There is no fold.
6 Photos - View album
54 plus ones
Shared publicly•View activity
- data from where?Dec 8, 2014
- Links in each image.Dec 8, 2014
- oh thanks,got itDec 8, 2014
- Useful. Thanks for sharing.Dec 9, 2014
- thanks for the tipsDec 9, 2014
- Don't understand why you summarize all this in "there is no fold".
I think this data proves (1) there isn't one fold, (2) that the area just above the fold is a very hot area and (3) of course people do scroll, but design and content will help them to start scrolling. (4) Once they start scrolling they will probably convert better because the content above the fold has convinced them to look at the rest of your page.
“People do scroll but what is above the fold will help them to start scrolling” would be a better summary.Dec 11, 2014
- But that summary would have a much lower conversion rate;)Dec 11, 2014
- This goes go well beyond the question of “do people scroll or not?” People use the notion of “above the fold” to validate calls to action, engagement, design layout decisions and more. Here’s why each of those don’t fly.
1) placing elements at the top of the screen does not guarantee they are visible because people often scroll. So just because it is “above the fold” does not mean it gets noticed. This data speaks to that:
2) If you are assuming people engage above the fold as a lot of design literature will tell you: http://www.nngroup.com/articles/scrolling-and-attention/
You’re likely wrong, more engagement happens right at and below the fold than above. that’s what this data speaks to:
3) If you’re assuming the best way to drive conversion is to put big buttons above the fold, you’re missing out on the more important point of placing actions where people become convinced to act (this is key). That’s what this data speaks to:
4) There are design/development techniques that allow you to reposition content based on screen size. So if you do want elements visible on screen regardless of size, you can. This is “fold independent” layout. This video illustrates some of these techniques:
5) today’s device ecosystem renders any concrete “fold line” moot. there’s just too much variety in screen sizes. That’s the point this data makes:
Therefore designing in an adaptive/responsive manner (like in the techniques above) is required.
On the subject of scrolling alone. Yes, your layout can make it look like there’s nothing to scroll -not good. This image speaks to that:
https://twitter.com/lukew/status/542710590398283776Dec 11, 2014
Add a comment...