“My website really does not help my business or organization very much..”.
Is that true for your business?
If so, why is that, and does it have to be that way?
There is no way to know the answers for a specific business or organization but experience suggests that it is probably less true than a business owner realizes, and more often than not they have not even begun to leverage the power of their website and their web presence for their business.
Though our focus in this series is largely on your website as a business asset, we now will explore how the web hub of your website is part of a broader web presence
that interconnects and enhances your ability to be: findable, discoverable and topical by becoming an integrated part of your business. This integration then makes your web based business asset all the more valuable.
A key problem businesses face is that in the last 5 plus years the dominance of the “business web” has quietly snuck up, especially via mobile, and most micro/small business owners have not connected those dots yet with their business.
When there is rapid change, there are carpet baggers
that quickly take the buzzword of the day and sell it as a quick fix or miracle path to riches.
But so often it fails, not because it is bad or wrong, but because it lacks context and is not really connected to how that business should be working and thinking. Unfortunately what was needed was not a specific “trick” but a change of orientation that guides a larger strategy.
So, it is time to smell the coffee of an orientation change and from that, opportunity. Because in this change of focus there are many opportunities for those business owners that seriously work on making their businesses... ...Web Centric
Exploring web centric ideas for business is the purpose of this show. We have brought together a panel of professionals that deal with addressing and solving these very problems and issues for their clients. Through our discussion we hope to come up with both the needed new orientation and actionable ideas that you can begin to address with your business. You need both to succeed!
Join +Marilyn Moore
, +John Moore
, and our panel of web professionals and let us help you connect your business to the WORLD WIDE WEB…About Our Guest Host+Gina Fiedel
is the founder and owner of web development company, Fat Eyes Web Development with her husband, Doug Anderson. Her company is based in Santa Barbara and combines strategic and sophisticated web solutions to create websites that offer better, more authentic and effective communication, sales and marketing tools for their clients.About Our Panel+Stephan Hovnanian
is the owner of Shovi Websites, a digital marketing firm whose strategies make businesses more connected to their customers in today's attention economy. Stephan's practical, business-focused mindset means his clients build a web footprint that attracts and retains customers, without resorting to "tips and tricks" that will become obsolete in a few months' time. He wrote the Google+ Pro Tips ebook series, contributed a chapter about Google+ to the book Success Secrets of the Online Marketing Superstars, and has produced or participated in over 100 live webcasts using Google Hangouts on Air.+David Kutcher
is the co-owner of Confluent Forms LLC, a boutique firm providing web design, web development, branding, graphic design and custom software development services. David believes that a website should never stop innovating; it can continually be improved upon, better accomplishing business goals. He believes that a strong content strategy, coupled with great design, intuitive information architecture, and a well-developed and managed web presence can be empowering tools to the success of a business or non-profit.+MaAnna Stephenson
, is the owner of BlogAid.net, where non-geeks get total site success consultation and training. WordPress, SEO, content, conversion, security, performance, membership sites, and more. MaAnna helps small businesses and solopreneurs be successful and profitable through comprehensive site consultation and training including WordPress, SEO, conversion, performance, and security.How to join us for the show
For those that live in the San Diego North County area, the live event is hosted at the +Oceanside Chamber of Commerce
. You can register for the event at our Meetup.com event page.http://www.meetup.com/WebTechBusiness/events/223214673/
For all others, click YES or MAYBE to get this event on your calendar and queue.
A special thanks to +Oceanside Chamber of Commerce
for hosting the venue for the live audience and broadcast, and to +Richard Peat-Hanna
for his technical assistance.