Campbell’s Cans Salute Warhol’s Iconic Soup Art [Branding]

Campbell’s Soup announced plans to release four limited-edition cans of its condensed tomato soup featuring colorful labels reminiscent of Andy Warhol’s famous Pop Art paintings. The campaign will celebrate the 50th anniversary of Warhol’s original series of soup-can masterpieces, which consisted of 32 canvases illustrating various Campbell’s soup cans in psychedelic color combinations. These special cans will be sold at most national Target stores starting today. reported on the details of this inspired branding initiative.
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