather chairs. He resembles Al Pacino in Brian De Palma’s ‘Carlito’s Way’, a distinguished look with an unmistakable Latino inf...
I leave the hotel and turn left into Santo Christo Street. At the Cathedral I turn right and follow the Caleta de San Juan towards the city wall. When I exit the other side of the walls, the view over the bay is superb. San Juan, the capital of Puerto Rico,...
As I enter the boutique I see a sleek sit-on toy car with a huge key sticking out of the boot, probably to wind up the mechanism. On the left is a cool-looking motorbike, which is actually much too clean and shiny to be a motorbike. The name on the tank rea...
- CoolBrands NWSAuthor, Photographer, Storyteller, 2002 - presentI travel the world and meet 'people with a vision' and 'brands with a purpose'. I write their story with a wow-factor and stickiness... ready for word-of-mouth. The stories are published each year in a book called "Around the World in 80 Brands" which is distributed to influencers worldwide.
I travel the world and meet 'People with a Vision' and 'Brands with a Purpose'.
I write their stories with a wow-factor and stickiness... to facilitate storytelling.
The stories are shared with influencers worldwide... by means of a book, ebook and blog.
I believe stories can inspire people and change behavior.
So by sharing the good stories, I contribute to making the world a better place. ;-)
Branded content - storytelling that sells, without the hard sell - explo...
A lot of attention has been given to storytelling in marketing, but the focus has rarely been on using storytelling as an entertainment vehi
Meeting Matt Levatich in Las Vegas – Harley-Davidson
Harley-Davidson, mean but green - “Matt Levatich is in town!” I say to Anouk who is sitting across from me at the breakfast table at the Bel
Meeting Roger Gerards and Patrick Liversain in Accra –Vlisco
It’s early in the morning in Accra and we have just been picked up from our hotel. We are with Roger Gerards, Creative Director for Vlisco,
Meeting Onkar Kanwar and his son Neeraj in New Delhi – Apollo
We land at New Delhi airport in the early afternoon. The temperature is already approaching 35 degrees, but it feels kind of comfy. New Delh
Frank Gehry: Guggenheim Abu Dhabi : Abu Dhabi Frank Gehry Images ...
Frank Gehry: Guggenheim Abu Dhabi: Abu Dhabi Frank Gehry Wallpapers: Images on Abu Dhabi Frank Gehry, Pics, Photos, Wallpapers, Photogallery
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