This is really a sham. They try to hide the fact that it's a sham by dressing it up as a children's product.
The litmus test is: software. It's got a processor, and it's got connectivity. Are we able to load/modify our own firmware on the thing?
Or is the customer limited to just what they decided to prepackage with the app, and nothing else?
How is that "maker" oriented? Because you can dress it up and put a skirt on it?
Make: celebrates your right to tweak, hack, and bend any technology to your will. The MAKE audience continues to be a growing culture and community that believes in bettering ourselves, our environment, our educational system — our entire world. This is much more than an audience, it's a worldwide movement that Make is leading — we call it the Maker Movement.