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Lydia Vogtner
Practical, no-nonsense B2B marketing consultation and support.
Practical, no-nonsense B2B marketing consultation and support.
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Lydia's posts

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Tips on a basic PROCESS to build your #brand strategy. Helpful for entrepreneurs and startups.

Part 2 of Building a Brand Strategy - Basic Template & Tutorial.

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Good tips for B2B startups (framework to decide what your brand is about before going to market)    #b2b   #brand  

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Don't confuse your "message" with copy. What do all you copywriters out there think? http://goo.gl/yexU00

   #communications   #copywriting  

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If you're trying to wrap your head around the concept of "Social Selling", here are some good articles offering data and insight on the why and how. https://www.linkedin.com/pulse/social-selling-what-earth-does-mean-lydia-vogtner

#b2bmarketing   #socialselling  
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Who's going to do all the work if you decide to invest more in digital marketing? Some tips for #B2B companies. 

How to Organize a B2B Marketing Dept When Digital Budget Goes Up

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So when is process needed for the B2B marketing function and how much is too much?

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I get asked a lot about what I do and don't do because the term “consultant” can mean many things.  I’m sure other consultants do too; everyone has different competencies or experience that shape what they do and don’t offer. So here's quick overview of how I roll.   #consulting   #b2bmarketing  

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Dear B2Bs: Get creative with your content (for goodness sake). 

Compelling and interesting stories is half the battle; it’s equally important to consider the design ‘structure’ and ‘look’ of each content piece to help convey the message visually and to stand out from the competition. May wanna rethink your investment in design for 2015.    #b2bmarketing #contentmarketing  

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Helpful: 5 tips and considerations for college grads or anyone trying to pursue a career in marketing.   #careeradvice  
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