Compelling and interesting stories is half the battle; it’s equally important to consider the design ‘structure’ and ‘look’ of each content piece to help convey the message visually and to stand out from the competition. May wanna rethink your investment in design for 2015. #b2bmarketing #contentmarketing
"Who is NOT a good fit for you as a client?
If you are an "idea" person, know exactly what you want for your Marketing and simply need a person to execute, I'm probably not the best resource for you. I am a B2B marketing strategist and consultant, so when you already know what you want to do it's often better to hire a general contractor or specialist who can "take an order" and implement it according to your specifications."
- Lydia's Marketing & Communication ConsultingB2B Marketing Communications Consultant, 2012 - present
- UnitedLayer, LLCB2B Marketing Strategy & Communications, 2012 - 2012
- Blackstone Technology GroupB2B Marketing Strategy & Communications, 2011 - 2012
- Charles Schwab Institutional ServicesB2B Acquisition,, Client Loyalty & Product Marketing, 1997 - 2011
Importance of Visuals and Design in B2B Content Marketing
Articles and tips to take Visual Marketing to the next level.
Why I Shy Away from the Term ‘Content Marketing’ - Lydia Vogtner
Lydia’s B2B Marketing Blog offers best practices, tips and resources to improve B2B marketing effectiveness.
Innovation Excellence | Integrating Intelligence and Intuition
It takes courage to “read the world” and make mission critical decisions about the future. Decision-makers today operate in conditions plagu
How to Optimize Your Website FAQ Content to Get Calls-To-Action
For most websites, whether B2B or B2C, the Frequently Asked Questions (FAQ) page is merely a spot on the site where the business answers bas
Beginner's Checklist for the Corporate B2B Marketer
Are you tasked to develop a launch plan or a fully integrated marketing plan to drive leads in a startup or corporate setting? Are you new t
Advice on Virtual Outsourcing — For Both Clients and Freelancers
Want to hire a virtual freelancer or start your own freelancing career? According to Forbes, the size of the global online work industry is
5 Tips and Considerations If You Want to Pursue a Career in Marketing
No matter how smart, educated or worldly you are, chances are if you’ve never worked in marketing, there will be things you won’t know or un
Who Knew Punctuation Influences Small Business Marketing Results
Punctuation and spelling are quite important in social media posts as it turns out! While it seems obvious that they are important in blogs,
B2B Case Studies: An Effective Content Marketing Tactic to Drive Sales
Did you know that 71% of B2B content marketers use case studies (according to the Content Marketing Institute)? Case studies are an effectiv
Videos Rock in B2B Marketing — Golden Nuggets to Up Your Game
Videos are now viewed as the fifth most effective content type to reach B2B audiences according to a recent survey from the B2B Technology M
The Other C Word: What makes great content marketing great
The a magic ingredient in all great content. If you've got it, there's nothing you can't do. If you don't, you're dead before you start.
Using Storytelling Narratives to Improve Your Marketing Mix - Smart Insi...
An introduction to the "Hero's Journey" method of storytelling Your product or services will likely solve a problem for your customers, or f
Are You a B2B Leader With a Struggling Sales Team? Looking For a More St...
One key consideration for a more strategic approach to B2B sales is shifts over the last few years in the buyer’s journey and behavior, give
Dear B2B Sales Team: Does Your Marketing Partner Not "Get It"?
Do you sometimes feel that your marketing partner doesn’t understand what’s going on out there? Or to put it simply, they “just don’t get it
This Will Be The #1 Business Skill Of The Next 5 Years
Last year, a pale woman with crazy eyebrows and a keytar strapped to her back made a video of herself, wearing a kimono and holding up hand-
B2B Sales and Marketing Tip: Invest In Great Storytelling If You Want to...
Storytelling is a hot topic in B2B marketing circles and is emerging as a critical best practice to help customers and constituents understa