"Who is NOT a good fit for you as a client?
If you are an "idea" person, know exactly what you want for your Marketing and simply need a person to execute, I'm probably not the best resource for you. I am a B2B marketing strategist and consultant, so when you already know what you want to do it's often better to hire a general contractor or specialist who can "take an order" and implement it according to your specifications."
Compelling and interesting stories is half the battle; it’s equally important to consider the design ‘structure’ and ‘look’ of each content piece to help convey the message visually and to stand out from the competition. May wanna rethink your investment in design for 2015. #b2bmarketing #contentmarketing
- Lydia's Marketing & Communication ConsultingB2B Marketing Communications Consultant, 2012 - present
- UnitedLayer, LLCB2B Marketing Strategy & Communications, 2012 - 2012
- Blackstone Technology GroupB2B Marketing Strategy & Communications, 2011 - 2012
- Charles Schwab Institutional ServicesB2B Acquisition,, Client Loyalty & Product Marketing, 1997 - 2011
Importance of Visuals and Design in B2B Content Marketing
Articles and tips to take Visual Marketing to the next level.
Why I Shy Away from the Term ‘Content Marketing’ - Lydia Vogtner
Lydia’s B2B Marketing Blog offers best practices, tips and resources to improve B2B marketing effectiveness.
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